phil rulloda shines at aifd symposium...

Quarterly Publication of the Original Los Angeles Flower Market of American Florists Exchange, Ltd. | Fall / October 2017 • Volume 26 - Number 3

Design-Window Box-Inspired Holiday Designs for Mantles and More! See Page 6

Phil RullodaShines at AIFD

Symposium “X”Story begins on page 4

Clockwise from top left: Phil Rulloda’s signature arrange-ment used to open his presentation; another spectacular floral display designed by Phil Rulloda; Phil inspires the audi-ence with the “Yes, I Can!” tree design; Phil highlights dahlia roses, which were hand-shaped and designed by Manny Cuate AIFD for the presentation of “Thoughts of a Young Girl.” Each of these 100+ roses was hand-manipulated petal-by-petal to form the unique shapes. AIFD

Where Good Ideas are Always in Bloom

Wall St. & San Julian St. Merchants

Street map aboveA See detail (above right)

B Casa Blanca Wholesale Flowers, Inc. . . . . . . 213 488.3321Full Service

C Decor Center . . . . . . . . . . . . . . . . . 213 629.6949Floral Supplies

D Mellano & Company . . . . . . . . . 213 622.0796Full Service

E Mellano & Company Wholesale Florist . . . . . . . . . . . . . 213 622.0796

Full Service

F LA Flower District Association (Badge) . . . . . . . . . 213 627.3696

G Floral Supply Syndicate . . . . . 213 624.3982Floral Supplies

H Moskatel’s, Inc. . . . . . . . . . . . . . . . 213 689.4590Floral Supplies

I Stamis Wholesale . . . . . . . . . . . . 213 622.6770Floral Supplies

J Cris Flowers. . . . . . . . . . . . . . . . . . . 213 488.1797Floral Supplies

K Jay’s Plants . . . . . . . . . . . . . . . . . . . 213 612.0353Greens

L Floral Prop Rental . . . . . . . . . . . . 213 622.1700Floral Supplies

Vendors in The Original Los Angeles Flower Market of the American Florists Exchange, Ltd.

1 JX Grand Tree Inc. . . . . . . . . . . . 213 833.0002Orchids & Cymbidiums

3 Imported Flowers from Paradise, Inc. . . . . . . . . . . . 626.383.1367Miscellaneous Cut Flowers

4 Dan Stamis, Inc. . . . . . . . . . . . . . 213 622.6770Greens

5 Blossom Valley. . . . . . . . . . . . . . . 213 891.9320Roses

6 G.M. Floral . . . . . . . . . . . . . . . . . . . 213 489.7050Full Service

7 Dayro’s Wholesale . . . . . . . . . . . 213 623.5177Roses & Cut Flowers

7A Flower Salad . . . . . . . . . . . . . . . . . 213 624.4866Miscellaneous Cut Flowers, Greens

7B Dayro’s Wholesale . . . . . . . . . . . 213 623.5177Roses & Cut Flowers

8 Designer Direct Showcase . . . 213 488.9765Floral Supplies

10 Tommy’s Flower & Vase Land . . . . . . . . . . . . . . . . . . 213 622.1205Flowers & Vases

11 Eliseo’s Wholesale . . . . . . . . . . . 213 627.4898Miscellaneous Cut Flowers

12A - 13A Kimura Plus . . . . . . . . . . . . . . . . . . 213 488.1620Orchids

12B - 13B Beth Madison Flowers . . . . . . 626 572.4085Miscellaneous Cut Flowers

14 Choice America Flower Wholesale . . . . . . . . . . . 213 489.8377Miscellaneous & Exotic Flowers

15 - 17 Julia’s Wholesale Flowers . . . 213 891.1514Roses & Cut Flowers

18 Zavala Wholesale Flowers . . . . 213 488.0085 20 Wall Street Floral . . . . . . . . . . . . 213 304.8933

Supermarket Florals, Rose Petals & Roses

23, 33- 34 Mellano & Company. . . . . . . . . 213 622.0796Full Service

24 Valle Wholesale Flowers. . . . . 213 688.1062Full Service

26 Gonzalez & Sons Wholesale Flowers . . . . . . . . . . 213 627.7678Miscellaneous Cut Flowers

27 C & K Wholesale . . . . . . . . . . . . . 213 327.0313Vases & Ceramics

28 - 29B Ted’s Evergreens . . . . . . . . . . . . . 213 624.1524Greens

29A - 30 Vases by Robert . . . . . . . . . . . . . 818 322.8826Vases

31 Balloons Away . . . . . . . . . . . . . . . 213 683.8819Balloons

32A Gilbert Wholesale Flowers . . . . . . . . . . . . . . . . . . . . . . . 213 689.9564Miscellaneous Cut Flowers

32B Evanthe Wholesale Flowers, Inc. . . . . . . . . . . . . . . . . . 213 622.3695Miscellaneous Cut Flowers

36 - 38 Tropical USA . . . . . . . . . . . . . . . . . 213 614.1915Exotic Cut Flowers

39 Tommy’s Flowerland . . . . . . . . 213 612.0379Flowers & Vases

40 S.O.S Wholesale Flower Market . . . . . . . . . . . . . . . 213 896.0322Miscellaneous Cut Flowers

41 Growers Direct Flowers, Inc. . . . . . . . . . . . . . . . . . 213 688.8855Cut Flowers

44 Paradise Garden Wholesale Flowers . . . . . . . . . . 213 488.5144Full Service

45 Orchids Oasis . . . . . . . . . . . . . . . . 213 627.3696Orchids

50 Martin Sanchez . . . . . . . . . . . . . . 213 629.4154Fruit, Candy & Stuffed Animals

Hours:Trade-Only Hours: Mon & Wed 2am - 8am, Tue & Thurs 5am - 6am, Fri 2am - 8am, Sat Public, Sun Closed

Public Hours: ($2 admission weekdays; $1 on Saturday) Mon & Wed 8am - 12pm, Tue & Thurs 6am - 11am, Fri 8am - 2pm, Sat 6am - 2pm, Sun Closed

For holiday and special hours, see OriginalLAFlowerMarket.com.

The Original Los Angeles Flower Market

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754 Wall Street, Los Angeles, CA 90014 | Visit us at OriginalLAFlowerMarket.com

FALL 2017 | 3

Cover Story: Phil Rulloda Shinesat AIFD Symposium “X” 4

By Design: Design-Window Box-Inspired Holiday Designs for Mantles and More! 6

Potpourri 8

Events 10

Books for You 12

Roundabout 13

Happenings/Calendar 14Got News? Send to our Editor!

(see left column)

ContentsThis newsmagazine is published quarterly (January 1, April 1, July 1, Octo-ber 1) by The Los Angeles Flower Market of The American Florists’ Exchange, Ltd. Location: 754 Wall Street, Los Angeles, CA 90014 • Internet: www.bloomin-news.com. Subscription and advertising details at BloominNews.com.

PublisherOriginal Los Angeles Flower Market of the American Florists’ Exchange

www.originalLAflowermarket.comLook for us on Facebook!

Special Holiday Hours, maps, tenants, seasonal flowersand more available at www.originalLAflowermarket.com

Market Information: 213 622-1966Market Manager/Mellano: 213 622-0796

Board of DirectorsAmerican Florists’ Exchange, Ltd., Los Angeles Flower Market

Christine Duke, Lizbeth A. Ecke, Jim Mellano, Jon Prechtl, John Williams, Paul Ecke III

Editorial and AdvertisingPeggi Ridgway, Wordpix Editorial Solutions

5939 East 24th Street, Tulsa, OK 74114 • 918 991-8373Email: [email protected] • www.bloominnews.com

Art DirectorMichael Wheary, Calypso Concepts

LAFD Association Member Badge ProgramFrank Reyes

766 Wall Street, Los Angeles, CA 90014www.LAFlowerDistrict.com • Mon.-Sat., 6 am to 2 pm • (213) 627-3696

SubscribeThose working in the California floral and horticultural industries may join our mailing list at no cost. Subscribe at BloominNews.com to the print and/or email editions. Get the digital version at http://bit.ly/laflower or text FLOWER to 42828.

DisclaimerNeither the Bloomin’ News nor the Original Los Angeles Flower Market rec-ommends or endorses any products or advertisements displayed in this publication but presents them as a service to our readers.

Advertise in Bloomin’ NewsVisit Bloominnews.com or contact our editor for advertising rates, dimensions and details. Advertise in color. We’ll design your first ad for free!

Index to AdvertisersBottomLine Brokers, Sean Edelstein . . . . . . . . Page 9

Floral Supply Syndicate . . . . . . . . . . . . . . . . Page 11

GM Floral Company . . . . . . . . . . . . . . . . . . . Page 13

California State Floral Association . . . . . . . . Page 16

Mayesh Wholesale Flowers . . . . . . . . . . . . . . . Page 8

Mellano & Company. . . . . . . . . . . . . . . . . . . . Page 7

Original Los Angeles Flower Market . . . . . . . .

Teleflora . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 15

It’s YourFlower Market!

The Original Los Angeles Flower Market A Wonderland of Quality, Freshness,Variety,

Selection and Great Pricing

754 Wall Street, Los AngelesLAFlowerDistrict.com

www.OriginalLAFlowerMarket.com

More Than 90 Years of service

4 | THE BLOOMIN’ NEWS

was the fiftieth anniversary of the annual American Institute of Floral Designers Sympo-sium, and attendees from across the globe were excited beyond measure. At “Symposium X”

held in Seattle, the creativity was flowing. Old friends made new friends, vendors and growers were on hand to meet and greet, the schedule of activities was full and the florals were spectacular. And right in the big middle of it all, Phil Rulloda AAF AIFD PFCI, well known to our readers, was a star attraction. After all the visual masterpieces presented in demonstra-tions, presentations and workshops, Phil’s show on the final day wowed hundreds of attendees with spectacular colors, textures, combos and designs, including over-sized arrangements sized and designed for a palace.

Phil designed and planned his overall program, oversaw the concepts, chose the flowers, selected (and sometimes designed) the props and coordinated the music and staging. He worked to motivate attendees to seek inspiration from life around them, to channel their inspiration into floral art. Behind the scenes, Phil’s huge work area was filled with former students, colleagues and friends, who devoted hours and days to assembling his massive arrangements and helping to transport them to center stage at just the right moments. In an unexpected announcement, AIFD told attendees at Symposium X that it has established a scholarship fund in rec-ognition of Phil Rulloda’s enormous contributions to floral education. Congratulations, Phil Rulloda.

Continued on page 12

Phil Rulloda ShineS

ITStory by Peggi Ridgway • Photos courtesy American Institute of Floral Designers

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Phil Rulloda ShineS at aiFd SymPoSium “X”

Large tropical design by Ken Senter AIFD on a prop made by Song Ki Yun AIFD for the 2002 AIFD Sympo-sium in San Diego. AIFD

Anna “Rosie” Rulloda on stagewith her dad. She emerged from the large Puolo during the program and recited “Song of the Flower” beneath the large white design.

Phil Rulloda’s “Fire” arrangement fea-tures zig-zag woven foliage, tropical flowers and Oasis decorative wire. Created by Sam Vanwert AIFD

Phil by 8’ tall heart inspired by the book, “A Path with Heart” by Carlos Castaneda. The base was created by Mark Masters and the design by Phil’s team. AIFD

Phil Rulloda AAF AIFD PFCI passes the torch to Michelle Frost AIFD.

Phil with his team of friends, family and colleagues. Their hard work and creativity made the presenta-tion possible. AIFD

Large tropical arrangement in pinks inspired by William Ernest Henley’s

poem, “Invictus”. Design by Nicho-las St. Claire AIFD. AIFD.

The grand finale “The Will to Win,” a massive arrangement including a large fan, intricately woven palms, tropicals and a large assortment of cut flowers and foliage. The base was a vintage prop from Phil’s mentor Silverio Casabar AIFD; the added construction was created by Jim Hynd AIFD with florals also by Pete Samek AIFD. AIFD

Phil Rulloda with his grand finale design. AIFD

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Photos: Clockwise, from top left page


Photo and article by Kit Wertz

An extra-long bleached wooden box offers a rustic look to a classic holiday color combination of sage, white and deep green. For a tall mantelpiece, keep the white sticks long and stretching to the sky. To adapt this look for a centerpiece, move a few roses to the opposite side to make this a two sided design and shorten the branches.

or this year’s holiday celebrations, take a design cue from summer garden window boxes for your indoor mantelpieces and centerpieces. Choose

large and long wooden boxes in a variety of sizes and colors, then add loads of various greenery from colorful fall leaves in late September to pine-fresh evergreens in late November. Then, accent with everything from fresh blooms to dried branches or decorative ornaments for a variety of looks to please every client.

Boxes Boxes can be rustic wood or elegant ceramic, but to mimic the window box look, they should be large. The larger the box, the more of an impact it will make.

Color Palettes for Fall 2017 While hues of orange dominate autumn and the com-plimentary colors of red and green make a big impact in December each year, this fall’s decorative colors include subtle natural hues like sage, dusty pink, a dark beige

called “Butterum,” neutral gray and navy blue. One color combination that would work for the entire fall season turning into winter could be dusty eucalyptus with blue Eryngium, creamy Vendela roses and scented sprigs of pine and cedar.

Fillers & Flowers Keep in mind the key to great garden box designs is to have a “thriller, spiller and filler” in each design. Greenery should fill and spill out the sides and part of the front cover-ing the box and reach past a mantle or ledge. Thrillers are tall elements and wonderful focal flowers such as roses, orchids, amaryllis or large round glass ornaments. Filler op-tions include pinecones, berries or statice.

Kit Wertz is a professional floral designer, photojournal-ist, marketing expert, graphic designer, certified Project Management Professional, Flower District tour guide and television personality. She co-owns Flower Duet, Torrance, CA, with her sister, Casey Schwartz.

Design-Window Box- InspiredHoliday Designs for Mantles and More!

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For a full list of our Holiday product line that includes beautiful strands of garland, a variety of decorative pieces and bulk goods (such as cones), call us today at 1-800-635-5266

or visit www.mellano.com for these, and other fine, fresh, featured flowers and foliage.

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WE’RE GOING BACK TO OUR HUMBLE BEGINNINGS... FINE EVERGREENS! JUST IN TIME FOR THE HOLIDAYS.


POTPOURRI

Plan Your Holiday Promotions A good date to plan a holiday open house is “Super Saturday,” the Saturday after Thanksgiving. A large percentage of consumers have already begun their holiday shopping by this date – and they are in the spirit of the season. Capture their sales with a well promoted event!

“CaliFlora” Coming to Carlsbad The Top Ten Design Contests, sponsored by California State Floral Association, along with the educational workshops, demonstration design shows, trade show, industry awards and newest floral entries will take place under the CaliFlora umbrella November 4-5 at the International Floral Trade Center, 5858 Dryden Place, Carlsbad. It’s an annual event that showcases the state’s best designers. To register and get more details, call CSFA: 916 448-5266 or email [email protected].

Market Undergoes Upgrade New construction on the east side / San Julian Street side of the Original Los Angeles Flower Market involves the repair of the truss system. The work crew has

removed the dropdown T-bar ceiling and opened it up to expose the truss system, with all trusses and ceiling painted white.

Our Publisher Makes Scholarship Possible Some time back, the American Florists’ Exchange dba Original Los Angeles Flower Market established a scholarship with the American Floral Endowment. This year that $2,200 grant was awarded to Summer Blanco, a junior majoring in biology (botany option) with a minor in Agronomy at California State Poly-technic University-Pomona. In total, the Endowment awarded 20 students with scholarships totaling $36,500. That included the $10,000 Paul Ecke, Jr. Scholarship, named after Southern California poinsettia grower and marketer Paul Ecke Jr.

Kate Penn is CEO at SAF The Society of American Florists’ chief executive offi-cer, Peter Moran, will retire at the end of this year after 33 years with the association. Stepping into his position will be Kate Penn, the current editor-in-chief of SAF’s flagship publication, “Floral Management.”

“Petal It Forward” Set for October 11 The Society of American Florists encourages you to honor the “Petal It Forward” floral promotion on October 11 with special events and media attention. You can make your event as big or small as you wish, says Jennifer Sparks, SAF Vice President of Marketing. In 2016, the campaign included 262 events in 234 cities in all 50 states, generating more than 328 million consumer impressions showcasing the positive impact flowers have on emotional well being. See SAFnow.org for details.

Slow Flowers Now in Florists Review Debra Prinzing’s Slow Flowers Journal.com, launched in January 2017 for the sharing of news of member flower farmers, designers and other American-grown and sus-tainable topics, has grown up. It has been incorporated into the newly designed, high circulation monthly print magazine, Florists Review and Prinzing is now a Florists Re-view contributing editor. To subscribe, call 800 367-4708.

SF Mart Gets New CEO Jeanne Boes has been promoted to General Manager and Chief Operations Officer at the San Francisco Flower

Luxe Blooms is our brand of high-end boutique flowers from artisan growers around the world,

exclusively at Mayesh.

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FALL 2017 | 9

POTPOURRI

Mart LLC. Boes, who joined the Mart in 2009, played a pivotal role during the merger with Kilroy Realty and has worked closely with Kilroy Realty on the design of a new flower market at its current location.

“Enchanted: Forest of Light” opens at Descanso Gardens, La Canada Flintridge, on November 19 and extends through January 7. See EnchantedLA.com for details. Photo by Jake Fabricius

Jack Reid Honored Jack Reid, now of Poppelmann Plastics USA, was hon-ored recently by San Diego County Flower & Plant As-sociation with its “Industry Icon” award. A pillar of the horticulture industry, Reid began his career working for WonderFlower Gardens in San Gabriel, then went to Pat-terson and Corey Nursery in 1975. From selling flowers from the back of a truck to sharing his wisdom with others, he has always been liked. He also served on several boards and volunteered for plant and flower projects.

Floral Research Gets a Boost The American Floral Endowment has granted $325,000 in research funding for the 2017-2018 fiscal year. Projects involve plant breeding and genetic engineering, disease and insect management, post production and production technology and protocols.

CCFC and KKRF Team Up The California Cut Flower Commission and the Kee Kitayama Research Foundation have provided $30,000 to fund studies researching potential risks to honeybees from insecticide imidacloprid on waxflower and alterna-tive methods for controlling pests; and the use of biocon-trol and convention fungicides to control Phytophthora in nurseries. The University of California Cooperative Ex-tension will conduct the studies.

Reap Benefits from an Intern Program Get the Employer Resource Guide to help you build a successful internship program that benefits you, your com-pany and your intern. The American Floral Endowment offers the guide. Sign up to be a host employer at Endow-ment.org/biz-host.

Now a National“American Grown Flowers Month”

On June 27, Congressman Salud Carbajal (CA-24) in-troduced a resolution to the U.S. Congress designating July as “American Grown Flowers Month.” Co-sponsored by representatives of several states, House Resolution 413 passed and was applauded by industry leaders.

California Floral FarmersShowcased by CSFA

For seventeen days, beautiful California grown flowers were showcased in the California State Floral Association’s booth named “Back to the Floral Future” at the State Fair. Hats off to all the individuals and companies who donated supplies, time, talent and flowers.

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Did you miss the aifD symposium in July? no worries. You can order DvD videos or view the online videos of this spectacular event. The complete program set helps fulfill continuing education requirements for aifD members and certified floral Designers. see aifD.org.

More than 800 floral design artists attended the symposium in seattle to view creative designs, entertainment and inspirational sessions. The event was coordinated by Wil Gonzalez aifD cfD of Ukiah, with cindy anderson aifD cfD from colorado. The institute’s annual Professional floral Design evaluation featured 112 designs working to achieve the coveted certified floral Designer designation and an invitation to become an aifD member. earning the aifD were 77 designers including these from california:

Brad austin, Los angeles; cecilia carmen carreno-Jones, Lompoc; Kathleen haney castagnoli of costa Mesa; Lynde s. Disomma of Ukiah; Mallory elizabeth Green of san Diego; Mandie Gunewald of Paradise; Younsook Lee of Los angeles; fiona Li of san Bruno; Yoshiko o’connor of Laguna Beach; charlene Park of cerritos; hyunjung Park of rancho cucamonga; and nicholas D. st. clair and chikako Uzawa, both of Mission viejo.

newly designated certified floral Designers included these from california: irasema carranza, Wen aki Li, Marie Gregory, John ingram, Mercedes Pilgrim, sam Prom-chiem and so-Yeon Kim.

The newly elected president of aifD is Kim oldis aifD cfD of Laconnor, Wa, who succeeds anthony vigliotta aifD cfD of Los angeles. Tom simmons aifD cfD of Palm springs continues as treasurer. The regional chapter representative for our area is Wil Gonzalez aifD cfD of Ukiah. Katie Mccormick aifD cfD of hacienda heights is a director-at-large, as is rachelle nyswonger-neal aifD cfD of chico.

The aifD national Board of Directors recognized Tim farrell aifD aaf Pfci with the award of Distinguished service to the floral industry; and presented the award of Merit industry to United floral inc. and its general manager Tony Graaf.

The Student Floral Design Competition held at the Symposium “X” of the American Institute of Floral Designers in July highlighted the exquisite design work of students from several area colleges. The Cal Poly team, led by Melinda Lynch AIFD CFD

Local College SAIFD Chapters Win Big

eve

nts and Katie Noonan AIFD CFD took Overall

Second Place in the Nation. Dawn Mones won first overall student highest score with a first in wedding bouquet, second fashion flowers, second people’s choice and fifth in interpretive. Sara Do won sixth in wedding bouquet and fifth in fashion flowers; Kristen Cotter took sixth in wedding bouquet. City College of San Francisco students, led by advisor Jenny Tabarracci AIFD CFD, earned the overall school award. Junghwa Han earned people’s choice award and third in both the wedding and fashion flowers categories. Youbin Kim earned second in wedding and Armando de Loera Mejia took first in fashion flowers. Students from Golden West College’s Shirley Haas Student Chapter, led by advisor Miriam Somoano AIFD and professor Gail Call AIFD CFD CCF placed well. Terri Tae Hwa Kang took first in sympathy and second in interpretive. Tracey Duncan won second in sympathy and tied with Gina Wright in interpretive. Gina Wright took fourth and Maritza Nighswonger earned eighth in sympathy; Terri Tae Hwa Kang took ninth in fashion flower and placed third over all students.

AIFD Symposium

“X”a Big Success

The saifD winning team from Golden West college, from left: Gail call aifD cfD ccf Professor/advisor, Terri Kang, Gina Wright, Tracey Duncan, Miriam somoano aifDcfD ccf instructor/advisor, Maritza nighswonger and Margarita Maxwell in front.

The saifD winners at city college of san francisco included Dahee han, Youbin Kim,armando de Loera Mejia, Junghwa han, pictured here with Jenny Tabarracci aifD, advisor/instructor.

from left, the saifD winners representing cal Poly are seniors Kristen cotter aePs, Dawn Mones aePs and sara Do aePs.

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Phil Rulloda Shines – Continued from page 5

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Photos: Clockwise from top left:Phil with a large Puolo (Hawaiian gift package) made of ti leaves and topped with a tropical design. Structure by Jim Hynd AIFD, florals by Ken Senter AIFD. AIFD

AIFD Phil with Lynn Lary McLean AIFD as she announces the establishment of the AIFD Scholarship Fund in Phil’s name. AIFD

Close-up of arrangement inspired by Khalil Gibran’s “Song of the Flower,” featuring woven palms, anthurium and orchids from Hawaii. Design by Pete Samek AIFD. AIFD

Career Changes for the RullodasPhil Rulloda AAF AIFD PFCI and Cathy Hillen-Rulloda AAF AIFD PFC have sold the building in Anaheim that housed their floral design school. The Southern Cali-fornia School of Floral Design continues, however, with classes being held at the Mellano & Company wholesale market in Santa Ana. Avante Gardens Flo-rist merged with Everyday Flowers and is now owned and operated by Eric and Linh Shaw at their McFad-den Avenue location, right by the Mellano and Floral Supply Syndicate facilities. Both Cathy and Phil now teach at their floral design school. See Calendar.

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Postharvest Handling of Cut Flowers and Greens This new book published by the Asso-ciation of Specialty Cut Flower Growers, Inc., Postharvest Handling of Cut Flowers and Greens: A Practical Guide for Com-mercial Growers, Wholesalers, and Retail-ers, is the most current reference of its kind. The book was produced collabora-tively by John Dole and Alicain Carlson of North Carolina State University and Iftikhar Ahmad of NC State University and University of Agriculture Faisalabad, Robert Stamps of University of Florida, and Lane Greer of Oklahoma State Uni-versity with Judy Laushman, Editor.

In Part One, Postharvest addresses com-mon areas of interest to retailers , growers and wholesalers alike, including: preharvest factors, flower foods and preservatives, eth-ylene control, packaging and appearance enhancers, storage and shipping, retailing and more. Part Two spotlights more than 240 genera, from Acacia to Gloriosa to Zin-nia, in color and with observations on vase life, storage and shipping, ethylene, and general information. This complete refer-ence may be purchased directly at ASCFG.org for $50/members or $75/non-members, plus $10 shipping.B

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ROUNDABOUT

Kudos to Kit Wertz & Casey Schwartz and their Flower Duet, stars on the Hallmark Channel’s “Home and Family Show” on August 28, 2017. The televised show is viewable online. Watch for more episodes in an upcoming season.

Congrats, too, to Debra Lee Baldwin, recently named Horticulturist of the Year by the San Diego Horticultur-al Society. Debra was honored at the Flower & Garden Show of the San Diego County Fair.

Hey, folks, it’s time for “CaliFlora” – the Top Design Contests, educational workshops, spectacular design shows and so much more. November 4-5, 2017 at the International Floral Trade Center in Carlsbad. To reserve, call CSFA 916 448-5266 or email [email protected].

Reina Evangelista Sumabat teamed up with Madi-son Leigh Makeup and Events by Emily to create a giveaway for Wonderland Weddings. The prize included luxury portraits for two, hair, makeup, a stylist and florals.

Kasey Cronquist, CEO and ambassador of California Cut Flower Commission and administrator of the Certi-fied American Grown program, visited Beijing and Shang-

hai, China recently. Also on the tour were Diana Roy of Resendiz Brothers Protea Growers, Ashley Nally of Cal-laCo; Mike A. Mellano Ph.D. of Mellano & Company; Jason Kendall of Kendall Farm; and Tyler Meskers of Oregon Flowers. The trip was funded through a grant from the U.S. Department of Agriculture.

We understand that attendees to this year’s Fun ‘N Sun three-day event in Carlsbad had a great time and vis-ited Kendall Farms, Mellano & Company and other grow-ers in the area.

Kudos to some local floral designers named by “Florists Re-view” as some of the industry’s “brightest stars:” Alex Shiba-ta, floral wholesaler, Mt. Eden Floral Company in San Jose; Audrey Chaney AIFD, licensed real estate agent and owner of Botanica Specialty Rentals in Sacramento; Cagney Miller, general manager at Ocean Breeze Farms and project manager at Mobi’s Bouquets in Carpinteria; Christine Henderson AIFD, faculty member at Chico State University and owner of Garden Grace Designs; David Daneshgar, co-founder BloomNation, Los Angeles; Jennifer Kaslin, agriculture ed-ucator at Gridley High School in Gridley; and Katie Noon-an, Noonan’s Wine Country Designs, San Luis Obispo.

GMFLORAL CO In The Southern California Flower Market

Enter at 740 Maple Ave, 2nd Floor or 755 Wall St, 2nd FloorLos Angeles 90014 • Call 213 489-7055 • Fax 213 489-7706

Tis the seasonto come in

and see our

MasterpieceChristmas

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Find Us On The Second Floor!Convenient, secure parking

C A L E N D A R

14

OCTOBERBreast Cancer

Awareness Month

7, 14, 21, 28 “The Wall” Farmers Market at the Original Los Angeles Flower Market, Sixth to Sev-enth streets on Wall Street. 9 am to 2 pm.

2 – 4 “Advanced Floral Designer” class with Phil and Cathy Rulloda, Southern California School of Floral Design at Mellano & Co., 1605 E. McFadden Ave., Santa Ana. Call 714 776-PHIL (7445) or visit Phil-rulloda.com.

4 – 6 Proflora 2017, Bogota, Colombia. Call 011-31-57-1-257-9311 or see Proflora.org.

9 Debra Lee Baldwin speaks at San Diego Hor-ticultural Society meet-ing, 6:30 pm at Congrega-tion Beth Israel, 9001 Towne Centre Drive, San Diego, CA. Call 619 296-9215.

11 Petal It Forward. SAFnow.org

9 & 12 Columbus Day

14 “Decorative Pump-kin Floral Crafts” work-shop with Flower Duet, Torrance. Call 310 792-4968 or see Flowerduet.com.

California Certified Florist Exam Prep Class, Flora Fresh Inc., Sacra-mento. Call 916 448-5266.

16 National Boss Day

18 – 20 WF&FSA Floral Distribution Conference, Miami Airport & Conven-tion Center, Miami, FL. Call 888 289-3372 or see Wffsa.org.

19 – 20 PMA Fresh Sum-mit Convention + Expo,

New Orleans. See Fresh-summit.com.

21 Sweetest Day, honor-ing close friends, relatives and others with sweets.

“Stories From the Garden: Australian Plants and Their Stories” lecture at Rancho Los Cerritos, Long Beach, featuring Randy Baldwin of San Mar-cos Growers. 562 206-2040 or Rancholoscerritos.org

23 – 24 “Advanced Wedding Designer” class with Phil and Cathy Rul-loda, Southern California School of Floral Design at Mellano & Co., 1605 E. Mc-Fadden Ave., Santa Ana. Call 714 776-PHIL (7445) or visit Philrulloda.com.

25 “Wedding Center-pieces & Table Accents” workshop with Flower Duet, Torrance. Call 310 792-4968 or see Flowerduet.com.

25 – 27 “Holiday Floral Design” class with Phil and Cathy Rulloda, Southern California School of Floral Design at Mellano & Co., 1605 E. McFadden Ave., Santa Ana. Call 714 776-PHIL (7445) or visit Phil-rulloda.com.

29 Southwest Chap-ter AIFD presents its Fall Program & Workshop at Mellano & Co., Santa Ana.

31 Halloween

NOVEMBER4, 11, 18, 25 “The Wall” Farmers Market at the Original Los Angeles Flower Market, Sixth to Sev-enth streets on Wall Street. 9 am to 2 pm.

1 All Saints Day

2 All Souls Day

4 “Fall Flower Arrange-ments” workshop at Huntington Library, with designers from Flower Duet. Register at Brownpaper-tickets.com.

4 – 5 “CaliFlora” invites you to enjoy the Top Ten design contests, seminars, floral demonstrations, work-shops and more at the Inter-national Floral Trade Center, 5858 Dryden Pl, Carlsbad. Call 916 448-5266.

5 Daylight Savings Time ends.

7 Election Day

8 – 10 Int’l Floriculture & Horticulture Trade Fair 2017, Expo Haar-lemmermeer, Vijhuizen (Aalsmeer), Holland. Call 011-31-20-662-2482 or see hppexhibitions.com.

11 Veterans Day

18 Hypertufa Workshop at Rancho Los Cerritos, Long Beach. Create your own planter. 562 206-2040 or Rancholoscerritos.org

“Holiday Tablescape Floral Skills” workshop with Flower Duet, Torrance. Call 310 792-4968 or see Flowerduet.com.

Get in the holiday spirit at Original Los Angeles

Flower Market.

19 Opening of the “En-chanted: Forest of Light” at Descanso Gardens in La Canada Flintridge, featur-ing stately trees and flowers illuminated in light and color. Check out the “Aque-ous” interactive meander-ing pathways of light. See EnchantedLA.com for more. Runs through January 7.

23 Thanksgiving

24 Black Friday

25 Small Business Saturday

27 Cyber Monday

28 Giving Tuesday, national day of giving

DECEMBER2, 9, 16, 23, 30 “The Wall” Farmers Market at the Original Los Angeles Flower Market, Sixth to Sev-enth streets on Wall Street. 9 am to 2 pm.

2 “Contemporary Gar-lands/Holiday Entertain-ing Flowers” workshop at Huntington Library. Register at Brownpapertickets.com.

7 Pearl Harbor Remembrance Day

9 “Hand-made Wreaths & Garlands” workshop with Flower Duet, Torrance. Call 310 792-4968 or see Flowerduet.com.

12 National Poinsettia Day

12 – 20 Hanukkah

21 Winter Solstice

24 Christmas Eve

25 Christmas Day

26 – Jan. 1 Kwanzaa

30 World Family Day. Celebrate at the Huntington Botanical Gardens in San Marino, 11 a.m to 3 p.m.

31 New Year’s Eve

SAVE THE DATEJune 30 – July 4, 2018:

AIFD’s “Discover”National Symposium

Marriott Wardman Park, Washington, DC.

Details at AIFD.org.

Check our website OriginalLAflowermarket.comfor Flower Market shopping hours, parking info and more.

Our calendar listings help you tie your business promotions to special events and observances.

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• Our best-in-class technologies, including our award-winning POS and web-hosting solutions, are built to run your business effi ciently – connecting you with consumers and the largest network of fl orists.

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mytelefl ora.com | 1.800.421.2815

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Original Los Angeles Flower Market754 Wall street, Los angeles, ca 90014

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SANTA ANA, CA

The Best Floral Design Contest & Show in SoCal

International Floral Trade Center • 5858 Dryden Place • Carlsbad, CA

[ SAVE THE DATES ]Saturday, Nov. 4 • Sunday, Nov. 5

• World-class Designer Demos• New Floral Varieties • CCF Pinning• Sensational Hands-on Workshops• Vendors, Silent Auction and More

For More Details/Register:Call CSFA: 916.448.5266Email: [email protected]

phil rulloda shines at aifd symposium...

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