philips’ quadric
DESCRIPTION
Using positioning to accelerate a turnaround. Simply.See how Philips' focus on simplicity influences its brands, culture, operations and marketing.TRANSCRIPT
![Page 1: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/1.jpg)
Philip’s Quadric
www.quadric.dk
Copyright © Quadric® 2009
![Page 2: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/2.jpg)
2
Cop
yrig
ht ©
Qua
dric
® 2
009
Philips’ new positioning strategy is credited with driving dramatic growth
Philips’ Net Income/Loss (’01 – ’06)
(4) (3) (2) (1)
1 2 3 4 5 6
‘02 ‘01 ‘03 ‘04 ‘05 ‘06
5.4b
EUR
Bill
ions
New positioning strategy
![Page 3: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/3.jpg)
Simplicity
Philips Healthcare Philips Lighting Philips Consumer Lifestyle
“We believe that technology should be as simple as the box it comes in. It's this very simplicity that transforms a task into an opportunity, a burden into a pleasure. Simplicity can be a goal of technology. It certainly is the goal at Philips.”
Simplicity Advisory Board
Philips’ Quadric
Innovations that “bring simplicity to life”
53% of sales (’06) from products introduced in the last three years.
Cop
yrig
ht ©
Qua
dric
® 2
009
![Page 4: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/4.jpg)
4
Cop
yrig
ht ©
Qua
dric
® 2
009
![Page 5: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/5.jpg)
5
Cop
yrig
ht ©
Qua
dric
® 2
009
![Page 6: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/6.jpg)
6
Cop
yrig
ht ©
Qua
dric
® 2
009
![Page 7: Philips’ Quadric](https://reader035.vdocuments.net/reader035/viewer/2022081816/54706b81b4af9fbe0a8b4782/html5/thumbnails/7.jpg)
www.quadric.dk
Copyright © Quadric® 2009