1.OUR APPROACH A GUIDE TO HOW CER COMPANY WILL WORK WITH YOU TO SELL YOUR HOUSEplanning marketing pricing selling

2. AGENDA1. UNDERSTANDING YOUR SITUATION 2. SELLING YOUR PROPERTY Marketing Plan Current Market Conditions Pricing and Maximizing Value Preview Your House3. MUTUAL DECISIONERA NORTH ORANGE COUNTY 3. UNDERSTANDING YOUR SITUATION WHY ARE YOU SELLING? WHERE ARE YOU MOVING? WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD AND CLOSED? WHAT IS DRIVING YOUR DEADLINE? WHAT IS THE MOST IMPORTANT THING YOU ARE LOOKING FOR IN THE AGENT AND COMPANY YOU HIRE? WHAT WOULD IT TAKE FOR YOU TO FEEL WE HAVE MET YOUR EXPECTATION? PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 4. ERA MARKETING PLANFIVE KEY FACTORS 1. PRICE2. TERMS 3. CONDITION 4. LOCATION 5. EXPOSUREPETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 5. SELLING YOUR PROPERTY: MARKETINGMAXIMIZING EXPOSURE The Most Important Element Maximum Exposure = Faster Sale and a Higher PricePETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 6. VIDEO VIRTUAL TOURAvailable on Youtube and other popular webs PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 7. ERA MARKETING PLANNational & International Exposure60% Local 40% Out of Town PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 8. ERA MARKETING PLANProperty Specific Promotion HandoutPETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 9. ERA MARKETING PLANNational ExposureZillow.comRealtor.comRedfin.comNationally Known Websites PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 10. ERA MARKETING PLANLargest Real Estate Franchise in AsiaInternational Exposure PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 11. SELLING YOUR PROPERTY: MARKETINGERA MULTI-CULTURE EXPOSURE LOCAL FOREIGN BUYER PROFILE Southern California is favored by Chinese buyers These buyers prefer detached home. Most of them can pay cash. Chinese buyer tend to pay higher price for property.Data based on National Association of Realtors 2013 profile of International home buying activity PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 12. ERA MARKETING PLANExposure to the Local Market Local Multiple Listing Service Flyers TXT CER Yard signs Virtual tours Social media Enhanced listings Buyer Agent Networking Neighborhood NotificationPETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 13. SELLING YOUR PROPERTY: MARKETINGCER PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY:CER MOBILE APP AND TXT CERCER LEAD ROUTERCER GOLD STAR PROPERTYCER HOME PROTECTION PLANExample: Mortgage ProgramCER INTERNATIONAL COLLECTIONOpen TextCER YOU TUBE-PROPERTY SEARCH 14. OUR RESULTS PERCENT OF ASKING PRICE RECEIVED DAYS ON MARKET LIST-TO-SALE RATIOPETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 15. PREVIEW YOUR HOME To Learn important features and benefits Review with a Buyers Eye Help position for Maximum ValuePETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 16. PRICING AND MAXIMIZING VALUE We use the following tools to help maximize value:COMPETITIVE MARKET ANALYSISPRICING ANALYSIS GRID Traditional means of analyzing the market. Goes a step further. Utilizes comparable properties. Within your marketplace. Gives you a picture of the market. Shows what buyers are willing to pay in todays market.PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 17. SUCCESSFUL TRANSACTIONPETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 18. LETS GET STARTED PETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION 19. SELLING YOUR PROPERTY: MARKETINGERA HOME PROTECTION PLAN: PROGRAM BENEFITS Provides buyers with more confidence in purchase decision. Protect yourself against costly repairs during listing and escrow.CER HOME PROTECTION PLAN Avoid after-the-sale disputes and unwanted surprises!29%better chance of sale when using an ERA Home Protection Plan.15%Homes sell on average faster with an ERA Home Protection Plan than without. 20. OUR COMMITMENT TO YOU OUR WRITTEN GUARANTEEFOR YOUR TOTAL SATISFACTIONPETER MENG, YOUR SOUTHERN CALIFORNIA AND INTERNATIONAL CONNECTION