philippines ppt

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  • 1. Present By J.Ramalingam

2. The Philippine islands, discovered by Magellan in 1521, were conquered by Spain in 1565. The islands, named for king Philip II of Spain, were ceded to USA IN 1898. Became completely independent in 1946. 3. Capital : Manila Currency : Peso Area : 299404 Population : 97.4 milli0n Languages : Filipino, English and Spanish Religions : Roman Catholic 80.9% Evangelical 2.8% Lglesia ni Kristo 2.3% Aglipayan 2 % other Christian 4.5% Muslim 5 % other 1.8% Unspecified 6 % None 0.1% 4. It is our national anthem We sing it during flag ceremony Julian Felipe composed the music Jose Palma wrote the words of the song It tells about our beautiful country and our willingness to die for her freedom 5. It is our national house. It is built from nipa and bamboo and is usually seen in the barrios. 6. National Fruit.This very deliciousfruit has very smooth skin. It is green when unripeand yellow when ripe. 7. National Flower. Its petals are fragrant and milky-white. The flower symbolises purity. 8. National costumes. The barong- Tagalog is worn by men ehile the barot saya is worn by women during important occasions. 9. National fish. The milkfish has white sparkling scales; its flesh has a deliciously exquisite taste. 10. National tree. This tree has qualities like that of the Filipinos: sturdy, upright, firm 11. National bird. The Philippine eagle is a large bird of prey, strong and fearless. It represents the Philippines as a solid and stable nation. 12. Moriones Mask the Morion Festival is a Lenten ritual that is colorful as it is unique. It is celebrated every Holy week in Marinduque. 13. 1. Primary Target Market (PTM) foreigners who appreciate natures perfection and beauty 2. Needs Being Satisfied possibly all 3. Competitors Caribbean Islands, Mexico, Maldives, French Polynesia, Hawaii, Malaysia, Indonesia 4. Gap fine white sand, clear water, experience virgin nature herself, with touch of Philippine Hospitality 5. Market top reason for tourism growth are our beaches 14. 6. Product many to mention 7. Price high price due to excellent quality 8. Promo Its More Fun in The Philippines campaign, TV commercials, advertisements, special events 9. Place duh 10. Strategy Its More Fun in The Philippines campaign, regarded as one of the top destination for beaches in the world 15. Demographics: people from all over the world, AA/A/B social class, anyone who are able to travel People of the world who appreciate natures perfection and beauty, who loves to live with nature, and who likes adventures and surprises 16. Possibly all of Maslows Hierarchy of Needs Physiological Needs physical happiness, relaxation, comfort, serenity Safety Needs free from danger of stress and true life back at home, peacefulness Belongingness and Love Needs bonding and sharing your experiences with families or friends 17. Maldives 18. Bora-Bora, Tahiti 19. Lanikai Beach, Hawaii 20. Fraser Island, Australia 21. Caribbean Islands 22. Langkawi, Malaysia 23. Tulum, Mexico 24. Its More Fun in The Philippines Philippine Hospitality Pristine, fine white sand, incredibly clear water Mostly virgin and uncommercialized beaches, experience nature herself 25. Tourist arrivals increased by 9.08% from January to September 2012 The countrys top five tourist markets from top 1 to 5 are Korea, USA, Japan, China, and Taiwan Beaches are the number one reasons for visiting the Philippines Boracay Island, Palawan and Camarines Sur are 3 of the top 10 tourist destinations in the country 26. As of June 2012, 2,143,506 tourists visited the country, compared to 3,917,454 tourists for one entire year of 2011 Department of Tourism is expecting 10,000,000 tourists by 2016 Tourism contributed 10.2% share out of the total employment in the country. It generated revenue of more than $2.9 Billion in 2011 27. Boracay Island, Aklan 28. Amanpulo, Palawan 29. Miniloc Island, Palawan 30. Panglao Island, Bohol 31. Pagudpud, Ilocos Norte 32. Siargao, Surigao del Norte 33. Malapascua Island, Cebu 34. Coron Islands, Palawan 35. High price but excellent value for money Travel costs are high, but once there, prices are relatively cheap Travel Agencies offer better packages that are relatively cheaper compared to preparing for yourself 36. This in not a campaign. Its the truth. 37. The 7,100 Islands of The Philippines 38. 10. strategy 39. Competitive Cost Structures Relative to Other Global Delivery Locations World-Class English-Language Proficiency (Verbal Skills) Cultural Affinity Labor Pool (Combination of Technology and Business Services) Stable and Business-Friendly Infrastructure Potential Bottlenecks in Scalability of Philippines' IT Services Labor Force Philippines "Brand Sales and Marketing Skills Capitalizing on Enterprise Quest for Non-India Options Government Support Critical Mass of Service Providers Intellectual Property Rights Ownership New Markets and Services Fluctuating Political Environment IP Protection, Privacy and Data Security Concerns Middle-Management Scarcity India "Overshadow"


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