peugeot 208 - efsane bedeninde hayat bulsun
DESCRIPTION
İstanbul Bilgi Üniversitesi, Marka Okulu Yüksek Lisans öğrencileri olarak, Yaratıcı Kampanya Yönetimi Dersi için Peugeot 208 kampanyası hazırladık. Hedef grubumuz, eğitim seviyesi yüksek, sıradan olmayan, yaşam tarzını, tutkularını ve bedeninini önemseyen, 18-35 yaş arası erkeklerdi. Bu nedenle, hedef kitlemizi bir efsaneyle bütünleşmeye yöneltecek bir konsept yarattık: Peugeot 208 - Efsane Bedeninde Hayat Bulsun… As masters degree students at İstanbul Bilgi University in the Marketing Communications Program, we created a campaign about Peugeot 208 for our Creative Campaign Management class. Our target group was highly educated male consumers between 18-35 of age who care about their lifestyle, their passions and their body.That’s why we created a concept which allows our target group associate their bodies with a legend: Peugeot 208TRANSCRIPT
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