petroleum africa media planner 2016

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Page 1: Petroleum Africa Media Planner 2016
Page 2: Petroleum Africa Media Planner 2016

Petroleum Africa is widely read by government officials and seniorand technical management of national, major, and independentoil companies for the latest information on African oil and gassince 2003. Other publications give their readers a snapshot ofactivities taking place across the continent, but Petroleum Africagives a complete and comprehensive picture with insights thatcannot be matched, making it Africa’s publication of choice.

Petroleum Africa Magazine

Established Market Authortity – In publication since March 2003.Complementary daily news website since 2004 and electronicBest of the Week Newsletter since 2005, as well as timely breakingnews alerts.

Broad Industry Coverage – Over 70% of our readership is comprisedof oil and gas ministries, national and international oil companies,and services companies.

Geographic Reach – Worldwide with Africa, Europe, North America,and the Middle East the dominant subscriber base.

Executive Level Readership Profile – Petroleum Africa’s readershipis comprised of top management, technical, legal and financialprofessionals, consultants and analysts.

Predominantly Independent Editorial – We cover what we havecommitted to covering. Editorial is presented independently in aclear and concise manner.

“Insider” Information – Long established relationships with theAfrican continent’s oil and gas ministries, NOCs and IOCs. Accessto high-level executives.

Publisher's Note

We appreciate your patronage and thank youfor considering Petroleum Africa as yourcompany’s marketing medium. PetroleumAfrica is the leading magazine for oil and gasprofessionals with an interest in the Africanupstream, midstream and downstream sectors.Published 10 times per year, Petroleum Africadelivers editorial content covering the issuesprevalent to the entire 54-nation Africanpetroleum sector (not just a handful ofcountries), via our top-notch editorial teamalong with expert guest contributions, technicalpapers, executive interviews, profiles, newssections and more.

Petroleum Africa has a global circulation ofmore than 14,850 readers, many responsiblefor recommending, specifying, approving andpurchasing oil and gas equipment and services.Our subscriber base is comprised of companyofficials/management, technical staff to includeengineers, drillers, the geological/geophysicalcontingent and consulting engineering firms,along with financial and legal institutions,service, supply and manufacturing companies.

Within our media planner there are a varietyof advertising and sponsorship optionspresented to help implement your company’smarketing strategy. Whether it be brandawareness, a product/service launch, or leadgeneration, our distribution targets key decisionmakers for Africa’s petroleum industry, whereverthey sit globally. With the low-cost oilenvironment, we are all working to maximizeour resources and stretch our budgets. As such,Petroleum Africa has made the decision toincrease our complimentary digital subscriptionsand cut back on printing so that we too canride out the low oil price crunch. In addition,we have also decided not to increaseadvertising or subscription rates for 2016. Let’shelp each other out until brighter days cometo pass.

Dianne SutherlandPublisher/Chief Editor

The Petroleum Africa Advantage

Oil & Gas Journal* 1,178Hart’s E&P* 1,335World Oil* 2,887

*2016 Media Planner

Oil & Gas Journal* $13,850Hart’s E&P* $13,210World Oil* $9,030Petroleum Africa $5,185

If you are promoting a product or service to the African market,Petroleum Africa has the Number One audience at a fraction of the cost!

Africa Circulation Cost for Full Page 4-Color Advert

All 3 publications combined 5,400Petroleum Africa 7,745

Why Your Ad is a Sound Investment

Over14,850Readers

GlobalCirculation

Since2003

MarketAuthority

Page 3: Petroleum Africa Media Planner 2016

Upstream & Downstream

52.56%

Consultancies, Constructionand Engineering Firms

11.14%

Government, Academia,Field Alliances, and Others

14.23%

Our circulation numbers reflect our highly targeted nature. We are unique in this aspect, focusing on those who reallycount in the industry. And because we don’t include numbers from across the industrial spectrum, you can be sure thatyour advertising dollar is well spent. If your firm is targeting decision makers for products or services needed in Africa’s oiland gas industry, then Petroleum Africa can assure delivery to your desired audience. With unrivalled circulation in amonthly trade publication specific to the continent’s petroleum sector, more IOCs, NOCs, Ministries and Services companieswill see your message.

Targeted Circulation We have your audience!

As of October 2015Global Readership

INDUSTRYTotal: 14,858

39.98%

Services, Drilling, Manufacturingand Supply Companies

Major, Independent, andNational Oil & Gas Companies,

Energy Ministries, and JVs

29.96%

Financial/Investment Institutionsand Legal Advisories

4.69%

Top Africa CirculationEgyptNigeriaSouth AfricaAlgeriaAngolaLibyaKenyaUgandaGhanaTunisiaTanzaniaMozambiqueSudanOthers

2,4541,605

881466462366364230217154131109105201

Asia Pacific5.83%

Middle East6.78%

Africa52.13%

Europe20.66%

North America13.91%

South America0.69%

Geographical Analysis

Reader’s Field of InterestJob Function

Upstream

Downstream

31.52%

15.92%

Senior and General Management

Engineers, Geologists, Superintendents,Technical and Operational Staff

Consultants, Financialand Legal Professionals

Educators, Corporate Copies, Marketing,Purchasing, and Others

45.78%

25.23%

21.42%

7.57%

Total: 14,858Total: 14,858

Total: 7,745Total: 14,858

In Every IssueKey management changes at major playersBest selling book and film reviewsMarket updatesNew products and servicesA synopsis of the politics at work in AfricaAfrican and world rig counts, oil & gas pricesAnd much, much more...

Comprehensive around-the-continent coverageIn-depth coverage of Africa’s ‘Big Five’ producing countriesLeading-edge E&P technologyDownstream: retail to refineriesLocal impacts and social issuesLegal and contractual issuesOil security analysis

Page 4: Petroleum Africa Media Planner 2016

Africa Focus

Downstream Focus

Technology Focus

African Capital

Petrochemicals

January/FebruaryIssue

March Issue April Issue May Issue June Issue

Editorial Focus

Namibia

Nigeria

Feb 9-11International

Petroleum WeekLondon, UK

Feb 10-12The 4th East Africa Oil

& Gas SummitNairobi, Kenya

Feb 14-16Middle East Technology

Forum for Refining& Petrochemicals

Dubai, UAE

Feb 17-18Floating LNGLondon, UK

Ghana

Mozambique

RegulatoryRegimes

*Mature Fields

*LNG ProgressReport

Algeria

Benin

*DeepwaterE&P Innovations

Plant Optimization

Stimulation

Mar 08-092nd National Forum

Gabon Oil andGas 2016

Libreville, Gabon

Mar 09-11Tanzania InternationalForum for Investments

Dar es Salaam, Tanzania

Mar 14-15International

LNG CongressLondon, UK

Mar 15-176th African Petroleum

Congress and ExhibitionAbuja, Nigeria

Mar 27-295th Annual East Africa Oiland Gas Summit 2016

Dar es Salaam, Tanzania

Egypt

Republic of Congo

*Natural GasApplications

ReservoirCharacterization

Apr 11-15LNG 18 International

Conference & Exhibition(LNG 18)

Perth, Australia

Apr 20-217th Ghana Oil& Gas SummitAccra, Ghana

Apr 25-27Oil and Gas

Safety Conferenceand ExhibitionHouston, USA

Apr 26-272nd Annual SomaliaOil, Gas & Mining

Summit 2016London, Uk

Apr 27-289th Annual Sub-Saharan

Africa Oil & GasConference, 2016

Houston, USA

Tunisia

Madagascar

*AnnualIndependents

Survey & Awards

African Retail

Multilaterals/Extended Reach

Ad Closing Jan 12Materials Due Jan 19

Ad Closing Feb 20Materials Due Feb 24

Ad Closing Mar 20Materials Due Mar 24

Ad Closing Apr 20Materials Due Apr 24

Ad Closing May 21Materials Due May 26

Issue Highlight

Bonus Distribution

New conferences and exhibitions are continually added, be sure to check www.petroleumafrica.comfor an updated list of events where we offer bonus distribution.

Pre-Salt Plays

Time LapseSeismic

*Solutions for maturefields to improve oiland gas production

May 17-18Offshore Arabia 2016

Dubai, UAE

May 2-5OTC 2016

Houston, USA

Editorial Calendar & Bonus Distribution

2016

*A look at whereplanned LNG & FLNGfacilities stand in light

of low cost oil

*Africa’s deep offshoreoffers some interestingtechnical innovations

*Operators areexamined to see who

withstood thedownturn over 2015

*An abundance ofnatural gas in Africaleaves many options

for utilization

June13-16Nigeria Oil & Gas 2016

Abuja, Nigeria

June 23-246th Zambia International

Mining & EnergyConference & Exhibition

Lusaka, Zambia

Page 5: Petroleum Africa Media Planner 2016

Africa Focus

Downstream Focus

Technology Focus

Training &Recruitment

Refining

Well Control

July IssueAugust/September

Issue October Issue November Issue December Issue

Editorial Focus

Kenya

Liberia

Libya

Uganda

NOC of the Year

Advancesin Seismic

Power Generation

Mali

Angola

Equatorial Guinea

Morocco

Mergers &Acquisitions

Biofuels

Somalia

Tanzania

IndigenousCompanyof the Year

Operational Safety

HydraulicFracturing

Ad Closing Jun 17Materials Due Jun 24

Ad Closing Aug 14Materials Due Aug 20

Ad Closing Sep 21Materials Due Sep 25

Ad Closing Oct 19Materials Due Oct 23

Ad Closing Nov 23Materials Due Nov 27

OffshoreExcellence

Issue Highlight

Bonus Distribution Jul 13-15Oil and Gas Africa 2016Cape Town, South Africa

Jul 13-15Maritime and Offshore

Marine Africa 2016Cape Town, South Africa

Sep 6-8SPE Intelligent Energy

Aberdeen, UK

Oct 12-14Upstream West Africa

Summit 2016Abidjan, Côte d’Ivoire

Editorial Calendar & Bonus Distribution

2016

*All the latest trends inthe continent’s training

and recruitmentprocess

*Electrifying Africa hasbeen high priority andis now showing resultsaround the continent

*A look at the latest indeep offshore

technologydevelopments

*With high interest inAfrica over the pastdecade, we look at

frontier acreage still open

*The performance ofindigenous

independents over2016 is examined

New conferences and exhibitions are continually added, be sure to check www.petroleumafrica.comfor an updated list of events where we offer bonus distribution.

FrontierOpportunities

Pipeline Projects

IOR/EOR

TBAADIPEC 2016

Page 6: Petroleum Africa Media Planner 2016

Electronic Corporate License agreements available for 10 or moreusers; contact [email protected] for pricing and terms.

SubscriptionsYearsOne yearTwo yearsThree years

Electronic$225$400$550

Both$440$700

$1,000

Print$350$550$750

26+ ads

$200 $190 $180 $170

$130 $120 $110 $100

4 Color: add 25%. Advertising options also available online.

Classified Recruitment & Event Rates (Black & White)Size (55 mm Width)Recruitmentper 70 mm lengthEventper 35 mm length

6-15 ads 16-25 ads1-5 ads

Petroleum Africa’s print advertising options can assist any company in reaching their target audience, whatever the annualbudget. Contact us for a custom proposal to maximize your company’s budget and exposure.

Magazine Advertising Rates

Quote Upon Request

Special Positions (Including 4-Color Process)18x-23x$9,750$7,670$8,325$6,300$6,250$5,625$6,070

4x-6x$10,300

$7,870$8,625$6,500$6,520$5,825$6,270

7x-12x$10,100

$7,770$8,525$6,400$6,420$5,725$6,170

13x-17x$9,900$7,720$8,425$6,350$6,350$5,675$6,120

Position/No. InsertsFull Cover Gatefold*Half-page Gatefold*Two-page Spread*Half-page Spread*Back Cover*Inside Back Cover*Inside Front Cover*Fold-downsSponsored Content

*Covers and premium positions may NOT be canceled. Inserts, supplements, reprints, bellybands, and special marketing requests count toward frequency ratefor full circulation or targeted markets. Contact sales representative for quotation.

1x-3x$10,600

$7,970$8,725$6,600$6,620$5,925$6,370

$3,000 per page

4-Color Standard Rates (Including 4-Color Process)18x-23x$4,685$3,435$3,160$2,850$2,200$2,140$1,635$1,110

13x-17x$4,810$3,545$3,260$2,950$2,250$2,190$1,675$1,150

4x-6x$5,060$3,765$3,460$3,150$2,350$2,290$1,755$1,230

1x-3x$5,185$3,875$3,560$3,250$2,390$2,340$1,795$1,270

Position/No. InsertsFull Page2/3 Page1/2 Page Island1/2 Page1/3 Page Island1/3 Page1/4 Page1/6 Page

7x-12x$4,935$3,655$3,360$3,050$2,300$2,240$1,715$1,190

All frequency rates are for campaigns conducted within one 12-month period. Position requests opposite editorial – add 10% to applicable rate. B&W Ads – deduct 25%. 2-color Ads – deduct 15%.

No Price Increase, Advertising Rates Maintained Since 2014

Choose an integrated package for significantsavings and maximum cross-platform exposure!

PACKAGE A 10 Full Page Ads 1-Year Linked Banner onpetroleumafrica.com (250x90 pixels)

12 Weekly e-Newsletter Banners(250x250 pixels, one per month)1-Month White Paper or Web Exclusive onpetroleumafrica.com

$44,200

Integrated Packages

PACKAGE B6 Full Page Print Ads6-Month Linked Banner on petroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x250 pixels, one per month)1-Month White Paper or Web Exclusive on petroleumafrica.com

$26,500

PACKAGE C6 1/2-Page Island Print Ads6-Month Linked Banner onpetroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x90 pixels, one per month)1-Month White Paper or Web Exclusive onpetroleumafrica.com

$18,500

PACKAGE D6 1/3-Page Print Ads4-Month Linked Banner onpetroleumafrica.com (250x90 pixels)6 Weekly e-Newsletter Banners(250x90 pixels, one per month)1-Month Web Exclusive on petroleumafrica.com

$10,200

Sponsored Content

Contact [email protected] forinformation. Please provide a detaileddescription of the nature of the content to besupplied. Please note that all advertorial contentwill be marked as Sponsored Content.

Petroleum Africa’s Advertisers

Brade ConsultingCudd Well ControlEmerson Process ManagementFergusonFMC TechnologiesFrigmairesGE Oil & GasGlobal Pacific & PartnersHalliburtonION Geophysical

IntermoorLayher InternationalParadigmPraymerc Nigeria LtdSPE InternationalT.D. WilliamsonTPDCTGSWartsilaWFMS

Just a few of the many advertisers that choose Petroleum Africa to deliver their marketingmessage to the decision makers in Africa’s petroleum industry.

Page 7: Petroleum Africa Media Planner 2016

Ad Material SubmissionSend by Email: Petroleum Africa can accept ads up to 10 MB in size. If you choose to email your ad, address it [email protected]. Please be sure to indicate Advertiser Name and Issue Date in the subject line.

FTP Upload: For ads between 10 MB and 100 MB in size, you may upload to your FTP site and send your sales representative therequired access information for us to download. You may also use a third party service such as Dropbox.

1. Standard Page: Standard type and advertising page size is 8.3" x 11.0" (210 mm x 280 mm).

2. Bleed: 3 mm bleed on all sides. All type must be inset 0.20" (5 mm) inside the final trim size,all four sides.

3. Pre-Trim Size: 8.5" x 11.3" (216 mm x 286 mm).

4. Ad Materials: All ad materials should be supplied in one of the following digital file formatsaccompanied by a hardcopy color proof. Ad materials other than acceptable digital files willincur additional charges (see Production Charges).

a. Acceptable Digital Files: Adobe Acrobat PDFs (8 bits/channel, binary CMYK, all fonts embedded)or flattened CMYK TIFF or EPS files, 300 dpi at actual size.

b. Graphic/Imaging Formats: All graphic elements should be imported from drawing or imagingapplications. To assure optimum results, graphics should be saved as PDF, TIFF, or EPS files.

c. Storage Media: Files may be submitted using the following media: Email, CD-ROM, or FTP.

Print Advertisement Specifications

Half Cover Gatefold105 x 280 MM4.1 x 11 Inches

Full-page Spread420 x 280 MM

16.5 x 11 Inches

Full Cover Gatefold420 x 280 MM

16.5 x 11 Inches

1/2-page Spread420 x 140 MM

16.5 x 5.5 Inches

Full page210 x 280 MM

8.3 x 11 Inches

1/2-page Horizontal210 x 140 MM

8.3 x 5.5 Inches

1/2-page Island130 x 186 MM

5.1 x 7.3 Inches

2/3 Page Vertical140 x 280 MM

5.5 x 11 Inches

1/3 page Horizontal210 x 95 MM

8.3 x 3.7 Inches

1/3 Page Vertical70 x 280 MM

2.8 x 11 Inches

1/3 Page Island130 x 130 MM

5.1 x 5.1 Inches

1/4 Page Box105 x 140 MM

4.1 x 5.5 Inches

1/4 Page Strip210 x 70 MM

8.3 x 2.8 Inches

1/6 Page Strip210 x 45 MM

8.3 x 1.8 Inches

1. Publisher’s Copy Protective Clause – In the event that no acceptable copy is furnished,Publisher reserves the right to repeat last submitted advertisement for scheduled space.

With the exception of cover and premium positions, contracts may be terminated by either partyon 30 days notice before closing date.

Contracts for covers and special positions are non-cancelable, except in the case of non-paymentof invoices at Publisher’s discretion. In the event of non-payment of invoices, the Publisher mayterminate the contract without notice.

Advertisers are liable for all content of advertisements (print or digital) and for any claims madeagainst Petroleum Africa. The Publisher reserves the right to reject any advertising that does notconform to the publication’s standards.

2. General – If more or less space than contracted is used within 12 months from date of firstinsertion, the rate will be adjusted to the earned rate published herein. Advertiser will be short-rated at the prevailing frequency rate if they have not completed the terms of their contractedfrequency rate within 12 months of first insertion order.

3. Frequency Rates – Number of insertions in a 12-month period determines frequency rate.Covers, each ad, each page of a spread, and each page of pre-printed inserts count as oneinsertion toward earning a frequency rate of 1x – 24x.

4. Issuance & Closing – Published 10 times per year with distrubution beginning during the firsttwo weeks of corresponding issue month, the latter month if a combined issue. Reservation andartwork deadlines are as specified in the editorial calendar.

5. Positioning – Regular full page adverts are run-of-the-house positioning. If special placementis requested such as facing editorial, there is a 10% premium above published ad rates.

6. Payment Terms – All first orders require advance payment. You may subsequently apply forcredit. Terms of payment are Net 30 on approved credit. Late payments will incur an interestcharge of 1.5% per month, compounded monthly, if received after due date.

7. Agency Commission – A 15% agency commission applies to recognized agencies. Paymentdue Net 30 from billing date (on approved credit). Publisher will hold Agency and Advertiser jointlyresponsible for payment.

Advertising Policy and Terms & Conditions

Page 8: Petroleum Africa Media Planner 2016

CONTACT US WORLDWIDE

Africa Headquarters10G Ahmed Abd El-Aziz St.New Maadi, Cairo, EgyptTel/Fax +2 02 2517 [email protected]

General InquiriesP.O. Box 1571Montgomery, TX 77356 USATel/Fax: +1 713 867 [email protected]

[email protected] visit www.petroleumafrica.com

ADVERTISING REPRESENTATIVES

Austria, Germany, SwitzerlandEisenacher MedienErhardt EisenacherTel: +49 0228 2499 [email protected]

GhanaRDFC Ltd.Janice OdonkorTel: +233 302 767 [email protected]

ItalyEdiconsult InternazionaleAnna De BortoliTel: +39 02 477 100 [email protected]

NigeriaOil & Gas Soft SkillsEmmanuel Emielu & Karim SuleTel: +234 803 308 [email protected]

North Africa/Middle EastAlan YounesTel/Fax: +2 02 2517 [email protected]

North AmericaEric FreerTel: +1 [email protected]

Rest of WorldFarrah Younes & Jina SellersTel/Fax: +1 713 867 [email protected]

Southern Africa/SADCBob StephenTel:+27(0)83 456 [email protected]

United KingdomFrontier Communications Ltd.Gayle MeikleTel: +44 (0) 20 7193 [email protected]

Petroleum Africa Magazine is a Texas, United States-registered company.

PO Box 1571 Montgomery, TX 77356 www.petroleumafrica.com