P R

INSIDES about

geometriesreflections

There is no design. Design is man’s grasping, fleeting attempt to place things which he creates back into the natural order. It is poetry and dance, architecture and fashion, sculpture and opera. It is the branching of limbs, cracks in dried earth, the fluid dynamics of waves, layers of sediment and stone, the pattern of fur, the expansion of clouds. There is no design like the measured chaos of the arms of a hurricane, spiraling plumes of volcanic ash, or an unfurling algal bloom.

I grew up on a small plot of land that spilled across the top of a ridge and cascaded down the back slope into a box canyon, surrounded by white oaks, wild grapes, and the mitten-leaves of sassafrass trees. My parents grew great swaths of tomatoes, green beans, and okra, tended an army of pets that included lizards, potbellied pigs, goats, rats, cats, and dogs. I ate more wild, organic foods than store bought, drank well water instead of bottled, and froze to my bones splitting fire wood for the wood-burning oven in the garage. We lit oil

lamps, drank hot tea out of Depression glass, and bathed in melted snow when the power failed and roads became impassible in the winter. It should be no wonder that I pursued Parks and Recreation as a fresh faced high school graduate entering Mizzou.

One summer I interned at Johnson’s Shut-Ins State Park as an interpreter, providing hikes, campfire programs, scientific knowledge, and romantic appreciation to visitors. The most important thing I tried to communicate is that nature doesn’t live in the park, ecosystems aren’t determined by state owned property lines, and wild, beautiful things can’t be contained behind fences and roads. Nature exists all around us--from the grass and soil of our front yards to the oft-forgotten space underneath the refrigerator (where spiders love to lay eggs). At the end of the summer I returned back to school and my job at Office Depot.

As state and federal budgets dwindled, so too did opportunities in the parks systems. I whiled away my days in the copy center at Office Depot, day dreaming of the wind and sun while I drowned out the steady ka-cha, ka-cha, ka-cha of the copiers. After moving back in with my parents on that fateful plot of land, working amongst the littered papers and letters of the copy center, I realized that as equally is nature omnipresent in our lives, so too is design. I had designed night-time hikes and campfire stories, business cards and letterhead. I would study design. I dove in head first, bringing with me swirling waters, gray=green lichens, and the hooked scales of moth wings. I wanted to create things that were beautiful and sophisticated. I listened and learned, growing more confident and critical. I fell in love with typefaces as easily as I fell in love with mud daubers, embraced swatches of color as tightly as my childhood pets. Ideas swarmed my mind like ants, and I found the natural geomety of things.

ABOUT

geometries

September is

NationalhoneyMonth

from Beeto Hiveto Bottle

Explore how honey is made

Interactive document celebrating National Honey Month.

to Hive Beekeepers — large and small — harvest honey by collecting the honeycomb

frames and delicately scraping off the wax cap that bees make to seal off honey

in each cell.

Once the caps are removed, the frames are placed in an extractor — a centrifuge

that spins the frames, forcing honey out of the comb. The honey is spun to the

sides of the extractor, where gravity pulls it to the bottom and it can be collected.

from Bee Honey gets its start as flower nectar, which is collected by bees, naturally

broken down into simple sugars and stored in honeycombs. The unique design

of the honeycomb, coupled with constant fanning by the bees’ wings, causes

evaporation to take place, creating the thick, sweet liquid we know as honey.

The color and flavor of honey varies from hive to hive based on the type of flower

nectar collected by the bees. For example, honey made from Orange Blossom

nectar might be light in color, whereas honey from Avocado or Wildflowers

might have a dark amber color.

to Bottle After the honey is extracted, it is strained to remove any remaining pieces of wax

or other particles. Some beekeepers and bottlers might heat the honey to make

it easier to strain, but this does nothing to alter the liquid’s natural composition.

It only makes the straining process easier and more effective.

After straining, it’s time to bottle, label and distribute the honey to retail outlets.

Whether the container is glass or plastic, or purchased at the grocery store or

farmers market, if the ingredient label says pure honey, you can rest assured

that nothing was added, from bee to hive to bottle.

home

There is a certain amount of respect associated with acting as a 26er. By using this style guide as a manual for life, you become eligible to display the 26th Man logotype as part of you personal communications. This privilege is bound by certain rules, which you should adhere to religiously (that is, once a week for two hours). The rules laid forth herein are law, and it is truly your discretion whether they are followed are not. May your punishment be swift and extremely painful should you decide to deviate from them, you sick deviant and unrepentant pervert.

26th man

1/2 X

X

3 4

Logo & type

When using the 26th Man logotype, it is required that an exclusion zone be utilized that is equal to one half the proportionate width of the paired numerals 2 and 6. Should anything fall within the exclusion zone, do not be surprised to find your family in pieces in your front yard as you shamble out your front door in early morning haze to fetch the paper before your dog unceremoniously pees on it.

There are two approved typefaces for use in any form of written communication that is not hand-written. These are DEATHE MAACHE, as seen above, which is to be used for headlines, sub heads, and other display purposes; and Brawler, as seen below, which is to be used for body copy, captions, and appendices to doctoral dissertations.

ForwardForward, indeed. That

is the direction our country has always moved, thanks in no small part to those brave folks who have stood at the helm. Forty four souls have led us ever forward, but among the greatest has been our twenty sixth and greatest president--Mr. Theodore Roosevelt.

To lead a nation is no small feat, but Teddy’s

legend is that of a truly

humble man made great by determination, boundless energy, and a life-long committment to the betterment of our country. His persona is classic and admirable, and it should serve as an archetype for the way forward for each of us.

I

This style guide, for those of us that need

it, shall serve as a single guidepost along the way. By flipping through these few short pages, you will not become a paragon of considered, willful action. You will not instantly become as beloved as our 26th man. There is much work involved, but it is that struggle which is our proving grounds to show our greatness.

Theodore Roosevelt, man.

Few men have had their faces carved

into mountains for the ages to remember--but with Teddy Roosevelt as our standard-bearer, we should hope to see a day when all men and women are deserving of having their likenesses cast in stone for every tomorrow.

America is not great because of the wars

it has fought, for the achievements of its most scientific minds, or for its

advances in technology. America is only great because of the people who have made it great. The men and women of this country who have lived justly, sought wisdom over power, and who have shown grace and humility are the foundations of our greatness. Friends, strive to achieve a life that will inspire others to greatness.

President Roosevelt, circa 1901.

II

13 14

tone & diction, or the art of speaking like a president

Here is your country. Cherish these natural wonders, cherish the natural resources, cherish the history and romance as a sacred heritage, for your children and your children’s children. Do not let selfish men or greedy interests skin your country of its beauty, its riches or its romance.

Spreads from faux style guide Becoming the 26th Man.

Event poster using only two ink colors to demonstrate typographic hierarchy.

For more information call 888-966-6524 EXT 100

or visit www.stlshrinecircus.com

MOOLAH SHRINEC I R C U SThe Family Arena

2002 Family Arena Parkway

March 20-23

Thursday, March 20 7:00PM

Friday, March 21 7:30PM

Satuday, March 22 10:00AM 2:30PM 7:30PM

Sunday, March 23 1:00PM 6:00PMHearing Impaired Performance

The Moolah Shrine Circus is coming to town, and you areinvited to this St. Louis/St. Charles event for the whole family.

Don’t forget to come kick-start the circus with us during the parade through historic Saint Charles on Saturday, March 8 at noon.

Tickets only $15Children under

12 are free

jamskates

Derbyskates

wheels

Gear

va

nilla

ska

te com

pany

Since its start in 2005, Vanilla

Skate Company has had only

one goal--bringing you the

very best in skates and gear

for whatever type of skating

you’re involved in. Jam, derby,

or speed, we have what you’re

looking for at a price you

can afford. We use only the

highest quality materials, so

every item you purchase with

us will last for years to come.

+ vnla.com

+ twitte

r.com/vanillaskateco

+ facebook.com/vanillaskates

Product catalog for Vanilla Skates targeted at jam, derby, and speed skating enthusiats between ages 15-25.

A

BVanilla Freestyle Pro

The Freestyle PRO features signature bonded leather construction guarantees this will be a skate you will wear for years. The sole is fabricated from 40% post-consumer recycled materials to further improve your footprint.

The Freestyle PRO Plus takes the economy of the Freestyle PRO to a new level by incorporating reinforced stitching, a double wall tongue guard, and an original boot lining specially engineered to prevent socks from sliding or falling down.

D

A Vanilla freestyle pro plusb c d

Available in sizes M 4-13 and W 7-10.5 Available in sizes M 4-13 and W 7-10.5

$349 $399Vanilla diamond walker pro plus - white and black

The most luxurious of our jam skates, the Diamond Walker PRO boot is made from hand-stitched Italian leather that maintains its form without sacrificing the supple feel and comfort.

Available in sizes M 4-13 and W 7-10.5

$449Vanilla diamond walker PROplus - tiffany blue

The Diamond Walker PRO in Tiffany Blue features the same high quality Italian leather and attention to detail, as the white and black boot, but adds design details sure to make you the center of attention.

Available in sizes M 4-13 and W 7-10.5

$449

C

A B

Vanilla Derby Blackout PRO

The Blackout PRO set-up is ideal for the advanced novice skater who is ready to look into buying a more permanent skate that will last for several strenuous derby seasons. Quality materials and construction ensure that this is one boot that will hold up under pressure.

The Blackout PRO Plus is specially engineered to withstand the continued stresses of repeated use. Materials were put to real-world stress tests to simulate daily skating of ten hours--straight! Never fear that this set-up will ever under perform.

CD

A Vanilla Derby Blackout PRO Plusb c d

Available in sizes men’s 6-14 Available in sizes men’s 6-14

$249 $299Vanilla Derby Straightjacket

The Straightjacket is your high-end set-up at low-end price. Similar set-ups from our competitors (without the extras we have purpose built into this boot) routinely run two to three times higher in price. Don’t pay more than you should for less than you need.

Available in sizes men’s 6-14

$349Vanilla Derby Straightjacket PRO

On the surface, the Straightjacket PRO Plust boot is a simple color modification of the original Straightjacket boot. In reality, however, we’ve made some strategic changes to this model. The lace cover has been lowered to allow for more movement by the skater. The outsole has been revised and is now made of a stronger, upgraded leather with a high quality, form fitting finish.

Available in sizes men’s 6-14

$399

c

HOWARD ROOFING &HOME IMPROVEMENT

HOWARD ROOFING &HOME IMPROVEMENT

Howard Roofing logo redesign concepts and final with logotype.

Howard Roofing envelope, letterhead, business card concepts.

HOWARD ROOFING &HOME IMPROVEMENT

1446 Jeffco Blvd.Arnold, MO 63010

HO

WA

RD

RO

OFIN

G &

HO

ME IM

PROV

EM

EN

T1446 Jeffco Blvd.Arnold, M

O 63010

HOWARD ROOFING &HOME IMPROVEMENT

sven Howardowner314.605.9999hrhi.com

Roof RepairSoffit & Fascia

GuttersWindows

Howard Roofing envelope, letterhead, business card concepts.

kelly storm3594 W

edde Rd.Barnhart, M

O 63012

Envelope and announcement for high profile prospective attendees for food truck festival.

John Smith123 Main Street

St. Louis, MO 63101

St. Louis Food Truck Fe

st303 Fox ChaseArnold, MO 63010

St. Louis Food Truck Fe

stJuly 24 , 2014

throughout Forest Park

Award Winning Food Trucks

will be serving their del icious fare

11 :00AM - 7:30PM

Tickets are only $14 in advance and include free t-shir t and ten

meal t ickets

visit

for more info

Logo and sample usage guideline spread from River City Rebellion brand bible.

Typeface selections and explanations from River City Rebellion brand bible.

RESIDUAL INCOME

try these easy crafts for extra earnings

7 bulbs you have to plant

this fal l

DYED IN THE WOOLbreak the herd with these FIVE heirloom breeds

CUT YOUR HARVEST TIME IN

H A L F

L i v i n g w i t h L i v e s t o c khow to turn your barn into stables

The Heroes of Hildred FarmWILDFLOWER NATION

PioneeRthe new

v o l . 1 Fa l l 2 0 1 4

Two variations for a The New Pioneer magazine redesign.

FOLLOWING YOUR

F O R T U N E

seven ways you can earn while doing what you love

Drought in

the Heartland

Cutting through the crisis

S AF E G UAR D I N G YO U R C R O P

I N V E S T M E N T

L i v i n g w i t h L i v e s t o c k

how to turn your barn into stables

The Heroes of Hildred Farm

PioneeRthe new

v o l . 1 f a l l 2 0 1 4

One of two spread redesigns for The New Pioneer.

Dyed in the wooLseven heirloom breeds to diversify your stock

What’s not to love about

sheep? They will feed you, clean

up the over grown mess in the

fields, and take long hikes with

you while carrying your supplies.

They will make ou laugh when

you’re sad, provide extra income

for even the smallest farm, carry

you to town and back in a little

cart, and, perhaps best of all,

they will gaze upon your face

with earnest adoration.

Sheep’s milk is consumed

in large quantities by more

people than cows’ milk. A

staggering 65 percent of the

world’s population choose sheep

over cows’ milk for reasons

other availability or economics.

Perhaps even more surprising,

over 60 percent of all red meat

consumed worldwide is sheep’s

meat, which has substantially

less than half the fat of chicken,

beef, pork, or goat.

To keep, the sheep is

both a pleasure and an all-

around multi-tasker, traits that

are appreciated as we seek the

means to cut back on stress and

find purpose for every facet of

our lives.

Sheep provide many

blessings for minimal cost and

care and can easily be kept on

just a few acres of land--or less.

They are a livestock staple in

all of the old-world European

countries and are finally gaining

the attention they deserve from

North American farmers.

The sheep has been

called the poor man’s cow for far

too many years. Although their

service may initially fit the bill

for the frugally minded, there is

little chance of counting sheep

as a lesser animal once you start

tabulating their virtues. You

may have one main reason for

your interest in sheep today,

but once they are in your keep,

you can’t help but notice how

wonderfully suited they are to a

farm or family’s needs. In time

you will have forgotten why you

This Yorkshire Blue ewe has exceptional cold

resistance and provides wool that is high in fiber

density; wool spun from this breed is wonderful

for knitting winter hats and gloves or other

outdoor wear.

22

by Rin Best

Sitting astride a primitive

shavers’s horse, Jim Gaster

shapes a chunk of white oak

with a curved hollowing knife

and then a straight drawknife

into a stave for a wooden bucket.

“This is what America

used when it was growing up,”

said Jim, who carves out a living

as a cooper and a new pioneer

by making wooden buckets,

flour barrels, butter churns,

washboards, dippers, yokes, and

other household and farming

items that were used by the

nation’s original pioneers.

Jim and his wife, Marilyn,

live in a log house that they built

Meet Mister Beaver Buckets

by Kevin Ziegler

22

Second of two spread redesigns for The New Pioneer.

over several years on a secluded

bluff near Indianola, Nebraska.

Patience, pay-as-you-go, and

finding value in what others

reject are qualities that have

long defined their lifestyle.

“It was 40 acres of horse-

eaten, dried pasture” is how Jim

described the barren, rejected

property that they paid cash

for in 1977. “It was land that

nobody else wanted.”

That first year, the Gasters

planted 100 pine trees--and only

three of the six-inch saplings

survived. Discouraged but

determined, they planted 3,000

pines, cedars, and junipers. The

cedars in particular adapted to

the dry land and today, 36 years

later, you can’t see their house

through the forest.

Beaver Buckets

Nothing is hurry-

up, either, about the pioneer

products that Jim crafts. For

the buckets, he spends half a

day making a dozen staves for

each one, cutting grooves in

the bucket head to hold the

staves, then working the iron

bands or willow saplings around

the staves. They must line up

perfectly snug or the bucket will

leak.

“It’s very relaxing. It’s a

gentle craft without noise,” Jim

said as he worked outside on a

warm day. The sounds of nature

provided the background chirps

as he thinned yet another piece

of oak into a stave.

He calls his business

Beaver Buckets in honor of his

sharp-toothed silent partners.

Along several nearby river

bottoms, beavers have gnawed

trees, and the shoots that come

up afterward are ideal for

making bands for buckets.

After banding, Jim seals

each bucket with hot wax and

adds a rope or metal bail. He

then crushes walnut hulls to

concoct a dark brown stain.

“Each bucket has its own

characteristics because each

piece of wood is different,” he

said.

Finding a Niche

A carpenter by trade,

Jim made his first bucket in

1989 after deciding to find a

niche where he could put his

woodcraft skills to use without

crawling around on roofs in

100-degree weather. He knew

there was a market for authentic

wooden buckets amond historic

re-enactors who portray life

during the 1700s and 1800s.

Jim Gastor’s buckets have

made appearances in sever-

al major Hollywood films,

including Dances with

Wolves, Last of the Mohi-

cans, and Star Wars.

It has been said that

George Lucas himself once

mistook one of Gastor’s

masterwork buckets as an

actual bucket and used it to

fetch water in. That bucket

is said to bear Lucas’ curse

that whoever possesses it

will neglect the worth of

traditional bucketry.

When not dedicating his life to his work as a

cooper, Jim Gastor creates all manner of fishing

lures and tackle. His one regret is that he will

never use them, as he hates fishing.

5496 BaumgartnerSt. Louis, MO 63129(314)-499-4939

APPETIZERSSpinach Piespinach and feta cheese in thin, flaky phyllo dough

4.95

4.95Hummuschick pea dip served with two pita breads

4.75Tzatziki Dipcucumber sauce dip served with two pita breads

4.75Falafelfalafel served with cucumber dip and pita

SALADS6.95Gyro Salad

romaine lettuce, cucumbers, onions, red peppers, cucumber sauce, gyro slices, pita bread(add feta for 0.75)

6.50Chicken Saladromaine lettuce, cucumbers, onions, red peppers, balsamic viniagrette dressing, topped with sliced chicken

5.00Mediterraneanromaine lettuce, cucumbers, onions, red peppers, tomato, balsamic viniagrette dressing, feta cheese crumbles

GYROS6.95Supreme

gyro slices, lettuce, tomato, onion, cucumber sauce, feta cheese, pepperoncini peppers

6.25Classicgyro slices, lettuce, tomato, onion, cucumber sauce

6.25A-1 Steakgyro slices, green peppers, mushrooms, onion, provologne cheese, A-1 steak sauce

5.25Veggielettuce, tomato, onion, green and red peppers, cucumbers, mushrooms, cucumber sauce, feta cheese

6.50Chickenchicken slices, lettuce, tomato, onion, cucumber sauce

6.50Doner Kabobgyro slices, lettuce, tomato, onion, garlic sauce

5.50Falafelfalafel balls, lettuce, tomato, onion, cucumber sauce*all gyros served on pita bread. also available on white or wheat tortilla wraps. substitute doner bread for 0.50

Gyro Co. takeout menu.

rg 1.50lg 2.25

SUBS

gyro slices, cheddar cheese, lettuce, tomato, onion, cucumber sauce

rg 4.50lg 6.50

KIDS3.75Kids Box

gyro slices, cucumber sauce, pita bread, kids juice

Chicken Supremechicken slices, cheddar cheese, lettuce, tomato, onion, mayo

rg 4.75lg 6.75

Cheesy Greek Squeeze

Gyro Subgyro slices, lettuce, tomato, onion, cucumber sauce

rg 4.25lg 6.25

Turkeysliced turkey, swiss cheese, lettuce, tomato, onion, mayo

rg 3.50lg 5.50

PITA PIZZAS

cucumber sauce, gyro slices, tomato, mozzarella

4.95Gyro

marinara sauce, chicken slices, mozzarella

4.95Chicken

marinara sauce, beef pepperoni, mozzarella

3.95Pepperoni

marinara sauce, mozzarella3.50Cheese

MAKE IT A MEAL add regular fountain drink and chips or fries

2.25

2.50Grilled Cheese

SIDESFries

2.50Side Salad

1.29Chips

0.50

EXTRASCucumber Sauce

0.75Feta Cheese

DRINKSFountain Drinks

1.95Bottled Drinks

rg 1.25lg 1.75

DESSERT2.00Baklava

phyllo pastry filled with chopped nuts

2.50Tiramisusponge cake soaked in coffee

2.25Cakeselection varies daily

Art deco inspired wine poster.

Wine bottle label and tasting poster for Grey Moon Vineyards.

ALC 11.5%

Governm

ent Warnings: 1) A

ccording to the surgeon general, wom

en should not drink alcoholic beverages during pregnancy because of the risk of birth defects. 2) C

onsumption of alcoholic beverages im

pairs your ability to drive a car or operate m

achinery and may cause health problem

s.

We at Grey Moon Vineyards are proud to present our Blue Moon Pinot Noir to the world for the very first time. Our master vintners have created a delicate profile of dark cherry, tobacco, and robust earthiness from the wonderful soil and cool, north-facing slopes of our estate. We share this magnum opus with you so that you can taste of the splendors that our vines have yielded this season. While this is only a once in a blue moon wine, we hope that you will continue to choose us whenever the mood strikes or the event demands.

BLUE MOON

Wine TastingJoin our master vintners in an exploration of the many varietals of grapes we cultivate on our estate as well as the beautifully constructed wines they become. Enjoy complimentary pairings and special event bottle discounts.

August 23 7:00 PM

3660 Linhorst RoadHillsboro, MO 63050

REFLECTIONS