pg marketing brochure

S. P. Mandali’sPrin. L. N. Welingkar Institute of Management Development & Research

For the future leaderwho will wear many hats.

Presenting Welingkar's two yearPGDM programs.


Fees for the PGDM, PGDM - E - Biz and PGDM Business Design ` 2,50,000 / p.a.* (Tuition fee only)

Fees for the PGDM - Retail Management ` 2,00,000 / p.a.* (Tuition fee only)

Hostel Fees**Non A/C Room - ` 88,000/- per yearA/C Room - ` 1,00,000/- per year

*Fees are subject to change without prior intimation**Hostel accomodation on twin sharing basis

(In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail Management program. Students should take note of the same before applying.)

Mumbai Campus: L. Napoo Road, Matunga (C. Rly.), Mumbai - 400 019. Ph.: 022 – 24178300; Extn.: 739 / 740 / 741, Mobile: 9619906337 / 9619599402

Bengaluru Campus: 102 / 103, Electronic City Phase 1, Next to BSNL Telephone Exchange, Hosur Rd., Bengaluru - 560 100. Ph.: 080 - 42678300 / 28520480 / 817, 28521066 / 67, 28522514

Bengaluru City Office: 080 - 41303781/82

Delhi: 09212171051

Kolkatta: 09836356784

SMS: WE<space>PGDM<space>your name to 56161

Website: www.welingkar.orge-mail: [email protected]

Fees

Contact DetailsPrin. L. N. Welingkar Institute of Management Development & Research,

*Imp: The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has. The legal entity of the institute remains unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.

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The year gone by has been one full of

challenges, a true test of the survival of the

fittest in many ways. It became more than

evident that innovation, active execution,

bottom of the pyramid, value creation and high engagement quotient will be the mainstay of business school

education and businesses.

Welingkar Education has leveraged the challenges in the last two years to train and sharpen the mind and soul of all

its management graduates towards creating meaning in the time they have chosen to invest.

We nourished minds with several interesting courses, subjects and verticals. One of the courses was the Integrative

Manager – a completely immersive experience wherein the case study approach was combined with the design

thinking approach to develop decision making abilities in a business situation. The process basically brought out the

wonderful characters of leaders, analysts, thinkers, doers, innovators within each participant.

We nourished souls through courses such as wisdom practices and connecting with people on the fringes of society.

And to bring meaning out of the learning, we engaged students all through their Welingkar experience in projects.

Projects such as ‘sustainable solutions for energy – an ethnographic study’ in rural India, then extended to studying

patterns related to the retail, telecom, finance and so many other facets of real life experiences and usages throwing

up insights across different business sectors that if researched and studied have great potential. And true to our

philosophy of ‘We Share’ we extended this knowledge to students, corporates, and faculty across the globe who

engaged with us through various lecture, Round table Seminars, Workshops.

In the brochure ahead we have unfolded several initiatives, experiences, accomplishments. Through these we intend

sharing what the WeSchool Environment is about. I invite you to explore this World of Welingkar, both Mumbai and

Bengaluru, to sense the experience you could expect as a student at Welingkar.

Prof. Dr. Uday Salunkhe,

Group Director

Prin. L. N. Welingkar Institute of Management Development & Research

From the GroupDirector's Desk

Dr. Nitin Nohria - Dean, Havard Business School

Dr. Rajan Welurkar - Vice Chancellor, University of Mumbai

Prof. Banny Banerjee. Director - Stanford Design Program; Associate Prof - Design Division,

Mechanical Engineering Dept.

Prof. Shekhar Chaudhari - Director, IIM Calcutta

Padmashree Prof. Bala Balachandran - Faculty Kellogg School of Management

Prof. Dr. Stanley Ridgley - Assistant Professor, General and Strategic Management

Prof. Dr. Vijay Govindarajan - Chief InnovationConsultant at General Electric

Prof. Dr. Prasad Kaipa - Strategic Advisor and a coach to CEOs

<Ranked 16th Nationally, 5th in Learning Ambience category, 7th among the Top 10 in the West Zone by The Week

MaRS B- School Survey 2010

<Winner of the "Outstanding Management Institute of the Year" trophy, in a B-School management award function

conferred by Bombay Management Association (BMA), 2010

<Ranked 7th in West India and 16th in India’s Top 50 Business Schools by the Hindustan Times Best B-Schools In

India Survey 2010

<Ranked 16th Nationally, 3rd in International Initiatives category, 9th in Student’s Experience and Quality of Faculty

categories, 11th in Placement ranking category, 15th as per Recruiters ranking category and 19th in the

Academic Excellence category by MBA Universe Indian B-School Ranking 2010

<Ranked 1st in Infrastructure, 2nd in Academic Excellence and Industry Interface, 3rd in West India and 4th in Top

10 most promising B-Schools category by Silicon India B-School Survey 2009

<Ranked 4th in the Recruiters category, 3rd in Mumbai and 15th in the Best B-Schools category by Business

Today 2009

<Ranked 15th in the Best B-Schools category by India Today 2009

<Ranked 9th in the private B-School category and appeared in top 10 B-Schools in the West Zone category,

5th in Top B-Schools in metros and 21st in top 75 B-Schools category by The B-School Survey 2009 conducted

by Outlook

<OPEN - C fore's Best Business schools survey has ranked us 9th in their Top 50 private B-School category

<Awarded the Dewang Mehta Business Award in recognition of Leadership Development, Innovation and Best

Academic Input, 2008

<Honored with The Dewang Mehta Business Award, 2008 in the following Categories

• Business School which encourages Innovations that lead to better development.

• Business School Leadership Award

• Business School with Best Academic Input (Syllabus) in Marketing and Retail Services

The award is in recognition of leadership, development, innovation and industry interface of business schools.

The Dewang Mehta Business Award recognizes talent and leadership amongst the Business Schools across India.

Welingkar MilestonesRankings

Accreditations and Recognitions<SAQS (South Asian Quality Assurance System)

<National Board of Accreditation (NBA)

<ISO 9001:2000 certified institute (BVQi)

<All India Council for Technical Education (AICTE), New Delhi

<Mumbai University

Leading Academicians at Welingkar


Prof. J. Philip President - XIME

Ms. Indu Sahani - Sherrif of Mumbai, Principal of HR College

Prof. M.R. Rao - Dean Emeritus of Indian School of Business (ISB), Hyderabad

Dr. Syed Zahoor Hassan - Vice ChancellorLahore University of Management Studies

The Welingkar Mumbai Campus is an embodiment of openness

in infrastructure, technology and thinking, be it the space design,

the technology or the pedagogy. The Wi-Fi environment, latest

technology and software, provide MBA students with the much

needed futuristic and smart learning tools. The pedagogy across

programs focuses on the willingness to learn from

unconventional sources, use of immersion tools to experience

and understand the environment among several other interesting

learning methods. The physical infrastructure provides the right

ambience to stimulate academic and interactive learning.

The physical infrastructure includes:

<2 state-of-the-art libraries, complete with online databases and softwares

<Tech Mall and Logica, 2 computer labs providing free access to internet and software for all students, faculty and

administrative staff

<Brainstorm Room, especially useful for case discussions and goal setting activities

<Auditorium with audio-visual facility scalable to all classrooms in the campus

<Video conferencing and Wi-Fi facility

<Conference Room with an international level of design and facilities

<An amphitheatre, innovative setup with open air seating, for students to showcase their creative talent

<All classrooms are air-conditioned and have ceiling mounted LCDs

<Office for international students

<Mentor Rooms where students can meet faculty members

<Career Management Center, for guidance on projects and job placements

<Student Activity Centre

<Yoga and Meditation Halls

<Fully equipped gymnasium for men and women

<Student cafeteria

<Space Bar, a retail store for purchasing memoirs and student utilities

<innoWE, Mumbai’s first innovation lab initiated by the Institute, a hub of business ideas for the future

<Hostel accommodation

<Welingkar Research Cell (WRC) that supports students in research activities

Mumbai Campus

4

PlacementsCareer Management Cell (CMC) undertakes various academic and non-academic initiative so that students are well

equipped to meet varied industry requirements. The CMC also networks with the institute’s alumni for creating more

career opportunities. Managing Corporate - Institute interface is an important responsibility of this Center. The CMC

is also involved in brand building activities for the institute, besides collecting internal and external feedback from

various bodies to bring about continuous improvement in student activities.

Abbott India

AC Nielsen

Alkem Laboratories

All Cargo Global

Anlage HRO

Arshiya International

Arvind Brands

Asit C. Mehta

Astral Consulting

Bajaj Allianz

Bank of America Continuum Solutions

Bank of Baroda

Bank of India

BASF

Bayer

Benchmark AMC

Beyond Codes

Bharti Airtel

Bharti Axa Life

BIDCO

Big 92.5 FM

Big Bazaar

Bloomberg

BOSCH

Bristlecone

Burckhardt Compressions

Castrol

CBRE

Central Bank of India

Central Brand (Future Group)

Cerebrus Consultants

Citi Bank

Citi Financial

Creative IT

Crisil

Croma

Cross-tab

Deloitte Consulting

DHFL

Direxions Marketing

DMV Business Research

Edelweiss

Ernst & Young

FactSet (Europe)

FCB Ulka

Federal Bank Securities

Feedback Consulting

First Global

Forysta

Fourcee Infrastructure Equipments Pvt. Ltd.

Freudenberg IT

FT India

Future Group

Global eProcure

Godrej & Boyce

HCL Comnet Ltd.

HCL Technologies

HDFC Bank Ltd.

HDFC Ltd.

HDFC Sales

Hewitt Associates

IBM

ICICI

ICICI Prudential

IDBI Bank

IDEA Cellular

Imperial Alliance

IMRB

India Infoline Ltd.

Infosys BPO

Infosys Technologies

ITC Lifestyle

iTree Consulting

JetAir Tours

Jumbo Electronics Co. Ltd.

Just Dial

K K India Petroleum Specialities Pvt. Ltd.

Kansai Nerolac

Kotak Life Insurance

Kotak Mahindra Bank

Kotak Securities

KPMG

KR Choksey

Kyocera India Pvt. Ltd.

L & T

Lakme Lever

Last minute Inventory

Mahindra Logistics

Media Contact

Mercedes

Mitashi (BPO)

Monsanto

Morgan Stanley

Mott Mcdonalds

National Stock Exchange

NITCO Tiles

Novartis

Omnitech Infosolutons

Paper Products

Patni Computer Systems

Percept Ltd.

Philips

Praxair

Reliance Mutual Fund

Rentworks

Royal Bank of Scotland

Ruchi Soya Industries Ltd.

Sage Software

Saint Gobain

SBI General Insurance

SBI Life

Shalina Group

Shaw macons

SIDBI

Star Union Daiichi

State Bank of Hyderabad

State Bank of India

STCI Primary Dealer Ltd.

Strides Acrolabs

Sun Jewels

Tata Housing Development

Tata Teleservices

TATA-AIG

TCS

TCSeServe

TESCO

The Mobile Store

Thomas Cook

Timesjobs.com

Turner International

Union Bank of India

Venture Infotech

VIP Bags

Virgin Mobile

Websol

Wipro BPO

Wipro Infotech

Wipro Technologies

Wires and Cables

World Luxury Council

Zee TV

Zodiac

Zycus

Highest package / per annum

Average package / per annum

International package / per annum

MUMBAI

Over 143 companies on campus & 82 new companies

BENGALURU

`

`

`

16 Lacs

6.4 Lacs

49 Lacs

`

`

`

14 Lacs

6.2 Lacs

23 Lacs

Placement Highlights - 2010

33

Corporate TestimonialsI feel that the students of Welingkar have well rounded personality which is a result of a fair balance between

classroom learning and the institute's pursuing leadership development initiatives. It's a pleasure having students

who come on board and adapt themselves to the organization fairly quickly, without sacrificing their originality.

Mr. Dhananjay Bansod

Chief People Officer, Deloitte, Mumbai, India

We have been recruiting students from Welingkar as well as giving them summer internships in our organization.

The quality of students from Welingkar is outstanding and the ones we have employed from the campus

recruitment process are truly an asset to our organization. We also feel the course curriculum is well equipped to

qualify them for our Industry.

Mr. Rupesh Basu

Chief Manager - Human Resources, Siemens Ltd.

The student from Welingkar was really an excellent intern and contributed a lot with good material to the topic of

globally responsible leadership. It was a pleasure for me having the intern on board and I would recommend the

intern to any top international company - a real value add. With such students Welingkar definitely shows its high

standards in selection and education.

Mr. Uwe Steinwender

EMD/CA - Daimler Corporate Academy Daimler AG, Stuttgart, Germany

We are very satisfied with work performed by the summer intern from Welingkar. For the future we've agreed with

the intern to stay in touch and we hope that we can win the intern for our company.

Norbert Weinberg

Siemens AG - Energy Sector Erlangen, Germany

Our resourcing team's interaction with Welingkar's placement coordinators during our trip wasn't just prompt but

also had an ultimate touch of professionalism. More so, the recruitment process that was followed at the institute

was very well organized. In the past 4 years, we have been associated with Welingkar campus for final placement,

and each time we have witnessed progress and improvements. Congratulation team Welingkar for perfecting

every endeavor!

Mr. Shishir Jha

Head HR – Jumbo Electronics Dubai, UAE

We had a great experience with the students from Welingkar. They were good and have been assets to our

organization. Welingkar truly is creating a great talent pool who are well-versed with the future industry needs. Our

interaction with Welingkar's placement team too has been smooth and praiseworthy. Keep up the good work.

Mr. Anuj Roy

Senior Consultant – Aptivaa Consultants

32

After the much acclaimed Mumbai campus, we proudly present

our new Bengaluru campus, one that embodies all our past

learnings and dreams for the future. The entire campus is

designed to nurture Design Thinking and Innovation.

The Bengaluru Campus is a demonstration of our intent. To

nurture leaders for tomorrow, to collaborate and to innovate,

Welingkar has set-up a state-of-the-art campus in the electronic

city, the center hub of corporates. This sprawling campus with the

latest amenities and skilled faculty will embody the values that

Welingkar stands for.

The highlights of the new Bengaluru campus are:

Design and Innovation embodied in every aspect

The strong corporate linkages by way of program partnerships, mentoring, campus recruitment and the

Management Development Center which caters to the corporate training needs

Partnership with International Universities of repute that bring in pedagogical and academic richness

Experienced and passionate faculty with corporate and academic experience

Campus designed to foster a great learning environment through:

• World class learning areas - classroom labs

• Wi-Fi environment

• Tutorial room with plug-n-play and audio-visual aids

• Library

• State-of-the-art Tech Center

• Prototyping lab

• Video conferencing

• Hostel facility with Wi-Fi & transport facility is available for all students

<

<

<

<

<

Bengaluru Campus

5

The specializations offered are Marketing, Human Resources, Finance, Operations, Retail and Systems.

Students discover their true potential after practicing rigor and focused hard work having selected the

specialization of their choice.

Welingkar's commitment to producing thought leaders and masters of innovation reveals itself in the variety of

contemporary and comprehensive business management courses it offers. To meet the challenges of tomorrow, we

need to usher in the new and keep developing the old. The Postgraduate Diploma in Business Management, the

flagship program has the flexibility to incorporate these new trends while still providing the fundamentals of

management education. The program nurtures world-class managers with analytical tools, business philosophies

and exposure to real-life unstructured situations.

The trimester system followed in the program facilitates students with the flexibility required to engage in several live

projects and activities that mould their personality. Subjects like Strategic Management, International Business,

Business Ethics & Corporate Governance, Leadership Practices, Team Building Exercises, Cross Functional Roles,

Advanced Tax Management, Operating System, Business Systems Analysis, Entrepreneurship Management,

Functional Specialisation Projects, Emotional Intelligence and many more have been incorporated into the

curriculum to expose students to the inner workings of the corporate world, and to sharpen their thinking skills for

innovation of ideas and solutions in the light of various limitations. The PGDM thus provides the right tools to meet

challenges and constantly aims at creating and nurturing future world leaders.

Program Highlights

PGDM - 2 Year Full - Time, Recognized by AICTEPresent intake - 180 seats in Mumbai,60 seats in Bengaluru

Student Exchange

International Partnerships

Apart from connecting with organizations, Welingkar also encourages students to learn about working in

international groups through Universities it partners with thorough student exchange programs.

The Copenhagen Business School offered one such opportunity where one of the Welingkar students with a

Biotechnology background selected a course in Marketing Communications where he worked on a project with

group members from Italy, Turkey and Lithuania. The exposure also provided an opportunity to learn from social

interactions with students coming from various continents viz Asia, America and Europe. The perspectives they

brought to the table broadened the student’s approach to learning and addressing challenges.

Welingkar has partnered with the following International Universities to develop academic growth, student and

faculty exchange, internships and research initiatives.

<Fox School of Business, Temple University, Philadelphia, USA

<Lancaster University, UK

<Newcastle Business School, Northumbria University, UK

<Nottingham Trent University, UK

<University of Hull, UK

<Otto Friedrich Universitat , Bamberg , Germany

<Jonkoping University, Sweden

<Malardalen University, Sweden

<Audencia Nantes, France

<IESEG School of Management, Paris

<Grand MacEwan College, Canada

< Copenhagen Business School, Denmark

< Stuggart Media University, Germany

PGDM - E - Business -

The roles for E-Business students have ranged from conventional functional business roles to Pre-sales, Consulting,

Business Analysis, Project Management to name a few.

The E-Biz program is devised to produce managerial talent who understand business concepts but at the same time

appreciate the underlying technology. The program enables the managers to apply concepts learned to make the

dynamic, competitive and challenging business environment more efficient and effective.

It also provides an opportunity to students to focus on high growth and techno-savvy industry verticals such as

Banking, Finance, Insurance, Healthcare, FMCG, IT, BPO, etc.

Designed to take care of the diverse background of students-whether they are commerce, science, arts or

engineering graduates.

2 Year Full - Time,Recognized by AICTE Present intake -60 seats in Mumbai & 120 seats in Bengaluru

Nurture a new breed ofmanagerswho can:

Help transform business to E-business

Add value to traditional managerial rolesin IT rich environments

Serve as Techno-managers in IT productand services organizations

Managers who understand technology,trends, economics & transformational issues

Fulfill the role of a CIO in a user corporation

The only management program on E-Business

Approved by AICTE

Program Duration - 2 Years Full-Time Program

The specializations offered are Marketing, Finance,HR, Operations and Sunrise Verticals

Belief - E - Biz is 80% Business & 20% Technology & IT/E-Biz is required in every sphere

PGDM-E-Business

Key Differentiator

7

We Collaborate - International ImmersionWelingkar Education provides large number of opportunities for students to learn through international exposure.

Students have undertaken internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany,

Kenya, Dubai, Malaysia, Tanzania, Sweden, Singapore, Romania among others. The students participate in the

Study Tours conducted to leading organizations in Japan and Sweden. A select list of companies where they have

interned include:

Germany

Daimler AG

Comtessa

Siemens Medical Solutions AG

Publicis Kommunikations

Agentur

CDP Bharat Forge GmbH

Bearing Point GMBH

Maier Vidorno Group

Eurex Frankfurt AG

USA

DNL Global

TEOCO

American Express

AT&T

Exxon Mobil

UAE

Eros Electricals

Jumbo Electroncis Co. Ltd.

Apparel LLC

Abu Dhabi Fertilizer Industries

Co. WLL

Sharaf Group

Singapore

Freudenberg IT

Sweden

Ericsson

ABB Robotics

Eskilstuna Energi

Miljö AB

Japan

Uchida Yoko

Toyota

Asahi Breweries

Asahi Shimbun

Other Countries

Mattel, Malaysia

Spin Knit Ltd.

Kentainers, Kenya

HSBC, Qatar

Malaysia Transformer

Manufacturing (MTM), Malaysia

Contor Zenner/BegaElectro

Motor Corporation, Romania

BIDCO Oil Refineries Ltd.,

Kenya

Electricity Company of Ghana

Ltd., Ghana

Gratis Foundation, Ghana

30

Innovation & Continuous Improvement(Year By Year Changes)

Introduced Industry Verticalsas a subject such as IT, Telecom,

BFFI, Retail, Commodities

Industry verticals – IT Telecom, BFSI

New Industry verticals – Retail, BPO, Media

Banking Vertical enhanced, Verticals added –

Capital Mkt., Commodities Mkt.

New subject – BPO & KPO

Hands-on training on ERP and Excel

Expanded Advisory Board to represent New

Verticals

Digital marketing

New subjects: Business Analysis, IT-Governance (COBIT)

New subjects added: Service Operations and Human

Computer Interaction

Knowledge managementIT Vertical made a core

subject for all E-Biz students

Integrative managercase based

General Management course

Analytics

B.M.S7%

B.Tech5%

B.Sc5%

BCA2%

BBA4%

BCOM17%

B.E. 60%

Students from diverse backgrounds have had successful careers after pursuing the E-Business

program

Batch ProfileDiversity Qualification

Welingkar Research CenterThe Welingkar Research Center (WRC) is an initiative undertaken by the Welingkar Institute as part of its commitment

to corporates, faculty and its student community. The mission of the Center is to create and disseminate new

knowledge related to management. The Research Center also engages faculty and learning resources towards

supporting students, prepares and grooms students for the several competitions that Welingkar encourages

students to participate in.

At Welingkar, Mumbai students have also contributed towards industry research thanks to their first hand expertise

gained through internships and otherwise. Some of the key projects include:

<A Research study on TRIPLE BOTTOM LINE: Enhancing Profits by nurturing people and planet. This study was

undertaken for NHRDN Mumbai chapter.

<Research on Tata Group of Companies: Lessons for Welingkar

<Bidco Oil Refineries (Kenya's largest FMCG Company) Sales decision making model through ERP &

M-Commerce

In Bengaluru, “Go to Market Strategies for 3Dconnexion, UK” is a research project that intends to provide detailed

analysis of four go-to-market strategies for the Indian market and then come up with a final selection of target sector;

with a strategy for successful launch of the product in that sector. The research focuses on automobile and

educational sectors.

The other research project was for iWatt, a US-based company, manufacturers of smart meters interested in

expanding into the Indian market.

A successful Silicon Valley based integrated circuit (IC) developer and manufacturer desires to expand into India.

The objective of the study is to evaluate, research and understand the smart meter market within India and to help

create a strategy for entry into the Indian market. This project is a work on how a US company in energy market can

enter the smart meter market in India.

PGDM E-Business nurtures a new

breed of managers in different roles

Any conventional role (e.g. HR) in a technology rich

environment

Business Analyst, Pre-Sales / Mktg.

Project / Transition / Process Managers

New Generation CIOs / E-Business Managers

Consulting - Security, IT Strategy

Expected Careers

Consulting

E-Serve

Bharati Televentures

Infosys

KotakGroup

HindustanPencils

Lowe (Lintas)

Shopper’sStop

Future Group

O&MInteractive

Zee TV

Semco Kores IndiaAlbright &

WilsonAsian Paints

ICICIHDFCChubb

Citigroup DCB Crisil J P MorganChase

Morgan Stanley

TCS Datamatics Patni Mastek HCL Mphasis Wipro

Siemens BPL Mobile

InfoWavz

KPMG

Lawkim

Mahindra SSG Bristlecone

NicholasPiramal

BPO/KPO

Telecom & VAS

Software

Banking, FinanceInsurance

Manufacturing

Media

Retail

Healthcare

Mobile2Win

IBM Zycus

Benchmark

Arvind

SBI

Croma

Key Recruiters, E-Business

9

We Collaborate -Academic Initiatives

Prof. Banny Banerjee

Director - Stanford Design Program;Associate Professor - Design Division, Mechanical Engineering Department.

Lecture series on ‘Design Thinking & Innovation’

Prof. Vijay Govindrajan

Professor - Tuck School atDartmouth; Chief InnovationConsultant - General Electric.

Sessions on ‘Strategy andInnovation’

Dr. Stanley Ridgley

Temple University, Fox School ofBusiness & Management.

A full credit course on ‘International Business’

Capt. Raghu Raman

CEO - Mahindra Special Services Group

Sessions on ‘Leadership at 26000 ft’

Dr. Sten Ekman

Research Director - Mälardalen University, Sweden; Author - Design Inspired Innovation.

Sessions on ‘Innovation & Creativity Tools’

Dr. V. Kumar

Professor - Marketing at Georgia State University, PhD, Richard and Susan Lenny Distinguished Chair; Director Center for Excellence in Brand and Customer Management, Doctorial Program Coordinator.

Certificate course in ‘Brand and Customer management’

Prof. Dr. Prasad Kaipa

CEO - Kaipa Group; Executive Director - Center for Leadership, Innovation and Change (CLIC), Indian School of Business (ISB).

Course on ‘Holistic Development’

Ms. Heather Fraser

Director - Designworks & Adjunct Professor of Business Design, Rotman School of Management, University of Toronto, Canada.

Sessions on Design Works methodology

Mr. Sury Vanka

Sr. Manager - User Experience, Microsoft, USA.

Sessions on ‘Business Design and Innovation’

Prof. Dr. Sven Hamrefors

Professor - Division of Innovation, Entrepreneurship and Business Creation, Mälardalen University.

Sessions on ‘Business Design for opportunity creation’

28

Today, markets change at a pace that makes even Moore’s law seems archaic. With advances in the fields of

communication, material sciences, genetics: nothing seems impossible.

How does a Business manager adapt in such times? Design thinking with its adaptive and integrative approach,

seems to provide the way forward. A designer converts imagination into reality with her/ his unique abilities of seeing

co-relations across diverse domains, intuitive skills of unbiased observations, a highly user centric approach, a

tendency towards quick prototyping. A merger of the intuitive approach of a designer and the analytical approach of

a Business manager has given birth to the term ‘Business design’.

PGDM Business Design -2 Year Full - Time, Recognized by AICTE

Present intake - 60 seats in Mumbai &60 seats in Bengaluru

Identificationof Latent Need

INNOVATION

Unique BusinessOffering

ExecutionCompetence

DesignThinking

VisualizingInter-Linkages

QuickPrototyping

UserCentricity

Multi sensoryPerception

In-DepthStakeholder

Analysis

Tolerance toAmbiguity

MultidisciplinaryApproach

Begins from aBlank Canvas

Begins from Basic

VisualizingScenarios

10

Alumni are the face of college in the industry. They are a very important asset for any college. We at Welingkar nurture

this thought. We have maintained a constant association with our Alumni. In an effort in this direction, the Alumni

council of Welingkar with the help of the faculty organised the Alumni Meet 2010 at both the campuses. The main

motto of the event was to help the alumni to refresh their memories associated with college, reconnect with the

college and have fun as well. It was for this reason the event had a casual feel attached to it. The Alumni Meet proved

to be a rewarding and enjoyable gathering for the alumni and a proud and gratifying experience for Welingkar.

Alumni Meet

Alumni Meet - Mumbai Alumni Meet - Bengaluru

Dubai Fellowship MeetDubai – the Pearl of the Persian Gulf requires no special introduction. Today, Dubai is said to be among the most

dynamic and diversified economies and is distinguished as the most modern and cosmopolitan environments in the

Emirates. There are over 50 Welingkar alumni based in and around the city and spread across the industry in the

Middle-East holding key positions with top notch jobs in organizations. It was indeed a mammoth task to bring

together so many alumni from various batches and backgrounds together, at the Welingkar Alumni Meet, held in

Dubai. Many alumni were happy to be associated with their alma mater by means of offering internships and

employment opportunities to our students in the Gulf, offering research assignments, training expertise and other

forms of support, where there is a possibility to collaborate. Promises were made to be in contact and form a support

network which Welingkar has always been so proud of!

27

Mr. Kishore Biyani CEO, Future Group

Mr. Deepak Satwalekar CEO, HDFC StandardLife Insurance

Mr. Hari Nair Director, Whirlpool India

Mr. Rajiv Narang CEO, Erehwon Consulting

Dr. David Griffiths Design ManagementConsultant

Advisory PanelName Designation Name Designation

Patni Computers Ltd.

SLM Infotech

ICICI Bank

Paramount Healthcare

Philips India Ltd.

Tata Interactive Services Ltd.

Raptakos & Brett Co. Ltd.

Future Group (training)

Creative IT

Lokus Design

Siemens Ltd.

ICICI Prudential Ltd.

Aqumena

Mahindra & Mahindra

BBDO

Live Consultancy Projects for Students

Recruiters

ICICI Bank

Infosys

Vodafone

Whirlpool ltd.

Thomas Cook

Pidilite Industries

Jumbo Electronics (Dubai)

IDBI Bank

Star TV

Deutsche Bank

Idiom Design

Tata Teleservices

Mott Macdonalds


Elephant Design

Bank of Baroda

Pepsico India

BASF

HDFC Bank

Future Group

Citi Bank

Tata Consultancy Services

Yes Bank

Capgemini

CRISIL

Castrol

Wipro technologies

Zycus

Viacom

TCS e-Serve


Union bank

Bosche India

Exxon Mobil - USA

Cadbury India

Vodafone

LG Electronics

Fiat India

Mattel Inc. - Malaysia

Amul

Dr. Reddy’s Ltd.

Saraf Group - Dubai

Bank of Baroda

Arvind Mills Ltd.

Axis Bank

Kirloskar Oil Engines

Polysil Pipes Ltd.

Malardalen Hogskola, Sweden

Samsung Electronics India Ltd.

Godrej Industries

Marico Industries Ltd.

Maier Vidorno - Germany

Pidilite Industries

BIDCO - Kenya

HDFC Standard Life Insurance

RCF Ltd.

Lokus Design

Diwan Housing and Finance

Nicolas Piramal

Jhonson Controls

BPCL

Copenhegan Business School

Summer Internships

* Some of the job profiles offered by the above companies to the Business Design students are – New Product development Managers, Executive Asst. to CEO, Consultants,

Branch Managers, Product managers, Relationship Managers, Research Analysts etc.

Name Designation

Dr. Jagdeesh Sheth Emory University

Dr. Gianfranco Zaccai President & CEOContinuum

Mr. Shilajeet Banerjee Professor, StanfordD-School

Dr. Sten Ekman Professor, MalardalenUniversity

11

Industry Round Tables

Alumni Round Tables

We understand that today it is very essential to create employable people and that is why we wish to facilitate a

dialogue with the corporate world to know better what is expected from B-Schools today. Towards achieving this

goal, Welingkar taken some decisive strides to look beyond the obvious. One such initiative being “Confluence: A

Constructive Collision Of The Greatest Business Minds - a series of Industry Roundtables”.

To engage in 'immersive techniques' and interact with 'people in the thick of action' is integral to the learning

methods at Welingkar. Last year Welingkar organised Round Tables across 12 industry verticals. Through these

Round Tables Welingkar brought together over 600 industry professionals, who shared real-time challenges and

some of these are live projects that students are working on now at Welingkar.

Welingkar also holds Round Tables for its Alumni at both the Mumbai & Bengaluru campuses. These Round Tables

allow the alumni to discuss their experiences after their Welingkar education. Welingkar also learnt about what

changes or improvements could be made to suit the changing environment in the sectors discussed. It grew to

become a great success with the presence of some of the young and esteemed alumni who gave various insights

and practical knowledge. The Alumni Round Tables proved to be an overall learning experience for not only the

students but also the management and the visiting alumni. Students also had an opportunity to have an enriching

interaction with Welingkar’s esteemed alumni Mr. Ridham Desai, Managing Director & Head of Research - Morgan

Stanley India. Mr. Ridham Desai's address to the students was primarily on the Global Financial Melt Down, reasons

for the same and the road ahead towards recovery. Mr. Desai addressed students' questions which further helped

the forum to develop a perspective on the global financial markets.

Media Round Table - MumbaiMarketing Round Table - Bengaluru

Alumni Round Table - BengaluruMr. Ridham Desai interacting with students

26

Broadening Horizons

Global Exposure

Rural Experience Urban Experience

An ethnographic study - The first phase of the project was carried out in collaboration with the Stanford Design for

Change Centre. The goal of the project was to understand the existing patterns of energy consumption in rural India,

identifying some unique adaptive behavior patterns and finally generating novel frameworks. We used Ethnographic

research focusing on user experience, using tools like value point analysis for the existing energy sources, mind

mapping, visual mapping and social trend mapping.

Creativity & Innovation Management course - Mälardalen University, Sweden

Mälardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity and Innovation

Management, 15 credits (ECTS ) course to the Business Design students. The purpose of this course is to supply

students as future leaders/managers with knowledge and practical abilities in creative, innovative and

entrepreneurial processes. This is achieved by introducing students to the theoretical/scientific understanding and

of practical methods / tools that can be used to enhance their capacity in this field.

12

<Seminars with FICCI: Welingkar along with FICCI, IMRB and

Hanns Seidel Stiftung eV held a course titled ‘Moving beyond

CRM – Manage all your business relationships’. The course

highlighted that in today’s times, not only are customers

stakeholders but also employees, channel partners, vendors

and associates, since these parties have the ability to

influence the business at various levels.

<HR Showcase- Innovative people practices: HR

Showcase was one of the unique event initiated by

Welingkar in collabration with NHRD - Bangalore

Chapter. The primary focus of HR Carnival was - “HR Showcase– Innovative People Practices” in which reputed

organizations were invited to showcase their unique people practices.

<ELCIA: Elcia is a leading industrial association of the state with an annual budget of 10 crores. It oversees the

socio economic development of Electronic City. In order to bring attention to corporates of electronic city, they

wanted to create a new image of Elcia. Welingkar students, Shri Aditya and Ritesh Panwal supported by Prof. AKN

Prasad made a presentation on how to rebrand Elcia.

<Rotaract Club @ Welingkar: The Rotaract is an international youth body that undertakes the process of creating

responsible citizens across the globe to bring about positive changes worldwide. The organization is made of

young adults between the ages of 18 and 30 years. This formation of a Rotaract Club at a premier B-School such

as the Welingkar shows the passion that today’s youth are keen to serve the society at large.

<Junior Management Leadership Program (JMLP): Welingkar, Bengaluru has partnered with Infosys BPO to

offer a rigorous, accelerated and innovative educational program titled JMLP - Junior Management Leadership

Program. This program strikes a balance between theory and real world applications. The program aims to

develop tomorrow’s business leaders who create, manage and lead effective changes across diverse

organizations.

`

Corporate Connect - Bengaluru

25

The PGDM Retail Management course aims at providing a comprehensive view of retailing, an analysis of the retail

environment and exposure to issues and developments in the industry. Retailing is changing today, and the business

environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. This

comprehensive training program provides the student with advanced theoretical inputs and also the applications in

the business.

PGDM Retail ManagementExecutive Program*

Present intake - 30 seats in Mumbai

PGDM RETAIL MANAGEMENT

Some of the specialized courses taught include – Retail Store Operations, Retail Selling

Skills, Consumer Buying Behavior, Franchising, Retail

Law, Buying & Merchandising, Category Management, Visual Merchandising, International Retail and Retail Strategy.

The program is aimed at

providing to the industry a

professional who can

adapt to the fast changing

world of retail.

A business management

program with a difference -

it provides rigorous

business and management

education as well as

functional specialization - in

Retail Management

On successful completion of

the program, besides a

career in the retail sector,

this program also provides a

solid foundation for

employment in any industry

which interfaces with

retailers.

*In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail Management

program. Students should take note of the same before applying.

<Integrative Manager: The Integrative Manager is a unique course offered to our MBA

students. The course simulates a wide variety of issues which a manager is likely to face in real

life business. Welingkar has also worked with IDEO, one of the most innovative organizations in

the world, in developing appreciation and understanding of newer ways of learning and looking

with a different set of lens.

<Mera Gaon Mera Desh: A 2 day seminar to discuss the impact of

rural development programs on empowerment of rural people. The two

day agenda broadly covered topics such as ‘Energy and sustainability’,

‘The business of agro products’, ‘Entrepreneurship at grassroots’, ‘Role of

IT in rural development.’

<Vasundhara Bachao & Udaan: Yuvak Biradari (Bharat) is joined by

Welingkar Institute of Management (WeSchool) to run the movement

‘Vasundhara Bachao-Bharat Banao’ across 15 districts and around 40 to 45

towns of Maharashtra. The objectives of this movement is to raise

awareness on environmental issues among citizens and youth, attempt to

inspire and facilitate dense tree plantation in various rural-urban pockets.

Udaan is aimed towards economic empowerment for youth and women, especially from the rural areas and

weaker sections. Both Yuvak Biradari & Welingkar are committed to guide around 10,000 youth from small towns

and rural areas of India towards self employment through its Udaan training workshops in 2010-11.

<Twariet: A healthcare service Solution: Welingkar is working with CSSC (Centre for Studies of Social Change) in

designing an emergency healthcare service. CSSC is an organisation active in providing healthcare service in the

urban poor areas of a western suburb in Mumbai.

<Project Netrutva: It endeavours to provide socio-economic empowerment to youth (often drop-outs) from the

economically weaker sections of society through two-years full-time post-graduate level management studies

along with a conducive learning environment, a peer-based mentor support system and thus a better quality of life.

<Antartica expedition: Nagesh Sayam from the class of 07-09 was selected by his company China Power,

Business Development (Renewables) as a representative recent expedition to Antartica.

<Speak for smiles: "Speak for Smiles” is a series of ten events wherein eminent business leaders are invited to

interact with students and share their thinking about what they believe matters most. Three of the series which

have been conducted at Welingkar Mumbai campus had esteemed guest speakers like Dr. Nitin Nohria - Dean of

Harvard Business School and Mr. K. V. Kamath - Chairman, ICICI Bank Ltd., Mr. Harish Manwani - President,

Uniliver (Asia, Africa, Central & Eastern Europe).

Corporate Connect - Mumbai The Integrative Manager is a unique course offered to our MBA




A 2 day seminar to discuss the impact of


Nagesh Sayam (Batch of 07-09)

Prof. Dr. Uday Salunkhe with Ms. Madhabi Puri Buch -Chief Belief Officer, ICICI Securities Ltd. &

Mr. K. V. Kamath - Chairman, ICICI Bank Ltd.

Centre: Mr. Jayant Patil - Honorable Minister for Rural Development, Govt. ofMaharashtra Right: Dr. Khole - Former Vice Chancellor, Mumbai University

Left: Prof. Dr. Uday Salunkhe - Group Director, Welingkar Education

Common Selection Parameters The Welingkar selection process ensures validating the skills, aptitude and attitude of prospective candidates.

Ensuring selection on a holistic basis is the primary objective of this process.

Parameters Max. Marks

Stage 1

Written Test CAT (2010) and / or MH-CET (2011)

and /or XAT (2011) and/or ATMA (2010) 140

Academic Performance 15

Weightage for work experience 15

Total 170

Stage 2 (only students short listed from

Stage 1 will progress to Stage 2)

Stage 2

Weightage for extra-curricular activities 10

Weightage for essays written in the Application Form 20

Group Discussion 50

Personal Interview 100

Psychometric Test & Creativity Test 50

Total 230

Grand Total 400

In the event of the candidate submitting more than one writtten test score, the best of the submitted scores will be

considered for evaluation.

While Welingkar is doing its best to provide the

intangible framework to students, it aims at real-time

interactions with the corporate world for students.

This July, the Prime Services Division, Credit Suisse,

US, was able to acquire 10 new clients on the basis of an

analyst report on 'US Markets' prepared by an intern

from Welingkar, Mumbai. His efforts were recognized

and commended by the Director, Prime Services, US.

As the world’s leading catastrophe risk modeling

agency, Risk Management Solutions (RMS) has

provided scientifically-based models and technology to

help the insurance industry quantify catastrophe risk for over two decades. Its products and services are primarily

used for managing risk in developed regions of the world where insurance penetration is high. RMS understands that

quantification of risk is essential but not enough in order to provide insurance protection to the Bottom of Pyramid

(BOP) populations. RMS’s agenda has been to bring together interested but isolated stakeholders on both the

supply as well as demand side hand in hand, aimed at effective implementation of ideas in this space. RMS in

association with the Welingkar Institute of Management, Bengaluru is conducting a research study on the

outstanding portfolio of the microcredit industry in Andhra Pradesh.

We Stories - Real Time Solutions

A post-it exercise to unearth pain points

The event WE-Café is an industry – student community interface

where by an expert (guest) from leading companies (different verticals)

is invited for a rendezvous with the students and faculty of Welingkar.

Originally conceptualised in the lines of popular TV shows like Jeena

Isika Naam Hai and Koffee with Karan, the event, instead of having

celebrities from the tinsel town, has corporate celebrities coming in

and sharing their thoughts and views on a set of questions asked by a

student host.

For the first episode Mr. Sanjeev Babel, Associate Director – Corporate

Strategies, from Mindtree was invited. Mr. Babel had an interactive

session with the students and faculty, on Competitive Intelligence in Strategy Formulation and about a new strategy

called Judo Strategy of analyzing competitors. Mr. Lakshminarayana, Chief Strategy Officer – M & A, from Wipro Ltd.

was invited for the second episode. He talked in length about M&A as a Strategic Tool – The Wipro Experience. Mr.

Shailesh Chaturvedi, Chief Executive Officer – Tommy Hilfiger, India, graced the third episode of WE Cafe. He spoke

in general about Tommy Hilfiger Brand in India, the competitors, the key business strategies, retailing and the road

ahead for the brand in India.

WeCafé

Mr. Lakshminarayana, Chief Strategy Officer –M & A, Wipro with the students host

Mr. Shailesh Chaturvedi, CEO – Tommy Hilfiger,with Prof. Dr. Anil Rao & a student

Mr. Sanjeev Babel, Associate Director - Corporate Strategies,Mindtree with the students host

The objective of the foundation fortnight is to help refresh knowledge about subjects while being introduced to some

new academic concepts. It helps smooth the transition to the academic atmosphere, and to ground in students'

important concepts, knowledge and skills. It is designed to stimulate imagination and inspire students to make the

most of their two years at Welingkar. It focuses on team building, experiential learning, and personal development.

The “Foundation Fortnight” 2010 at Welingkar for its various post graduate management programs, began from June

29, 2010 and continued for 15 days. Students were oriented towards the organizational stories and current industry

practices to embark their journey in the path of business and leadership.

The orientation was addressed by Ms. Vinita Bali, Managing Director & CEO of Britannia Industries. The other notable

dignitaries addressing the students in the fortnight were Mr. Vijay Mukhi, President- FIST & Consultant, Technology

Practice DSK Legal for the session ‘Information & IT Technology’, Ms. Madhabi Puri Buch, Managing Director &

CEO- ICICI Securities Limited, Mr. Vivek Paranjpe, Group HR- Reliance Industries Limited, Mr. K. V. Sridhar, National

Creative Director- Leo Burnett India who talked on ‘Trends & Advertising’. Regarding the objective- Design your

Future @ WeSchool - of the commencement program, Prof. Dr. Uday Salunkhe says, “It is designed to stimulate

imagination and inspire students to make the most of their two years at Welingkar. It focuses on team building,

experiential learning and personal development.”

Foundation Fortnight

Mr. Vivek Paranjpe, Group HR - Reliance Industries Ms. Vinita Bali, MD & CEO - Britannia Industries Mr. K. V. Sridhar, NCD - Leo Burnett India

15

Students at Welingkar are encouraged to keep the

‘curious’ alive all through their tenure. The Welingkar

Research Center, equipped with research resources -

reports, databases, software and most importantly

highly demanding and equally encouraging faculty,

make sure there is enough hunger for research.

One of the proud moments when ‘research met

reward’ is enumerated below.

A technology consultant with 2.5 years of experience

in an IT firm entered Welingkar. Fascinated with the

resources at the research center; he participated in

various research competitions with a great vigour. His

thirst for knowledge transcended all constraints.

Result: 21 awards across the country, 11 national

awards for one single business plan.

The Welingkar Research Center (WRC) is an initiative

undertaken by the Welingkar Institute as part of its

commitment to corporates and its student community.

Our research findings are disseminated directly through

publications, conferences or seminars and indirectly

through case studies and course development for

MBA, PhD and Executive Education Programs.

We Stories - Research Mindset

The Intrapreneurial / Entrepreneurial bug is nurtured and

encouraged at Welingkar. Welingkar not only

encourages students to test their ideas at a micro level,

but also provides adequate guidance and infrastructure

to help their dreams come true. In Mumbai, an

enterprising group of four students identified a lack of

initiatives towards grooming of students in various

institutes across India, especially in Tier II cities. They

decided to explore the need-gap further and came out

with a b-plan which benefited the students as well. They

are successfully running their proposed training

program in 2 colleges from Nasik where modules on

personal interviews, group discussions, effective

communication skills and presentations are being imparted. They travel every weekend to Nasik to train these

students. Similarly, Prof. Madhavi Lokhande, faculty at Welingkar, Bengaluru, is committed to help women in a low

income slum in Bengaluru who have home-run businesses get bank loans to ensure that the money is managed well

and they successfully grow their ventures. Madhavi has helped 13 women get bank loans and worked with 12 others

with their business models. A participant of Goldman Sachs 10,000 Women Program – Tools for Growing Your

Business, organized in association with the National Entrepreneurship Network, Madhavi is inspired to put her

learning into practice with grassroot entrepreneurs.

We Stories - Entrepreneurship

Winners in an international conference on “Mergers and Acquisitions for Business Excellence”

1st prize at the AIMA 6th NCMS, for a paper on Innovate,Restructure, Reorganize: Challenges for India Inc.

22

DignitariesatWelingkar

Sunandaji - Senior Administrator, Trustee, Vedanta Cultural Foundation

Mr. Kishore Biyani - MD & CEO, Future Group

Mr. Satish Pradhan - Executive VP, Group HR - TATA Sons

Mr. Shivanandan - Senior IPS officer

Ms. Bachi Kakaria - Indian journalist andcolumnist, Editor - Times of India

Mr. Devdutt Pattanaik - Chief Belief Officer, Future Group

Mr. Dhananjay Bansod - Chief People Officer at Deloitte

16

Welingkar in association with Nina Foundation launched a 'healthy' trend with the Wellness Seminar series headed

by Dr. Ms. Ketna L Mehta, (editor & Associate Dean, Research), who has completed her PhD in Healthcare

Management from SNDT University, Mumbai, of which Welingkar is an extension centre . The Wellness Seminar is a

unique initiative empowering the community through the power of information. Nina Foundation is an NGO

established for the holistic well being and rehabilitation of people with spinal injuries in India. To bridge the gap of lack

of world class rehabilitation services, 6 wellness seminars were conducted through 2009 & 2010 targeted at people

with spinal injury and the community at large. Welingkar campus being one the very few B-Schools in the country

being wheelchair accessible welcomed the participants in a barrier free environment. The audience comprised of

extraordinary achievers with spinal injury as well as the who's who of the healthcare, media, education and the

corporate world. Once again this collaborative initiative emphasized that each human has great potential and can

have a positive impact on the society, enabling them to take flight again.

We Care

Welingkar joint research on “Strategies on Alternate

Energy based Business ecosystems in rural India” with

Stanford Design for Change Center.

This research was aimed to understand the economic

& social needs and technical opportunities in Rural

India and generate innovative & integrated strategies

for Alternate Energy based Business ecosystems in

villages.

The study was conducted in 2 phases by the students

themselves. They visited villages located in

Maharashtra and Rajasthan in the month of June and July. Phase 1 involved using ethnographic research

methodology to observe the energy interventions in the daily life of people. Phase 2 is an ongoing study which

involves analysis of all the observations made in Phase 1.

Brand Valuation – Students in Action A team of Welingkar students earned an opportunity to work with Brand

Finance, which has carved a niche for itself as an international Brand Valuation major. They were part of the core team

responsible for evaluating 'India's Most Valuable Brands-2009’ in collaboration with The Economic Times. This is a

part of the Institute’s conscious effort to map future trends and encourage students in defining them.

We Stories - Future Orientation

Customizable shoe, a future trend showcasedat the Concept Show, 2009

Prof. Dr. Uday Salunkhe with Dimple Kapadia at the Wellness Seminar

21

Mr. K. Ramkumar - Executive Director, ICICI Bank Ltd.

Dr. Kiran Bedi

Ms. Madhabi Puri Buch - Chief Belief Officer, ICICI Securities Ltd.

Mr. Josy Paul - Chairman, BBDO India

Mr.Kumar Mangalam Birla - Chairman, Aditya Birla Group

Mr. Kewal Handa - Managing Director, Pfizer Limited

Mr. K.V. Kamath - Non-executive Chairman, ICICI Bank Ltd.

(Center) Mr. K. Balakrishnan (Balki) - Chairperson and Chief Creative Officer (CCO) ofLowe Lintas along with (Left) Mr. Rajeev Dubey President HR, After-Market & Corporate

Services & (Right) Mr. Sanjay Muthal Managing Director, Nugrid Consulting Pvt Ltd.

Ms. Indra Nooyi - Chairperson and CEO of PepsiCo Incorporated

17

Memetics is an emerging field of study that explores the relationship between cultural trends and business

opportunities. Participants discuss socio-cultural trends that could define the way corporates do business

tomorrow.

Memetics Club

Insight lab helps corporates and students develop a strategic approach to innovation. It blends conventional and

non-traditional methodologies to identify latent needs of human beings and create offerings around these needs.

The lab aims at creation, development and pooling of knowledge along selected verticals. The aim is to generate

insights, design and create innovative products/services or innovative business models, which can be made

applicable to the corporate world.

Welcome to innoWE !

Insight Lab

Prarambh - BengaluruAt Welingkar our life revolves around discovering, researching, erring & succeeding. Students toil with ideas in an

effort to germinate them from seeds to sprouts and from sprouts to trees; trees that grow big and strong and yet have

their roots deep and firm in the soil. This thought has given birth to Prarambh, the E-Cell at Welingkar, Bengaluru.

Our students believe, ‘We think not of ourselves as scientists trying to incubate, but rather as naturalists who try to

cultivate. We believe that Entrepreneurship is a spirit and it can be inculcated in every individual irrespective of the

choice of career or work. We endeavor to create an environment conducive to experiential learning.’

This matches our approach of ‘design thinking’ in the field of management education. It provides students a great

scope for Innovation, which in turn provides the ideal launch pad for their entrepreneurial ventures. This ideology is

reflected in the very design of the campus at Bangalore, where every classroom has the eco-system of an innovation

lab. The eco-system includes aspects like completely flexible seating, allowing for the classroom to extend beyond

the four walls. In addition regular visits and interactions with business leaders, entrepreneurs, innovators and

designers help to provide the students with the required direction to their limitless thought process.

20

Mumbai's first innovation Lab and center for Memetics initiated by

the Welingkar Institute of Management is a hub of business ideas

for the future. At “innoWE” students and faculty may undertake

various aspects of study viz. study on Social Innovation,

Innovations in Finance, Business model innovation, product

design innovation among others. InnoWe addresses different

topics & issues which are not considered or otherwise neglected by

local bodies or public authority services so far in its pursuit to find

interesting, workable and completely different solutions. innoWE is

a beginning on the journey Welingkar has taken to imbibe design

principles into Business Thinking.

It is a space where thinking is stimulated, ideas germinate and are

nurtured along to become paradigm-defining businesses. It is a

place where, students are encouraged to voice the weirdest of their

ideas. innoWE is a hub of ideas for business concepts of the future.

Iwizards Innovation Tournament

The Welingkar team won the Runner-up prize at the iWIZARDS INNOVATION TOURNAMENT at the Wharton

Business School, U.S.A.

About the tournament:

The aim of the tournament was to unearth innovative tools for enhancing customer experience in these tough times.

It attracted 126 entries comprising corporates & academic institutions from across the globe. After two rounds of

elimination by a team of Wharton Professors & senior management executives from Wipro, ten finalists were called to

present their concepts at the Wharton School of Business, University of Pennsylvania, Philadelphia on 23rd March

2010. Of the ten finalists, the Welingkar team was the only non-corporate team.

The Welingkar team comprising :

<Prof. Kaustubh. Dhargalkar - Business

Design & Head, INNOWE - Center for

Innovation & Memetics

<Dr. Ramya Narayanswamy - 2nd year

PGDM student

innoWEMumbai

Mr. Kishore Biyani - MD & CEO, Future Groupaddressing students at the inaugration of innoWE

19

Students learn not only technical skills demanded by travel in the wilderness, but they also develop long lasting

attitudes that are the hallmark of our program, such as adaptability, responsibility, confidence, integrity, persistence,

the ability to work with others - qualities that will last a life time. The activities planned out, bring out the importance of

planning coupled with timely action. Knowledge is important but knowing how to apply it, is critical.

The outbound programs focus on -

<Self Knowledge

<Tenacity

<The ability to go beyond self imposed limitations

<Acceptance of responsibility

<Physical fitness

<Leadership

<Team dynamics

<Time management

<Stress management

<Creativity and problem solving

Outbound ProgramMumbai

The program is one of the highlights of the foundation fortnight, which is an integrative module with focus on

brushing fundamental aspects of management on the new students.

It is an aberration to classroom teaching, the students are taken to a remote place outside the chaos of main city

where they are taught basic management skill, but in a different way.

As the saying goes, “Action speaks for itself”; the future managers are made to play various games & activities which

in a way simulate the corporate world and are expected to win every challenge. Each game is designed to test focus,

observation skills, team management & leadership qualities. Students learn to manage teams and to be a part of

them by walking the way themselves. Lessons learned during an outbound program leave a deep impression on

every student and help them to evaluate their strengths & weaknesses.

Bengaluru

18

Mr. K. Ramkumar - Executive Director, ICICI Bank Ltd.

Dr. Kiran Bedi

Ms. Madhabi Puri Buch - Chief Belief Officer, ICICI Securities Ltd.

Mr. Josy Paul - Chairman, BBDO India

Mr.Kumar Mangalam Birla - Chairman, Aditya Birla Group

Mr. Kewal Handa - Managing Director, Pfizer Limited

Mr. K.V. Kamath - Non-executive Chairman, ICICI Bank Ltd.

(Center) Mr. K. Balakrishnan (Balki) - Chairperson and Chief Creative Officer (CCO) ofLowe Lintas along with (Left) Mr. Rajeev Dubey President HR, After-Market & Corporate

Services & (Right) Mr. Sanjay Muthal Managing Director, Nugrid Consulting Pvt Ltd.

Ms. Indra Nooyi - Chairperson and CEO of PepsiCo Incorporated

17

Memetics is an emerging field of study that explores the relationship between cultural trends and business

opportunities. Participants discuss socio-cultural trends that could define the way corporates do business

tomorrow.

Memetics Club

Insight lab helps corporates and students develop a strategic approach to innovation. It blends conventional and

non-traditional methodologies to identify latent needs of human beings and create offerings around these needs.

The lab aims at creation, development and pooling of knowledge along selected verticals. The aim is to generate

insights, design and create innovative products/services or innovative business models, which can be made

applicable to the corporate world.

Welcome to innoWE !

Insight Lab

Prarambh - BengaluruAt Welingkar our life revolves around discovering, researching, erring & succeeding. Students toil with ideas in an

effort to germinate them from seeds to sprouts and from sprouts to trees; trees that grow big and strong and yet have

their roots deep and firm in the soil. This thought has given birth to Prarambh, the E-Cell at Welingkar, Bengaluru.

Our students believe, ‘We think not of ourselves as scientists trying to incubate, but rather as naturalists who try to

cultivate. We believe that Entrepreneurship is a spirit and it can be inculcated in every individual irrespective of the

choice of career or work. We endeavor to create an environment conducive to experiential learning.’

This matches our approach of ‘design thinking’ in the field of management education. It provides students a great

scope for Innovation, which in turn provides the ideal launch pad for their entrepreneurial ventures. This ideology is

reflected in the very design of the campus at Bangalore, where every classroom has the eco-system of an innovation

lab. The eco-system includes aspects like completely flexible seating, allowing for the classroom to extend beyond

the four walls. In addition regular visits and interactions with business leaders, entrepreneurs, innovators and

designers help to provide the students with the required direction to their limitless thought process.

20

DignitariesatWelingkar

Sunandaji - Senior Administrator, Trustee, Vedanta Cultural Foundation

Mr. Kishore Biyani - MD & CEO, Future Group

Mr. Satish Pradhan - Executive VP, Group HR - TATA Sons

Mr. Shivanandan - Senior IPS officer

Ms. Bachi Kakaria - Indian journalist andcolumnist, Editor - Times of India

Mr. Devdutt Pattanaik - Chief Belief Officer, Future Group

Mr. Dhananjay Bansod - Chief People Officer at Deloitte

16

Welingkar in association with Nina Foundation launched a 'healthy' trend with the Wellness Seminar series headed

by Dr. Ms. Ketna L Mehta, (editor & Associate Dean, Research), who has completed her PhD in Healthcare

Management from SNDT University, Mumbai, of which Welingkar is an extension centre . The Wellness Seminar is a

unique initiative empowering the community through the power of information. Nina Foundation is an NGO

established for the holistic well being and rehabilitation of people with spinal injuries in India. To bridge the gap of lack

of world class rehabilitation services, 6 wellness seminars were conducted through 2009 & 2010 targeted at people

with spinal injury and the community at large. Welingkar campus being one the very few B-Schools in the country

being wheelchair accessible welcomed the participants in a barrier free environment. The audience comprised of

extraordinary achievers with spinal injury as well as the who's who of the healthcare, media, education and the

corporate world. Once again this collaborative initiative emphasized that each human has great potential and can

have a positive impact on the society, enabling them to take flight again.

We Care

Welingkar joint research on “Strategies on Alternate

Energy based Business ecosystems in rural India” with

Stanford Design for Change Center.

This research was aimed to understand the economic

& social needs and technical opportunities in Rural

India and generate innovative & integrated strategies

for Alternate Energy based Business ecosystems in

villages.

The study was conducted in 2 phases by the students

themselves. They visited villages located in

Maharashtra and Rajasthan in the month of June and July. Phase 1 involved using ethnographic research

methodology to observe the energy interventions in the daily life of people. Phase 2 is an ongoing study which

involves analysis of all the observations made in Phase 1.

Brand Valuation – Students in Action A team of Welingkar students earned an opportunity to work with Brand

Finance, which has carved a niche for itself as an international Brand Valuation major. They were part of the core team

responsible for evaluating 'India's Most Valuable Brands-2009’ in collaboration with The Economic Times. This is a

part of the Institute’s conscious effort to map future trends and encourage students in defining them.

We Stories - Future Orientation

Customizable shoe, a future trend showcasedat the Concept Show, 2009

Prof. Dr. Uday Salunkhe with Dimple Kapadia at the Wellness Seminar

21

The objective of the foundation fortnight is to help refresh knowledge about subjects while being introduced to some

new academic concepts. It helps smooth the transition to the academic atmosphere, and to ground in students'

important concepts, knowledge and skills. It is designed to stimulate imagination and inspire students to make the

most of their two years at Welingkar. It focuses on team building, experiential learning, and personal development.

The “Foundation Fortnight” 2010 at Welingkar for its various post graduate management programs, began from June

29, 2010 and continued for 15 days. Students were oriented towards the organizational stories and current industry

practices to embark their journey in the path of business and leadership.

The orientation was addressed by Ms. Vinita Bali, Managing Director & CEO of Britannia Industries. The other notable

dignitaries addressing the students in the fortnight were Mr. Vijay Mukhi, President- FIST & Consultant, Technology

Practice DSK Legal for the session ‘Information & IT Technology’, Ms. Madhabi Puri Buch, Managing Director &

CEO- ICICI Securities Limited, Mr. Vivek Paranjpe, Group HR- Reliance Industries Limited, Mr. K. V. Sridhar, National

Creative Director- Leo Burnett India who talked on ‘Trends & Advertising’. Regarding the objective- Design your

Future @ WeSchool - of the commencement program, Prof. Dr. Uday Salunkhe says, “It is designed to stimulate

imagination and inspire students to make the most of their two years at Welingkar. It focuses on team building,

experiential learning and personal development.”

Foundation Fortnight

Mr. Vivek Paranjpe, Group HR - Reliance Industries Ms. Vinita Bali, MD & CEO - Britannia Industries Mr. K. V. Sridhar, NCD - Leo Burnett India

15

Students at Welingkar are encouraged to keep the

‘curious’ alive all through their tenure. The Welingkar

Research Center, equipped with research resources -

reports, databases, software and most importantly

highly demanding and equally encouraging faculty,

make sure there is enough hunger for research.

One of the proud moments when ‘research met

reward’ is enumerated below.

A technology consultant with 2.5 years of experience

in an IT firm entered Welingkar. Fascinated with the

resources at the research center; he participated in

various research competitions with a great vigour. His

thirst for knowledge transcended all constraints.

Result: 21 awards across the country, 11 national

awards for one single business plan.

The Welingkar Research Center (WRC) is an initiative

undertaken by the Welingkar Institute as part of its

commitment to corporates and its student community.

Our research findings are disseminated directly through

publications, conferences or seminars and indirectly

through case studies and course development for

MBA, PhD and Executive Education Programs.

We Stories - Research Mindset

The Intrapreneurial / Entrepreneurial bug is nurtured and

encouraged at Welingkar. Welingkar not only

encourages students to test their ideas at a micro level,

but also provides adequate guidance and infrastructure

to help their dreams come true. In Mumbai, an

enterprising group of four students identified a lack of

initiatives towards grooming of students in various

institutes across India, especially in Tier II cities. They

decided to explore the need-gap further and came out

with a b-plan which benefited the students as well. They

are successfully running their proposed training

program in 2 colleges from Nasik where modules on

personal interviews, group discussions, effective

communication skills and presentations are being imparted. They travel every weekend to Nasik to train these

students. Similarly, Prof. Madhavi Lokhande, faculty at Welingkar, Bengaluru, is committed to help women in a low

income slum in Bengaluru who have home-run businesses get bank loans to ensure that the money is managed well

and they successfully grow their ventures. Madhavi has helped 13 women get bank loans and worked with 12 others

with their business models. A participant of Goldman Sachs 10,000 Women Program – Tools for Growing Your

Business, organized in association with the National Entrepreneurship Network, Madhavi is inspired to put her

learning into practice with grassroot entrepreneurs.

We Stories - Entrepreneurship

Winners in an international conference on “Mergers and Acquisitions for Business Excellence”

1st prize at the AIMA 6th NCMS, for a paper on Innovate,Restructure, Reorganize: Challenges for India Inc.

22

Common Selection Parameters The Welingkar selection process ensures validating the skills, aptitude and attitude of prospective candidates.

Ensuring selection on a holistic basis is the primary objective of this process.

Parameters Max. Marks

Stage 1

Written Test CAT (2010) and / or MH-CET (2011)

and /or XAT (2011) and/or ATMA (2010) 140

Academic Performance 15

Weightage for work experience 15

Total 170

Stage 2 (only students short listed from

Stage 1 will progress to Stage 2)

Stage 2

Weightage for extra-curricular activities 10

Weightage for essays written in the Application Form 20

Group Discussion 50

Personal Interview 100

Psychometric Test & Creativity Test 50

Total 230

Grand Total 400

In the event of the candidate submitting more than one writtten test score, the best of the submitted scores will be

considered for evaluation.

While Welingkar is doing its best to provide the

intangible framework to students, it aims at real-time

interactions with the corporate world for students.

This July, the Prime Services Division, Credit Suisse,

US, was able to acquire 10 new clients on the basis of an

analyst report on 'US Markets' prepared by an intern

from Welingkar, Mumbai. His efforts were recognized

and commended by the Director, Prime Services, US.

As the world’s leading catastrophe risk modeling

agency, Risk Management Solutions (RMS) has

provided scientifically-based models and technology to

help the insurance industry quantify catastrophe risk for over two decades. Its products and services are primarily

used for managing risk in developed regions of the world where insurance penetration is high. RMS understands that

quantification of risk is essential but not enough in order to provide insurance protection to the Bottom of Pyramid

(BOP) populations. RMS’s agenda has been to bring together interested but isolated stakeholders on both the

supply as well as demand side hand in hand, aimed at effective implementation of ideas in this space. RMS in

association with the Welingkar Institute of Management, Bengaluru is conducting a research study on the

outstanding portfolio of the microcredit industry in Andhra Pradesh.

We Stories - Real Time Solutions

A post-it exercise to unearth pain points

The event WE-Café is an industry – student community interface

where by an expert (guest) from leading companies (different verticals)

is invited for a rendezvous with the students and faculty of Welingkar.

Originally conceptualised in the lines of popular TV shows like Jeena

Isika Naam Hai and Koffee with Karan, the event, instead of having

celebrities from the tinsel town, has corporate celebrities coming in

and sharing their thoughts and views on a set of questions asked by a

student host.

For the first episode Mr. Sanjeev Babel, Associate Director – Corporate

Strategies, from Mindtree was invited. Mr. Babel had an interactive

session with the students and faculty, on Competitive Intelligence in Strategy Formulation and about a new strategy

called Judo Strategy of analyzing competitors. Mr. Lakshminarayana, Chief Strategy Officer – M & A, from Wipro Ltd.

was invited for the second episode. He talked in length about M&A as a Strategic Tool – The Wipro Experience. Mr.

Shailesh Chaturvedi, Chief Executive Officer – Tommy Hilfiger, India, graced the third episode of WE Cafe. He spoke

in general about Tommy Hilfiger Brand in India, the competitors, the key business strategies, retailing and the road

ahead for the brand in India.

WeCafé

Mr. Lakshminarayana, Chief Strategy Officer –M & A, Wipro with the students host

Mr. Shailesh Chaturvedi, CEO – Tommy Hilfiger,with Prof. Dr. Anil Rao & a student

Mr. Sanjeev Babel, Associate Director - Corporate Strategies,Mindtree with the students host

The PGDM Retail Management course aims at providing a comprehensive view of retailing, an analysis of the retail

environment and exposure to issues and developments in the industry. Retailing is changing today, and the business

environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. This

comprehensive training program provides the student with advanced theoretical inputs and also the applications in

the business.

PGDM Retail ManagementExecutive Program*

Present intake - 30 seats in Mumbai

PGDM RETAIL MANAGEMENT

Some of the specialized courses taught include – Retail Store Operations, Retail Selling

Skills, Consumer Buying Behavior, Franchising, Retail

Law, Buying & Merchandising, Category Management, Visual Merchandising, International Retail and Retail Strategy.

The program is aimed at

providing to the industry a

professional who can

adapt to the fast changing

world of retail.

A business management

program with a difference -

it provides rigorous

business and management

education as well as

functional specialization - in

Retail Management

On successful completion of

the program, besides a

career in the retail sector,

this program also provides a

solid foundation for

employment in any industry

which interfaces with

retailers.

*In view of the change in policies brought in by the AICTE, Welingkar is in the process of applying for Full-Time status for the PGDM Retail Management

program. Students should take note of the same before applying.

<Integrative Manager: The Integrative Manager is a unique course offered to our MBA




with a different set of lens.

<Mera Gaon Mera Desh: A 2 day seminar to discuss the impact of


day agenda broadly covered topics such as ‘Energy and sustainability’,

‘The business of agro products’, ‘Entrepreneurship at grassroots’, ‘Role of

IT in rural development.’

<Vasundhara Bachao & Udaan: Yuvak Biradari (Bharat) is joined by

Welingkar Institute of Management (WeSchool) to run the movement

‘Vasundhara Bachao-Bharat Banao’ across 15 districts and around 40 to 45

towns of Maharashtra. The objectives of this movement is to raise

awareness on environmental issues among citizens and youth, attempt to

inspire and facilitate dense tree plantation in various rural-urban pockets.

Udaan is aimed towards economic empowerment for youth and women, especially from the rural areas and

weaker sections. Both Yuvak Biradari & Welingkar are committed to guide around 10,000 youth from small towns

and rural areas of India towards self employment through its Udaan training workshops in 2010-11.

<Twariet: A healthcare service Solution: Welingkar is working with CSSC (Centre for Studies of Social Change) in

designing an emergency healthcare service. CSSC is an organisation active in providing healthcare service in the

urban poor areas of a western suburb in Mumbai.

<Project Netrutva: It endeavours to provide socio-economic empowerment to youth (often drop-outs) from the

economically weaker sections of society through two-years full-time post-graduate level management studies

along with a conducive learning environment, a peer-based mentor support system and thus a better quality of life.

<Antartica expedition: Nagesh Sayam from the class of 07-09 was selected by his company China Power,

Business Development (Renewables) as a representative recent expedition to Antartica.

<Speak for smiles: "Speak for Smiles” is a series of ten events wherein eminent business leaders are invited to

interact with students and share their thinking about what they believe matters most. Three of the series which

have been conducted at Welingkar Mumbai campus had esteemed guest speakers like Dr. Nitin Nohria - Dean of

Harvard Business School and Mr. K. V. Kamath - Chairman, ICICI Bank Ltd., Mr. Harish Manwani - President,

Uniliver (Asia, Africa, Central & Eastern Europe).

Corporate Connect - Mumbai The Integrative Manager is a unique course offered to our MBA




A 2 day seminar to discuss the impact of


Nagesh Sayam (Batch of 07-09)

Prof. Dr. Uday Salunkhe with Ms. Madhabi Puri Buch -Chief Belief Officer, ICICI Securities Ltd. &

Mr. K. V. Kamath - Chairman, ICICI Bank Ltd.

Centre: Mr. Jayant Patil - Honorable Minister for Rural Development, Govt. ofMaharashtra Right: Dr. Khole - Former Vice Chancellor, Mumbai University

Left: Prof. Dr. Uday Salunkhe - Group Director, Welingkar Education