phoneism - the new scourge of south africa
TRANSCRIPT
![Page 1: PHONEism - The new Scourge of South Africa](https://reader036.vdocuments.net/reader036/viewer/2022062320/55bacf98bb61ebf23e8b45d2/html5/thumbnails/1.jpg)
Just when we thought we were making progress!!!
The New South Africa
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Gone!Ageism
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Gone!Sexism
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Gone!Racism
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The New Scourge of SA?
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Ruins Mobile!
Phoneism
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Stamp it out!
SmartPhoneSupremacy
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Just because you have an iphone, does not mean that everybody else does!
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These other phones and their users
want to be included!
They can easily!
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Acts of blatant phoneism by MOBI in South Africa
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Nokia Samsung SonyEricsson LG RIM Motorola Apple HTC Openwave MAUI0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
39.8%
29.9%
7.7%5.9%
4.6%3.0%
2.0%0.9% 0.8% 0.4%
* Source Admob July 2010
HANDSET MARKET – SOUTH AFRICA
Samsung 29.9%
Nokia 39.8%
SMART-PHONE 9% (4 million)
Blackberry accounts for half of them (2m)
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Campaign for the
RetaliationAgainstPhoneism
C.R.A.PX
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Don’t be PhoneistMOBILISE PROPERLY
Mobile is forEveryone
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Stamp it out!
SmartPhoneSupremacy
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Just making things smaller
is not enough!
MOBILISE don’t Miniaturise
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@timprezenceTim BishopPrezence Digital - CTO