8/20/2019 Phillip-Morris Case 2 PIL

1/2

Philip Morris vs. Court of Appeals

[GRN 91332 July 16, 1993.]

MELO, J.:

Facts:

Petitioners Phili Morris, !n"., #enson $n% &e%'es ()$n$%$*, !n"., $n% +$ri-ues o /$$"

Reunies, 0.., $re $s"riin' hisi"$l e4er"ise o the $"ulty "onerre% uon $'istr$tes y

0e"tion 6, Rule 5 o the Re7ise% Rules o )ourt hen reson%ent )ourt o e$ls lite% the

rit o reliin$ry in8un"tion it e$rlier h$% issue% $'$inst +ortune /o$""o )oror$tion, herein

ri7$te reson%ent, ro $nu$"turin' $n% sellin' MR "i'$rettes in the lo"$l $r;et.

#$n;in' on the thesis th$t etitioners< rese"ti7e syols MR =!!, e% un%er the l$s o the 0t$te o =ir'ini$,

?nite% 0t$tes o eri"$, $n% %oes usiness $t 1@@ P$r; 7enue, Ne Aor;, Ne Aor;, ?nite%

0t$tes o eri"$. /he to other l$inti orei'n "oror$tions, hi"h $re hollyBone%susi%i$ries o Phili Morris, !n"., $re siil$rly not %oin' usiness in the Philiines ut $re suin'

on $n isol$te% tr$ns$"tion.

Pl$intisBetitioners $sserte% th$t %een%$nt +ortune /o$""o )oror$tion h$s no ri'ht to

$nu$"ture $n% sell "i'$rettes e$rin' the $lle'e%ly i%enti"$l or "onusin'ly siil$r tr$%e$r;<

Pl$intis $%it in the "ol$int th$t 444 they $re not %oin' usiness in the Philiines $n% $re

suin' on $n isol$te% tr$ns$"tion 444en or in hi"h it

is %oi"ile%, y tre$ty, "on7ention or l$, 'r$nts $ siil$r ri7ile'e to "oror$te or 8uristi" ersons

o the Philiines. (s inserte% y 0e". D o Reuli" "t No. 63.* to %ri7e hoe the oint th$t

they $re not re"lu%e% ro initi$tin' $ "$use o $"tion in the Philiines on $""ount o the

rin"i$l er"etion th$t $nother entity is ir$tin' their syol ithout $ny l$ul $uthority to %o

so.

8/20/2019 Phillip-Morris Case 2 PIL

2/2

  un%$ent$l rin"ile o Philiine /r$%e$r; L$ is th$t $"tu$l use in "oer"e in the

Philiines is $ reBre-uisite to the $"-uisition o onershi o7er $ tr$%e$r; or $ tr$%en$e.

 %otion $lone o $ tr$%e, $r; oul% not 'i7e e4"lusi7e ri'ht thereto. 0u"h ri'ht 'ros out o their 

$"tu$l use. %otion is not use. One $y $;e $%7ertiseents, issue "ir"ul$rs, 'i7e out ri"e

lists on "ert$in 'oo%s ut these $lone oul% not 'i7e e4"lusi7e ri'ht o use. +or tr$%e$r; is $

"re$tion o use.

/he re"or%s sho th$t the etitioner h$s ne7er "on%u"te% usiness in the Philiines. !t h$sne7er roote% its tr$%en$e o tr$%e$r; in the Philiines. !t is un;non to +iliinos e4"et

the 7ery e ho $y h$7e noti"e% it hile tr$7ellin' $ro$%. !t h$s $i% $ sin'le "ent$7o o t$4

to the Philiine 'o7ernent. ?n%er the l$, it h$s no ri'ht to the ree%y it see;s.

!n other or%s, etitioners $y h$7e the "$$"ity to sue or inrin'eent irrese"ti7e o l$"; o 

usiness $"ti7ity in the Philiines on $""ount o 0e"tion 21B o the /r$%e$r; L$ ut the

-uestion o hether they h$7e $n e4"lusi7e ri'ht o7er the