philippine tourism: breaching three million arrivals and 40% growth in tourist spend for 2007 sec....
DESCRIPTION
For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion. YoY Growth Rate %-19.27%1.01%-12.49%30.74%12.32%54.96%40.99% Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways Visitor Expenditure in the Philippines, (In US$ Billion) Trend LineTRANSCRIPT
Philippine Tourism: Breaching Three Million Arrivals and 40% Growth in Tourist Spend for 2007
Sec. JOSEPH H. DURANODepartment of Tourism
1.99
2.84
1.801.93
1.90
2.29
2.62
3.09
1.50
2.00
2.50
3.00
3.50
2000 2001 2002 2003 2004 2005 2006 2007
YoY Growth Rate (%)
Source of Data: Arrival/Departure Cards and Sea ManifestsVisitor Sample Survey at International gateways
Visitor Arrivals to the Philippines, 2000- 2007(In Millions)
-8.2% -9.8% 7.6% -1.3% 20.1% 14.5% 8.4% 8.7%
The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded.
Trend Line
For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion.
2.1331.722 1.740
3.465
1.5221.990
2.236
4.885
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
2000 2001 2002 2003 2004 2005 2006 2007
YoY Growth
Rate-16.40% -19.27% 1.01% -12.49% 30.74% 12.32% 54.96% 40.99%
Source of Data: Arrival/Departure Cards and Sea ManifestsVisitor Sample Survey at International gateways
Visitor Expenditure in the Philippines, 2000- 2007(In US$ Billion)
TrendLine
The Department of Tourism’s ultimate goal is to attract not only more tourists, but also higher value visitors that stay longer and spend more generating more opportunities for the country.
Foreign and local investors have invested in key tourist destinations in Cebu, Boracay, Bohol, Negros Oriental, Bicol and Palawan.
International airlines have already announced new regular and charter flights not only to Manila but also to key tourist destinations.
New Iloilo Airport
New Bacolod (Silay)Airport
Project Cost: Php8.759 B Project Cost: Php5.751 B
One of the main achievements of the DOT is the consolidation of global market portfolio to sustain growth in core markets.
YoY Growth Rate (%) 14.2 2.0 -6.4 18.0 11.0 -2.4 16.3 15.9 13.4 16.3 23.3 8.7
Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports.
653,310
578,983
395,012
157,601112,466 112,206 111,948 94,008 91,308 79,670 65,695
55,894
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Korea USA Japan China Australia Taiwan HongKong
Singapore Canada UK Malaysia Germany
Top Markets of the Philippines, 2007
The Philippines continued to shine in the highly competitive scuba diving arena in Europe and India strengthening its position as one of the best water sports destinations.
5.00%
25.00%
45.00%
65.00%
85.00%
105.00%
125.00%
145.00%
India France Germany Denmark Norway Sweden UK Italy Spain Russia
Percent Increase in Strategic Markets, 2007
2207/2006Growth Rate 20.4% 24.4% 8.7% 23.6% 18.7% 21.2% 16.3% 24.0% 28.8% 128.9%
The DOT will continue to lead, coordinate and nurture initiatives from the private and public sectors.
Tourism Sector Level Value Chain
Awarenessand Perception
of thePhilippines
Tour Package
Acquisition
Transpor- tation/
Air Flight
Accom- modation
Delivery and Tourist
Satisfaction
• Awareness and perception of the Philippines
• Sales channels
• Travel agents
• Air accessibility and airports
• Hotel capacity and utilization
• Tourist satisfaction levels
• Quality and value of tourist products and services
All elements to be tracked and measured by the DOT
The DOT will target US$ 5.8 Billion in tourist spend in 2008, surpassing two years earlier the medium term goal of US$ 5.0 Billion in 2010.
THANK YOU!