philly tech week 2014 - the future of digital marketing - data-mining
DESCRIPTION
Jon Gosier's presentation at Philly Tech Week 2014 on the Future of Digital Marketing, Data-Mining Online Audiences, and Predictive Intelligence.TRANSCRIPT
D8A.com @d8agroup
DATA-MINING ONLINE AUDIENCES
REAL-TIME INTELLIGENCE IS NOW
PREDICTIVE INTELLIGENCE IS THE FUTURE
D8A GROUP
D8A’s makes data products for users working in areas of public safety.
!
We help cities to work smarter instead of harder by capturing online activity in
and turning that into offline actions.
Monitoring !
Measuring !
Mitigation
The Human Face of Big Data #HFOBD
Monitor
RED CROSS DIGITAL OPERATIONS
Measurement
Mitigate
