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Pharma&

Mobile

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1876

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1973

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1973

“People want to talk to other people…Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire.”

—Martin Cooper

Martin Cooper invents the first mobile phone.

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1987

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1999

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2001

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This what the websites for the three top-selling drugs in the world look like on an iPhone

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16 Responsive Design

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Responsive Design

PROS:

• Compatibility with future devices

• Consistency of content across all views

• Ease of updates

CONS:

• High degree of customization requires more effort

• Each view may need to be reviewed separately by client and LMR

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Sanofi: Prost8Care

• SMS-based program to help prostate cancer patients and their families understand treatment processes

• Provides free support with text messages timed to coincide with each patient’s chemotherapy cycle

• Developed in partnership with the Prostate Cancer Foundation

Text messages have a wildly high "open and read" rate—97% vs 5% to 20% for email

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Novartis: My Net Manager & Clinical Trial Seek

Source: FercePharma.com