PGDIM Post Graduate Diploma in International Marketing

TEAM PGDIM

About PGDIM

• Department: Post Graduate Diploma in International Marketing • Year of Establishment: 2004-2005 • Course Offered: Post Graduate Diploma in International Marketing

(Affiliated to Delhi School of Economics, Delhi University) • Nature of Course: Post-Graduate • Annual/semester/Choice Based Credit System : Semester Mode • Student-Teacher Ratio – 8:1

Interdisciplinary Subjects Departments Involved

Managerial Economics Economics

Computer Applications in Business Computer Science

Marketing Research Psychology

Economic Environment Economics

The Syllabus

Semester-I Semester- II Managerial Economics Economic Environment & Policy

International Business Finance International Logistics

Computer Applications in Business International Trade Operations

International Business Environment Marketing Research

International Marketing Project Report

The examination for each paper is conducted for 100 marks out of which 70 marks are composed of Written Examination, while 30 marks are reserved for Internal Assessment which is judged on the basis of Mid-Term Examination, Presentations, Class and Seminar Participations, Case-Discussions.

Admission Procedure

• Bachelors in any discipline from

any recognised university with at least 50% aggregate marks.

Eligibility

• An objective type written test with equal weightage on (a) Economics and Business Awareness, (b) General English and (c) Quantitative Ability and Logical Reasoning.

Entrance Test

• 120 candidates would be shortlisted for comprehensive Group Discussion & Personal Interview for the final selection.

Group-Discussion & Personal Interview

The college invites student-applications through the leading newspapers, the college and Delhi University websites.

Faculty Members

Dr. Kawal Gill (Course Coordinator) Ph.D. (International Business, Delhi School of Economics)

• Associate Professor, Department of Commerce, Sri Guru Gobind Singh College of Commerce.

• Over 25 Years of teaching and research experience. Specialises in International Business, Management Accounting, Cost Accounting, Marketing & Business Organization.

• 8 Published Papers in National & International Journals. Participation in 8 International Conferences. Written 4 book chapters and authored one book, ‘ Understanding & Measuring Tourism Impacts’.

• Completed UGC-funded Major Research Project on “Socio-Cultural Impacts of Tourism, case study on Jaipur, Rajasthan” (From 2011-2013)

Faculty Members

Dr. Kawal Gill (Course Coordinator) Ph.D. (International Business, Delhi School of Economics)

• Appointed as a ‘Research Fellow’ in Commerce by Institute of Life Long Learning, University of Delhi during 2010-2011 to develop e-content for undergraduate students of commerce.

• A Paper-Coordinator in Marketing, developing e-content for Post-Graduate courses under e-PG Pathshala, a coruscating ‘National Mission on Education’ project of the Ministry of Human Resource Development’

• She’s a Principal-Investigator in Delhi University funded Innovation Project on Empowering Differently-abled through e-learning at higher education levels, awarded by University of Delhi

• Also organized one biannual convention and one international conference on servicing sector during her tenure as the convener of the seminar committee from 2014-2016

Dr. D.D. Chatturvedi (Co-coordinator) M.A. Business Economics, PhD. (Financial Services)

• Associate Professor, Department of Economics, Sri Guru Gobind Singh College of Commerce.

• Over 25 Years of teaching and research experience. Specialises in Micro Economics, Business Economics & Managerial Economics.

• 12 Published Papers and 60 books on Micro & Macro-Economics, Managerial Economics & Business Economics.

• Life Member, Indian Commerce Association

Faculty Members

Faculty Members

Mr. Jasvinder Singh M.Com. (Delhi)

Mr. Anshumali Saxena MBA, Marketing & Finance (University of Lucknow)

• Associate Professor, Department of Commerce, Sri Guru Gobind Singh College of Commerce.

• Over 25 Years of teaching and research experience. Specialises in Finance & International Business.

• Consultant & Corporate Trainer, Sri Guru Gobind Singh College of Commerce.

• 20 years of fusion marketing (Global) experience. An industry-maestro in the field of Marketing Strategy.

• Member, DU Innovation Cell.

• LUMINA Foundation (US), bridging employability skills in graduating MBAs.

• Core-Advisory Team, ISEED, New Delhi.

Faculty Members

Prof. Ankit Rajpal M.Sc. Computer Science

Dr. Shelly Verma M.A. Eco, PhD.

• Assistant Professor, Computer Science,

Deen Dayal Upadhyaya College

• Over 7 Years of teaching

experience. Specialises in Computer Science.

• Associate Professor, Department of Economics, Sri Guru Gobind Singh College of Commerce.

• Over 20 Years of teaching and research experience. Specialises in Micro Economics, Macro Economics & Indian Economics.

• 4 renowned books, ‘Managerial Economics’, ‘Leadership in a Dynamic Information-Age’, ‘Bubbles & Conundrums in US Economy’.

Faculty Members

Mr. V.P. Gupta M.A. Economics (Delhi University), SEP (IIFT)

Mr. Rajiv Ratan Bhatia B.Tech (DCE), MBA (FMS), PGDCA (NITIE)

• Over 30 years of Industry Experience (Marketing Manager Domestic & International Business)

• Over 25 years of teaching and research experience. Specialises in international Trade Operations.

• Visiting Faculty at various institutions which include CMD, ICFAI University, BVP, Amity University & Delhi University.

• Over 35 years of Industry Experience (Operations Management).

• Director, R.N.R (Education Services)

• Visiting faculty at various institutions which include IMI (Delhi), Fore School of Management, IMTCDL, Asia Pacific School of Management etc.

• Conducts Executive Training Programs for companies like TISCO, Escorts, Minda etc

Faculty Members

Prof. N.K. Chaddha Ph.D. (Psychology, University of Delhi)

Prof. V.K. Bhanu Murthy Ph.D. (Economics, Delhi School of Economics)

• Professor & Head, Department of Psychology, University of Delhi.

• Over 35 Years of teaching and research experience. Specialises in Research- Methodology, Psychometrics, Human Resource Development, Applied Gerontology.

• 108 Published Papers and 24 eminent books on Research Methodology & Market Research.

• President, APCDA (USA)

• Professor & Head, Department of Commerce, Delhi School of Economics.

• Over 30 Years of teaching and research experience.

• More than 30 published papers in International journals & Conferences.

• Completed 2 National and 1 International Project.

• President, Indian

Association of Positive Psychology (IAPP)

• Founder Member, Psychological Research Forum

The PGDIM Advantage, Our

pedagogy • We believe in contriving an

environment of Collaborative Research-Based Learning coupled with a Vigorous Student-Mentor Liaison emanating interactive elucidating experiences.

• Peer-Assessment holds major significance in a PGDIM classroom, enabling Effective and Efficient Learning, also empowering meta-cognitive skills within the students.

What Makes Us Special ?

• The course has been strategically designed to incorporate a plethora of highly progressive activities which include methodical Case Studies, Special Lectures, Projects, Personality Development Programmes (PDPs) , a Port-Visit and an In-House Magazine, the Youth Beat.

• We have been highly privileged to host a marvellous pool of eminent visitors which includes Industry Leaders, Academicians & Corporate Trainers etc. The Special-Guest Lectures are focused upon enlightening students on various topics pertaining to the corporate realm.

PGDIM In-House Projects

2013-2014 2014-2015

• Crude Oil And The Indian Economy • The effect of Brand Equity on Consumer Buying Behaviour

• Automobiles Industry in India • Microfinance overview in Punjab National Bank • Marshall Lerner Condition and J-Curve • Brand Positioning • Free Trade Better Than Restricted Trade • E-commerce growth and consumer behaviour in

India • Impact of globalisation on Rural Development • Green Marketing - The New Era of Marketing • Green Marketing • Advertising Ethics • Impact of Celebrity Endorsement on Consumer

Buying Behaviour • Surrogate Marketing in Liquor Industry: Does it

impact consumption?

• Performance and Evaluation of Mutual Funds in India

• Comparative analysis on product promotion strategy of Pepsi Co. and Coca-Cola

• Global Outsourcing • Social Media Marketing

PGDIM Special Lectures • Every year PGDIM hosts several special-guest lectures to familiarise and

elucidate students with critical insights. Batch 2014-2015 witnessed 10 such lectures, while the concurrent batch has already organised over 7 such disquisitions.

(2015-2016) Mr. Hemant Swaroop from Embassy of the Republic of Korea on

“Geopolitics and global market expansion” • Mr. .Gurpreet S. Jodhka Account Director, EMC, Australia on “sales

strategies”. • Mr. K.C. Jacob, President and Managing Consultant Horton International

on “Need for aligning Global sales with Marketing and branding to boost business ROI and sustain success – momentum long term”

• Mr. Amit Chauhan, Chief Technoloogy Officer and Mr. Amit Mohapatra, Chief Financial Officer from Black Box Consultant on “Intellectual Property Rights “

• Mr. Satinder Singh, Chief Operating Officer, GCS Management Solutions India Pvt. Ltd On “Intellectual Property Rights (IPR) Brand Protection”.

• A.K. Singh (DSE) on “Spiritually SMART-Executives” • Prof. Avinash Singh on “Six sigma and Sales”.

Year-Wise Results

2012 2013 2014 2015First Divisioners 27 38 28 32Second Divisoners 4 13 5 7ER/Failed/Un-Appeared 6 3 3 10

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Alumni Network

• An Alumni-Meet is organised annually to help students in overcoming any uncertainties, distinguished alumni from different sectors are invited to give a talk pertaining to their respective sectors. This also helps expediting Internship Opportunities.

Ankit Handa [PGDIM 2008-2009] Senior Manager Financial Planning Analysis at SBI Card

Previous – Bharti Airtel

Sushant Monga [PGDIM 2005-2006] Deputy General Manager- Sales at JC World Hospitality Pvt. Ltd

Previous – Indiabulls Ltd

Anjali Saxena [PGDIM 2008-2009]

Deputy Brand Manager at MY FM, DB Group

Previous – Contract

Advertising

Anu Pamneja [PGDIM 2009-2010] Associate, Risk & Quantitative Analytics at BlackRock India

Previous – HDFC Bank

Tarun Bansal [PGDIM 2004-2005] Legal Consultant, The Chamber of Law

Previous – Deloitte

Tanmay Nagpal [PGDIM 2010-2011]

Senior Manager, Transfer-Pricing at GE Capital

Internships & Placements

• 4-6 Weeks of compulsory Internship. • 100 % PGDIM Students are placed for

Internship training with companies like Capital IQ, FICCI, American Express, UnitedLex. Ernst & Young, KPMG, Royal Bank of Scotland, The Political & Business Daily etc.

• Placement Cell of the college facilitates on campus recruitment. Our Students are placed at Royal British Bank, SAIL, Food Corporation of India, Grail Research, ENY, Cvent India, HDFC Bank, India Bulls, Capital IQ etc.

SWOC Analysis Strengths Weakness Opportunities Challenges

• The brand ‘Delhi University’ & ‘SGGSCC’.

• Industry-Course Interference.

• Post-Graduate Programme

• Corporate Placement

• Enriched Learning

• Infrastructure & Facilities

• Personal Counselling

• Self-Financing Course

• Absence of Permanent Faculty & Non-Teaching Staff.

• Lack of Degree

• Growth in the Industry/Economy.

• Expansion of the course.

• Public-Relations as the key-thrust.

• Public-Private Partnership

• Strengthening the skills

• Information exploration

• Provision of a Degree

• Global-Dynamics

• Better Placements

• Research & Application-Orientation.