P&G fatty alcohols end up in things that beautify your face,brighten your smile,

and clean your rug.

P & G fatty alcohols end up in cos­metics, toothpastes, and rug sham­poos. In P V C heat stabilizers and polyethylenes. In liquid detergents and emulsifiers. In wetting agents and corrosion inhibitors.

The reasons? First, P & G fatty alco­hols work as chemical intermediates. Second, they meet very stringent

specs. Third, our line is broad. Syn­thetically derived straight-chain pri­mary alcohols. A n d natural fatty al­cohols—pure cuts and blends, in chain lengths from C 8 through C 1 8 . Fourth, we have expertise in the chem­istry of fats and oils and their deriva­tives, and the personal, efficient serv­ice to back it up.

For more informat ion , write to Procter & Gamble, Industrial Chem­icals, Sales Department , P . O . Box 599-NB, Cincinnati, Ohio 45201. In Europe, Procter & Gamble, Industrial Chemicals Sales Department, P . O . Box 9, Hayes Gate House, Hayes, Middlesex, England. P & G industrial chemicals end up in lots of things.