pfi media coverage july 2016 - pfisa.co.zapfisa.co.za/wp2016/wp-content/uploads/2016/11/4...happy,...

PFI media coverage July 2016

Parysgazette.co.za - Parys GazetteOnline: 6 Jul 2016

AVE: R 10 668,78

Is my pet showing signs of an allergy?Is my pet showing signs of an allergy?

Like us, pets are unfortunately not exempt from suffering from allergies. And since they’re not able to talk to us and tell us what they’re experiencing, it’s not

always easy to spot the tell tail signs. Although no self-diagnosis should ever substitute the professional opinion of a veterinarian, here are some guidelines of

what to consider and look out for.

6 hours ago


always easy to spot the tell tail signs. Although no self-diagnosis should ever substitute the professional opinion of a veterinarian, here are some guidelines of

what to consider and look out for.

It is very possible for pets to develop allergies to similar things as us humans. They may even react in similar ways, but their reactions can also be quite different.

Common symptoms include, though are not limited to:

Chewing of feet Constant licking, biting and scratching of the body (that can often lead to open wounds which may become infected) Constant rubbing of the face

Reoccurring ear infections or inflamed ears Watery eyes Recurrent hot spots in dogs Facial scabbing in cats Respiratory issues (more often noticed in cats)

Chronic hair loss Itchy bumps / blisters, red in colour on areas that are sparsely-haired Upset stomach: vomiting and diarrhoea

Take note of the symptoms and document the occurrences, times of day / year, intensity, frequency etc. This information may be useful at your veterinary

appointment to pinpoint the cause. Don’t worry if you’re unable to document this kind of information though; if your vet suspects an allergy he’ll most likely perform

an allergy screening to get to the bottom of the issue.

Various types of allergies have been identified, such as allergies to environmental stimulants, like pollen, dust, mould etc. (called atopy allergies); different foods or

ingested items (food allergies); parasites, like fleas; and contact allergies caused by your pet coming into contact with certain materials. Pinpointing the root issue

is key to managing it in the future.

To give your pet the best chance of avoiding the development of a food allergy ensure that you are feeding a well-balanced diet that has been correctly registered

with the legislator (confirmation of which can be garnered from the “v number” found on the packaging). By choosing a brand that is a member of the Pet Food

Industry Association of Southern Africa (PFI) you’ll be choosing a product made with the best quality ingredients that you can afford, produced with your pet’s

wellbeing as the primary concern. It is possible that a food allergy is related to an ingredient in a specific food, as is common with us humans – this doesn’t mean

that there is necessarily something wrong with the food, but rather an individual reaction of your pet. Should this be the case you could a change in the food given,

remembering to do a gradual switch over. We’re fortunate in that we are very spoilt for choice, so you may easily find a more suitable food. Chronic or severe food

allergies can often be dealt with by your veterinarian using a prescribed food, developed to prevent a food allergy reaction.

Avoiding allergies to parasites is also possible by maintaining a good routine of strict tick and flea control.

Although an allergy may seem like a lesser concern than other medical issues, they can cause your pet great discomfort and it is vital that you book a professional

veterinary consultation as soon as possible to identify the allergen affecting your pet and put measures in place to control the issue.

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Kemptonexpress.co.za - Kempton ExpressOnline: 7 Jul 2016

AVE: R 12 547,60

Is my pet showing signs of an allergy?Is my pet showing signs of an allergy?

It is very possible for pets to develop allergies to similar things as us humans

about 1 hour ago


always easy to spot the tell tail signs.

Although no self-diagnosis should ever substitute the professional opinion of a veterinarian, here are some guidelines of what to consider and look out for.

It is very possible for pets to develop allergies to similar things as us humans. They may even react in similar ways but their reactions can also be quite different.


• Chewing of feet

• Constant licking, biting and scratching of the body (that can often lead to open wounds which may become infected)

• Constant rubbing of the face

• Reoccurring ear infections or inflamed ears

• Watery eyes

• Recurrent hot spots in dogs

• Facial scabbing in cats

• Respiratory issues (more often noticed in cats)

• Chronic hair loss

• Itchy bumps / blisters, red in colour on areas that are sparsely-haired

• Upset stomach: vomiting and diarrhoea

Also read:

• Household poisons: safeguard your pets from these eight common toxins

• 5 easy steps to becoming a better pet owner

• Spoilt for choice – which pet food brand is right for my pet?

Take note of the symptoms and document the occurrences, times of day / year, intensity, frequency etc. This information may be useful at your veterinary

appointment to pinpoint the cause. Don’t worry if you’re unable to document this kind of information though; if your vet suspects an allergy he’ll most likely perform

an allergy screening to get to the bottom of the issue.




To give your pet the best chance of avoiding the development of a food allergy, ensure that you are feeding a well-balanced diet that has been correctly registered

with the legislator (confirmation of which can be garnered from the “v number” found on the packaging).

By choosing a brand that is a member of the Pet Food Industry Association of Southern Africa (PFI) you’ll be choosing a product made with the best quality

ingredients that you can afford, produced with your pet’s wellbeing as the primary concern.

It is possible that a food allergy is related to an ingredient in a specific food, as is common with us humans – this doesn’t mean that there is necessarily something

wrong with the food, but rather an individual reaction of your pet. Should this be the case, you could change the food given, remembering to do a gradual switch

over. We’re fortunate in that we are very spoilt for choice, so you may easily find a more suitable food.

Chronic or severe food allergies can often be dealt with by your veterinarian using a prescribed food, developed to prevent a food allergy reaction.




Information supplied by the Pet Food Industry Association of Southern Africa (PFI)

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8 Jul 2016 : The Witness

AVE: R 8 563,50

Circulation: 14348,00

Dimensions: w:180 h:180

© DALRO Copyright

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Ladysmithgazette.co.za - Ladysmith GazetteOnline: 8 Jul 2016

AVE: R 14 088,88

Happy, warm pets during winterHappy, warm pets during winter

Your pets deserve a bit of pampering and to be kept warm as well

2 hours ago

couple of dogs in love sleeping together under the blanket in bed

During this cold winter season, keeping ourselves and our children warm becomes such a priority that sometimes people forget that their pets have feelings

too.Your pets deserve a bit of pampering and to be kept warm as well.

In addition, just like children engage in winter activities, so pets should also have their own activities. Not only will these activities keep them warm and busy, this is

also a great platform for them to exercise and stay healthy during the season when all living things tend to be a bit lazier.

With this in mind, the Pet Food Industry Association of Southern Africa (PFI) has some tips for your furry friends:

Change how you feed meals:

Not exceeding your dog’s usual daily intake of food, instead of giving it extra treats, will ensure that your pet maintains a healthy weight.

Scatter feeding:

Do away with the food bowl and rather scatter daily meals on the floor, letting your dog search for them. If you have more than one dog, keep them separate to

ensure that each gets their daily requirement and to avoid fighting.

Hidden meals:

Using cups, hide their pellets inside a few of them and keep a few others empty. Mix them up and allow your dog to sniff out and touch the cups with food in them.

When they are successful, reward them by giving them the food to eat. When they’ve gotten the hang of this, increase the criteria (slowly) by adding more cups or

increasing the distance between the cups.

Introduce more play:

By introducing more play into a daily routine, you’ll not only keep a certain level of physical activity up, but will also stimulate your dog’s brain and strengthen your

bond. It’s a win-win situation!

Braided treats:

Braid some treats into material, allowing your dog time to seek the treats out and work out how to get them free.

Got mail:

Save a cardboard box, wrap treats in newspaper, hide the paper in the box, then let them find the snacks and work out how to get to them.

Hide and seek:

Ask for help from the family and have someone keep them busy while you walk away. Call them, with a tasty treat ready to reward them when they get to you.

Increase the difficulty by adding more space between you and them and then hiding behind something. Use the game to work on their “STAY”. When they’re

staying reliably on command, begin playing the game.

Give your dog something else to do:

Stuffed hooves: Stuff a hoof chew toy with peanut butter or tinned dog food and freeze it overnight, giving it to your dog as a high value reward to empty out.

Frozen cubes / licking blocks: Freeze some tasty treats (biscuits / bits of sausage, etc) in chicken or beef stock, inside an ice cream tub overnight. Let your dog

into the yard, giving him time to lick through the block.

A few things to remember:

– Be cautious of feeding or using food in games with more than one dog around, as you don’t want to encourage fighting. If your dog is known to be possessive,

rather separate dogs during the food-related activities.

– It’s all about activating and stimulating the brain, while keeping activity up as best you can. Mental stimulation can be just as tiring and gratifying as physical

activity! The key is to make it fun for your dog, so that he remains engaged and interested. New games should be introduced slowly and difficulty levels gradually

increased – keep it easy while your dog is getting the hang of things.

Break from time to time and listen to their body language.

DID YOU KNOW?

Click on the words highlighted in red to read more on this and related topics.

If you are reading this on your cellphone and there are telephone numbers provided in the text, you can call these simply by clicking on them.

To receive news links via WhatsApp.

For the latest news, visit our webpage or follow us on Facebook and Twitter. Join us there!

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8 Jul 2016 : Ladysmith Gazette

AVE: R 9 966,64



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8 Jul 2016 : Ladysmith Gazette

AVE: R 9 966,64



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9 Jul 2016 : Saturday Citizen, City

AVE: R 10 326,19



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Getitonline.co.za - Get ItOnline: 10 Jul 2016

AVE: R 19 649,25

3 tips to keep dogs stimulated in winter3 tips to keep dogs stimulated in winter

10 July 2016

Fewer hours of daylight and lower temperatures make venturing out to exercise your dog a whole lot less appealing. And, unless you’re fortunate enough to have

flexible work hours, a sun that’s setting so much earlier makes keeping up an exercise routine quite impractical. So what does one do to keep dogs stimulated

during winter? Bored dogs, after all, will find ways to keep themselves busy, often in just the ways we don’t want them to

The Pet Food IndustryAssociation of Southern Africa (PFI) recommends trying a few of the below simple activities to compensate for fewer exercise sessions.

Change how you feed meals:

Making use of your dog’s daily food allowance, instead of extra treats, will ensure they maintain a healthy weight. Remember that by choosing a PFI member

brand you are choosing a brand that has committed to ethical and safe food processes, so you know you are feeding the best that you can afford!

Scatter feeding:

Do away with the food bowl and rather scatter daily meals on the floor, letting your dogsearch for them. If you have more than 1 dog, keep them separate to

ensure each gets their daily requirement and to avoid fighting.

Hidden meals:

Using cups hide their pellets inside a few of them and keep a few others empty. Mix them up and allow your dog to sniff out and touch the cups with food in them.

When they are successful reward them by giving them the food to eat. When they’ve gotten the hang of this, increase the criteria (slowly) by adding more cups or

increasing the distance between the cups.

Introduce more play:

By introducing more play into a daily routine you’ll not only keep a certain level of physical activity up, but will also stimulate your dog’s brain and strengthen your

bond. It’s a win-win situation!

Braided treats:

Braid some treats into material, allowing your dog time to seek the treats out and work out how to get them free.

Got mail:

Save a cardboard box, wrap treats in newspaper, hide the paper in the box, then let them find the snacks and work out how to get to them.

Hide and seek:

Ask for help from the family and have someone keep them busy while you walk away. Call them, with a tasty treat ready to reward them when they get to you.

Increase the difficulty by adding more space between you and them and then hiding behind something. Use the game to work on their “STAY” – when they’re

staying reliably on command, begin playing the game.

Give your dog something else to do:

Stuffed hooves: stuff a hoof chew toy with peanut butter or tinned dog food and freeze it overnight, giving it to your dog as a high value reward to empty out.

Frozen cubes / licking blocks: freeze some tasty treats (biscuits / bits of sausage etc.) in chicken or beef stock, inside an ice cream tub overnight. Let your dog into

the yard, giving him time to lick through the block.

A few things to remember:

Be cautious of feeding or using food in games with more than 1 dog around as you don’t want to encourage fighting. If your dog is known to be possessive, rather

separate dogs during the food-related activities. It’s all about activating and stimulating the brain, while keeping activity up as best as you can. Mental stimulation

can be just as tiring and gratifying as physical activity! The key is to make it fun for your dog, so that he remains engaged and interested. New games should be

introduced slowly and difficulty levels gradually increased – keep it easy while your dog’s getting the hang of things. Break from time to time and listen to their

body language – if it looks too difficult take a few steps back to ensure sufficient reward is being achieved.Breaking tasks into easier steps will assist in getting

them into the new games, ensuring their success.

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AVE: R 5 006,92

Could my dog be sick?Could my dog be sick?

11 July 2016

Our pets are not able to communicate when they are under the weather and animals have a good front when it comes to hiding if they are sick or injured. Luckily,

there are a few symptoms that help us react in any situation.

The most common are:

Chewing of feet Constant licking, biting and scratching of the body (that can often lead to open wounds which may become infected) Rubbing of the face

Reoccurring ear infections or inflamed ears Watery eyes Recurrent hot spots in dogs Facial scabbing in cats Respiratory issues (more often noticed in cats)

Severe hair loss Vomiting and diarrhea

What to do?

Ensure that you feed them a well-balanced diet with no human snacks as this needs to alleviate any symptoms during their sick period. Also, visit your vet the

moment you spot anything off – being safe than sorry works every time! Shop for foods that is a member of the Pet Food Industry Association of Southern Africa

(PFI)

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Southcoastherald.co.za - South Coast HeraldOnline: 13 Jul 2016

AVE: R 6 501,04

11 signs your pet may have an allergy11 signs your pet may have an allergy

Although no self-diagnosis should ever substitute the professional opinion of a veterinarian, here are some guidelines of what to consider and look out for.

2 hours ago

Photo from wagoninn.rescuegroups.org

LIKE us, pets are unfortunately not exempt from suffering from allergies. And since they’re not able to talk to us and tell us what they’re experiencing, it’s not

always easy to spot the tell tail signs.

It is very possible for pets to develop allergies to similar things as we humans. They may even react in similar ways, but their reactions can also be quite different.


· Chewing of feet;

· Constant licking, biting and scratching of the body (that can often lead to open wounds which may become infected);

· Constant rubbing of the face;

· Recurring ear infections or inflamed ears;

· Watery eyes;

· Recurrent hot spots in dogs;

· Facial scabbing in cats;

· Respiratory issues (more often noticed in cats);

· Chronic hair loss;

· Itchy bumps / blisters, red in colour on areas that are sparsely-haired;

· Upset stomach: vomiting and diarrhoea.







(Information from The Pet Food Industry Association of Southern Africa)

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AVE: R 12 179,61



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AVE: R 22 327,37

Top tips for prevention of dog bitesTop tips for prevention of dog bites

17 July 2016

Having a dog bite you is not a pleasant experience at all, but often warning signs leading up to the bite have been overlooked and a bite is all a dog has left to use

to cope with an uncomfortable situation. Because dogs and humans do not speak the same language the Pet Food Industry Association of Southern Africa (PFI)

has compiled the below 9 tips to better understand dog language and boundaries to avoid being bitten

Be aware of the environment:

Dogs behind fences, on leads or in confined spaces are likely to feel more vulnerable or are more inclined to be protective and are therefore more likely to

escalate to apparent aggressive behaviour patterns more quickly than those in a comfortable, familiar environment where they can move (and escape) freely.

Rather don’t approach dogs when they’re in these situations.

Remain a stranger:

Dogs make such great guardians because they view unfamiliar people as potential threats. Keep this in mind before trying to make friends with an unfamiliar dog

and rather give them space.

Be respectful:

Dogs value their personal space, especially from people they are unfamiliar with. Respect this and rather let dogs approach you to make friends than force

yourself on them. Always ensure dogs are aware of your presence before you make contact with them and respect that their toys, food bowls, treats etc. are just

that – theirs.

“No go” times:

Moments of interaction with high value resources are important to dogs and they’ll often retaliate in a more severe manner if disturbed during these time. Leave

them in peace while they are eating, sleeping, chewing a toy or when a nursing mother is tending to her puppies.

Be aware of body language signals. The below is a list of signs that a dog may be feeling anxious and may feel the need to bite: yawning wide eyes revealing the

whites of the eyes tense body and stiff tail pulled back head and/or ears flicking tongue intense stare moving backwards furrowed brow

Heed warning signals:

Realise that if a dog has felt uncomfortable enough to growl or show his teeth, he is offering you a warning prior to resorting to the only behaviour he has left

available to him – that of biting. If you do not heed this warning, you leave the dog with little other option but to bite. Also be aware that punishing a dog for warning

you of his uncomfortableness is not advised – he will merely learn that growling etc. is not allowed, so may simply skip these steps and go straight to biting,

because the root cause of his feeling of anxiety is not being resolved.

Be a tree:

Our natural instinct, when faced with something threatening, is to get as far away from it as possible. But, the worst thing you can do if a dog is about to lunge

forward, is to turn and run away – this will only encourage a chase. Rather divert your eyes (do not stare down the dog), turn to the side and make yourself less

threatening with hands at your side. Be still like a tree. When the dog has lost interest back away step by step, without losing sight of the dog in your peripheral

vision.

In the event of an attack:

If you’re caught in a situation where a dog is attacking you try not to scream and run. Rather give him whatever you can, as a barrier between you 2 – like your

jacket or backpack. If you’ve been knocked over curl into a ball with legs tucked under you and hands interlocked behind your neck, protecting your neck and ears.

Remain as motionless as possible, and in most cases the dog will lose interest and move away.

Impart wisdom

Children are most often the unfortunate victims of dog bites. Teach them all of the above rules from a very young age, and no matter what sort of temperament

your dog seems to have, don’t let children test his boundaries by hurting him, pulling on ears and tail, riding him like a horse etc.

As a dog owner, it is imperative that you practice responsible pet ownership. You know your dog’s personality better than anyone and should therefore ensure

your pet is not put into a situation that may make them feel anxious or behave in an unpredictable manner. Always play it safe and even if you feel you’re being

overly cautious, rather that than having to deal with an injury caused by your dog.

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Boksburgadvertiser.co.za - Boksburg AdvertiserOnline: 19 Jul 2016

AVE: R 10 472,80

Pet ownership – what’s in it for me?Pet ownership – what’s in it for me?

The health benefits of owning a pet are not only proven they are many, including emotional, physical and mental benefits.

5 mins ago

This is according to the The Pet Food Industry Association of Southern Africa (PFI), which is a non-profit organisation.

Here are the PFI’s top eight reasons to get to your nearest shelter and consider adopting a new pet:

Reduction of allergies: Childhood exposure to pets can reduce the chances of them developing related allergies by up to 33 per cent, as discovered by James E.

Gern, paediatrician at the University of Wisconsin-Madison. In addition to this, their immune systems were found to be stronger too. Social aid: By practicing

responsible pet ownership, you open yourself up to a new world of social opportunities, and your pet is the perfect ice breaker to boot. From training classes to

social encounters at the park to merely giving you an easy topic of discussion with which to engage a stranger – who knows, it may be the start of a new, deep

relationship based on a mutual love for animals! Lower blood pressure and cholesterol: It seems fitting that your heart should benefit from pet ownership – studies

have found that pet owners benefit from decreased blood pressure, cholesterol and triglyceride levels – the end result being a lower risk of suffering a heart attack.

Improved mood There really is nothing quite like coming home to a pet – the sense of purpose that comes with being responsible for another life, coupled with the

unconditional love received in return really does wonders for one’s mood. The companionship one shares with a pet fights feelings of loneliness, replacing it with a

sense of joy. Alzheimer’s patients benefit from fewer anxiety episodes when sharing their space with an animal. Stress levels are lowered with regular interactions

with pets.

5. Teaches children responsibility

When children are involved in caring for the household pets they develop a sense of responsibility and understanding of routine and contributing to a wider society.

Aids learning & development In the presence of a non-judgmental animal, the more relaxed environment facilitates learning. Sharing a relationship with a pet also

allows children to express themselves more easily, aiding their emotional development. Encourages a sense of nurturing, empathy and builds family bonds Since

pets are more and more being seen as part of the family, family activities are often planned around them. Walking or grooming the dog, or chuckling at a cat’s

amusing behaviour are often family activities that lift the mood in the home and offer a break from life’s hectic pace. Increased activity: Hitting the gym will never

be as enticing as heading to the park to walk the dog – pet ownership truly does provide added motivation for getting active. Not only will this benefit you and your

pet’s health, but it will do wonders to strengthen your relationship.

According to the PFI, if that isn’t enough to get you to consider opening your home to a new pet, a monetary saving may be. Pet ownership resulted in a savings of

US$11.7 billion in US health care costs in 2015 (about R180 billion).

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21 Jul 2016 : Parys Gazette

AVE: R 5 659,78



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Kemptonexpress.co.za - Kempton ExpressOnline: 21 Jul 2016

AVE: R 9 721,92

Why owning pets keeps you healthierWhy owning pets keeps you healthier

Since pets are more and more being seen as part of the family, family activities are often planned around them

about 1 hour ago

OWNING a pet can improve your health, emotionally, physically and mentally.

Here are the Pet Food Industry Association of Southern Africa (PFI)’s top 8 reasons to get to your nearest shelter and consider adopting a new pet:

1. Reduction of allergies

Childhood exposure to pets can reduce the chances of them developing related allergies by up to 33%, as discovered by James E. Gern, paediatrician at the

University of Wisconsin-Madison. In addition to this, their immune systems were found to be stronger too.

2. Social aid

By practicing responsible pet ownership, you open yourself up to a new world of social opportunities and your pet is the perfect ice breaker to boot.

From training classes to social encounters at the park to merely giving you an easy topic of discussion with which to engage a stranger – who knows, it may be the

start of a new, deep relationship based on a mutual love for animals!

3. Lower blood pressure & cholesterol

It seems fitting that your heart should benefit from pet ownership – studies have found that pet owners benefit from decreased blood pressure, cholesterol and

triglyceride levels – the end result being a lower risk of suffering a heart attack.

4. Improved mood

There really is nothing quite like coming home to a pet – the sense of purpose that comes with being responsible for another life, coupled with the unconditional

love received in return really does wonders for one’s mood.

The companionship one shares with a pet fights feelings of loneliness, replacing it with a sense of joy.

Alzheimer’s patients benefit from fewer anxiety episodes when sharing their space with an animal.

Stress levels are lowered with regular interactions with pets.

5. Teaches children responsibility

When children are involved in caring for the household pets they develop a sense of responsibility and understanding of routine and contributing to a wider society.

6. Aids learning & development

In the presence of a non-judgmental animal, the more relaxed environment facilitates learning.

Sharing a relationship with a pet also allows children to express themselves more easily, aiding their emotional development.

7. Encourages a sense of nurturing, empathy and builds family bonds

Since pets are more and more being seen as part of the family, family activities are often planned around them. Walking or grooming the dog, or chuckling at a

cat’s amusing behaviour are often family activities that lift the mood in the home and offer a break from life’s hectic pace.

8. Increased activity

Hitting the gym will never be as enticing as heading to the park to walk the dog – pet ownership truly does provide added motivation for getting active. Not only will

this benefit you and your pet’s health, but it will do wonders to strengthen your relationship.

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Parysgazette.co.za - Parys GazetteOnline: 21 Jul 2016

AVE: R 8 486,92



53 seconds ago



Reduction of allergies: Childhood exposure to pets can reduce the chances of them developing related allergies by up to 33%, as discovered by James E. Gern,

paediatrician at the University of Wisconsin-Madison. In addition to this, their immune systems were found to be stronger too.

Social aid: By practicing responsible pet ownership, you open yourself up to a new world of social opportunities, and your pet is the perfect ice breaker to boot.

From training classes to social encounters at the park to merely giving you an easy topic of discussion with which to engage a stranger – who knows, it may be the

start of a new, deep relationship based on a mutual love for animals!

Lower blood pressure & cholesterol: It seems fitting that your heart should benefit from pet ownership – studies have found that pet owners benefit from decreased

blood pressure, cholesterol and triglyceride levels – the end result being a lower risk of suffering a heart attack.




with pets.

Teaches children responsibility When children are involved in caring for the household pets they develop a sense of responsibility and understanding of routine

and contributing to a wider society.

Aids learning & development In the presence of a non-judgmental animal, the more relaxed environment facilitates learning. Sharing a relationship with a pet also

allows children to express themselves more easily, aiding their emotional development.

Encourages a sense of nurturing, empathy and builds family bonds Since pets are more and more being seen as part of the family, family activities are often

planned around them. Walking or grooming the dog, or chuckling at a cat’s amusing behaviour are often family activities that lift the mood in the home and offer a

break from life’s hectic pace.

Increased activity: Hitting the gym will never be as enticing as heading to the park to walk the dog – pet ownership truly does provide added motivation for getting

active. Not only will this benefit you and your pet’s health, but it will do wonders to strengthen your relationship.

https://www.redbook.co.za/share/clip/3786a33a618b5bb406f90ba59ec3b951

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Southcoastherald.co.za - South Coast HeraldOnline: 24 Jul 2016

AVE: R 8 398,00

Household poisons – safeguard your petsHousehold poisons – safeguard your pets

Inside and out, wherever you turn, you’re likely to find items that are potentially lethal to your pets.

2 hours ago

Photo from mycarolinayard.blogspot.com

WE welcome our pets into our homes with the intention of caring for them and sharing a wonderful bond. However, without knowing it, we could be inviting them

into a danger zone if we do not educate ourselves on the numerous items that pose a poison risk to them.

Just because foods sit well with us, does not automatically make them safe for your pet. Foods that should never be given to your pets include chocolate, coffee

and caffeine, grapes and raisins, onions, garlic, leeks, and chives, alcohol, xylitol, various fruit and vegetable pits and foods that are unfit for human consumption.

Both prescription and over-the-counter medication pose a risk, including herbal and natural variations. Always keep your medicine cupboard well out of reach of

pets and safely secured.

The same goes for medication that’s been specifically prescribed to your pet. Medication should never be administered without veterinary guidance and should

only be given in accordance with the dosage and duration indicated by your vet, for the original ailment to the pet being treated.

Gardening products, especially herbicides, garden pesticides and fungicides, are extremely dangerous. Store these out of reach of pets and ensure they are safe

for pets, if being used in the spaces your pets occupy. Protect pets from these products when in use should the product warn against contact.

Many of the products that we use to clean our home should never be ingested by us or our pets. Use within the home is generally safe, provided the product

instructions are followed but storage should be inaccessible.

Plants have varying toxicity levels. Educate yourself on which are most toxic and steer clear of planting these outdoors or keeping them indoors.

Take note of alien or poisonous plants that may find their way into your garden without your knowledge.

Containing numerous chemicals, various household and maintenance items are potentially hazardous, such as fire lighters and paints. Store and use with care.

Poisons used to control insects and rodents are potentially lethal to our pets. These items should be kept well away from pets and should be used and stored

according to the instructions only.

(Information from the Pet Food Industry Association of Southern Africa )

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Boksburgadvertiser.co.za - Boksburg AdvertiserOnline: 25 Jul 2016

AVE: R 20 333,04

Top tips for adopting a rescue animalTop tips for adopting a rescue animal

With animal shelters bursting at the seams with unwanted pets, the choice to adopt is an admirable one and one that will not support the highly unethical practice

of backyard breeding as is often the case when buying from pet shops

about 1 hour ago

This is according to the Pet Food Industry Association of Southern Africa (PFI) that says this, however, does not negate the responsibility that comes with

welcoming a new animal into your life.

The PFI urges potential new pet owners to consider the following before deciding on their new companion (keeping in mind this is a lifelong commitment):

Consider your lifestyle and home environment and adopt according to what suits you: Consider and research the natural needs of your potential new pet –

meeting these needs, which do change with each life stage, is crucial to ensuring a happy, well-balanced pet and will limit the likelihood of behavioural issues

arising. Think about their social, grooming, training, playing, exercising, nutritional and shelter needs and then ask yourself if you’ll be able to meet these on a daily

basis Consider your finances to ensure that you can afford to care for a new pet – this will not only include shelter and bedding requirements, grooming,

healthcare (which pet insurance can significantly assist with) and the costs associated with preparing your property for a new pet, but also includes being able to

afford a good quality pet diet. Members of the PFI span across a wide variety of price brackets and by choosing a PFI member brand you can be assured that you

are feeding the best quality product to suit your pocket Adopt according to your home dynamic such as if you have children, and especially if adopting an older pet,

it is imperative that you confirm that the pet is comfortable around kids Be prepared to make provision for the expected lifespan of your new companion animal –

these vary according to species, breed and living conditions. A responsibly cared for dog or cat will most likely live for one to two decades. Other pets, like parrots

may even outlive you. For the duration of their life you will need to consider them in all the plans you make, such as ensuring they are cared for should you wish to

go away on holiday.

Be intent on exercising responsible pet ownership: Ensure that your pets are not the cause of issues with neighbours and their pets and others around you when

out and about. This ultimately allows pets and people to live together harmoniously Consider your new pet’s temperament and history and manage any “quirks” to

limit stress on your pet and those around you. If, for example, your rescue dog was taken from his litter too early, he may not play nicely with other dogs – be

conscious of this and try train him to behave in an appropriate way with the help of a professional behaviorist or aid in the management of interactions to ensure

they do not escalate into fights Ensure that your pet, especially dogs, are securely enclosed in your property and that their environment is free from potential

hazards Provide adequate shelter from the elements, such as shade during hot days and warmth during colder months. A dog that stays inside at night is safer

and warmer and has also proven to be a deterrent for criminals Ensure that your pet is sterilised, visits the veterinarian for annual inoculations as well as any other

ad hoc health concerns and that you provide preventative care for parasite control, such as ticks and fleas

Adopt with an open mind: Some people shy away from a shelter dog because of their mixed breed nature, thinking thoroughbreds are a “purer” form of dog, when,

in actual fact thoroughbreds are a consequence of human intervention in dog reproduction. Thought of this way you could argue that they’re further removed from

the original dog species. It is however true that understanding the breed makeup of your dog can give you some certainty of the type of temperament your new

dog will have (remembering that all animals are individuals). Don’t let suspicion get the best of you – there are many loving black cats that make wonderful pets

but are often overlooked because of certain beliefs Don’t rule out kill shelters – you personally may not support the idea of them but there are many reasons why

this process is necessary. By giving them a chance you could be saving a life Older dogs have often been given up after many years with a single family, upsetting

their routine and security. They’re often already trained, calmer and require less regular exercise (depending on their age).

Prepare yourself for setting boundaries when the new pet comes home: The sooner you can get into a routine with your new pet the better – have all family

members understand the new routine and what behaviour is acceptable and what is not, and be consistent with your approach to limit confusion for your pet No

matter what the age, dogs will always benefit from positive training methods – through attending classes and teaching your new pet boundaries in the new home

Be patient, understanding and consistent with your new pet – rescue pets have often been through neglect or abuse, so it’s expected that they may need a little

more love and care to settle in to their new home and build trust with their new family. Be patient with them and make every new experience as positive as

possible, by using a calm voice, treats for good behaviour and always remaining consistent with the feedback that you give them

The PFI reminds that no other person is in a position to make the above decisions for the owner. Therefore buying pets as gifts is therefore never a good idea.

* The PFI is a non-profit, industry association, made up of industry players that, by becoming a member, commit to the same principles and ethics of the PFI – to

uphold safe, quality pet nutrition, which has the best interests of the pet as its sole purpose.

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26 Jul 2016 : Tame Times (Boksburg, Benoni & Reiger Park)

AVE: R 5 191,03



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AVE: R 13 798,14


27 July 2016



Reduction of allergies: Childhood exposure to pets can reduce the chances of them developing related allergies by up to 33%, as discovered by James E. Gern,

paediatrician at the University of Wisconsin-Madison. In addition to this, their immune systems were found to be stronger too. Social aid: By practicing responsible

pet ownership, you open yourself up to a new world of social opportunities, and your pet is the perfect ice breaker to boot. From training classes to social

encounters at the park to merely giving you an easy topic of discussion with which to engage a stranger – who knows, it may be the start of a new, deep

relationship based on a mutual love for animals! Lower blood pressure & cholesterol: It seems fitting that your heart should benefit from pet ownership – studies

have found that pet owners benefit from decreased blood pressure, cholesterol and triglyceride levels – the end result being a lower risk of suffering a heart attack.




with pets. Teaches children responsibility When children are involved in caring for the household pets they develop a sense of responsibility and understanding of

routine and contributing to a wider society. Aids learning & development In the presence of a non-judgmental animal, the more relaxed environment facilitates

learning. Sharing a relationship with a pet also allows children to express themselves more easily, aiding their emotional development. Encourages a sense of

nurturing, empathy and builds family bonds Since pets are more and more being seen as part of the family, family activities are often planned around them.

Walking or grooming the dog, or chuckling at a cat’s amusing behaviour are often family activities that lift the mood in the home and offer a break from life’s hectic

pace. Increased activity: Hitting the gym will never be as enticing as heading to the park to walk the dog – pet ownership truly does provide added motivation for

getting active. Not only will this benefit you and your pet’s health, but it will do wonders to strengthen your relationship.

https://www.redbook.co.za/share/clip/724ab361092ff7a4f6b3564fcd3be9e8

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Southcoastsun.co.za - South Coast SunOnline: 30 Jul 2016

AVE: R 21 162,96

Top tips for adopting a rescueTop tips for adopting a rescue

Animal shelters bursting at the seams

6 mins ago


of backyard breeding as is often the case when buying from pet shops. This does not however negate the responsibility that comes with welcoming a new animal

into your life – it is a lifelong commitment (even if only based on their life span), after all – so it is a decision that should be considered before it is put into action.

The Pet Food Industry Association of Southern Africa (PFI) urges potential new pet owners to consider the following before deciding on their new companion:







are feeding the best quality product to suit your pocket Adopt according to your home dynamic e.g. if you have children, and especially if adopting an older pet, it is

imperative that you confirm that the pet is comfortable around kids Be prepared to make provision for the expected lifespan of your new companion animal – these

vary according to species, breed and living conditions. A responsibly cared for dog or cat will most likely live for one to two decades. Other pets, like parrots may

even outlive you. For the duration of their life you will need to consider them in all the plans you make, such as ensuring they are cared for should you wish to go

away on holiday.




conscious of this and try train him to behave in an appropriate way with the help of a professional behaviourist or aid in the management of interactions to ensure











their routine and security. They’re often already trained, calmer and require less regular exercise (depending on their age).







Remember that no other person is in a position to make the above decisions for you and you, too, should not make these decisions for someone else. Buying pets

as gifts is therefore never a good idea.

The Pet Food Industry Association of Southern Africa (PFI) is a non-profit, industry Association, made up of industry players that, by becoming a member, commit

to the same principles and ethics of the PFI – to uphold safe, quality pet nutrition, which has the best interests of the pet as its sole purpose. A list of members is

available on www.pfisa.co.za

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30 Jul 2016 : Saturday Citizen (KZN)

AVE: R 17 475,10



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AVE: R 14 774,40



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AVE: R 20 144,12

5 steps to becoming a better pet owner5 steps to becoming a better pet owner

31 July 2016

Fancy yourself a good and responsible pet owner? Perhaps there are still a few things which may take you from good to great! Here’s 5 ways to be a better pet

owner:

1. Implement a routine

Most people thrive on routine and when it comes to our animals, they are no different. There is comfort in knowing what to expect from life. Uncertainty and

unpredictability brings stress, so, as far as possible, implement regular and consistent feeding times, greeting routines, exercise, play, training and grooming

times.

2. Let your dog be a dog and your cat be a cat

A release of serotonin results in your pets experiencing great enjoyment from being able to do what comes naturally to them. Play with your cats in a manner that

resembles hunting or allow your dogs to sniff on a walk – they experience the world in this way and pulling them along without being allowed to stop and smell the

roses will steal some of the benefit and enjoyment from the walk. Think of all of their chew, lick, sniff, catch, scratch, fetch and play needs (which will differ per

breed) and meet these needs daily to make for a happy and balanced pet.

3. Feed the best food that you can afford

Feed your pet a food that best suits his specific needs and life stage, opting for the best quality that you can afford. By choosing a PFI (Pet Food Industry

Association of Southern Africa) member brand you can be assured that you’re feeding a brand that has commitment to your pet’s overall health and wellbeing.

You are spoilt for choice by the number of brands available, so make sure you feed a pet food that suites their age, breed, life stage and lifestyle. Feed according

to the guidelines on the bag and consider all treats as part of their daily intake. Refrain from feeding human foods, table scraps and food that may have gone off.

4. Exercise responsibility

Always consider your pet before making your own plans and ensure that they are firstly safe and secondly calm and comfortable. Make use of pet / house sitters

or kennels if you’re going away. Get them chipped, have collars with tags on them in case they get lost, walk them with reflective gear if visibility is low, don’t force

them into situations they are not comfortable with, ensure that they have clean water daily and adequate shelter and have them sterilised if they are not intended

for breeding (and you are, of course, a responsible and registered breeder). And take care of their teeth – you’ll be happy you did in the long run.

5. Use daily life as a training opportunity

Every moment of every day is an opportunity for you to communicate with your pet and shape the behaviours you want, weeding out those that you don’t. Having

10 – 20 minutes of focussed training a day is vital, and allows you the opportunity to develop and condition a method of communication, which, when pulled

through to the rest of daily life, can have massive benefits for your relationship and result in a wonderfully obedient companion. Keep a handful of your pet’s daily

food ration handy and use it throughout the day to reward behaviours that you want to encourage and ignore those that you want to discourage. Decide on the

rules and be consistent with these – that goes for everyone that interacts with your pet. And finally, set your pet up for success – training is not a test to see how

clever your pet is, but rather showing them the right way, so do all you can set the situation up to ensure they succeed.

The Pet Food Industry Association of Southern Africa (PFI) is a non-profit, industry Association, made up of industry players that, by becoming a member, commit

to the same principles and ethics of the PFI – to uphold safe, quality pet nutrition, which has the best interests of the pet as its sole purpose. A list of members is

available on www.pfisa.co.za

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AVE: R 29 168,22

Top tips for adopting a rescueTop tips for adopting a rescue

31 July 2016


of backyard breeding as is often the case when buying from pet shops. This does not however negate the responsibility that comes with welcoming a new animal

into your life – it is a lifelong commitment (even if only based on their life span), after all – so it is a decision that should be considered before it is put into action

The Pet Food IndustryAssociation of Southern Africa (PFI) urges potential new pet owners to consider the following before deciding on their new companion:







are feeding the best quality product to suit your pocket Adopt according to your home dynamic e.g. if you have children, and especially if adopting an older pet, it is

imperative that you confirm that the pet is comfortable around kids Be prepared to make provision for the expected lifespan of your new companion animal – these

vary according to species, breed and living conditions. A responsibly cared for dog or cat will most likely live for one to two decades. Other pets, like parrots may

even outlive you. For the duration of their life you will need to consider them in all the plans you make, such as ensuring they are cared for should you wish to go

away on holiday.




conscious of this and try train him to behave in an appropriate way with the help of a professional behaviourist or aid in the management of interactions to ensure











their routine and security. They’re often already trained, calmer and require less regular exercise(depending on their age).







Remember that no other person is in a position to make the above decisions for you and you, too, should not make these decisions for someone else. Buying pets

as gifts is therefore never a good idea.

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pfi media coverage july 2016 - pfisa.co.zapfisa.co.za/wp2016/wp-content/uploads/2016/11/4...happy,...

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