peter flynn
DESCRIPTION
Online Real Estate Marketing Conference 9 & 10 March 2010 The Pavilion Cape Town South AfricaTRANSCRIPT
Online Media for Real Estate in South Africa
Where are we now, what does that mean for the future, how do I
position myself correctly?
Negotiate an Agreement
Finding Property = Finding People
Property Buyer
Broker or Agent
Property Seller
Search
As a […], want to[…] in order to […]
Property Buyer
I want to… • “See all properties available in my price range”• “See all properties available in the areas I am interested in”• “See all properties with the features I want”
…in order to…• “make a decision that factors in all the options available to me.”
I want to…• “negotiate (or have someone who knows how to negotiate on my behalf) the most favorable terms of sale possible based on my interests”
..in order to…• “make a sensible investment.”
As a […], want to[…] in order to […]
I want to… • “See all properties available in my area”• “See all properties with the features mine has”• “See the selling prices of similar properties to mine”
…in order to…• “make a decision around how to price my property.”
I want to…• “negotiate (or have someone who knows how to negotiate on my behalf) the most favorable terms of sale possible based on my interests”
..in order to…• “get the best deal.”
Property Seller
As a […], want to[…] in order to […]
I want to… • “find all buyers in the areas that I operate in”• “find all sellers in the areas that I operate in”
…in order to…• “broker as many deals as possible.”
I want to…• “find the common ground between willing buyers and willing sellers as quickly as possible”
..in order to…• “justify higher commissions.”• “make commissions often.”
Broker or Agent
A buyer’s journey to a propertyPre-Search Search Aggregated
SearchProof/Trust More Details Physical
ContactNegotiate
Online Media
Newspapers
TV
Radio
Word of Mouth
Signage
Other
Word of Mouth
Property Portals
2nd Tier Property Search Engines
Big Agency Websites
Property Portals
Small Agency Websites
Classifieds
Google Property
Online Word of Mouth
MxIT (?)Mapping, Street
View, Video
CMA and other Data
Bing & Other
User Generated Content
Broker/Agent RisksPre-Search Search Aggregated
SearchProof/Trust More Details Physical
ContactNegotiate
Online Media
Newspapers
TV
Radio
Word of Mouth
Signage
Other
Word of Mouth
Property Portals
2nd Tier Property Search Engines
Big Agency Websites
Property Portals
Small Agency Websites
Classifieds
Google Property
Online Word of Mouth
MxIT (?)Mapping, Street
View, Video
CMA and other Data
Bing & Other
User Generated Content
Future?Pre-Search Search Aggregated
SearchProof/Trust More Details Physical
ContactNegotiate
Newspapers
TV
Word of Mouth
Radio
Signage
Other
Property Portals
2nd Tier Property Search Engines
Big Agency Websites
Property Portals
Small Agency Websites
Classifieds
Google Property
Online Word of Mouth
MxIT (?)
CMA and other D
ata
Bing & Other
Online Media
Word of Mouth
inform
User Generated Content
Mapping, Street View
, Video
Online Media Value?
1. Inexpensive yet effective pre-sales presence builder2. Mimics an “offline” word-of-mouth referral
network3. Increases the volume of information but also the
chaos & confusion – creates a space for organizers of information
How do I use Online Media?
1. Build your pre-search presence2. Build your contacts network3. Build your online reputation as an expert4. Ensure that your content is syndicated online
Good places to have a presence
1. Facebook2. LinkedIn3. Twitter4. Your own blog
Syndication Tools
Build your online reputation
1. Always say things that are genuinely useful2. Pass things on that others say that are genuinely
useful3. Comment on topical issues as fast as possible4. “Befriend” “com-partners” and potential clients
online5. Get published and quoted
Thanks
• [email protected] • www.twitter.com/pete_flynn • http://blog.whitewallweb.com• http://za.linkedin.com/in/peterflynn