pete simon: "why do i even care?" designing for the skeptical user & for your...
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“Why do I even care?”designing for the skeptical user & for your
community growth
Pete Simon
Sears Holdings
( Zeta Homepage )
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( homepage overlay )
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“ Why do I care? ”
Our goals
Their goals
Sell stuff
Help customers with their goals
Increase traffic
Increase sign-ups
Build brand advocacy
Increase positive indicators
Provide a usable experience
Be consistent with our brandFind stuff
Buy stuff
“The unexamined life is not worth living”
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( kids in a class raising hands )
( new banner on zeta homepage )
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1. Know the goals
2. Effectively communicate your value
3. Make it easy to join
“Why do I care?”
