philly farm and food fest 2014 guidebook
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CSA Shares Still Available!
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P r e s e n t e d b y
t h a n k s t o f e s t f r i e n d s
a d d i t i o n a l s P o n s o r s
GET YOUR TICKETS NOW!
Philly Farm & Food Fest began in 2012 with the simple idea of helping local farmers find new customers in Philadelphia.
Longtime colleagues and White Dog alumna, Ann Karlen and Marilyn Anthony, decided to harness the collective power of their nonprofit or-ganizations, Fair Food and PASA, to create a large, early season farmers market. The event would be family-friendly, low cost to exhibitors and attendees, educational, fun and delicious.
Now in its third year, the Philly Farm & Food Fest is twice as big and even more delicious. Initially the Fest celebrated “Locally Sourced” businesses of local growers and food producers. This year, we received so many vendor applications from new businesses that we added a “Locally Made” category. The ingredients may not be available here (almonds, coffee beans and sesame seeds) but local entrepreneurs are creating community-based businesses that enrich our region.
Philly Farm & Food Fest will nourish, inspire and sustain you. Come prepared to shop—food this good needs to follow you home.
With more than 5,000 members, PASA (Pennsylvania Association for Sustainable Agriculture) is one of the oldest and largest sustain-able agriculture organizations in the U.S. Through business and marketing support for farmers, public advocacy and consumer education, PASA seeks to promote profitable farms that produce healthy food for all people while respecting the natural environ-ment. For more information, visit pasafarming.org, follow us at facebook.com/pasafarming, youtube.com/pasafarming and @pasafarming.
Fair Food is dedicated to bring-ing healthy local food to the Philadelphia marketplace, and supporting a humane, sustainable agriculture system for the region. Fair Food was founded in 2000 to connect local small-scale farms with restaurants and since that time, Fair Food has helped hun-dreds of regional producers grow their business value by providing support in the areas of marketing and sales, and increasing farmers’ knowledge, familiarity, and access to markets. For more information, visit fairfoodphilly.com.
About Philly FArm & Food Fest
uPgrAdes AvAilAble!
Tickets to the Shellfish Salon and
Libations Lounge are each an additional $15, and worth it!
General Admission tickets are $20 in advance, $25 at the door. Group discounts available. Kids under 12 admitted free. Purchase tickets at phillyfarmfest.org.
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Fest exhibitors
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DEMO AREA
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COOKING DEMO
EqUIpMENT
pROVIDED BY
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1. Door to Door Organics Tristate
2. Vera Pasta
3. Epic Pickles
4. Conebella Farm Cheese
5. Hobo Ed’s Artisan Coffee, LLC
6. Delaware Valley Food Co-ops
7. BioOrganics LLC
8. Stonekeep Meadery
9. Simply Ghee
10. John & Kira's
11. Bennett Compost
12. Philly Food Works
13. Urban Tree Connection
14. Weckerly's Ice Cream
15. Wild For Salmon
16. Jamison Farm
17. Cobblestone Krautery
18. Local Roots Cranford
19. Donna & Company
Artisanal Chocolates
20. Lil’ Pop Shop
21. Good Spoon
22. Taft Foodmasters
23. Obis One, LLC
24. Happy Cat Farms
25. Amaranth Gluten Free Bakery
26. Circle M Farms LLC
27. Healcrest Urban Farm
28. Cape May Salt Oysters
29. Paradocx Vineyard
30. Market Day Canele
31. Good Enough for Kids
32. Mom Mom’s Coffee House
33. Wild Flour Bakery
34. Little Baby's Ice Cream
35. Oyler's Organic Farms
36. Hocks N Coqs
37. GMO Free PA
38. Long Cove Foods
39. Beechwood Orchards
40. Beekeepers Guild
41. The Enterprise Center CDC/
Dorrance Hamilton Culinary
42. Feast Your Eyes Catering
43. Kevin's Fresh Salad Dressing
44. Heritage Shellfish Co-op
45. Gemelli Bakers
46. Fulper Family Farmstead
47. Animal Welfare Approved
48. Lansdowne Economic
Development Corporation
49. The Random Tea Room
50. Spotted Hill Farm
51. Gilda's Biscotti
52. ReAnimator Coffee
53. Birchrun Hills Farm
54. Heirzoom Bakery
55. First Field
56. Small Valley Milling
57. Shellbark Hollow Farm
58. Ironstone Creamery
59. Tait Farm Foods
60. Bill's Best Organic BBQ
61. Tandi's Naturals
62. Christina Maser Co.
63. Wholesome Dairy Farms
64. PASA
65. Front Porch Family Farms
66. Nanna's Secret LLC
67. OwowCow Creamery
68. Philadelphia Distilling
69. Food & Ferments
70. Choptank Oysters
71. Upper Merion Farmers Market
72. Yellow Springs Farm
73. Subarashii Kudamono
74. Village Eatinghouse
75. Metropolitan Bakery
76. Fair Food Philly
77. Frecon Farms
78. Spring Hills Farm
79. Udairy Creamery @ UDEL
80. Lancaster Farm Fresh
Cooperative
81. Mompops
82. Down Dog Healing Café
83. Greensgrow
84. Organic Mechanics Soil Company
85. Peace Tree Farm
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REGISTRATION
BROAD STREET ENTRANCE
CLASSROOM
SHELLFISH SALON
LOCAL LIBATIONS LOUNGE
BOXOFFICE
EXHIBIT HALL G
ATRIUM1. Green Mountain Energy
2. Mayor’s Office of Sustainability
3. PSU Master Gardeners
4. Philly Cowshare
5. Whole Foods Market
6. Kitchen Table Consultants
7. Eating Philadelphia/
Philly Beer Scene
8. Food & Water Watch
9. PennEnvironment
10. Philadelphia Urban Creators
11. Russett
12. MAD Cookie Company
13. Castle Valley Milling
14. Community Energy Inc
15. Righteous Felon Jerky Cartel
16. Reading Terminal Market
17. Bookbinder Specialties
18. Sweet Nectar
19. Republic Bank
20. Honeygrow
21. Naturela Foods
22. Viridian Energy
23. Susquehanna Mills Co.
24. Hope Cohen Cookbook
25. Philly Fair Trade Roasters
26. Sierra Club
27. Angela’s Café
28. Philly Homebrew Outlet
29. Wyck House Home Farm
30. PGW EnergySense
31. Fairmount Park Conservancy
32. REI
33. Grid
*Map subject to change
i
PhillyFArmFest.org | THIrd AnnuAl PHIllY FArM And FOOd FEST | 5
healthy, organic fare for all occasions
Community-owned food markets open to everyone.www.weaversway.coop
Chestnut Hill8424 Germantown Ave.
Next Door8426 Germantown Ave.
Mt. Airy559 Carpenter Lane
Across the Way610 Carpenter Lane
Look for produce from Weavers Way Farms at the Co-op.
Only Your Back Yard Is More Local.
grown inPHILADELPHIA
(180410)
THE LANDISVILLE PRODUCE GROWERS
CO-OPERATIVENew Jersey’s Finest Fruits & Vegetables
Direct from the Grower
The United States Oldest Agricultural Co-Operative
≈1914∆
Landisville, New Jersey(856) 697-2271
Felix Donato
6 | THIrd An n uAl P H I llY FArM And FOOd FEST | phillyfarmfest.org
greAt News About good Food A Lively Conversation About Healthy Eating
Matthew Derr is the energetic young president of the sustainable agricul-ture school, Sterling College, which has drawn visits from Mark Bittman and Alice Waters, among others.
Lucinda Duncalfe, founder and CEO of real Food Works, is making a whole new business sector out of connect-ing available kitchen power with the people who want great fresh food.
Zachary Golper, owner and head bak-er at Bien Cuit, is a young bread baker who once manned the ovens at le Bec Fin. He is now on his own at Bien Cuit bakery in Brooklyn. Zach knows the importance and impact of Philadel-phia on the greater foodscene.
Aimee Olexy, owner of Talulu’s Gar-den, a highly regarded restaurant in downtown Philadelphia, is bolstering the farm-to-table movement.
Dr. pierantonio Russo, MD, FCpp, FAAp/CT/Card, is the medical direc-tor and cardiac surgeon at Indepen-dence Blue Cross, Philadelphia. He is an advocate for healthy eating and a proponent for good food.
Lisa Sasson, MS, RDN, CD/N, is an articulate and inspiring registered dietician and Clinical Associate pro-fessor at nYu who takes students to Italy for six weeks every year as part of a delicious education.
Hear from these local and regional experts, too.
Free WITH GENERAL
ADMISSION TICKET.
1:30 p.M. IN THE
FEST CLASSROOM.
“There are so many ex-citing developments— the way we’re talking about and getting to food these days,” Wolf says. “Phila-delphia has always been a hotbed of good food.”
This year for the first time, the Philly Farm & Food Fest is hosting a panel presentation, moderated by Wolf, to discuss simple ways people can increase their daily ration of wholesome foods.
Wolf helped start the nation’s first Food Studies program at new York uni-versity and he works with farmers, chefs and others to make better food into bet-ter business and a better community. “There’s a lot going on and it’s fun to be able to share it in one of my favorite food cities in the whole world,” he says.
philadelphia is at the forefront of the food world more than people realize, says nationally known hospitality consultant and food trend blogger, Clark Wolf.
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The Christina Maser Company and Tandi’s Naturals The Christina Maser Company
is a small batch food producer
located in lancaster Pennsyl-
vania. The business started in
2001 after the founder, Gretchen
(Christina) Maser, learned how to
make jam and took her new skill
to the extreme—producing jams,
sauces and condiments. The
business also includes Tandi’s
naturals, which sells all-natural
hand-made soaps, bath, body
and home-care products. The
company is preparing to move to
a newer, larger location by late
April, where they have plans to
host small cooking classes and
demonstrations.
christinamaser.com,
tandisnaturals.com
Food & Ferments Philadelphia-based food
lovers and ferment makers,
Carly and dave dougherty,
created Food & Ferments
to bring nourishing, tangy,
delicious, lacto-fermented
food and drinks back to
the dinner table. Their
products, which include
raw, naturally fermented
sauerkrauts, beet kvass,
naturally fermented pickle
juice, kombucha and kim-
chis, help to promote
good health and celebrate
culture, on both the micro-
scopic and societal levels.
foodandferments.com
Honeygrow As a newly converted promoter of
a plant-based diet who had tired
of eating boring meals at work,
Justin rosenberg left the confines
of his cubicle to pursue his pas-
sion: creating a restaurant that
serves healthy and delicious food.
He started honeygrow in 2012 as a
way to bring people together over
quality, wholesome and simple
foods—stir frys, salads, smoothies
and honeybar treats. The com-
pany’s focus on fresh means that
from farm to fork, the ingredients
on their menu are sourced as lo-
cally and as seasonally as possible.
honeygrow.com
FeAtured At Fest A sampling of the amazing variety of growers and producers at this year’s philly Farm & Food Fest
Each year, the philly Farm & Food Fest showcases the best local growers and producers in Philadelphia and around the greater region. These 11 vendors reflect the diversity and breadth of this year’s show and provide just a sampling of the unique, organic and delicious products you’ll find at the Fest.
For Sam Mink, owner of Oyster House, serving seafood runs in his blood. His grandfather owned Kelly’s on S. Mole Street, a seafood restaurant that sat across from City Hall until the block was demolished in 1969. Sam’s father, david Mink, opened the Sansom Street Oyster House in 1976 and ran it until Sam took over in 2009 when it was renamed Oyster House. So that means he’s well-qualified to be describing the oysters and clams served at the Shellfish Salon.
He’ll be working with Peter McCarthy of Heritage Shellfish Cooperative, Kevin McClarren of Choptank Oyster Company, Brian Harman of Cape May Salt Oyster Company, Betsy Haskin of Betsy’s Cape Shore Salts, Stephanie Tramdack Cash of dias Creek Oyster Company and Gustavo Calvo of Sweet Amalia Oyster Farm. And fear not, oyster and clam newbies. “Every single person” who’s tried oysters has enjoyed it, Mink says. “They don’t bite.”
timed tickets are $15 and must be purchased with an advanced General admission ticket.
LIMITED TO GROUpS OF 30
shellFish sAloN
8 | THIrd An n uAl P H I llY FArM And FOOd FEST | PhillyFArmFest.org photo by Jason Varney
Spring & Summer at
INTERACTIVE GAMES,EDUCATIONAL PROGRAMS, MOVIE NIGHTS, FOOD TRUCKS, BEER GARDENS AND MORE…8 acres of public space at the base of the
Benjamin Franklin Parkway, transformed into
Philly’s new “Park on the Parkway.”Visit theOvalPHL.org for event calendar.
#TheOvalPHL Farm Fest at the Oval 4/17-4/19
We invested with Philly Farm & Food Fest because it is all about the best food from our local economy. Featured above is Gilda Doganiero, board member of TMF, her extraordi-
locally and Kira Baker-Doyle is also a board member. Both companies will be exhibiting at Philly Farm & Food Fest. �e photo was shot atthe Fair Food Farmstand at Reading Terminal.
The Merchants Fund makes small grants to small businesses in Philadelphia.
1528 Walnut Street, Ste. 1004 • 215-399-1339 merchantsfund.org • [email protected]
Fresh Options in Financing
mafc.com
agchoice.com
cobank.com
Lending support to rural America®
PhillyFArmFest.org | THIrd AnnuAl PHIllY FArM And FOOd FEST | 9
photo courtesy of Philadelphia Distilling
Kitchen Table Consultants For Ted leBow and Jennifer Brod-
sky, principals at Kitchen Table
Consultants, the goal is simple—
to help farmers, food artisans and
nonprofits build lasting, profitable
and locally focused businesses.
The company provides hands-on
coaching; business planning; fi-
nancial, cultural and operational
aligning; event planning and more.
kitchentableconsultants.com
Oylers Organic Orchard Oylers Organic Orchard is a sixth
generation, 360 acre certified
organic family farm located seven
miles northwest of Gettysburg,
Pennsylvania. Owners Bill and
Mary Ann Oyler, with the help of
family members Sara, Jacob, liz,
Katrina and Jerome, work to offer
their certified organic apples,
apple cider and applesauce to
retail and wholesale customers.
Apples are grown in their orchards
and either packed, pressed into
cider, or made into sauce in their
new facilities located on the farm.
The farm’s recently built market
also features grass-fed, grass-
finished beef, soy-free pastured
eggs, and other local specialty
products. oylersorganicfarms.com
Market Day Canele Opened in 2010, West Philadel-
phia’s Market day Canele makes
traditional canele, sweet and
savory tarts, cookies, fleur de sel
caramel, a savory stew or tartlette
or two and crispy roasted chilies.
Gil Ortale and nem ngo use farm
fresh eggs, hormone-free milk
and butter, wheat flour, sugar, dark
rum, orange zest, fleur de sel, bees
wax and vanilla to create fine food
products. Their products can be
purchased at select coffee houses,
farmers markets and grocery
stores. marketdaycanele.com
Righteous Felon Jerky Cartel Started in 2012 by a group of
friends, righteous Felon Jerky
Cartel in West Chester, Pennsyl-
vania, specializes in producing
beef jerky made with unique, high
quality all-natural ingredients.
They produce small batches and
use Black Angus Beef that is
grown naturally—without the use
of growth hormones or antibiot-
ics—in three flavors: O.G. Hickory,
Che-Potle Guevara and Habanero
Escobar. rFJC donates a portion of
all sales to The Innocence Project,
a non-profit organization dedi-
cated to exonerating wrongfully
convicted individuals through the
use of dnA evidence and reform-
ing the criminal justice system
to prevent future injustices from
occurring. righteousfelon.com
Small Valley Milling
located in Central Pennsylva-nia, Small Valley Milling makes natural and organic spelt and wheat flour that’s produced pri-marily from grain raised on the family-operated and organic farm. The family’s fascination with spelt led to the construc-tion of a facility to de-hull (remove the outer husk, shell) the grain so it can be enjoyed as a nutritious whole grain or be milled into flour. smallvalleymilling.com
Tait Farm Foods Tait Farm Foods is a diversified family farm in Central Penn-sylvania, that includes 10 acres of certified organic vegetables, fruits and a greenhouse. They offer a Community Supported Agriculture (CSA) program that serves several local restaurants, a farmers market and an on-farm retail store, the Harvest Shop. The farm also manufac-tures more than 50 specialty foods—including savory condi-ments, fruit spreads, cooking sauces and more—that are sold at the shop, online and to retail-ers and restaurants around the region. taitfarmfoods.com
Vera pasta Chef Joe d’Andrea created Vera
Pasta to bring the simple true fla-
vors of Italy to Pennsylvania. His
pastas, homemade gnocchi, ravi-
oli and sauces are inspired by his
Italian childhood in West Chester,
Pennsylvania, and from his school-
ing in Italy. Vera Pasta is dedicated
to showcasing pasta and sauces
from all regions of Italy, from the
rich, sophisticated north to the
rustic, bold south. verapasta.com
Yellow Springs Goat Cheese
located in Chester Springs, Penn-
sylvania, Yellow Springs Farm
produces about 30 varieties of all
natural fresh and aged goat chees-
es, goat milk yogurts and goat milk
caramel sauces. The goats are
raised on pasture without artificial
hormones or antibiotics and the
nursery is run using organic fertil-
izers and natural products, without
the use of chemical pesticides or
herbicides. The farm offers a goat
cheese Community Sponsored Ag-
riculture (CSA) and the dairy prod-
ucts are sold to restaurants and
wholesale accounts. direct sales
are offered on specific days at the
farm May through September and
through the West Chester Growers
Market. yellowspringsfarm.com
If you missed the chance last year to enjoy sipping some of our locally produced spirits, don’t miss out again at the bigger than ever 2014 Local Libations Lounge. Back by popular demand, we’re expanding the number of beverages and offering four small group sessions with the
producers of Philadelphia Distilling’s Bluecoat Gin, Dad’s Hat Rye, Frecon Farms hard cider, Paradocx wines, and other tempting varieties. Snag a seat at the table for this fascinating and fla-vorful sampling of artisan alcoholic beverages with the makers themselves.
timed tickets are $15 and must be purchased with an advanced General admission ticket. you must be 21 to purchase tickets and photo id is required to enter.
locAl libAtioNs louNge
TASTINGS HELD HOURLY
-- LIMITED
TO GROUpS OF 60
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heritagefarmphiladelphia.org
4300 Monument Rd. Phila., PA 19131 215.877.1925
vegetables
F L O W E R S
We Offer Seasonal and Locally Grown
Pesticide Free
F R U I T S + H E R B S
We are a pick-up location for
West Philly Foods CSA
paradocx.com610.255.5684
Paradocx Vineyard
#paradocxvineyard
The Vineyard - Winery, Retail1833 Flint Hill Rd, Landenberg, PAThe Market at Liberty Place - Wine Bar, Retail148 W. State St, Kennett Square, PABooth’s Corner - Retail1362 Naamans Creek Rd, Garnet Valley, PAPINOT Boutique - Retail227 Market St, Old City, Philadelphia, PA
Grown. Produced. Bottled.Come experience our award-winning wines available by the flight, by the glass, by the bottle and even some by the can. Enjoy live music at our Friday night happy hours, upcoming 2014 summer concert series or at one of our monthly events. CSA program memberships are alsoavailable to give you an even greater Paradocx experience.
FRESH, LOCAL & SEASONAL
(215) 386-8595 12thstcatering.com
Shaved Baby Carrot, Red & Golden Beet Salad
PhillyFArmFest.org | THIrd AnnuAl PHIllY FArM And FOOd FEST | 11
Located in Kings Courtin the center of
Historic HaddonfieldNew Jersey
OPEN SATURDAYS8:30 AM - 1:00 PM May 17 - October 25
rain or shine
thanks to our patrons and market sponsor
FOLLOW US ON FACEBOOK!
Haddonfieldfarmersmarket.org
Fresh New Jersey ProduceOrganic, Specialty Foods & Flowers
Live Music, Children’s Activities & More
Wake up andsmell our coffee!phillyfairtrade.com • 267.270.2563
Find our coffee online or at area cafes and markets
It’s Springtime
Wake up and
12 | THIrd An n uAl PH I llY FArM And FOOd FEST | PhillyFArmFest.org
Delaware's premiere supplier of Pennsylvania-grown organic
and pastured foods
7417 Lancaster PikeHockessin, DE 19707 | (302) 234-6779
www.HarvestMarketNaturalFoods.com
Vegan Scrapple“Traditional Style”
SOY-FREE & GLUTEN-FREE
Made in West Chester, PA
Using Local Farms & Mills
Organic, Certifed Organic& Non-GMO Ingredients
www.longcovefoods.com
www.greenlinepaper.com
701 S 4th St , Phi ladelphia, PA 19147Phone: (215) 238-1888
southwarkrestaurant .com
Hours: Tuesday - Sunday Dinner 5 pm - 10 pm
Late Night Menu 10 pm - 12 amBar 5 pm - 2am
Sunday Suppers & New Late Night Menuwith Sam Jacobson
PhillyFArmFest.org | THIrd AnnuAl PHIllY FArM And FOOd FEST | 13
From ArouNd here Whole Foods Market program bolsters local producer Organic Mechanics Soil Company
In 2007, a flyer for a new Whole Foods Market program caught the eye of Mark Highland, founder and president of Organ-ic Mechanics Potting Soil. It asked for lo-cal producers who had products that were grown, raised, harvested or crafted within 100 miles from a Whole Foods Market store (measured as the crow flies). High-land had such a product. His 100 percent organic potting soil and planting mix was made outside of Philadelphia in Chester County, Pennsylvania, and used locally sourced ingredients, so he applied. “I got lucky,” he says.
Whole Foods Market brought him on-board and used his company as an adver-tisement for the program when it began it in 2007. Previously called Local, the program name was changed in the summer of 2013 to From Around Here to be more specific and get away from the fuzzy defi-nition of local.
Through the program, Whole Foods Market wanted a way to share the stories of the companies it was endorsing with its customers—to help bridge the gap between producer and consumer and to promote the shared dedication to environ-mental sustainability. “When you tell the whole story, then that transparency tends to build a connection,” Highland says. “It compels [customers] to pick up a bag and try it right then and there.” And before long, “we have a customer for life.”
Whole Foods Market eventually started selling Organic Mechanics products in multiple markets, including Philadelphia, Pittsburgh, new Jersey, the Mid-Atlantic region, the northeastern region and most recently the Midwest, although the com-pany still gets most of its business from local stores. From Around Here products
in Whole Foods Market stores that are beyond the 100 miles away are highlighted using a “From Pennsylvania” signs and call-outs.
According to High-land, the support he has received as a result of From Around Here has bolstered Organic Mechanics and helped increase sales. “When people learn that Whole Foods is one of our major customers … it’s an impressive thing,” Highland says, adding that the name recogni-tion has prompted other companies to sell his products.
Highland is looking forward to attend-ing Philly Farm & Food Fest. The event is a good way for him to come face to face with customers and to share his story about wanting to create a nutrient-dense organic soil that touted earth-friendly benefits.
Highland says that using Organic Mechan-ics soil cultivates healthier produce, makes the planet more sustainable, groundwater safer to drink, promotes cleaner air and helps keep your family healthier. “Even if you’re a family of one,” he says.
Organic Mechanics Container Blend Potting Soil is ideal for container gardens, transplanting, tropical and indoor plants, and because it’s peat-free, you'll water half as often. To purchase, head to your nearest Whole Foods Market or visit organicmechanicsoil.com.
14 | THIrd An n uAl P H I llY FArM And FOOd FEST | PhillyFArmFest.org photo by Lucas Hardison
25 years of experience in producing locally grown, 100% grass-fed beef from our Chester County Pastures
No artificial growth stimulants, hormones or antibiotics
www.buckrunfarm.com • 610.486.0789 or 610.384.6576
BUCK RUN FARM, COATESVILLE, PA
Environmentally-Friendly Wood Floors, Naturally
Buy from a local Philly homeowner and SAVE!
(800) 363-6881
Materials installation repairs
the pre-Finished Hardwood specialist since 1985
It's Time for Suppa!BYO, New American @ Liberties Walk, Northern Liberties1040 N. American St. #1101Philadelphia, PA(215) 644-9324timeforsuppa.com
an ecologically-focused intentional community in Chester County, PA
camphillkimberton.org
Craft Shophandmade, upcycled,
natural fiber itemsMon-Fri 9am - 5pm
Camphill Café organic, local food
Wed-Sat 10am - 2pm
Sankanac CSA
PhillyFArmFest.org | THIrd AnnuAl PHIllY FArM And FOOd FEST | 15