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Welcome to RHI’s

2015 Webinar Series

The Philadelphia Story

Making the Business Case for Cultural Diversity and Nightlife

May 26, 2015

Responsible Hospitality Institute

www.RHIweb.org/webinar

831.469.3396

Speakers

Greg DeShieldsExecutive Director

PHLDiversity Multicultural Affairs Congress

Suzanne GeyerAssociate Executive DirectorGreater Philadelphia Hotel

Association

Tiffany M. NewmuisDirector of Diversity and Community

Engagement2016 Democratic National

Convention Host Committee

Contact the Speakers

Name Phone Email

Greg DeShields (215) 636‐4433 greg@discoverPHL.com

Suzanne Geyer (215) 557‐1900 sgeyer@gpha.us

Tiffany M. Newmuis (215) 418‐4844  tiffany@phldnc.com

Thank You!

Today’s Webinar Archive Available 1 week from Today

Mark Your Calendar for July 28th at 1:00pm Pacific:

Debrief of Event Takeaways and Highlights from RHI’s Leadership Summit on Nighttime Economy Management in Chicago 

Archived webinars available to RHI Sociable City Network Members.  

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Greg DeShields

Executive Director Philadelphia Convention and Visitors Bureau PHLDiversity Multicultural Affairs Congress.

Responsible for developing and implementing plans, strategies and initiatives specifically designed to raise Philadelphia’s image as a multicultural destination leading to hotel room nights and economic impact for the region.

Since 1987 PHLDiversity, Multicultural Affairs Congress has been a division of the 

Philadelphia Convention and Visitors Bureau (PHLCVB)working to increase 

Philadelphia's share of the multicultural meeting and tourism markets. 

www.discoverphl.com/phldiversity

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For over 25 years the term ‘multicultural’ had identified the 

Multicultural Affairs Congress.

In 2013 we commissioned research to define broader diverse target markets 

opportunities as a result the division is now branded ‘PHLDiversity’.

PHLDiversity understands, to be a leader not only in our industry but also across all businesses, we must go beyond 

simply accepting "equal opportunity“; we must value and embrace diversity as 

a strategic competitive advantage.

Diversity is a business imperative that will help achieve business results.

African‐AmericanAsian AmericanAsian Indian

Latino/HispanicNative American

International Meetings/FestivalsLesbian, Gay, Bi‐Sexual and Transgender

Women

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PHLDiversitySTEP 1

Support Sales ProcessProspecting

Sales Call/MeetingSite VisitRFP 

Contract SubmissionContract NegationContract Signing

Continued Relationship Management

PHLDiversitySTEP 2

Convention/Customer Service ‐ Logistics SupportCommunications

NewspaperTelevisionRadio

Internet/Social Media

Community ConnectionsCity Government

SponsorsExhibitorsAttendeesPanelistsOutreach

PHLDiversity

STEP 3

Community Engagement

PHL Diversity supports community organizations and networking events that highlight partnerships, educational 

programs. 

PHLDiversity Annual LuncheonPHLDiversity Annual Hospitality Education DayPHLDiversity NSMH College Career Conference

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https://soundcloud.com/phlcvb/phldiversity‐podcast

PHLDiversity PODCASTS

Loraine Ballard Morrill, director news & community affairs of iHeartMedia Philadelphia, invites you check out the PHLDiversity podcast series and announces the next guest speaker as Donna Crilley Farrell, Executive Director of World Meeting of Families.

Questions?

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GPHA Presentation The Philadelphia Story

Making the Business Case for Cultural Diversity and Nightlife

May 26, 2015

Suzanne Geyer, Associate Executive Director

GPHA’s mission is to foster increased profitability in member hotels through increased room nights, higher average daily rate, and higher revenue per available room (RevPar).

Who We Are

• GPHA Member hotels employ over 14,000 people

• Our employees represent many diverse cultures and backgrounds

• Our industry offers opportunity

• Philadelphia hotels generate over $150 million annually in tax state and local taxes

What We Do

• GPHA serves as the principal advocate and voice of the hotel industry in the Philadelphia region furthering its interest through civic representation, education efforts, community partnerships and increased marketing presence.

• Aids the interest of 87 hotels throughout the Philadelphia 5 Country region including all center city hotels

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What We Do

• GPHA takes a position on legislation that directly or indirectly affects our members

• We serve as the voice to the news media and Commonwealth and local elected officials

What We Do

• Coordinate morale and camaraderie bringing together our members for the following:• Hotel Olympics• Stars of the Industry Recognition Dinner• Softball League• Supplier Diversity• Networking and Relationship Building

What We Do

• Broad Street Ministries

• Veteran’s Multi-Service Center

• Alex’s Lemonade Stands

How We Do It

• Diversity Programs and Training

• Incorporate Gayborhood, African American, Latino, Native American and Asian cultural with GPHA’s Our Philadelphia training program.

• Partner with PHLDiversity Distinguished Speaker Series

• Women in Hospitality–Philadelphia

• GPHA Michael M. Boyle Scholarship Fund

• Hospitality Education Day

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How We Do It

• World Class City

• WaWa Welcome American• Philadelphia Marathon• Made in American• Jazz Festival

• Economic Impact – Increased $$$

• A city every one wants to visit

• Jobs, jobs, jobs

How We Do It

• Our hotel tax funds PHLDiversity for their marketing of events, conventions, arts and entertainment and festivals.

• GPHA representation of their Board of Directors

• Our hotels have an increased marketing presence

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Tiffany M. NewmuisDIRECTOR OF DIVERSITY AND COMMUNITY ENGAGEMENT2016 DEMOCRATIC NATIONAL CONVENTIONHOST COMMITTEE

Demographic Shifts Command Diversity

TREND: Increase in overseas travel

Increase media impression in Latin America

More international associations booking at the PA Convention Center China

India

Philadelphia is in the top 15 destinations visited by international travelers

Over 500 meetings and conventions with over 400,000 visitors in 2014

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Demographics of the DNC

According to a 2012 Gallup Poll, the Democratic Party is the most ethnically diverse party as 4 in 10 Democrats are something other than non-Hispanic white.

Diversity for the Convention

Diversity and inclusion are important values to the Philadelphia 2016 Host Committee of the Democratic National Convention (PHL DNC 2016). The PHL DNC 2016 is committed to diversity in the vendors and contractors we use, and we encourage diverse business owners—including those owned by minorities, women, veterans, and members of the LGBT and disabled communities—to register for contract consideration.