pharmacy daily for mon 25 nov 2013 - report suggests cpa review, kid\'s panadol safety advisory,...

8/13/2019 Pharmacy Daily for Mon 25 Nov 2013 - Report suggests CPA review, Kid\'s Panadol safety advisory, Aussies are f

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Monday 25 Nov 2013 PHARMACYDAILY.COM.AU

Pharmacy DailyMonday 25th November 2013 t1300 799 220 wwww.pharmacydaily.com.au page 1

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Pharmacy DailyMonday 25th November 2013 t1300 799 220 wwww.pharmacydaily.com.au page 2

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ditorsBuc Pp M Sh [email protected] advertisingM Hzk [email protected] page 3rmacy Daily is a publicaon for health professionals of Pharmacy Daily Pty Ltd ABN 97 124 094 604. All content fully protected by copyright. Please obtain wrien permission from the editor to reproduce any material. While every care has been taken in the

preparaon of Pharmacy Daily no liability can be accepted for errors or omissions Informaon is published in good faith to smulate independent invesgaon of the maers canvassed Responsibility for editorial is taken by Bruce Piper

Just one click away fromkeeping up to date with allthe breaking news as itcomes to hand...

Follow us on:

Welcome toPDs weeklycomment feature.This weekscontributor isRichard Manthey,National Managerof Pharmacy

Choice.

Be on messageTHERE are many factors

in todays complex retail

environment which impact the

way consumers shop.

While convenience and service

are still the two main reasons

why consumers shop where they

do; the emergence of discounters

has seen many pharmacies put a

strong focus on price.

One of the most important

factors in setting your pricing

strategy is to ensure it forms partof your total store strategy and

message to customers what

do you stand for, what do you

want to be known for, can you

deliver on your message and is it

sustainable and protable?

While I acknowledge that being

competitive on price is necessary,

having an ofer that matches

your total store message is still

the most important thing.

There is no point in saying that

you are the cheapest pharmacyin town if youre not. This only

creates ill feeling with your

customers. However, if youre

sending the message that youre

about good service and advice for

their total health needs at an

afordable price and you deliver

on that, then you are more likely

to build a loyal following.

Value for the consumer can

be achieved in several ways

through service and advice,

information, companion sales

(building trust and rapport),

convenience and ease of doing

business with. Remember, price

alone is only one factor.

Weekly Comment

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pharmacy daily for mon 25 nov 2013 - report suggests cpa review, kid\'s panadol safety advisory,...

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