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completed on time – and on budget – with the Packers remaining in Green Bay to play all of their games throughout the 32-month process. Put into motion by a county-wide referendum that approved a half-cent sales tax increase on Sept. 12, 2000, the project was financed jointly by the city of Green Bay, county taxpayers, the Packers and the NFL.

The Packers’ football facilities – a vital element in attract-ing players in today’s ultra-competitive NFL – also were enhanced greatly by the stadium’s redevelopment, debut-ing in time for the 2002 season. The centerpiece of these quarters is a breathtaking, 64-by-120-foot, football-shaped

locker room with 64 stately wooden lockers. Another 25 lockers can be found in an

adjoining, auxiliary locker room, to be utilized during training camp.

The football facilities also fea-ture a much larger training room with all of the latest therapy pools, as well as a permanent X-ray machine, a weight room, individual position meet-ing rooms with theatre-style seating, a 150-plus-seat team auditorium, a basketball court

with a parquet wood floor, a racquetball court and a players’

lounge. New and updated football facilities are on the way with the cur-

rent Atrium renovation, including condi-tioning and walk-through areas, as well as a

new team dining room.Not forgetting the Packers’

rich tradition and history at Lambeau Field, then-GM/Head Coach Mike Sherman requested three slabs of con-crete from the team’s former field tunnel at the north end – which were walked over by many of the greatest play-ers in club history – to be moved to the new tunnel in the southeast corner; the players began using it during the 2002 season. A nearby plaque recognizes the pres-ence of the concrete from the old tunnel.

In July 2002, all of the team’s administrative and football-operations offices also relocated to within the Lambeau Field Atrium on the stadium’s east side.

Other benefits realized through the redevelopment project include a modern system of field lights that is more than eight times bright-er than the previous stadium lights, and a new visiting-team locker room. Also, a larger, more comfortable and modern press box that can seat in excess of 250 media members for a playoff game – positioned along the sidelines – debuted in 2002. In 2003, the press box was renamed

“The Lee Remmel Press Box” in honor of the former news-paper sportswriter, Packers public relations director and team historian. Remmel retired in 2007 after more than 60 years of close association with the organization.

The current expansion and renovation of Lambeau Field and the Atrium, a $286.5 million project, began in 2011 with the installation of a distributed-audio system that delivers sound more consistently and evenly throughout the sta-

One of the National Football League’s most revered sta-diums, Lambeau Field this year is hosting its 57th season of football.

A year-round destination venue to be enjoyed by Packers fans in a variety of ways on a daily basis, it underwent a dra-matic facelift from 2000-03 that added a host of new ameni-ties and attractions, carrying the glorious tradition and his-tory of the Packers forward in the “like-new” Lambeau Field.

Building upon that success, the venerable stadium cur-rently is in the midst of a five-year expansion and renovation (2011-2015) that will see the debut of the New South End in 2013, a new section which closes the south end-zone structure and features approxi-mately 7,000 new seats, including new premium seating, sponsor and part-ner areas.

Featuring the only true “retro” look in the entire league, Lambeau Field through the redevelopment and recent expansion has maintained its heart – the original seat-ing bowl. The same hallowed ground where many of the NFL’s greatest moments have transpired continues to exist, a setting in which current players will create incredible memories in future years.

What was once just a football sta-dium that fans could use only 10 days during the season is now a Packers cultural center that can be enjoyed throughout the year. Within the five-story Lambeau Field Atrium, located on the stadium’s east side, is the 25,000-square-foot Packers Hall of Fame, corporate meeting and event facilities for up to 25 to 1,200 people, five different dining options highlighted by a one-of-a-kind brew pub (Curly’s Pub) with interactive areas, and a larger Packers Pro Shop (see pages 585-588 for a full listing of the Atrium dining, entertain-ment and retail options).

Just outside the Atrium in the Robert E. Harlan Plaza, named in honor of the former team CEO (1989-2007), are bronze statues of team founder Curly Lambeau and legend-ary coach Vince Lombardi. Sculpted by Julie Rotblatt-Amrany (Lombardi) and Omri Amrany (Lambeau) of Fine Art Studio of Rotblatt-Amrany in Highland Park, Ill., at a cost of more than $400,000, each statue is 14 feet tall and sits atop three feet of steps and a four-foot base. Nearby the stat-ues are several park benches – making the plaza area a great place to sit and soak up the majesty of Lambeau Field.

On gamedays, fans ben-efit from many of the same 21st-century amenities typi-cally found in the shiny but sterile, newer facilities that have sprouted up across the country in recent years – everything from wider concourses (including a new, upper concourse), to enhanced concession areas, to modernized and increased restroom facilities (particularly for female fans), to a club level for suite and club seat patrons.

The 2003 redevelopment, a $295 million project, was

HALLOWED GROUND

• Dedicated: Sept. 29, 1957, Green Bay 21, Chicago Bears 17.• Capacity: 80,750 (present) 73,094 in 2003 65,290 to 66,110 in 2002 60,890 in 2001 32,500 in 1957 (original seating)• Original name: “City Stadium” (new City Stadium)• Original Cost: $960,000 (paid off in 1978)• Renamed: Rededicated as Lambeau Field Sept. 11, 1965,

following death of Curly Lambeau the previous June. • Owner: City of Green Bay and Green Bay/Brown County Professional Football Stadium District (operated/main-tained by the team).• Field: Installed in 2007, the top level of the field system is 12 inches of root-zone sand and Kentucky bluegrass turf. DD GrassMaster synthetic fibers are stitched into the surface, providing strength and stability to the field. Fibers extend approximately seven inches below the surface, are exposed approximately one inch above the surface and are spaced every three-quarters of an inch. Approximately 20 million individual stitches make up the process.• Heating system: Installed in 2007 and contains more than 30 miles of radiant heating pipe, which can main-tain a root-zone temperature of 55-plus degrees to keep the ground from freezing during the season’s lat-ter months. First system was put in by Vince Lombardi for 1967 season (failed during Ice Bowl).• Location: 1265 Lombardi Ave., southwest Green Bay.• NFL Championship Games: Three (1961, 1965 and 1967).• Packers’ all-time record, Lambeau Field:

Regular Season: 194-108-4 (.641) Postseason: 14-4-0 (.778) Overall: 208-112-4 (.649)

LAMBEAU AT A GLANCE

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“Our fans overwhelmingly asked us to save Lambeau Field,” then-President and CEO Bob Harlan said. “This plan accomplishes that while giving the Packers an economic base to build for the future in Green Bay. We want this to be the No. 1 destination in Wisconsin. We’re going to build

dium bowl. The 2012 season featured new high-definition video boards in the end zones with displays four times larger than the old versions, as well as a new Bellin Health Gate on the north end of the stadium with an accompanying North Loft, a popular rooftop viewing platform located just beneath the scoreboard. The aforementioned new seating section opening this season in the south end zone will be served by the new Shopko Gate with escalators and eleva-tors to service the five levels of seating. The multiple sec-tions feature amenities not previously available in Lambeau Field, from viewing platforms in the general seating areas for watching the action on the field, to indoor-outdoor suite configurations and inclusive meal arrangements in the pre-mium and partner areas. The next two years will see work continue on the Atrium with a larger Oneida Nation Gate with plaza (2013), a new east-side entry gate (2014), and a new Packers Pro Shop, Hall of Fame and restaurant (2015), all designed to improve the fan’s experience.

Opened in 1957, Lambeau Field had seen numerous smaller-scale changes through the years, including seven prior seating expansions and the addition of suites. But, as new stadiums arose throughout the NFL in the 1990s, Lambeau Field became outdated. As a publicly owned team, the Packers must generate a significant amount of income from their home to remain competitive. Challenges with capacity, as well as the need for updated suites plus more club seats, restrooms and concessions, made redevelop-ment a necessity.

Faced with these challenges, the organization went to work in October 1999, assembling a plan to protect 80 years of Packers history and ensure the club’s continued viability. After several feasibility studies and overwhelming support for renovation, as opposed to building a new stadium, the redevelopment plan was determined as the proper course of action. Unveiled in January 2000, the plan ultimately won voter approval that September with the hard work of people committed to preserving Green Bay’s unique franchise.

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• Concession points of sale doubled (to almost 300).• Dramatic increase in women’s restroom facilities (180 to 646); men’s restrooms increased from 436 to 798.• Disabled seating increased from 56 to 876.• An upper concourse was added and existing con-courses were widened.• Two new gates (Bellin Health and Shopko) to better serve fans.

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• Increase in stadium capacity to 80,750 in 2013.• Increase in stadium capacity from 60,890 in 2001 to 73,094 in 2003.• The Packers are making available 4,000 tickets per game to Brown County residents 18 and over who do not hold season tickets; the program began in 2003.• The team has been able to further reduce its season-ticket waiting list, which contains approximately 100,000 people; roughly 8,600 names have come off since 2003.

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• 168 state-of-the-art private suites featuring increased square footage and high-end custom finishes.• Club seating increased from 1,920 indoor seats to ap-proximately 3,000 indoor and 3,000 outdoor seats.• An exclusive club level can be accessed by suite and club seat holders on game day. Available to the general public during the year for functions.• 20 new Terrace Suites in New South End feature 12 seats and indoor and outdoor areas.• New Champions Club features 160 seats high above in the New South End.

LAMBEAU FIELD UPGRADES

• Total cost: $295 million• Referendum passed by Brown County voters Sept. 12, 2000.• $160 million in bonds from half-cent sales tax in Brown County.• $9.1 million for stadium infrastructure improvements from the state of Wisconsin.

• $125.9 million from the Packers, the city of Green Bay and the NFL…One-time seat-user fee ($1,400 for seven-game “Green Package” ticket holders, $600 for three-game “Gold Package” ticket holders) in 2001…Proceeds contributed from the 1997-98 stock sale and an NFL loan…Addition-ally, the club pledged to cover any project cost overruns in consideration of its authority to direct the design of the building and stadium construction.

2000-03 REDEVELOPMENT FINANCING

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LDa stadium that the rest of the National Football League wished it had.”

Included in the 2003 redevelopment were more than 11,600 additional seats, including roughly 6,600 more bowl seats, which increased Lambeau’s capacity to 73,094 at the time. More than 4,000 of the seats were available for use during the 2002 season with construction ongoing.

The block of additional seats in 2003 helped the Packers remove roughly 3,600 names from their season-ticket waiting list – which at the start of the 2013 season had approximately 100,000 names on it – between both ticket packages. The 7,000 new seats in 2013 helped the Packers remove another 5,000 names from the list. Additionally, Brown County residents without season tickets have a chance to purchase 4,000 new bowl tickets on a game-by-game basis; in 2013, 10,000 residents were randomly selected from a list and were able to purchase four tick-ets. Disabled-accessible seats also increased dramatically through both projects, rising from 56 to 756 in 2003, and to 876 currently.

The main concourse – previously so narrow in some places that it had become a safety problem – also was expanded significantly in 2002. And a new, upper concourse – complete with concession stands and restrooms – which increases the ease with which fans can move through the facility, fully debuted in 2003 with the project’s completion after partial use in 2002.

Concession stands and restrooms were greatly expanded as well. Concession points of sale increased to 281 on the main and upper concourses alone, up from 186. A new con-cession-sales system was installed in 2012, further reducing the time fans are out of their seats, and the 2013 expansion added another 30 points of sale. The 2003 project increased the availability of women’s restrooms from 180 to 556, and men’s from 436 to 708. The recent expansion increased the number to 646 and 798, respectively.

The centerpiece of the redeveloped stadium is the Lambeau Field Atrium, a 366,000-square-foot, five-plus-story structure on the east side. MillerCoors, through a sponsorship deal that extends through the 2022 NFL sea-son, is a partner with the Packers in the Atrium and is the sponsor of the area’s main entrance gate. Welcoming fans is

Years Current Name Tenant First NFL Game 57 Lambeau Field Green Bay Packers 1957 47 Qualcomm Stadium San Diego Chargers 1967 43 Candlestick Park San Francisco 49ers 1971 42 Arrowhead Stadium Kansas City Chiefs 1972 41 Ralph Wilson Stadium Buffalo Bills 1973 39 Mercedes-Benz Super.* New Orleans Saints 1975 32 HHH Metrodome Minnesota Vikings 1982 27 Sun Life Stadium Miami Dolphins 1987 22 Georgia Dome Atlanta Falcons 1992 19 EverBank Field Jacksonville Jaguars 1995 Edward Jones Dome St. Louis Rams 1995 Oak.-Alameda Cty. Col. Oakland Raiders 1995 18 Bank of America Stadium Carolina Panthers 1996 17 FedExField Washington Redskins 1997 16 M&T Bank Stadium Baltimore Ravens 1998 Raymond James Stadium Tampa Bay Buccaneers 1998 15 FirstEnergy Stadium Cleveland Browns 1999 LP Field Tennessee Titans 1999 14 Paul Brown Stadium Cincinnati Bengals 2000 13 Heinz Field Pittsburgh Steelers 2001 Sports Authority Field Denver Broncos 2001 12 Ford Field Detroit Lions 2002 Gillette Stadium New England Patriots 2002 Reliant Stadium Houston Texans 2002 CenturyLink Field Seattle Seahawks 2002 11 Lincoln Financial Field Philadelphia Eagles 2003 Soldier Field (new) Chicago Bears 2003 8 Univ. of Phoenix S. Arizona Cardinals 2006 6 Lucas Oil Stadium Indianapolis Colts 2008 5 Cowboys Stadium Dallas Cowboys 2009 4 MetLife Stadium N.Y. Giants/N.Y. Jets 2010

*New Orleans Saints played only preseason games at Superdome in 2005

LONGEST CONTINUOUSLY OCCUPIED NFL STADIUMS

sponsor of the area’s main entrance gate. Welcoming fans is

• Total cost: $286.5 million for two phases; no funding from public tax money.• The first phase, including the south end-zone expansion, sound and video upgrades, cost $146 million and was funded by the Packers ($64 million from the organization’s fifth stock sale), an NFL loan ($61 million) and a contribu-tion from the stadium district ($21 million).

• The second phase, including the Atrium renovations, will cost $140.5 million and be funded by the Packers ($85.5 million through traditional financing) and an NFL loan ($55 million).

2011-15 EXPANSION AND RENOVATION PROJECT FINANCING

a glass wall, facing Lombardi Avenue, measuring more than 180 feet long and 80 feet high.

The Lambeau Field Atrium, with its many attractions, cre-ates an “entertainment district” at the legendary stadium, a concept pioneered at venues like Camden Yards in Baltimore and Progressive Field in Cleveland.

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Package” ticket holders, in 2001), proceeds from the 1997-98 stock sale and an NFL loan. And, the club pledged to cover any project cost over-runs in consideration of its authority to direct the design of the building and sta-dium construction.

The Packers’ contribution to the project ranked as the fifth highest in NFL history at the time. Tommy Thompson, Wisconsin governor at the time, signed into law enabling legislation May 13, 2000, in a ceremony held on the playing field. Later, on Jan. 3, 2001, the Green Bay/Brown County Professional Stadium District Board approved a new Lambeau Field lease agreement between the district, the Packers and the city of Green Bay; the lease’s primary term runs for 30 years after the opening of the redeveloped stadium in 2003. A groundbreaking ceremony, involving then-Governor Scott McCallum, area dignitaries and Packers officials and players, subsequently was held on May 19, 2001.

The current, two-phase project has a total cost of $286.5 million, with no funding coming from public tax money. The first phase, including the south end-zone expansion, sound and video upgrades, cost $146 million and was funded by the Packers ($64 million from the organization’s fifth stock sale), an NFL loan ($61 million) and a contribution from the stadium district ($21 million). The stadium district’s user fee for the 2013 season was set at $2,100 for the “Green Package,” and $900 for the “Gold Package.” The second phase, including the Atrium renovations, will cost $140.5 million and be funded by the Packers ($85.5 million through

Revenue generated from the Packers Pro Shop, Packers Hall of Fame, Curly’s Pub, the Atrium eateries, the Legends Club and spe-cial events is essential to the Packers’ long-term survival. In just the first year, with only the new Pro Shop open and several gate sponsorships sold, the Packers’ NFL revenue ranking for the fiscal year 2002-03 jumped to 10th, up from 20th the prior year. The strong financial performance continued during the ensuing fiscal years as all elements of the redeveloped stadium came online; the club’s NFL revenue ranking has continued to be in the second quartile, allow-ing the team to continue delivering on its promise to the community and its fans – turning profitability into the preservation of the franchise and the stadium. The redevel-opment’s economic impact on the area has been positive as well; roughly 60 percent of the Packers’ special events department’s bookings come from outside Brown County, bringing in additional business to the Green Bay area. The Atrium already has events booked out to 2019.

Large-scale stadium events have included the “Frozen Tundra Hockey Classic” in February 2006, a Wisconsin Badgers-Ohio State Buckeyes matchup that drew 40,890 fans, the fourth-largest hockey crowd at the time. In June 2011, a Kenny Chesney concert attracted more than 45,000 music lovers to the stadium. The two events brought in $3 million and $5 million, respectively, to the local economy.

On the community front, the Atrium has regularly hosted events. “Spooktacular Fun,” a Halloween event that features interactive and entertaining activities including the “Haunted Concourse,” music, magic, miming, clowns and jugglers, takes place in October. In November, the Packers serve a Thanksgiving meal to more than 800 people. March sees the Atrium welcome “Project LEAP!” (Lambeau’s Exercise and Activity Playground) – a day focused on get-ting kids out of the house to enjoy non-strenuous physical activity. More than 15,000 residents enjoy the Atrium dur-ing these days.

The 2003 project’s voter-approved financing came in the form of a half-cent sales tax in Brown County – where the Packers make their estimated $282 million annual economic impact – that supported more than $160 million in bonding. The state of Wisconsin approved funding of an additional $9.1 million for stadium-infrastructure improvements. The Packers, the city and the NFL contributed $125.9 million from a one-time seat user fee ($1,400 for seven-game “Green Package” ticket holders, $600 for three-game “Gold

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LONGEST ACTIVE HOMEFIELD TENURES, PRO SPORTSYears Current Name Tenant First Game 102 Fenway Park Boston Red Sox 1912 100 Wrigley Field Chicago Cubs 1914 57 Lambeau Field Green Bay Packers 1957 52 Dodger Stadium Los Angeles Dodgers 1962 48 Angel Stadium Los Angeles Angels 1966 47 Qualcomm Stadium San Diego Chargers 1967 46 Madison Sq. Garden New York Knicks & 1968 New York Rangers

LAMBEAU EXPANSIONSBowl Structure• 1961: Added 6,519 seats to 38,669.• 1963: Added 3,658 seats to 42,327.• 1965: Added 8,525 seats to 50,852

(top left).• 1970: Added 5,411 seats to 56,263 (top right, in mid-1974 – fully enclos-ing stadium bowl).

Suites/Club Seats• 1985: Original 72 suites added 663 seats, increased capacity to 56,926.• 1990: Team spent $8.263 million to erect 36 new suites and 1,920 club seats in south end zone; construc-tion added 2,617 total seats and capacity increased to 59,543.• 1995: Packers spent $4.7 million to enclose north end zone with 90 more suites; added 1,347 to increase capacity to 60,890.

Renovation/Redevelopment• 2001-03: The $295 million project added 12,032 seats, pushing capacity to 73,094.• 2013: The $146 million New South End expansion added approximately 7,000 seats to put present capacity at 80,750.

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traditional financing) and an NFL loan ($55 million).

The NFL’s longest-tenured venue, Lambeau easily ranks as one of the most recognized and envied locales in all of sports, a fact recognized in 1999 when Sports Illustrated named it the eighth-best facility in the world to watch sports – and the lone NFL stadium to make the magazine’s “Top 20” list. Additionally, SI.com in 2007 and 2008 rated Lambeau Field as the No. 1 stadium experience in the NFL, as did ESPN The Magazine in 2009 and 2011-12.

Even with the recent changes, Lambeau maintains its nostalgic and intimate feel with totally unobstructed sightlines. Permeated by history, tradi-tion and mystique, the view from inside can be awe-inspiring.

Dedicated as City Stadium Sept. 29, 1957 – a day that saw Green Bay topple the hated Chicago Bears, 21-17 – ceremonies included Vice President Richard Nixon and NFL Commissioner Bert Bell. In 1965, the facility was renamed Lambeau Field following the death of E.L. “Curly” Lambeau, the Packers’ founder and first coach.

Originally built at a cost of $960,000, an amount shared equally by the Packers Corporation and the city of Green Bay, the facility was financed by way of a bond issue that received 2-to-1 voter approval in a municipal referendum conducted April 3, 1956.

Located in southwest Green Bay, surrounded on three sides by the village of Ashwaubenon, Lambeau Field originally was built on farmland, purchased for $73,305. The stadium’s original architect, Somerville Inc., favored the current site because it was sloped, making it perfect to build a bowl.

Lambeau Field, now in its 57th NFL season, is the longest continuously occupied stadium in the league – 10 years

more than the next-closest venue, Qualcomm Stadium in San Diego at 47 years. In pro sports as a whole, only the Boston Red Sox at Fenway Park (102 seasons) and the Chicago Cubs at Wrigley Field (100 seasons) have longer active homefield tenures.

Prior to the 2003 redevelopment, seven seating additions – all paid for by the Green Bay Packers Inc. – increased Lambeau’s capacity from its original 32,150 to 38,669 in 1961, to 42,327 in 1963, to 50,852 in 1965 and to 56,263 in 1970. Construction of 72 initial suites in 1985 moved capac-

ity to 56,926, and a 1990 addition of 36 boxes and 1,920 theatre-style club seats changed the number to 59,543. The seventh seating addition, a $4.7 million project in 1995, put 90 more suites in the previously open north end zone, for the first time giving the stadium the feel of a complete bowl and upping capacity to 60,890.

Ultimately, the eighth addition bumped stadium seating capacity to 73,094. During the 2002 campaign, with work ongoing, capacity fluctuated between 65,290 and 66,110 as the season progressed. The ninth addition will bring approx-imately 7,000 new seats online for the 2013 season, putting capacity at 80,750, fourth highest among NFL stadiums.

In 2007, the Packers installed an entirely new playing surface, including a completely new drainage and heating system, bringing the latest technology in field management to the famous stadium. Chief to the new system is DD GrassMaster, a natural-grass surface reinforced with man-

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• Proposal: The Packers’ Fred Leicht, who supervised the 1925 construction of City Stadium, submitted a proposal for a new, 32,000-seat facility in May 1955.• Referendum: Passed April 3, 1956 (11,575 to 4,893), while community leaders contin-ued debate over a site.• Site: In late April 1956, the Packers hired an engineering company to study pro-posed locations. The company in July 1956 recommended the corner of Highland (now Lombardi) Avenue and Ridge Road.• Land: City Council purchased farmland owned by Victor and Florence Vannieu-wenhoven in August 1956 for $73,305.• Contract: Awarded early in 1957, with ground-breaking as soon as weather permitted.• Time: No longer than nine months, in time for ’57 opener.• Cost: $960,000 in municipal bonds; the Packers Corporation paid $634,700 in interest and principal.

ORIGINAL CONSTRUCTION

THE LAMBEAU BOWLOne of Lambeau’s special characteristics is its classic seating bowl, now exclusive to Green Bay. The bowl design, common in many

traditional college football stadiums, remains virtually untouched following the $295 million stadium renovation in 2003. Did you know …

• The original architectural firm, Somerville Inc., favored the Lambeau construction site because it sloped, perfect for building a bowl.• The bowl’s outstanding sightlines are generally credited to Dick Gustafson, who worked closely with John Somer-ville during the design phase.• Some of Gustafson’s inspiration came from Michigan Stadium in Ann Arbor, where he went to college.• Despite seating more than 62,713 (including an addition-al 6,601 from the recent renovation), the bowl still offers

the NFL’s highest percentage of great seats. Somerville credits that intimacy to the fact that the stadium was the first in the world designed exclusively for pro football.• The original stadium district instructed Somerville to design a facility that could easily expand, and allow for off-season construction projects to be completed by August.• The first significant project came just one year after the stadium’s opening campaign. Workers replaced the origi-nal wooden bleachers with aluminum benches before the 1958 season.

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BEAU FIELDmade fibers. All existing levels of the field were removed and the new system began with a clay sub-grade level, compact-ed and graded (with a .6 percent slope), including drain tile, irrigation pipe and thermostat wiring for the heating system. The second level consists of 5½ inches of pea gravel. On top of the gravel layer is 30-plus miles of ¾-inch tubing for the heating system which can maintain a root-zone temperature of 55-plus degrees to keep the ground from freezing dur-ing the season’s latter months. Level three consists of 12 inches of root-zone sand and Kentucky bluegrass turf. DD GrassMaster’s synthetic fibers are stitched into the surface, providing strength and stability to the field. Fibers extend approximately seven inches below the surface, are exposed approximately one inch above the surface, and are spaced every three-quarters of an inch. Approximately 20 million individual stitches make up the process. The slope equates to a crown of about 5½ inches on the new surface.

Also prominent within the stadium are the names of the 21 Packers players and coaches elected to the Pro Football Hall of Fame in Canton, Ohio. A 22nd, Dave Robinson, will be added during the 2013 campaign. The Packers’ 13 NFL Championship seasons (south scoreboard) and five retired jersey numbers (north end zone) are displayed in the

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2013 TICKET PRICESSections between 20-yard lines (115-124 and 322-330) . . . . . . . . . . . . . . . . . . . . . . . . $97Sections from 20-yard line to end zone (109-114, 125-130, 314-320 and 332-338) . . . . . . . . . $85End zone sections (100-108, 131-138, 303-312 and 340-354) . . . . . . . . . $74New South End, 600 sections (630-643) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $89New South End, 700 sections (730-750) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $82Suite tickets (4,000, 5,000, and 6,000 Levels, and Terrace Suites). . $97Indoor club seats (Sections 470-492 and 670-694) . . . . . . . . . . . $218-$226Outdoor club seats (Sections 403-435). . . . . . . . $218-$325Champions Club Seats. . . . . . . . . . . . . . . . . . . . .$310, $325

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Lambeau Field is among the NFL’s toughest places to play. Green Bay holds a 129-39 (.768) regular-season record at Lambeau since 1992, plus a 9-4 mark in the playoffs, for an overall record of 138-43 (.762). Even more imposing, the Packers have won 131 of their last 171 games in Green Bay (including the nine postseason victories), since Oct. 10, 1993.

In the midst of nearly four full sea-sons at home without a defeat – prior to a 1998 Monday night loss to Minnesota, their last setback at Lambeau had come in the 1995 season opener – the Packers established the NFL’s second-longest home winning streak (25). Only the Miami Dolphins (1971-74) have won more consecutive regular-season home games (27).

In the two decades prior to the start of the 2003 redevelopment project, the Packers organization itself had spent more than $50 million on improvements to the stadium, the previous club admin-istration building and training facilities, including construction of the original indoor practice structure in 1982 and its replacement, the Don Hutson Center, in 1994 at a cost of nearly $4.7 mil-lion. Recent improvements include DD GrassMaster surfaces on practice fields, Clarke Hinkle Field (2006) and

16 MEMORABLE GAMES• Sept. 29, 1957: Packers 21, Chi. Bears 17…New City Stadium is dedicated with Miss

America, Vice President Richard Nixon and actor James Arness on hand…Babe Parilli hits Gary Knafelc on fourth-quarter TD pass.• Sept. 27, 1959: Packers 9, Chi. Bears 6…Vince Lombardi wins his first game; gets carried off the field after team erases 6-0 fourth-quarter deficit with Jim Taylor touchdown and Dave Hanner safety.• Dec. 31, 1961: Packers 37, N.Y. Giants 0…First NFL title game in Green Bay and Lombardi’s first of five NFL crowns…Packers total 345 yards on league’s No. 1 defense, led by Sam Huff.• Dec. 26, 1965: Packers 13, Balt. Colts 10…In Western Conference Playoff, Green Bay wins first franchise overtime contest on Don Chandler’s 25-yard field goal…Chandler tied the game with a controversial 22-yarder with 1:58 left in regulation…In 1966, the NFL raised its uprights.• Jan. 2, 1966: Packers 23, Clev. Browns 12…In snowy ‘65 NFL championship game, Taylor and Paul Hornung combine for 201 yards on the ground…Packers hold Jim Brown to 50 yards.• Dec. 31, 1967: Packers 21, Dal. Cowboys 17…In -13 temperatures (-46 wind chill), Bart Starr scores on sneak in game’s final minute, ending 12-play drive…Last NFL title game in Green Bay…“Ice Bowl” win sends Packers to AFL-NFL world champion-ship game (Super Bowl II).• Sept. 7, 1980: Packers 12, Chi. Bears 6…Chester Marcol catches his own blocked kick (by Alan Page) and runs 25 yards for game-winning touchdown six minutes into overtime…First overtime contest in Packers-Bears series, NFL’s longest rivalry.• Jan. 8, 1983: Packers 41, StL Cardinals 16…Lambeau hosts first postseason game in 15 years (“Super Bowl Tournament”).• Oct. 17, 1983: Packers 48, Washington 47…Teams combine for highest-scoring game in history of Monday Night Football, and rack up 1,025 yards...Mark Moseley misses FG as time expires.• Nov. 5, 1989: Packers 14, Chi. Bears 13…Sterling Sharpe’s 14-yard fourth-quarter touchdown catch knots contest with 32 seconds left, but official flags Don Majkowski for crossing line of scrimmage…Four minutes later, instant replay official Bill Parkinson overturns call.• Sept. 20, 1992: Packers 24, Cincinnati 23…New acquisition Brett Favre comes off the bench to erase 20-7 fourth-quarter deficit, finds Kitrick Taylor for 35-yard touchdown with 13 seconds left.• Dec. 31, 1994: Packers 16, Detroit 12…Fritz Shurmur’s defense holds NFL rushing leader Barry Sanders to -1 yard on 13 attempts, and the Lions as a team to -4 yards, to advance in playoffs.• Jan. 12, 1997: Packers 30, Carolina 13…With -17 wind chill, Green Bay wins NFC Championship, earns first trip to Super Bowl in 29 years…The Packers rush for 201 yards.• Nov. 6, 2000: Packers 26, Minnesota 20…Antonio Freeman makes incredible catch in rain, scores on 43-yard touchdown in overtime on Monday Night Football.• Jan. 4, 2004: Packers 33, Seattle 27…Al Harris picks off Matt Hasselbeck and scores on 52-yard interception return, the first defensive touchdown in NFL sudden-death playoff history.• Jan. 12, 2008: Packers 42, Seattle 20…Packers spot Seahawks 14-0 lead then storm back to outscore visitors, 42-6, as heavy snow falls...Six TDs and 42 points both set team postseason records at the time.

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Ray Nitschke Field (2009), with the latter surface including a heated portion that keeps the ground from freezing late in the season and affords the team the opportunity to practice outside. Nitschke Field also has a seating facility, erected in 2009, for fans attending training-camp practices.

Lambeau Field now is owned by the city of Green Bay and the Green Bay/Brown County Professional Football Stadium District; retirement of the city’s original $960,000 debt was celebrated at a mort-gage-burning ceremony in May 1978.

Sold out on a season-ticket basis since 1960 (311 consecutive games at the start of the 2013 season, including playoffs), Lambeau was not the Packers’ only regular-season home until 1995. The team maintained two separate ticket packages after moving all games to Green Bay, eliminating four annual dates at Milwaukee County Stadium.

“Gold” ticket holders (made up pri-marily of former Milwaukee season patrons) have a three-game package con-sisting of the annual Midwest Shrine pre-season contest plus the second and fifth regular-season home games each year.

“Green” season customers (made up of original Green Bay ticket holders) have a seven-game package consisting of the annual Bishop’s Charities preseason game and the remaining six regular-season contests.

PACKERS ATTENDANCE RECORDS10 LARGEST HOME CROWDSGreen Bay (reg. season): 71,213 Min., 11/1/09 71,113 DalC, 9/21/08 71,107 Min., 10/24/10 71,040 ChiB, 11/16/08 71,010 Ind., 10/19/08 71,004 Min., 9/8/08 70,945 Min., 11/11/07 70,920 ChiB, 9/13/09 70,918 ChiB, 9/10/06 70,913 DalC, 11/7/10 Milwaukee (reg. season): 55,592 Min., 11/26/89 55,256 DalC, 11/12/78 55,125 Min., 10/28/90 55,119 Det., 11/21/93 55,012 Min., 9/27/81 55,011 Mia., 9/11/94 54,995 Det., 11/6/94 54,983 Sea., 10/10/76 54,885 Atl., 12/18/94 54,776 DalC, 9/28/80

10 LARGEST ROAD CROWDS 90,535 LARm, 12/11/55 89,295 Was., 10/31/04 87,760 Was., 10/10/10 83,943 CleB, 9/18/66 82,137 CleB, 12/7/69 80,558 LARm, 10/21/73 80,365 NYG, 11/25/12 79,281 KC, 11/10/96 79,176 Buf., 10/30/88 79,029 Buf., 11/20/94

LARGEST PLAYOFF CROWDS 91,060 Pit. (@ N. Texas), 2/6/11 (Super Bowl XLV) 75,546 Oak. (@ Miami), 1/14/68 (Super Bowl II) 74,152 @ DalC, 1/1/67 (1966 NFL Championship) 72,740 NYG (LF), 1/20/08 (2007 NFC Championship) 72,301 NE (@ New Orleans), 1/26/97 (Super Bowl XXXI) 72,168 Sea. (LF), 1/12/08 (2007 NFC Divisional Playoff) 72,080 NYG (LF), 1/15/12 (2011 NFC Divisional Playoff) 71,548 Min. (LF), 1/5/13 (2012 NFC Wild Card Playoff) 71,457 Sea. (LF), 1/4/04 (2003 NFC Wild Card Playoff) 71,075 Min. (LF), 1/9/05 (2004 NFC Wild Card Playoff) 69,311 @ SF, 1/6/96 (1995 NFC Divisional Playoff) 69,210 @ Atl., 1/15/11 (2010 NFC Divisional Playoff) 69,144 @ Phi., 1/9/11 (2010 Wild Card Playoff) LARGEST PRESEASON CROWDS 92,753 College All-Stars (@ Chicago), 8/30/45 90,218 @ Phi., 9/13/45 85,532 @ CleB, 8/30/69 84,918 @ CleB, 9/7/68 84,567 College All-Stars (@ Chicago), 8/29/40 84,560 College All-Stars (@ Chicago), 9/1/37 84,236 @ CleB, 9/2/67 83,736 @ CleB, 9/5/64 83,118 @ CleB, 9/4/65 *78,184 Den. (@ Madison, Wis.), 8/23/99 78,087 @ DalC, 8/28/67 76,704 NYG (@ Madison, Wis.), 8/22/97 75,504 @ DalC, 8/20/66

*—All-time Packers home attendance record

OTHER PACKERS ATTENDANCE RECORDSSingle Season, Total (16 games): 1,123,023 (2011)Single Season, Home: 566,443 (2007)Single Season, Road: 563,622 (2000)

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THE SANDLOT YEARSInevitably, procedures at Packers games have come

a long way since 1919-20, when the team subsisted on the contents of George Calhoun’s hat. At that time, there were no ushers, cheerleaders, band or public address system, which hadn’t yet been invented. There weren’t even any seats, and admission was free.

From 1919-56, the Packers played their Green Bay games – including their first league contest – at virtually the same address. Their first home games were at Hagemeister Park, a vacant lot marked with a football gridiron, adjacent to East High.

There were no gates because there wasn’t a fence. Spectators just dropped off the Walnut Street trolley and walked to the sideline, or drove their own cars and parked about 10 yards behind the ropes stretched around the playing field.

If they felt like it, they either sat in their automo-biles or on top of them, but most preferred to get out and follow up and down the field. By moving as play progressed, one always had a “50-yard line” location and was handy for any donnybrook that might require a little help. In fact, when things got exciting, the crowd sometimes spilled right onto the field, surrounded the scrimmage in a big circle and virtually took part in every play. Teams didn’t huddle in those days, or the fans would have been in that, too.

When the half ended, teams grabbed blankets and adjourned to opposite end zones where they relaxed and talked over the tactics of the next half. The crowd formed a ring around the players, a practice encouraged since it made a handy wind break. Fans weren’t bash-ful about joining the discussions either, sometimes with surprising results. At least one early game was pulled out of the fire by a specta-tor’s halftime suggestion.

In 1920, the city built a section of stands – a small bleacher that held about 200 – giving the Packers their first justification for charging admission. The next year, a portable canvas fence was erected around the perimeter and a regular admission charge inaugurated.

BELLEVUEWhen Hagemeister was dug up in 1923 to make way for a new

East High School, the Packers shifted to the new baseball grounds at the end of Main Street, Bellevue Park. Crowds of 4,000-5,000 stormed the fences to boo the hated Chicago Bears. Green Bay was 9-2-1 in 12 league games at Bellevue from 1923-24. Eight of the nine Packers wins were shutouts, and the team won its last seven at the stadium, including a 5-0 home slate in ’24. The lone tie was a score-less affair in 1923.

CITY STADIUMBellevue obviously was inadequate and

too far out, lacking about every amenity needed for football. Agitation to build a new stadium somewhere near the original site culminated in the erection of City Stadium, behind the new high school.

The new facility was barely completed in time for the 1925 opening, but it was an immediate success (the Bears opener drew a record crowd of 5,389). It was a typical small-town park of its day (pictured on pages 582-583), with wooden fences and stands on both sides between the 30-yard lines. Seating capacity was gradually increased until it seated 15,000 by 1934, with the end zones still uncovered. With the filling in of the area around the end lines, the ultimate capacity of just over 25,000 was reached (inset at left, middle photo).

After World War II, City Stadium gradu-ally faded from its once proud position as one of the favored fields in the National Football League, to an inadequate and obso-lete installation. As pro crowds increased, it

was impossible to expand the stadium any further. With limited capacity, the Packers found it increasingly difficult to schedule top opponents at home. On Nov. 18, 1956, the Packers lost their final

game at the stadium, to the 49ers. A new City Stadium, on Green Bay’s west side, opened the following year (renamed Lambeau Field in 1965).

MILWAUKEEThe decision to play games in Milwaukee (including

State Fair Park, above inset; and County Stadium, above right) played a key role in the Packers’ survival. It allowed the team to tap a larger market and thwart any efforts to establish another competing pro football team there. The Packers played games in Milwaukee for 62 straight years (1933-94) until opting – mostly for financial reasons – to move all games to Green Bay beginning with the 1995 season.

OTHER HOMES OF THE PACKERS, 1919-94

THE PACKERS’ SEVEN OTHER HOMES, 1919-94GREEN BAY• Hagemeister Park, 1919-22…Clas-

sic sandlot, near Baird and Walnut streets, adjacent to East River…East High School now occupies land.

• Bellevue Park, 1923-24 (lower top in ’24)…Minor league baseball park, near Hagemeister Brewery, in 100-200 block of North Main Street.

• City Stadium, 1925-56 (pictured lower middle in 1946, and bottom in late 1920s)…Located behind East High School…Expanded several times to reach peak capacity of 24,500…Annually voted the NFL’s best playing surface, because it sat just yards from the East River…EHS football team still uses downsized facility.

MILWAUKEE• Borchert Field, 1933…Hosted one game…Minor league baseball park, home to NFL’s Badgers from 1922-26…Located near Burleigh, Chambers and North Eighth streets…Torn down in 1954, it’s now a children’s playground.

• State Fair Park, 1934-51 (lower right in 1941)…Location: West Allis, Wis., near West Kearney, Greenfield, South 77th and South 84th streets, on Wisconsin State Fairgrounds.

• Marquette Stadium, 1952…Also housed Marquette football team.

• County Stadium, 1953-94 (above in ’94)…Home to baseball’s Milwaukee Braves and Brewers…Off Interstate 94…Both benches were on east side-line…End zones ran north-south, from third base to right field…Demolished in 2000 to make parking lot for Miller Park.

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PACKERS HALL OF FAME — The Packers and the Packers Hall of Fame Inc., a nonprofit corporation independent of the Packers, together host this special place with more than 25,000 square feet of Packers artifacts and celebration of Green and Gold glory. A rebuilt office of legendary coach Vince Lombardi, a section featuring three rotating exhibits each year, and lock-ers of all 22 Packers in the Pro Football Hall of Fame are among the highlights of this unique space. A moving, 12-minute movie about the Packers, produced for the team by NFL Films, starts the Hall of Fame expe-rience, which does not end until the visitor reaches the plaques of all 151 members of the Packers Hall of Fame and a display of the team’s four Super Bowl trophies. A must-stop for fans, the Hall welcomed more than 134,700 visitors during the 2012-13 fiscal year. The Hall will close in late 2013 or early 2014 to begin its move to a brand-new location in the Atrium, with the opening date of the new venue still to be determined.

Key to making Lambeau Field a year-round destination venue is the 366,000-square-foot Lambeau Field Atrium, more than five stories high on the east side of the stadium.

Included within the Lambeau Field Atrium are a number of dining, entertainment and retail options for Packers fans of all ages. Free wireless Internet access is available at the Atrium, too, for guests who want to use the Internet while visiting a restaurant or taking part in a corporate event or meeting. The Atrium is undergoing a renovation that will be complete in 2015 and will enhance every visitor’s experience.

Fans can sit behind Vince Lombardi’s desk as they walk through history in the Packers Hall of Fame, a key stop in the Lambeau Field Atrium.

LAMBEAU FIELD ATRIUM

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tours. A popular attraction, more than 135,000 people took the stadium tour during the 2012-13

fiscal year. Public access to the inside of Lambeau

Field is available only through a tour. The stadium-tour hotline is 920/569-7513, and schedules are online at www.packers.

com/lambeau-field/stadium-tours.html.

LAMBEAU FIELD STADIUM TOURS — Highlighted by a walk through the team tunnel to the hallowed ground of Lambeau Field, stadium tours allow fans to experience the Packers’ history-rich facility firsthand and see several behind-the-scenes areas. Outstanding photo opportunities avail themselves throughout each tour. Tickets for the one-hour tours are sold on a first-come, first-served basis for each day’s available

The NFL’s most popular stadium tour also appears on itineraries of most fans; many of them schedule Lambeau Field and Packers training camp as their family’s summer vacation.

CURLY’S PUB — Offering a little bit of everything for everyone, this restaurant, sports bar and interactive area serves up a menu like no other. Green Bay favorites, creatively prepared and served at a very reasonable price, make this the place to come for the entire family. Watch any sporting event on the more than 130 moni-

tors throughout Curly’s. Get into the action with Curly’s Game Zone with its custom interactive football games. Or simply sit back and watch all of the action – either on the Packers’ practice fields or in the players’ parking lot.

ATRIUM EATERIES — Four locally based eateries located within the Lambeau Field Atrium will be open roughly 100 days per year for special events and on gamedays. They are:

FESTIVAL FOODS BOOMERANG CAFÉ — Subs, sandwiches and wraps are on the menu. Add a cup of homemade soup or one of many deli salads for a complete meal. The food is so good, it will have you com-ing back for more.

FESTIVAL FOODS TITLETOWN GRILL — Serving Festival Foods’ own Festy Burgers and Dogs in addition to their signature barbecue beef sandwich, this eatery features the best in traditional Titletown fare.

GOIN’ DEEP PIZZA — This Italian eatery offers individual fresh-baked pizzas and creative pasta dishes.

MEAT PACKING COMPANY — A restaurant con-cept developed exclusively for Lambeau Field; overstuffed sandwiches, giant bratwursts and delicious desserts are featured on the menu.

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SPECIAL EVENTS — Lambeau Field, through the Atrium floor, Legends Club, North Loft, New South End, Lee Remmel Press Box and Club 1919, is capable of handling every type of special event. From the many fine points that an elaborate corporate meeting requires to the extensive details of a wedding reception, the special events department (920/569-7515) can coordinate any function with catering provided by nationally known and award-winning Delaware North Companies Sportservice. The Lambeau Field Atrium hosted more than 500 events – including several wedding receptions – during the 2012-13 fiscal year, welcoming approximately 50,000 guests to the facility. Roughly 60 percent of the department’s bookings come from outside Brown County.

Lambeau Field wedding receptions are common requests fielded by the Packers’ special events department.

Photo Courtesy: Photo by Aubrey LLC

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PACKERS PRO SHOP — Owned and operated by the Packers, the two-story Packers Pro Shop is a must-see for Packers fans, with more than 2,000 individual items in stock, arguably the biggest selection found anywhere. Among the favorites are authentic helmets from all 32 NFL teams and framed, authentic jerseys from some of the team’s Hall of Famers. A bonus: a purchase from the official store of the Packers helps the team win. The Packers Pro Shop is open year-round from 9 a.m. to 7 p.m. weekdays, 9-6 on Saturdays and 10-5 on Sundays, with special hours for training camp, gamedays and holidays.

OTHER ATRIUM EVENTS

In addition to the dining, entertainment, retail and special-event options, the Lambeau Field Atrium hosts a number of football-themed events, as well as community gatherings and activities each year.

COMMUNITY EVENTS — An obvious destination for football-related events and generally taking in Packers lore, the Lambeau Field Atrium also hosts a number of community events each year that draw thousands of people. Project LEAP! (Lambeau’s Exercise and Activity Playground), a March event, focuses on getting kids out of the house to enjoy non-strenuous physical activity. Spooktacular Fun, held in October, is a Halloween event that features interactive and entertaining activities, includ-ing sing-along music, magic, miming, clowns and jugglers. Each November, the Packers, in conjunction with area par-ishes, serve a Thanksgiving meal to more than 800 people. Festival of Lights, a holiday-themed event in December, features a visit from Santa Claus, cookie decorating, choirs and a 40-foot tree with 10,000 lights. In addition to those

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BEAU FIELD ATRIUMregularly scheduled events, other gatherings are held from time to time, including community send-offs for Green Bay’s 127th National Guard Unit in 2005 and 2009.

PACKERS DRAFT PARTY — Hundreds of fans pack Curly’s Pub in the Lambeau Field Atrium to take in the first night of the NFL Draft. Live coverage of the draft is displayed on more than 100 monitors and the Packers’ flagship radio station, Newsradio 620 WTMJ, is on hand to provide programming as well. Appearances by Packers President/CEO Mark Murphy, General Manager Ted Thompson, Head Coach Mike McCarthy and Packers players, as well as autograph sessions and door prizes, highlight the night as Packers fans get together to watch the draft, celebrate their team and get ready for the upcoming season.

FROZEN TUNDRA HOCKEY CLASSIC — Lambeau Field and the Atrium took on a hockey flavor the weekend of Feb. 10-12, 2006, as the team hosted the Frozen Tundra Hockey Classic, featuring the Wisconsin Badgers vs. the Ohio State Buckeyes. Among the week-end’s highlights were a community skate (more than 3,000 participants took part, including guests from 18 different states), picture-taking with the Stanley Cup and Vince Lombardi trophies, an autograph session with the Badgers hockey team, and youth hockey sessions. The action culminated with a 4-2 Badgers victory in front of 40,890 fans. The attendance marked the fourth-largest hockey crowd at the time. An economic boost to north-eastern Wisconsin, more than 1,300 hotel rooms were booked and the event brought in nearly $3 million to the local economy.

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LZ LAMBEAU — Lambeau Field hosted a “Welcome Home” weekend for Wisconsin’s Vietnam Veterans, Vietnam-era veterans and their families from May 20-22, 2010. Over the three days, 70,000 people took in speakers, exhibits, music and premiere segments from Wisconsin Public Television’s Wisconsin Vietnam War Stories documentary. Other events during the week-end included The Moving Wall. The Packers partnered with the Wisconsin Department of Veterans Affairs, the Wisconsin Historical Society, Wisconsin Public Television and statewide veterans’ organizations.

KENNY CHESNEY CONCERT TOUR — On June 11, 2011, Lambeau Field hosted its first major concert since the redevelopment was completed in 2003. More than 45,000 fans packed the stadium to take in Kenny Chesney, along with the Zac Brown Band, Billy Currington and Uncle Kracker. The weekend saw an economic impact of nearly $5 million for the Green Bay area.