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CHAPTER-1INTRODUCTION

Introduction Specific introduction Objectives of the study Scope of the study Need of the study Methodology Limitation of the study


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Introduction

The customer is always right that is why it makes smart business sense toregularly get feedback from your current clients and customers. Onlineconsumer satisfaction surveys can accomplish this task easily andaffordably.

Consumer satisfaction surveys cover the core issues important to yourorganization. They identify areas that necessitate improvement and canenhance the effectiveness of your marketing strategies. At the same time,consumer satisfaction surveys can increase customer loyalty by showingyour customers that you care about meeting their needs.

Customer satisfaction

Customer satisfaction, a term frequently used in marketing, is a measure ofhow products and services supplied by a company meet or surpass customerexpectation. Customer satisfaction is defined as "the number of customers,or percentage of total customers, whose reported experience with a firm, its

products, or its services (ratings) exceeds specified satisfaction goals."

It is seen as a key performance indicator within business and is often part ofa Balanced Scorecard. In a competitive marketplace where businessescompete for customers, customer satisfaction is seen as a key differentiatorand increasingly has become a key element of business strategy.

Within organizations, customer satisfaction ratings can have powerfuleffects. They focus employees on the importance of fulfilling cust omersexpectations. Furthermore, when these ratings dip, they warn of problemsthat can affect sales and profitability. These metrics quantify an importantdynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.

Therefore, it is essential for businesses to effectively manage customer

satisfaction. To be able do this, firms need reliable and representivemeasures of satisfaction.

In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations area key factor behind satisfaction. When customers have high expectations andthe reality falls short, they will be disappointed and will likely rate their
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experience as less than satisfying. For this reason, a luxury resort, forexample, might receive a lower satisfaction rating than a budget motel eventhough its facilities and service would be deemed superior in absoluteterms.

The importance of customer satisfaction diminishes when a firm hasincreased bargaining power. For example, cell phone plan providers, such asAT&T and Verizon, participate in an industry that is an oligopoly, whereonly a few suppliers of a certain product or service exist. As such, many cell

phone plan contracts have a lot of fine print with provisions that they wouldnever get away if there were, say, a hundred cell phone plan providers,

because customer satisfaction would be way too low, and customers wouldeasily have the option of leaving for a better contract offer.There is a substantial body of empirical literature that establishes the

benefits of customer satisfaction for firms.

Specific introductionThe Indian textile industry has a significant presence in the economy as wellas in the international textile economy. Its contribution to the Indianeconomy is manifested in terms of its contribution to the industrial

production, employment generation and foreign exchange earnings. Itcontributes 20 percent of industrial production, 9 percent of excisecollections, 18 percent of employment in the industrial sector, nearly 20

percent to the countries total export earning and 4 percent to the GrossDomestic Product.

In human history, past and present can never ignore the importance of textilein a civilization decisively affecting its destinies, effectively changing itssocial scenario. A brief but thoroughly researched feature on Indian textileculture.

Peter England etched its beginnings in the latter half of the 19th century,when the foundation for a five-storey building was laid in Londonderry,

Ireland, in the summer of 1885. Three years later, an imposing factory hadcome up on the site, humming with heavy looms and machinery. It wasconsidered a modern industrial marvel, and the press of the time described itas 'magnificent' and 'awe-inspiring'.

Peter England is one of the pioneers in the Indian fashion industry and afterover 15 years in the industry, we are still amongst the top companies. Peter
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England ensures that the fabric produced is flawless. Peter England has oneof the most modern processing and finishing plants in India. It is equippedwith the latest world-class machinery imported from Europe. Superiorquality is the hallmark of Peter England.

Hand-in-hand goes the Packaging Infrastructure at our plants. The well-equipped plants are a hub of activity, performing quality checks at crucial

points of packaging, thus, ensuring that the entire package matches thecustomers' demands and expectations. The Peter England board bringstogether a dynamic team of professionals who provide direction to PeterEngland executive management in a dynamic economic and businessenvironment. The board consists of all active founders, along with externalmembers of the board who are high achievers in business and society.

Statement of the problemThe growth and success of the organisation depends on the level of thecustomer s satisfaction. So it is essential to make the customers satisfied by

providing quality customer service.

Objectives of the studyThe basic objective of the training was to get through the differentmanagement concept through production, personnel, finance as well as withthe marketing department.Also we had an increase in knowledge of Engineering through themanagerial concepts.

To apply the theoretical knowledge to learn the various aspects ofmanagement.

To understand the perception of the consumer. To understand the recall level of Shirts. To understand the influence and the time spent on tags by the

consumer. To understand the influence of press ads and communications. Last but not the least study is all about studying the usage & attitude

of the consumers

Scope of the study To enhance the knowledge being a management trainee.


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Training in a multinational company like Raymond gives the idea ofhuge management work having interlinks in the different countries.

The training has given us idea of working of different departmentslike production, stores, finance, personnel, marketing etc.

Need of the study Ever increasing intensifying competition. More aggressive competitors emerging with greater frequency. Changes basis of competition. Geographic sources of competition are becoming wider. Niche attacks are becoming frequent. Pace of innovation is rapid. Price competition becoming more aggressive

Product differentiation is declining.MethodologyThe study will provide solutions to the problem of themanagement.

To know the reason why people select Mobiles To know the features considered by the customers while purchasing a

Peter England. To know the satisfaction level of Peter England Textiles To know the reason for preferred only Peter England Textiles

Measurement techniques:The measurement technique used for this project are Questionnaires andAttitude scales.Data AnalysisData are useful only after analysis. Data analysis involves Converting aseries recorded observations into descriptive statements and informationabout relationship.Data collection Method:

In order to achieve objectives of this project study, it was very necessary tocollect data for different information required.Primary data:Primary data comprises of direct responses or firsthand data collected fromdifferent respondents for Peter England Textiles. Questionnaire was used asthe major tool in collecting primary data for our research. Primary data alsocollected through the direct interview with the respondents.


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Secondary data:Secondary data is the data, which is not gathered for the immediate study athand but for some other purposes. Secondary data for the research iscollected through magazines like Business World, newspapers, Automagazines and internet etc. Therefore both the types of data were used inorder to collect information for the study.

Measuring tools :Data are useful only after analysis. Data analysis involves Converting aseries recorded observations into descriptive statements and informationabout relationship.Hence concerned to this project method of analysis the data will be graphicalmethod, Simple selected method.

Limitation of the study Sample size was not large enough to represent an entire population and

was limited to 50 respondents. The study was constrained only to Shimoga city. A more intensive study

would be necessary to arrive at exact conclusion. The time frame was only five weeks due to which every respondent could

not be covered. The entire respondent did not answer each and every given in the

questionnaire.

The survey includes mainly the urban customer that is the response of therural customers is not included, thus leading to some level of error in theanalysis


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Chapter 2

Company Profile


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Company Profile

Introduction

Madura Fashion & Lifestyle has revolutionised India's readymade appareland retail market. A name that is synonymous with panache and modernity,Madura Fashion & Lifestyle is defined by its brands Louis Philippe, VanHeusen, Allen Solly, Peter England and People brands that personify style,attitude, luxury and comfort.

In September 2012, Madura Fashion & Lifestyle marked its foray into theluxury mono brand business in India by launching the quintessential British

men's luxury clothing and accessories brand Hackett London through a jointventure with the UK firm. The brand was launched at Madura s flagshipstore at DLF Emporio in Delhi.

It also launched an inspirational brand, The Collective, as a super premiumlifestyle retail chain for a host of international apparel and accesory brandsmaking a foray into India for the first time. It also set up Planet Fashion,offering men a one-stop destination for all their apparel needs.

Madura Fashion & Lifestyle has won several prestigious awards over theyears for itself and for its brands. The company was ranked among the 40Top 2011 Innovators by the Apparel Magazine. At the Images FashionAwards 2011, it was declared the most admired fashion company of theyear. The Madura Clothing division won the IMC RBNQA award for

performance excellence.

Peter England won the Brand Equity Award from the Economic Times forthree consecutive years in a row since 2008. It also won a bronze award forthe Best website retail category at the BBC.com Campaign India Digital

Media awards. Van Heusen won the PowerBrand 2011-12 award byPlanman Marcom. Allen Solly won the Best website/microsite product forspring/summer 2010 collection at the Indian Digital Media awards 2011.

The Collective won three awards at the In Store Asia 2011 VMRD retaildesign awards function. Van Heusen Woman was declared the Most


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admired women s westernwear brand of the year at Images Fashion Awards2011

Peter EnglandPeter England is the largest menswear brand in India with over 5 milliongarments sold every year. First launched by Madura Fashion & Lifestyle(then known as Madura Garments) in the mid-price shirt segment in 1997,the company acquired the world rights for the brand in the year 2000. Today,Peter England has a strong national presence with 555 exclusive stores andover 1600 multi-brand outlets in more than 200 towns.

Peter England is universally accepted amongst its millions of consumers for

its standardised fits, superior quality, wide range and 'fashion-right' styles inits segment, making it the most trusted brand amongst consumers in thereadymade apparel category.

With offerings in the mid-priced value for money range, Peter England brings formal wear for young men in the early years of their career. The product assortment includes shirts, trousers, suits, blazers and accessories foreveryday and special occasions.

It also offers relaxed office wear and weekend casual wear through its PeterEngland Elements line. This is an eclectic and stylish casual wardrobeincluding washed cotton shirts, denims, cargoes, jackets, sweaters andaccessories.

Peter England also offers a complete range of sub-premium formals throughits sub-brand Peter England Elite, meant for the young manager. The
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wardrobe includes a complete array of fine-crafted formal shirts andtrousers, sharp suits and blazers, and accessories. The look is progressive,international, and one of understated elegance.

Peter England partners with the IPL team, Chennai Super Kings, as theofficial off-the-field apparel sponsor. Building on that relationship, the brandhas launched an exclusive product line called PE-CSK, which reflects thesporty-casual attitude of the team.

A recent foray for Peter England has been in the world of clubwear, calledPeter England Party. This line offers affordable club wear with mainstreamsensibilities.

Heritage Peter England etched its beginnings in the latter half of the 19th century,when the foundation for a five-storey building was laid in Londonderry,Ireland, in the summer of 1885. Three years later, an imposing factory hadcome up on the site, humming with heavy looms and machinery. It wasconsidered a modern industrial marvel, and the press of the time described itas 'magnificent' and 'awe-inspiring'.

The brand's debut was even more inspiring considering that the world was inthe midst of conflicts and the shadow of the Great War was looming over the

United Kingdom. But the clouds of war also brought in prestigious clientelethe British war ministry placed an order with Peter England to outfit thetroops being sent to fight in the Boer War.

This was a turning point in the history of the brand. The order meant that thehighest quality apparel had to be delivered at an honest price, a challengethat Peter England met with outstanding success. It is a story that has beenreplicated in the following years as a testament to the quality and the value-for-money offered by each Peter England shirt.

Peter England was launched in India in 1997. A new India was emerging, aland of growth and opportunity. The apparel consumption behaviour wasundergoing a sea change, and there was a huge market opportunity waitingto be explored. Consumers were exposed to branded formal menswear, butthere were no dominant national players in the mid-priced segment.


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Madura Fashion & Lifestyle recognised the huge opportunity that was theirsfor the taking. With 4.5 million urban men who were in the market for shirtswith international finish and quality, it was imperative that they find aninternational brand with a reputation for excellent quality and modern styleat value-for-money prices. The search ended with Peter England that had, inthe century since its inception, forged a name both for product excellenceand for down-to-earth prices, reflecting in its tag 'The Honest Shirt'.

The launch of Peter England nationwide through a massive advertisingcampaign marked the entrance of the first international mid-priced shirt inIndia. It was clearly positioned as an international quality brand at honest-to-goodness prices. The brand found immediate acceptance with a largesegment of the male population who wanted to look good at work withouthaving to pay a heavy price. Peter England sold 400,000 shirts that first year.

Over the next few years, the brand extended its range to include trousers,casuals and suits. Today, brand's market share has soared, making PeterEngland the market leader in the men's mid-price western apparel segment.


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Van Heusen Power brands7th Reid and Taylor Awards

Mr Kedar Apshankar,COO, Peter England

Retail Icon Award

3rd Global Youth Marketing AwardsLouis Philippe Marketing awardVan Heusen Woman Marketing awardAllen Solly Marketing award

IMC RBNQAMadura Clothing IMC RBNQA Award for Performance

Excellence


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Sooraj Bhat Brand Head, Allen SollyKedar Apshankar , COO, Peter England

Milestone

1997- Launch in India

The turn of the century saw a new India emerging; an India that wasmarching ahead with confidence. At a time when young Indians requiredapparel that reflected this new-found confidence, Peter England was the onlyname that struck a chord with them. We launched in India as 'The HonestShirt' to astounding success with its standardized fits, fine quality, and

'fashion-right' styles. This soon became a benchmark for work-wearshowcasing modern styling at honest-to-goodness prices. No wonder wesold 400,000 shirts that year.

2007 - Peter England

Elite

Understanding the young Indian's need to carry great style to work, welaunched our premium sub-brand Peter England Elite. Keeping in mind his

needs, the product assortment included wardrobe collection for 'Everyday'and 'Special' occasions. A complete array of fine-crafted formal shirts andtrousers, sharp suits and blazers, and accessories made the collectionappealing to the young achiever.

2009 - Peter England

Party

The young Indian need to keep up with the changing social trends promptedus to foray into the world of club-wear with Peter England Party. Thiscollection includes vibrant colors and party patterns in fabrics that let youshine through at every party occasion.

2011- PE JEANS


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We are dedicated to understanding the changing needs & lifestyle of theyouth. The constantly evolving casual space obligated us to launch PE Jeans.

2012 PE BAGS

We mark an exciting new beginning with the launch of PE Bags. With this, astylish range of work and travel bags was introduced from Peter England.

Chapter 3Product Profile


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Product Profile

Suit and blazerA blazer is a type of jacket resembling a suit coat cut more casually,

typically with metal buttons. A blazer's cloth is usually durable, as it isintended as an outdoor jacket. Stylistically, blazers often are uniformgarments, e.g. for airline, school, and yachting and rowing clubs.

A blazer is generally distinguished from a sport coat as a more formalgarment and tailored from solid color fabrics. Blazers are often made withnaval-style metal buttons, reflecting their historic boating club association.

A blazer is key for any occasion. Find new favourites in our large selectionof blazers and suits. Grey, brown and classic black styles are all in stock.

Casual

The casual checked full armed shirt in cotton, making you the smart guy atoffice and everywhere else.
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The checked full armed shirt in cotton, giving you the perfect casual yetdependable look at office.A 100% Giza Cotton, Washed shirt in full sleeves to help you keep it stylishand comfortable

The perfect formal shirt from Peter England, the established and trustedBritish brand.

Cotton Rich Traditional Windsor-style collar

Single convertible cuff - can be buttoned or worn with cufflinks Supremely comfortable Machine washable at 40 No need to iron

Product Code: JB05Collar: 14" 15" 15" 16" 16" 17" 17" 18" 18" 19" 19" 20" 21" 22"23"Colours: Black, Cornflower, Dusky Pink, Ecru, Light Blue, Lavender,

Navy, Pink, Red, Sage, Silver, WhiteMaterial: 55% Cotton 45% Polyester

Formal Shirts

The term dress shirt is reserved for a particular type of formal shirt. Thereare formal day shirts for wearing with morning dress, and the white dressshirts used as eveningwear.
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T Shirt

T-shirt is a style of shirt. A T-shirt's defining characteristic is the T shapemade with the body and sleeves. It is normally associated with short sleeves,a round neck line, and no collar. However, it may also include long sleeves,

buttons, collars, or v-necks.

T-shirts are typically made of cotton fibers (sometimes others), knittedtogether in a jersey stitch that gives a T-shirt its distinctive soft texture. Themajority of modern T-shirts have a body that is made from a continuouslywoven tube, so the torso has no side seams. This is accomplished withspecial weaving machines called circular looms, which produce seamlessfabric for tube tops, stockings, and the like. Conventional stitching is usedfor the waist band, neck band, sleeves and to close the shoulders. The

manufacture of T-shirts has become highly automated, and may includefabric cutting by laser or water jet.
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Jeans

Jeans are trousers made from denim or dungaree cloth. Often the term"jeans" refers to a particular style of trousers, called "blue jeans" andinvented by Jacob Davis and Levi Strauss in 1873. Starting in the 1950s,

jeans, originally designed for cowboys, became popular among teenagers, especially members of the greaser subculture. Historic brands include Levi's, Lee, and Wrangler. Jeans come in various fits, including skinny, tapered,straight, boot cut, Narrow bottom, Low waist, anti-fit and flare.

Jeans are now a very popular article of casual dress around the world. Theycome in many styles and colors; however, "blue jeans" are particularlyidentified with American culture, especially the American Old West.

Peter England, a brand of Madura Fashion and Lifestyle, a division ofAditya Birla Nuvo Ltd, is one of India s fastest growing branded apparelcompanies and a premium lifestyle player in the retail sector. Today MaduraFashion and Lifestyle has achieved ma rket leadership through it s own

brands and has also introduced premier international brands. MaduraFashion and Lifestyle today has under it s umbrella of brands Louis
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Philippe, Van Heusen, Allen Solly, Peter England and People. All it s brands personify style, attitude, luxury and comfort. Madura Fashion and Lifestylehas for a decade sourced technology, fabrics and garments globally. It isalways at the edge of fashion and innovation and is a global supplier forsophisticated international brands such as Marks & Spencer and TommyHilfiger. Madura Fashion and Lifestyle has a huge network comprising ofabout 850 exclusive and franchise stores and more than 2000 premiummulti-brand trade outlets.

Peter England is one of the first international brands to have launched mid- priced shirts in the country. The brand enjoys popularity across the metrosand mini-metros and has a loyal customer base in these cities. The brandoffers a huge range of shirts such as British Micros, Ultra Formal andBusiness Look, Aft er Dark / Hours, Party, Casual, Winter Rhythms and T sin kaleidoscopic colours.

The brand offers quality clothing to the urban upwardly mobile men under 3categories.Peter England Elements as the name suggests appeals to the other elementsof a man s lif e and caters to the casual side of Indian men and so offers T-shirts, Jackets, Denims, Cargos, Sweaters ranging from Relaxed Office -wear to Weekend Casuals .

Peter England Elite on the other hand appeals to the office wear segment but offers premium shirts in higher price segment. This range offers premium and internationally styled collection with an exciting range ofshirts and trousers designed with the finest quality of fabrics, contemporarycuts with superb fits and soft and bold colours that brings in freshness.Peter England has all the standard apparel under it.
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The clothes offered by Peter England are divided in 5 categories such asFormals, Elite, Casuals, Party and Wedding. Formals range has a hugecollection of formal shirts and trousers that are smart and contemporary. Elite on the other hand have a range of premium formal clothes which aremade completely out of cotton with excellent craftsmanship and great fits. Casuals comprise of casual wear made of finest washed down cotton in slimfits and urban designs. Peter England Party has a bright range ofcomfortable evening wear with high sheen and perfect fits. The Wedding collection blends Indian tradition and Western silhouettes befitting themomentous occasion.


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Peter England sub brands

Peter England Elite

Peter England Elite is targeted at

young and successful professionalswho have achieved success early inlife. Peter England Elite offers a

premium and internationally styledcollection with its exciting range ofshirts and trousers designed withthe finest quality of fabrics,contemporary cuts with superb fitsand soft and bold colours that

brings in freshness. The wardrobeincludes a complete array of fine-crafted formal shirts and trousers, sharpsuits and blazers, and accessories. The look is progressive, international, andone of understated elegance.

The exclusive collection of Peter England Elite is targeted at the mid and premium audience who are young office-goers and dynamic entrepreneurs,high on ambition, attitude and spirit. The Peter England Elite consumer hasan assured sense of self confidence and works with ease and success despitethe fact that he is unassuming and unpretentious. He believes in himself and

is proud to be who he is.

The garment's style and design is contemporary, drawing inspiration fromEuropean designs while blending them with the Indian sensibilities. Theshirts are made from 100 per cent high-end cotton while trousers are offeredin poly viscose, poly wool modal and 100 per cent wool.

Peter England Elite is re-engineered to make the wardrobe more appealingand exciting to the younger audience who prefer the slimmer silhouette lookas well as a nice snug fit. Contemporary cuts and fits for the shirts andtrousers have been refined to give the consumers not only comfort but styleto complement his personality.

The brand has introduced various innovations such as:

Detachable collar bones in shirts


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Double fused skin and patch on collar for a clean roll with high-endinterlining in shirts, lined waist bands and piped in-seams for trousers

The main label on the shirt is double-folded to avoid harsh edges Buttons are shanked for ease of buttoning Packing of shirts is simpler with the exclusion of pins


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Chapter 4

FIRM PROFILE Brief History Capital Structure Marketing Mix Strategy Problems Faced Sales Analysis


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Firm Profile

Brief History:Peter England Showroom has been incorporated as a proprietorship

concern. It was established in 2010. It is located in Savalanga Road,Shimoga, which is in the Heart of Shimoga city. The name of the concern is Peter England Showroom .

It is an ownership firm and name of the owner is Subhash Shah ishaving a very good experience in attracting the customers and improves thesales. The firm is gaining an annual turnover to 50 lakhs. The firm have total4 employees for working.

Management Structure

1. Owner : Subhash Shah2. Manager : Mansur Ahemed3. Salesman : Siddesh4. Salesman : Nagesh

Capital Structure:The initial investment of Peter England Showroom was Rs 35 lakhs.

Today, the firm is gaining an Annual turnover to more than 50 lakhs. Theseyears of success is the result of dedication, creative thinking and team workfor which all the employees, including the proprietor of Peter EnglandShowroom are proud of. They have a monthly stock of about Rs 10 lakhsto Rs 15 lakhs.

Marketing mix strategy of the Firms:It plays an important role in the marketing of a product i.e., selling a

product to the consumers. In consumer behaviour, use have studied thatmodern consumers are very cautious in buying a product. As per themodern marketing, consumers are king and they can be attracted in 4 ways,towards a companies product they are as follows.

a. Product. b. Price.c. Promotion.d. Physical Distribution.

a. Product:


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It is considered as the life and blood of the marketing mix. Without product, no other activities can be carried on. A product conveys messageindicating a bundle of utilities and expectations to the buyers. It must offereconomic, social and psychological satisfaction.

The total product concept includes not only physical attributes orcharacteristics of the product, but also presale and post sale services and a

bundle of satisfaction. The selling points of a product are.1. Physical Product itself.2. Brand Name, Packaged label.3. Design, color, Style, Finishing Beauty.4. Durability.5. Price.6. The reputation or image of the market.

In these days, the availability of the readymade garments has increased.But people prefer textile clothing because the stitching will give perfectfitting when compared to readymade. So, the demand for the textiles is

being continuously increased.It is the important and moving factor of the marketing mix. It has

greater importance to manufacturers, dealers as well as the customers. In amonitory economy, we cannot buy or sell anything in the market. The priceof an article is its exchange value expressed in money. Price of a productconsists of physical product plus the bundle of expectations, its benefits,delivery of the product, credit & discount and sellers reputation.

Thus in Peter England , it follows discouraging of potentialcompetitors policy which makes the company to enter into the nationalmarket with greater demand.

Promotion:It is nothing but communication. It involves information and

influence of all consumers, as well as middlemen, through all means ofcommunication in distribution.

Promotion includes advertising, personal selling, dealer and sales

promotion. Sales promotion is responsible to create demand, capture andmaintain demand for all product, agreement and keen competition.Advertising includes publicity. It is to create awareness of the companies

product and also to increase the sales of the company.


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Advertising policy of Peter England:Peter England has adopted the policy of corporate advertisement

which means any of its advertisements should be accompanied by the namesand address of the dealer. The dealer should undertake advertisement likewall paintings, Hoarding, Banners, local newspapers etc.

When we come across the expenditure made by Peter England Showroom on advertisement is very less compared to other firms.Advertisement is an important factor of sales promotion. Effectiveadvertisement leads to effective sales. So, necessary steps must be taken toimprove the advertising.

At present, the firm is advertising through papers, but it has to give

importance towards other sources such as banners, wall papers etc. It shouldalso introduce offers like special offers in festival season, discounts, so thatthey could increase their sales.

Distribution:It is nothing but the flow of goods and services from producers or

manufacturers to the ultimate consumers. Distribution channel represent achain of middlemen participating in sale of goods.

Source of the popular chains are as follows.Manufacturers.wholesalers.Retailers.custo mersManufactures..Salesman.Dealers...customers Manufacturers..Consumers. Manufactures..Retailers..Consumers.

Peter England is one of the authorized dealer of Shimoga city.

Problems faced by Peter England Shop:When Peter England Showr oom first stared in 2010, they had so

many hurdles. Because in those days, making a huge investment was a very big problem. Only some people could effort to buy Peter England Textiles.The main problem was money with the consumers and the wholesalers. Thetransportation was also a big problem, because in those days, there were nogood road facilities. As the time passed their sales also increased andgradually, success touched their feet.


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Peter England Showroom does not give credit facility to anyb ody because, as this is a reputed firms. Normally they give 5% to 10% discountto regular customers.

In order to overcome are the problems and increase the sales. Theyshould give more advertisement and they should give more advertisementand they should also give credit facility and discount facility to theircustomers.Sales Analysis of the firms:

Peter England is the authorized dealer in Shimoga. Since 2010, thefirms is having a very good reputation, as they are having a good sales service facility. Out of 10 buyers 7 buyers, are ready to buy in PeterEngland and prefer to buy Peter England Product .

Year Total sales (in lakhs)

2010-11 45.002011- 2012 57.002012-2013 68.00

CHAPTER 5DATA ANALYSIS AND INTERPRETATION


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DATA ANALYSIS AND INTERPRETATION

Results and findings are also called as Analysis and Interpretation. This partof the report contains an allotment of tables, charts, graphs, and narrative ofthe results of the survey.

The analysis identifies the various factors that play a major role indetermining why the respondents go for a particular product on brand.

The analysis has also been made with reference to factory affecting buyingdecisions the multinational factor to go far a particular brand.

For some of the tables. Graphs are used to interpret the findings in a bettermanner. The object of survey was to know the Customer Satisfaction

Towards Peter England Textile Shimoga. Consumer analysis consumptionfactor or purchasing pattern and other related aspects.

The occupation, income of the respondents is also recorded in order to knowthe correlation between these features.


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Table no.1: Showing on the basis of gender factor

Gender No of respondents PercentageMale 50 100%

Female 0 0Total 50 100

Analysis : Almost out of 50 Respondent were male i.e., 100% theRespondent who were male are engaged in their own business, professionand also students

Inference : From the analysis it is conclude that majority of respondents areMale

Chart showing on the basis of gender factor

0

20

40

60

80

100

Male Female

P e r c e n

t a g e

Sex


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Page | 34

Table 2: Showing the marital status of the respondents

Marital Status No of Respondents PercentageMarried 16 32%

Un married 34 68%Total 50 100%

Analysis : The above table shows that 68 % respondents are unmarried and32 % of respondents are married.

Inference : from the above analysis it is conclude that majority ofrespondents are Unmarried.

Chart showing the marital status of the respondents

01020

304050607080

Married Unmarried

P

e r c e n

t a g e

Marital Status


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Page | 35

Table no.3: showing the age groups of the respondents

Age group No of Respondents PercentageBelow 20 14 28%

20 to 30 26 52%Above 30 10 20%Total 50 100%

Analysis : About 28% of the respondents are in the age group of below 20,52% of the respondents are in the age group of 20 to 30, 20% of therespondents are in the age group of above 30.

Inference : From the above analysis it is clear that majority of respondentsage group is 20 -30Chart showing the age groups of the respondents

28

52

20

Below 20

20-30Above 30


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Table no.4: Educational qualifications of the respondents.Qualification No of Respondents Percentage

S.S.L.C 4 8%

PUC 8 16%Graduate 30 60%

Post Graduate 4 8%

Other 4 8%

Total 50 100

Analysis : Out of the 50 respondents 8% Belongs to SSLC. 18%, 16 %

belongs to PUC, 60 % Belongs to Graduate, 8% Belongs to Post graduateand also 8% belongs to others.

Inference : from the above analysis it is clear that majority of respondentsare graduatesChart showing Educational qualifications of the respondents

SSLC

PUC

Graduate


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Page | 37

Table no.5: showing Occupation of respondents is presentedOccupation No of Respondents Percentage

Professional 6 12%Business 8 16%

Government Service 4 8%Student 26 52%Others 6 12%Total 50 100%

Analysis : Out of 50 Respondents, 12 % Respondent having the occupationlike professional, 16 % Respondent having the occupation like business 8 %Respondent having the occupation like Government service, 52 % ofrespondents having occupation like students only 12 % respondents havingthe occupation like other occupation.

Inference : of respondents are from the above analysis it s clear that majoritystudents

Chart showing Occupation of respondents is presented

Table no.6: Table showing Income of the Respondents on MonthlyBasis.

Income Rs No of Respondents PercentageLess than 10,000 20 40%

10,000-15,000 12 24%

0102030

40

50

60

12 168

52

12 P e r c e n

t a g e

Occuption


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Page | 38

15,000-20,000 10 20%

20,000 above 8 16%

Total 50 100%

Analysis : Out of the 40% Respondents belongs to income group less Rs.10,000 per month, 24 % Belongs to Rs 10,000 -15,000 per month. 20 %

belongs to Rs. 15,000 20,000 per month. & 16 % Belongs to 20,000 &aboveInference : From the above analysis clear that majority of respondentsincome is less than 10000Chart showing Income of the Respondents on Monthly Basis

Table 7: showing Expectations from the CompanyExpectation No of Respondents PercentagesTrust and Care 20 40%Professional Quality Service 10 20%Immediate Response 15 30%Other specify 5 10%

Total 50 100%

Analysis : Out of the 100% in that 40% Respondents belongs to Trust andCare, 20% Respondents belongs to Professional Quality service, 30%respondents belongs to immediate response Group and remaining 10%respondents belongs to Other Expectations

0

10

20

30

4050

Less than 10000 10000-15000 15000-20000 20000 above

P e r c e n

t a g e

Income


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Inference : From the above analysis clear that majority of respondentsexpectation from the company is trust and care.Chart showing Expectations from the Company

Table No-8: showing which are the brands of shirts you have heard of?Brand Responses PercentagePeter England 15 30%Park Avenue 8 16%Raymond s 25 50%Others 2 4%TOTAL 50 100%

Analysis: out of 50 respondents 15 belongs to Peter England, 8 belongs toPark Avenue, 25 belongs to Raymond s, and remains are from othersInference : from the above analysis clears that majority of respondents areheard about Peter England and Raymond s.Chart showing which are the brands of shirts you have heard of?

20

10

15

5

0

24

6

8

1012

14

16

1820

No of Respondents

Trust and Care

Professional QualityService

Immediate Response

Other specify


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Page | 40

Table No-9: showing What is your frequency of buying shirts?

RANGE PERCENTAGE0 1 Month 6%

1 Month 7%2-5 Months 36%6 Months 17%7-11 Months 6%Once a Year 4%

No Particular Frequency 24%Total 100%

Analysis : The above diagram shows the consumers buying frequency forshirts, maximum people told that they purchase shirts at the interval of 2 to 5months. This give a fair chance for frequent sale of shirts for the company.

Chart showing What is your frequency of buying shirts

Table No-10: showing purchase shirts on special occasions onlyPurchase on Occasions No of Respondents PercentagesYes 15 30%

No 35 70%Total 50 100%

6%

7%

36%

17%

6%

4%

24%

Purchasing Frequency

0-1 Mnth 1 Mnth2-5 Mnths 6 Mnths7-11 Mnths Once a year No Particular Frequency


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Parking 3 6%Variety 10 20%Others 2 4%Total 50 100%

Analysis : The above diagram shows the important external factors whichconsumers consider important while purchasing apart from the product to be

purchased. Again Variety hits the top of list. This signifies that Companyshould have different variety & variants in their product category

Inference : Majority of the respondents are look variety while they went toshop for shopping

Chart showing what do you look in a store where you shop

CHAPTER - 6FINDING, SUGGESTIONS, CONCLUSION S

0

10

20

30

40

50

No of Respondents

5 78 9 6

3

10

2

50

Shop Ambience

Trial Room

Proximity From Home

Prices Offered

Courteous & HelpfulSales Staff

Parking

Variety

Others


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Page | 44

Summary of findings

It was found that most of consumer prefer formal wear than casual wear

Peter England Consumer feel Peter England s product express their style It was found that most of the consumer express their dissatisfaction

toward the quality of the product Consumer expressed their that Peter England s product are affordable Repositioning of Peter England to family is accepted by most of the

consumer who participated in the survey In survey it was found that most of consumer feel the product as

discounted good and inferior quality product It was found the place of stores are not in even

SuggestionIf proper attention is given then many of the shops in these areas have thecapacity & will to become the exclusive Pepsi outlets. In my View thoseshops which have a good regular sale of 5 to 10 cases per day should betargeted to convert them in exclusive outlets.

We suggest that the product should be extended to the Multi Brand outletsand Large Format store; as these are the Major focus areas of Consumer

reach.

As Noting Hill is an upcoming brand from Peter England Apparels thecompany should make some efforts to create a Value in mind of Consumers

by using the image of Peter England Ltd. for its Uniqueness / QualityProduct. Value that will bring in change in Attitudes / Brand perception ofConsumers.

Extending its elements in various product lines uncovered such asCasuals/Club/Denim wear will increase its reach/value for all requirements.

Shop in shop tie-ups in Shopping malls, Mega retail outlets.

Noting hill can take up a pace in market and can grow at a very speed, as the brand is what the consumers were waiting for. As During our survey wenoticed that people say Park Avenue is a very good brand but its too costly


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CONCLUSION

I would like to conclude my project with a sense of satisfaction thatwhatever knowledge I have gained in this semester of my curriculum can beindeed used in the real life situation and enhanced my view at lookingtowards things in a wider perspective, of-course the in depth analysis has to

be done in the classrooms, but the report writing gives the student, a chanceto know him about the latest developments in the concerned field. The

project not only imparted me the practical knowledge but also gave me anidea of working in an organization with perfect teamwork. I came to knowabout a fact that I like to share with the reader


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ANNEXUREDear respondent,

I am a student of final year BBM, ATNCC, Shimoga as a part of my BBM course. I have selected onsumers attitudes towards Suiting and Shirting, with special reference to Peter ngland Showroom,Shimoga for my project report kindly fill up the questionnaire and give suggestion for the study. Theinformation supplied by you will be kept confidential and will be used for only academic purposes.

Yours sincerelyBasavaraj L.H

QUESTIONNAIRE

1. Name : ____________________

2. Ganderi) Male [ ]ii) Female [ ]

3. Marital status:i) Married [ ]ii) Unmarried [ ]

4. Age:i) Below 20 [ ]ii) Between 20-30 [ ]iii) Above 30 [ ]

5. Educational qualificationi) SSLC [ ]ii) PUC [ ]iii) Graduate [ ]iv) Post Graduate [ ]v) Others Specify ___________________

6. Occupationi) Profession [ ]ii) Business [ ]iii) Govt. service [ ]iv) Student [ ]v) Others Specify ___________________


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7. Monthly incomei) Less than 10000 [ ]ii) 10000-15000 [ ]iii) 15000-20000 [ ]iv) Above 20000 [ ]

8. Which are the brands of shirts you have heard of?i) Peter England [ ]ii) Park Avenue [ ]iii) Raymond s [ ]iv) Others [ ]

9. How many formal shirts do you have in your wardrobe?i) 1 5 [ ]ii) 5 10 [ ]iii) 10 15 [ ]iv) 15 20 [ ]v) 20 25 [ ]vi) 25 & Above [ ]

10. What is your frequency of buying shirts?i) 0 1 Month [ ]ii) 1 Month [ ]iii) 2-5 Months [ ]iv) 6 Months [ ]v) 7-11 Months [ ]vi) Once a Year [ ]vii) No Particular Frequency [ ]

11. How many shirts do you buy at a time?i) One [ ]ii) Two [ ]iii) 3 to 5 [ ]iv) 5 & More [ ]v) Depends [ ]

12. Do you purchase shirts on special occasions only?i) Yes [ ]


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ii) No [ ]

13. For how long have you been using this (Respondent s preferred) brand? i) 1 to 6 Months [ ]ii) 1 Year [ ]iii) 1 to 2 Years [ ]iv) 2 or More [ ]v) No Idea [ ]

14. Where do you usually shop?i) Exclusive Brand Outlets [ ]ii) Multi Brand Outlets [ ]iii) Departmental Stores [ ]

15. Where do you prefer shopping?i) Exclusive Brand Outlets [ ]ii) Multi Brand Outlets [ ]iii) Departmental Stores [ ]

16. What do you look in a store where you shop?i) Shop Ambience [ ]ii) Trial Room [ ]iii) Proximity From Home [ ]iv) Prices Offered [ ]v) Courteous & Helpful Sales Staff [ ]vi) Parking [ ]vii) Variety [ ]viii) Others [ ]

17. How did you come to know about Peter England?i) Advertisement [ ]ii) Friends and relatives [ ]iii) Observation [ ]iv) Company image [ ]v) Publicity [ ]vi) any other ___________________

18. If you have come to know through advertisement please name of themedia.

i) News paper [ ]


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ii) Radio [ ]iii) Magazines [ ]iv) Television [ ]

19. By which media of advertisement have you been introduced to PeterEngland?

i) Television [ ]ii) Magazine [ ]iii) Newspaper [ ]iv) Posters/Stickers [ ]v) Others [ ]

20. Are you satisfied with the advertisement of your Peter England?i) Yes [ ]ii) No [ ]

21. From Past how many years did you know about Peter England?i) One Year [ ]ii) Two years [ ]iii) Three years [ ]iv) Don t know Exactly [ ]

21. What do you expect from this Company?i) Trust and Careii) Professional Quality Serviceiii) Immediate Responseiv) Other specify

22. Any suggestion to Company for providing better service to customers

Date : Place:

(Signature)


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Bibliography

Books :

Principles of Marketing Philip Kotler & Kevin keller

Market Research D.D. Sharma

Research Methodology C.R. Kothari

www.peterenglind.com
http://www.peterenglind.com/http://www.peterenglind.com/http://www.peterenglind.com/

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