philip kotler in qatar

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Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author of: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models, to name a few. He has published over one hundred articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985) and in 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the Year”.

Professor Kotler has traveled extensively and lectured to many companies on how to apply sound economic and marketing science principles to increase their competitiveness, including companies such as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.

ProF. PhiliP Kotler

Seminar overviewSo, what is next for the Marketing function? Marketing 3.0 – Values Driven MarketingThe new model for marketing-Marketing 3.0, treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Schedule At a Glance08:00 – 09:00 Registration

09:00 – 10:30 Session One

10:30 – 11:00 Coffee Break

11:00 – 12:30 Session Two

12:30 - 13:30 Lunch

13:30 – 15:00 Session Three

15:00 – 15:30 Coffee Break

16:00 – 17:00 Panel Discussion

20:30 Gala Dinner

Today you have to run faster to stay in the same place

Philip Kotler

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Session OneDealing with your company’s major business challenges and opportunities

• Managing and marketing in the age of uncertainty and turbulence

• Reasons why traditional marketing is becoming less and less effective

• Adopting a new definition for Marketing

• Re-inventing your marketing

• Why you need two marketing departments

• Managing Marketing as your growth engine

• Involving your customers in co-creation

• Marketing to stakeholders – not just customers

• Applying the Value Based Matrix to determine your market standing

• Understanding the difference between Marketing 1.0, 2.0, 3.0

• Getting your customers to “love” your company over competition

Session TwoSearching for new ideas

• Building your innovation strategy and control system

• Exploiting the major sources of new ideas

• Using the new tools for consumer research

Session ThreeImproving your branding power

• Your brand must be more than a name

• Avoiding a possible “brand bubble”

• The role of social media in shaping your brand image

• Branding commodities

• Using brand journalism and primal branding for a competitive advantage

• Measuring brand effectiveness

Panel DiscussionPanel Discussion: Professor Kotler and a group of Chief Marketing Officers will discuss the topic of “Developing a superior company reputation through sustainability-driven thinking”Discussion point will include:

• How sustainable practices outperform competition

• “Selling” the concept of sustainability to your investors and stakeholders

• Building environmental leadership

• Developing a powerful reputation through Corporate Social Responsibility (CSR)

Program outline

Good companies will meet needs, great companies will create markets

Philip Kotler

By attending this unique seminar, you will:DISCOVER the message of Marketing 3.0

IMPROVE branding power through human spirit thinking

COPE with major business challenges and opportunities in times of turbulence

LEAD in sustainability thinking and outperform competitors

IDENTIFY new business opportunities

LEARN the human side of Marketing 3.0

DISCOVER how to apply segmentation, targeting and positioning in order to own markets

INITIATEinnovative marketing thinking and creativity

APPLY the effectiveness of product differentiation and brand building

EXPERIENCE direct and sustainable results to your bottom line!

Marketing 3.0: From Products to Customers to the Human Spiritby Philip Kotler, Hermawan Kartajaya and Iwan Setiawan “

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Early Bird Register & pay by 19 April 2012 and SAVE US$ 300

Regular Price Booking code

VVIP (includes Gala Dinner) US$ 1,900 US$ 2,200 PKVVIP

VIP US$ 1,700 US$ 2,000 PKVIP

Standard US$ 1,400 US$ 1,700 PKSTRD

Cancellation PolicyThe following cancellation policy applies for this event:

Cancellations up to 27 March 2012 Refund of 95%

Cancellations up to 27 April 2012 Refund of 50%

No refunds are applicable for cancellations made less than 1 month prior to the event date.

Ways to registerOn Line: Website: www.innoverto.comEmail: [email protected]

Contact (UAE) Tel: +971 4 361 4619 / Tel (2): +971 4 420 2460

Contact (Qatar) Phone: +974 4 4528 337Cell: +974 7 7123 412Cell (2): +974 3 3120 007

Post: Innoverto FZ LLC PO Box 487177, Dubai, UAE

Payment methodsPaypal Please visit www.innoverto.com/philipkotler for more information.

Cheque/Bank Draft Made payable to Innoverto FZ LLC

Direct Transfer [email protected]

Bank Details: HSBC Middle East, Account No: 036 297 224 001, Account Name: Innoverto FZ LLC, P.O.Box 66, Jebel Ali, Dubai - UAE Swift Code: BBME AEAD, IBAN: AE880200000036297224001All Bank charges to be borne by the payer. Please ensure that Innoverto receives the full invoiced amount.

Standard terms and conditionsPAYMENTS AND DISCOUNTS

• Payment is due in full at the time of registration. Your registration will be confirmed only when payment is received. Registration includes lunches, refreshments and course materials.

• In order to receive any ‘early bird’ discounts, payment must be received before the cut-off date. Discount offers cannot be combined with any other offer.

• You may substitute your place at any time with a colleague with the same or similar job function. Please notify us as soon as you can so we can make necessary arrangements.

CANCELLATION POLICYEasyPro and Innoverto are not responsible for any loss or damage or liable in the case the training is cancelled or postponed due to a fortuitous or unforeseen event such as natural disasters or act of God or any other event the prohibits the training from running. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency.

PhiliP KotlerProf.

Marketing 3.0 Value driven MarketingA full day certified training seminar by the World’s #1 Marketing Guru:27 May, 2012, Grand Hyatt Hotel, Doha, Qatar

philip kotler in qatar

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