phone: (248) 470-3257 email: [email protected] twitter: twitter.com/gomobilemi intro to...
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Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
Introduction to MTAM(Mobile Technology Association of Michigan)
Mobile Technology Association of Michigan 1
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
Mobile Technology Association of Michigan 2
About MTAM
• Who We Are?– A trade association for Michigan’s mobile technology industry, including: carriers,
manufacturers, hardware developers, software developers, wireless system installers, tower manufacturers/installers, mobile marketing vendors, advertisers, users of the technology and anyone else interested in learning about mobile
• Our Mission– To grow the mobile industry within the State of Michigan, thereby generating increased
entrepreneurial and enterprise-level opportunities within the mobile technology space, and creating good-paying, sustainable jobs that will aid in the state’s economic recovery
• Who Can participate?– Anyone working in mobile, using mobile, or interested in learning more about mobile
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
Why is the Mobile Industry Important to Michigan?• Studies Show:
– Industry estimates indicate that by 2013 the U.S. will top 100% per capita penetration of mobile phone use – and keep on growing, expected to reach 200% in 3 – 5 years
– It is a rapidly growing industry in areas such as mHealth, Mobile-2-Machine, Tele-matics, Mobile Marketing, Mobile Commerce and more; it has tremendous potential to create jobs in the State
– 1 out of every 7 minutes of media consumption today (from traditional media) takes place via mobile devices; huge potential impact on our growing film industry
– Consumer use of the Internet via mobile phone has increased over 1200% in the last few years
– B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014– By 2015, more than 50% of mobile users will participate in mobile banking– 97% of consumers read text messages within 15 minutes of receipt, and respond to them
within 1 hour; consumers are embracing mobile, therefore it will drive business– Average response rate to a mobile offer is between 12 – 15%; though many firms are
seeing response rates exceeding 60% - it’s helping businesses grow
Mobile Technology Association of Michigan 3
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
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Mobile Technology Association of Michigan 4
Mobile Industry Impact on Michigan
Current Situation
• Mobile Use in Michigan– Michigan currently has 7.6 million wireless subscribers (vs. 292.8 M in the U.S.)– Wireless penetration in the state is 76% (vs. 93% in the U.S.)– Wireless-only households in the state are 17.4% (vs. 24.5% in the U.S.)
• Mobile and the Economy– 47,313 wireless / mobile-related jobs within the State of Michigan at 2,331
establishments (Michigan Economic Development Corporation)
– Average compensation for a job in the industry, over $63,000 (Michigan Economic Development Corporation)
– 4,350 of the existing industry jobs in the state are working directly for the major wireless carriers, and those jobs alone result in annual earnings of $265,632M (WirelessAdvisor.com)
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
The mobile / wireless industry has a very high jobs multiplier factor of 3.9; this multiplier is one of very few comparable to the manufacturing industry.
This means:1 mobile job created = 3.9 additional jobs
• Our Growth Projections– 9,250 new mobile / wireless industry jobs in Michigan by 2015– Resulting in over 35,000 non-mobile-industry jobs in the state, and over $1.7 billion in
resident earnings– We will increase market penetration to the equivalent of that in the U.S., 93% and higher as
the industry grows
Mobile Technology Association of Michigan 5
The future of Mobile in Michigan
Michigan Economic Development Corporation
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
How Will Mobile Industry Growth Impact Michigan
• U.S. mobile penetration is approximately 93%, in Michigan we’re only at 76%; as we catch-up, it will mean:– Increased sales of mobile devices– Increased engineering / manufacturing– Increased demand for mobile apps, websites, content (particularly
location-based technologies)– Increased demand for infrastructure to enable use of the devices– Increased use by marketers & businesses– Increased use by consumers
Mobile Technology Association of Michigan 6
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
How We’ll Make it Happen
• Industry Cohesion• Jobs / Small Business Development• Training / Certifications• Business Development• Create Industry Awareness• Benefits to Our Members• Advocacy with Our State Government• Representation Within the Industry on a National and
International Level• Industry Networking, and• Sponsorship of Mobile Monday Michigan throughout
the state
Mobile Technology Association of Michigan 7
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
What is Mobile Monday Michigan
• An international organization that works to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally.
• Originated in Helsinki, Finland in 2000
• Currently has over 100 chapters worldwide
• Michigan branch (Ann Arbor & Detroit chapters) already exceeds 600 members in only 9 months
• In 2011 expanding into Grand Rapids, Lansing, Kalamazoo
Mobile Technology Association of Michigan 8
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
Mobile Technology Association of Michigan 9
Types of Firms in the Mobile Industry
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
• Money transfer / mobile payments• Mobile health monitoring• Proximity marketing• Near-field communication• Tele-matics• Augmented reality• Location-based services• Education• Mobile / Social media• Safety monitoring
Mobile Technology Association of Michigan 10
Where Are the Future Opportunities in Mobile?
Adobe Mobile Experience Survey, October 2010
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
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How Consumers Are Using Mobile
Mobile Technology Association of Michigan 11Nielsen: U.S. Top 10s and Trends for 2010
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
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Top 20 Mobile Content Categories Among Active Users
Mobile Technology Association of Michigan 12
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
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Mobile Technology Association of Michigan 13
How Can You Become Involved / Benefit• Join Mobile Monday Detroit or Ann Arbor
– Membership is FREE– Meetings held monthly– Join via our Meetup site at http://Meetup.com/Mobile-Monday-
Detroit – View our website for more info at
http://MobileMondayMichigan.org
• Join the Mobile Technology Association of Michigan– Corporate, Small Business, Individual and Student Memberships– See our website for events, programs, industry information and
more at http://GoMobileMichigan.org
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
Questions?
Contact us directly at: [email protected]
or
Go to our website at: http://GoMobileMichigan.org
or
Download our information from the next slide
Mobile Technology Association of Michigan 14
Phone: (248) 470-3257Email: [email protected]: twitter.com/GoMobileMI
Intro to MTAM
Download Our Information to Your Mobile Device
Mobile Technology Association of Michigan 15
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