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Social media in action

Laura SommerRotary District 9940

May 2011

Introduction and brief background

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Social media is the term for internet based tools used for publishing, sharing and discussing information. Social networking means using these tools to interact between a group of people who share a common interest and using social contacts to network. Some examples: Flickr – photo sharing •Wikinomics – wiki is like a whiteboard, create content, edit, hyperlinks •Twitter – microblog for brief frequent updates (via web, text, email, instant messaging) •Linked-In – a professional network to connect trusted colleagues, share knowledge, get jobs •Facebook – websit eto connect with friends , colleagues, communities of interest and share information •YouTube – video sharing, commentary, ratings •Second Life - free 3D virtual world where users can socialize, connect and create using free voice and text chat •Podcasts (Radio NZ); blogs, social bookmarking (Delicious)

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Network

Integrate

Collaborate

Promote

Create

From: Commoncraft.com

To communicate with fellow Rotarians, families, friends, local and global communities and increase your network Integrate communications both offline and online eg Rotary Fair bulletins, online promotion Media: various media can be used not just written (Audio – podcasts; visual – video, touch (touch screens in Te Papa)

Collaborate and educate - eg. Social media collaboration and education on how tos Promote ie raise awareness Reduce email – access by many to many relationship rather than multiple emails. Co-create content Interaction : co-create content (entering info on Trade Me), share knowledge, build on other ideas, have a conversation. Participants – tap into the silent majority. Has the potential to handle contributions from large numbers whereas traditional methods have difficulty doing this. Low cost – most social media and instruction is freely available. The cost is internet connection and your time! Note: SKYPE – reduces your household costs for calls

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As a potential member or interested member of the public, what can I find out about Petone Rotary? Put myself in the shoes of a potential member or member of the public trying to find out about Petone Rotary. I checked on the internet. Here are some examples of what I found.

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District Governor Howard Tong’s blog entry

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Wikipedia : 2006 entry about the Petone Fair

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Old friends Trademe Site. No reunions scheduled for this institution. 2 members so far.

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Petone Rotary fair Note: Hutt News yet familiar branding – e.g. Rotary wheel? Where do I find out about Petone Rotary? Like the photo that shows people participating at the fair.

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Show you some examples of social media in use.

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DG Howard Tong has introduced this blog as a way to increase effective communication across the District; He has shared his journey that he is undertaking as District governor for 9940. Great way to keep Rotarians informed, build our knowledge about what’s happening in the District; inspire ideas and action. Also linked us to many other useful Rotary sources of information.

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Rotary Club of Tawa : we use the Facebook page as our interactive space – for weekly bulletin, comments, photos of events. Branding was important to make it clear that it belongs to Tawa Rotary

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An example of fundraising through using social media – note the need to demonstrate that it is an authentic site; the key messages.

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For the Coronation Street fans – its on facebook! See over 1 million people like this.

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Distance learning : Rotary International is using webinars to help Rotarians learn. Seminar on the web. Sign in, can view the content, hear what’s being said, post comments/feedback. Capture an archive of entries.

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Twitter – microblog of limited text (like a text message) – yet it is a text that’s public.

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Local initiative in response to the Christchurch earthquake disaster: Students in cooperation with Google set up site in 3 hours. To address immediate need for on-the-ground, real-time information that emergency services and media couldn’t provide at the time. Fairfax media actually referred to this site for up-to-date information.

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Source: http://www.doseofdigital.com/2010/03/9-simple-steps-started-social-media/

My Facebook is to keep in touch with family, friends, my chorus (more a personal space) Linked in is my professional space – that I’m also starting to set up for Rotary. Profile that outlines my work experience, share slide presentations Twitter – links to interesting articles. I know that it’s possible to post an email that is then distributed to the other social media sites if I wish. Note: Potential capture by a particular tool. Not realising that resources need to be applied plus key messages & content. Remember Rotary’s reputation. Realise that not everyone will interact online. 1% rule 90% contribution; 10-20% occasionally contribute; rest watch and contribute if easy and trusted. Engage – welcome new members, encourage/comment/discuss/new ideas; involve in designing and refining online space at each stage. Build the community and sent of trust. Reliable/feedback provided/treat with respect Respect people’s privacy. Ways you handle personal information. Moderation. Some basic rules of behaviour for anyone who wants to interact on your social media channel.

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Membership

Projects

Fundraising

Networking

Development

As a Club, before you embark on using social media, first consider what you want to do? Is it to increase membership? Think about what you have on offer, not the flashy use of social media. People join causes ahead of clubs. It may be one of these – a project, to increase membership, etc •What is your message? •Who is your audience? •What are your goals? •What return do you need? •What is your strategy (including content)? •What is the performance? •Who is contributing? •What content do you have? •What is your response procedure? (prompt feedback is essential)

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get started

access workshops

use resources

Contact:Laura Sommer

PR Committee

Rotary District 9940

E: Laura.sommer@xtra.co.nzW: http://nz.linkedin.com/in/laurasommer

Encourage you to have a go – get started, use people around you to show how to set yourself up on a social media site like Facebook Note that workshops will be offered across District to guide members and clubs on using social media communications and tools. You’re most welcome to get in touch with me.