peter briffet - yplan - growing a multi-million pound business
TRANSCRIPT
Growing a $$$m Business
YPlan June 2014
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A retrospectiveGrew LivingSocial UK/IE from a business with one employee (me) and zero revenue to a £100m consumer technology business with over 300 UK/IE employees (4,000 globally)
Built and sold a company to Microsoft and produced the best quarterly post acquisition metrics in Microsoft history
Sold a financial services company to Thomson Reuters
Sold books door to door in the US, started companies that sold Champagne into China and fingerprint readers into Europe
I have no absolutely no patience, I have failed 100 times & I talk too fast
YPlan June 2014
The Start Up Rules
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YPlan June 2014
Have a clear vision
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• A product or engineering roadmap• A marketing campaign• An external slogan (it can be, but doesn’t have to)• An operational scaling blueprint
Vision, however, binds everything together by being the Northern Star – the end destination, a clear point of arrival for the entire company…
a vision is not…5
YPlan June 2014
The Start Up Dance 6
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It helps to know where you are7
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Know what you need to own
YPlan June 2014
How marketplaces naturally develop
Step 1: Novelty of proposition
Step 2: Exhaustiveness of supply
Step 3: Personalisation and relevancy
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Suppliers Customers
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11Work out what’s important
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12Every stage has marketing
challenges
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13Make Organic growth your strength
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Going viral
YPlan June 2014
Small boats can run rings around big boats
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YPlan June 2014
Be clever with data….but know not all life’s answers can be found on a spreadsheet
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Knower Feeler Thinker
How Consumers Buy
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KnowerFeeler
Thinker
YPlan June 2014
19Facts of startup life
Be bold. Make decisionsDon’t focus on the exit Learn your magic number Maintain your core propositionBe careful with data Spend you money wiselyNever, never say you know everything
This is the best time to
be an Entrepreneur
in Britain
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