Philanthropy.IS Logo DesignJuly 18, 2013

AGENDA

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• Values• Design Ideation• Comparisons & Inspirations• Concept 1 - Traditional • Concept 2 - Contemporary• Concept 3 - Modern• Examples• Discussion & Next Steps

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VALUES

VALUES

VALUE #1: Philanthropy does not have just one definition.

VALUE #3: Lots of smaller efforts can add up to one big impact.

VALUE #4: Impact is not measured by money. VALUE #5: Glamour is not about just looking pretty on the outside.

VALUE #7: We want to tell a story to express meaning.

VALUE #9: Tomorrow is the new beginning everyone is looking for.

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DESIGN IDEATION

DESIGN MINDMAP

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CONCEPT SKETCHES

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INITIAL DESIGNS

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COMPARISONS & INSPIRATIONS

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COMPARISON & INSPIRATION

Concept 1 TRADITIONAL – PAST

Universal, established, and acknowledged.

Concept 2 CONTEMPORARY – PRESENT

Current, new, and in vogue.

Concept 3 MODERN – FUTURE

Visionary, cutting-edge, and advanced.

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CONCEPT 1 - TRADITIONAL

TRADITIONAL

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CONCEPT 2 – CONTEMPORARY

CONCEPT 2 - CONTEMPORARY

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CONCEPT 3 – MODERN

MODERN

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EXAMPLES

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MOBILE APP

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BUSINESS CARD

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EVENT PROMOTION

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EVENT BANNER

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DESIGN COMPARISON

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IDENTITY KIT

WEEK ONE-Typography-Color Palette-Logo

WEEK TWO-Safety Guidelines-Powerpoint Template

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DISCUSSION

• Where do you think your logo would be seen the most?

• What things do you see in the logo that you don’t or want to see?

• Is the hashtag something you still feel strongly about?

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NEXT STEPS

Take time to let the logos sink in.

Feedback for now and in a follow up (email).

Start the Identity Kit:

Give SL high-level overview on how the logo goes with the identity kit.