philips airfryer - #serveasurprise campaign
TRANSCRIPT
Philips Airfryer - #ServeASurpriseContest period: 29 Jan to 6 Feb’15
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• To increase awareness about brand’s latest offering- Philips Airfryer and its superior features
• To promote Philips Airfryer through online contest.
OBJECTIVE
IDEA
This Valentine, what favorite fried dish would you serve with 80% less oil? #ServeASurprise
How?
Step 1: Posts/Tweets
on brand social
platforms.
Step 2: Rope in the twitter influencers for the buzz
creation.
Step 3: Paid promotions o n Facebook to
reach to appropriate
TG
Step 4: Customized responses to increase the
customer interactions
HOW?
• FACEBOOK POSTS
BRAND POSTS
BRAND TWEETS
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RESULTS - FACEBOOK/TWITTER STATS
FACEBOOK TWITTER
Total no. of posts/tweets 5 20
Total ResponseLikes - 83,666, Comments – 942,
Shares - 48911,442 (including
Retweets/Replies)
Total impressions 27,86,919 22,859,064
Total No. of Likes on posts 85,394 -
Total Reach 21,30,461 1,866,649
Did the hashtag trended? -
Yes! #ServeASurprise trended at No.3 , 4 and 5 positions for
almost whole day. It also trended in Canada.
Hashtag - #ServeASurprise
Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)Client Logo
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Trending at Pune
Trending at HyderabadTrending at Chennai Trending at Kolkata Trending at Mumbai
Trending at India Trending at Canada
Conversations
CONVERSATIONS
OTHER BRANDS WHO USED OUR
HASHTAG FOR A WHILE
SERVED CONVERSATIONS
Britannia Good Day contest #ChunkieSurprise was going on Twitter and after noticing our tremendous engagements they tried to rope in our hashtag BUT we slashed them back with our witty reply while sharing the ‘Philips Airfryer -Nutty Butter Cookies Recipe Video’ with them. :D This was appreciated a lot by our crazy fans!!!!!!!!!!!
Fans Appreciation
CONVERSATIONS
CONVERSATIONS
THANK YOU