pez - the cult brand
DESCRIPTION
The PEZ Group, a worldwide operating company. Besides Europe and the USA, Japan and Australia are among the major markets. PEZ products are available in over 80 countries in total, whereby approx. 65 million dispensers and 4.2 billion candies are produced. PEZ has 700 employees worldwide.TRANSCRIPT
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© &
TM
by
PEZ
AG
PEZ
His
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1927: The PEZ Candy –a luxury mint createdby Eduard Haas III.
a star is born!
The name derives from the German word for peppermint
2 | 31PEZ – THE CulT BrAnd
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Created in 1949.
The luxury mint for the upper class.
tHE vEry First Candy disPEnsEr!
3 | 31PEZ – THE CulT BrAnd
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PEZ Evolution!
196219491927 Today
4 | 31PEZ – THE CulT BrAnd
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From the Fifties to the Eighties 36.000 exist in Austria and Germany.
tHE lEgEndary PEZ-vEnding maCHinEs!
5 | 31PEZ – THE CulT BrAnd
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1953: The beginning of a new era.
PEZ goEs usa!
6 | 31PEZ – THE CulT BrAnd
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The 1950sPEZ sampling at BEn Hur movie premier.
PEZ is sponsor of Beauty Contests.
PEZ glamour!
7 | 31PEZ – THE CulT BrAnd
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As John F. Kennedy and his wife Jacqueline visit Vienna an exclusive PEZ set was presented to them.
PEZ For tHE PrEsidEnt!
8 | 31PEZ – THE CulT BrAnd
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1962: First cooperation with Walt disney.Introduction of fruit flavors.
Play, Enjoy and CollECt!
9 | 31PEZ – THE CulT BrAnd
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PEZ
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1972: The story of success starts in Tokyo.
PEZ goEs jaPan!
10 | 31PEZ – THE CulT BrAnd
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tHE sixtiEs and sEvEntiEs …
PEZ
Heroes
FlowerPower
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legend has it, that eBay founder Pierre Omidyar started the auction site to give his girlfriend a venue for trading PEZ dispensers.
PEZ and Ebay!
12 | 31PEZ – THE CulT BrAnd
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It still works!
tHE magiC Formula.
13 | 31PEZ – THE CulT BrAnd
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PEZ
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4 – 5 new assortments per year – over 80 characters available!
PEZ For EvErybody!
14 | 31PEZ – THE CulT BrAnd
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PEZ
AG
PEZ
His
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Today PEZ is in over 80 countries.
65 million dispensers sold annually!
4,2 billion PEZ Candies consumed per year!
PEZ-o-mania!
15 | 31PEZ – THE CulT BrAnd
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PEZ
AG
PEZ
His
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PEZ international gmbHVienna, Austria
Production
györiplastGyör, Hungary,
PEZ-Box Production
PEZ Production Europe Kft.Jánossomorja, Hungary
Candy Production
PEZ agPEZ international gmbH
Traun, AustriaHeadquarters, International Sales
& Candy Production
ComPany - organisation
PEZ Candy inc.Orange, uSA
distribution uSA, Canada & Candy Production
16 | 31PEZ – THE CulT BrAnd
© &
TM
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PEZ
AG
PEZ
His
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PEZ
Fa
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tHE
Cult
bra
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PEZ on FaCEbooK!
17 | 31PEZ – THE CulT BrAnd
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PEZ
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PEZ CollECtors!
18 | 31PEZ – THE CulT BrAnd
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robby Takac from the famous band “the Goo Goo dolls”
“I could be more famous for havingPEZ than for being in a rock band!”
Famous CollECtors!
19 | 31PEZ – THE CulT BrAnd
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PEZ
AG
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His
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2006: The figurine „Astronaut B.“ was sold for over 32.000 uSd.
PEZ auCtions!
20 | 31PEZ – THE CulT BrAnd
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2007: Elvis Collectors Set2010: Snow White Collectors Set2011: lord of the rings Collectors Set2012: KISS Collectors Set
PEZ lEgEnds!
21 | 31PEZ – THE CulT BrAnd
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PEZ
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His
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PEZ sPorts!PEZ dispensers for famous english soccer clubs.
22 | 31PEZ – THE CulT BrAnd
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PEZ
AG
PEZ
His
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PEZ
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2010: unique dispenser set for nickelback.
„I gonna pop my pills from a PEZ dispenser!”(nickelback – rockstar)
PEZ roCKs! – niCKElbaCK is niCKElPEZ!
23 | 31PEZ – THE CulT BrAnd
© &
TM
by
PEZ
AG
PEZ
His
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PEZ
Fa
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tHE
Cult
bra
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2011: The royal wedding dispensers auctioned for charity.
royal PEZ!
24 | 31PEZ – THE CulT BrAnd
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PEZ
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PEZ
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PEZ rEtro art!
25 | 31PEZ – THE CulT BrAnd
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PEZ art today!
Berenike Wasserthal-Zuccari, austrian artist. Fred Bred, french artist.
26 | 31PEZ – THE CulT BrAnd
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2010: new PEZ dresses designedby lena Hoschek.
PEZ FasHion!
27 | 31PEZ – THE CulT BrAnd
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Paris Fashion Week 2011: Shop window Stella McCartney.In-store events – PEZ dispensers are on display.
PEZ FasHion!
28 | 31PEZ – THE CulT BrAnd
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PEZ
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PEZ
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la délicatesse (2012, Audrey Tautou) Arthur (2011, russell Brand) The Incredibles (2004, Pixar) Stand by me (1986) E.T. (1982) and many more!
PEZ & moviEs!
29 | 31PEZ – THE CulT BrAnd
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PEZ & tv!
BBC Oprah Winfrey Show CSI nY davis letterman Seinfeld Jeopardy The discovery Channel and many more!
30 | 31PEZ – THE CulT BrAnd
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31 | 31PEZ – THE CulT BrAnd
© &
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PEZ
AG
PEZ
His
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PEZ
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Cult
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