Philadelphia, May 2–4, 2005

www.locationintelligence.net

Choice HotelsChoice HotelsTurning Proximity Tools Into Sales ToolsTurning Proximity Tools Into Sales Tools

David KleinDavid KleinMarketing Consultant, SpatialPoint, LLCMarketing Consultant, SpatialPoint, LLC

Choice Hotels – Business ChallengeChoice Hotels – Business Challenge

Mid-market player competing for corporate accountsMid-market player competing for corporate accounts

15 National Sales Directors15 National Sales Directors

Respond faster to RFPsRespond faster to RFPs

““Prove” the brand – show value, save moneyProve” the brand – show value, save money

BackgroundBackground

Existing hotel locator using MapPoint Web ServiceExisting hotel locator using MapPoint Web Service

Internal need for sales tool: ‘row-by-row’ locatorInternal need for sales tool: ‘row-by-row’ locator

SpatialPoint offers custom developmentSpatialPoint offers custom development– Microsoft Certified PartnerMicrosoft Certified Partner– Domain expertise in location technologiesDomain expertise in location technologies– Focuses on extending MapPoint platformsFocuses on extending MapPoint platforms

Select Distance

Select Distance

Choose Attributes

Choose Attributes

Generate Maps& Reports

Generate Maps& Reports

Nearest Locations Meeting CriteriaNearest Locations Meeting Criteria

Simple ArchitectureSimple Architecture

MapPoint Web Service

MapPoint Web Service

Application Logic

Application Logic

UserInterface

UserInterface

Developed & hosted by Developed & hosted by SpatialPointSpatialPoint

Database and attributesDatabase and attributes

C #, SOAP & XMLC #, SOAP & XML

Load locationsLoad locations

Select filters (amenities)Select filters (amenities)

Get back answersGet back answers

Reports & mapsReports & maps

Hosted by MicrosoftHosted by Microsoft

Geocoding, proximity analysis, mapsGeocoding, proximity analysis, maps

"With Proximity Analyzer we can respond quickly to "With Proximity Analyzer we can respond quickly to

RFPs, show customers we can meet their needs, RFPs, show customers we can meet their needs,

and be extremely competitive in the marketplace. and be extremely competitive in the marketplace.

We save money, and we increase sales."We save money, and we increase sales."

Christine ChippendaleChristine ChippendaleChoice Hotels Director of Travel Industry SalesChoice Hotels Director of Travel Industry Sales

““Our client added 45 Choice Hotels locations to the Our client added 45 Choice Hotels locations to the

35 already in their preferred hotels program. This 35 already in their preferred hotels program. This

should bring in $150K in revenue over 12 months."should bring in $150K in revenue over 12 months."

David KreindelDavid KreindelChoice Hotels National Sales DirectorChoice Hotels National Sales Director

A Simple StoryA Simple Story

Show hotels near client locationsShow hotels near client locations

Filter by amenitiesFilter by amenities

Speed up RFP processSpeed up RFP process

Win businessWin business

Save moneySave money

Vendor BenefitsVendor Benefits

MicrosoftMicrosoft– More transactionsMore transactions– Promotes brandPromotes brand

SpatialPointSpatialPoint– Development & hostingDevelopment & hosting– Repeatable application modelRepeatable application model

Extending MicrosoftExtending Microsoft®® MapPoint MapPoint®®

Your Road to a Competitive Advantagewww.spatialpoint.com