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INDUSTRIAL VISIT REPORT ON PARLE, APC ,DABUR INSTITUTE OF MANAGEMENT SCIENCES, UNIVERSITY OF LUCKNOW Submitted by ANURAG SHUKLA

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Page 1: Phool Chandra Industrial Visit Report

INDUSTRIAL VISIT REPORTON

PARLE, APC ,DABUR

INSTITUTE OF MANAGEMENT

SCIENCES, UNIVERSITY OF

LUCKNOW

Submitted by

ANURAG SHUKLA

ROLL NO. 11001116014

MBA(HR&IR) 3rd Sem

Page 2: Phool Chandra Industrial Visit Report

ACKNOWLEDGEMENT

Writing this industrial visit report happens to be one of

the greatest achievements in this phase of my life. Express

my heartiest thanks to those who provided me tremendous

support and making it a useful firsthand experience. I am

indebted to those who helped me in one way or the other in

heavy indeed. I take the opportunity to thank all of them. I

am very thankful to our Director Dr. Raj Kumar Singh and

Coordinator Mrs. Archana Raj ma’am who gave us the

excellent platform of doing something in management field

at Industrial Visit.

I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar

where I able to prepare this project report. I express great

sense of gratitude to HR, head, in DABUR , Mr RITESH SINGH

who gave me the opportunity to learn with his prestigious his

valuable guidance, integrated support and perceptive

criticism helped me to conceptualize this research work his

guidance is precious and unforgettable experience which will

help me in my future.

Page 3: Phool Chandra Industrial Visit Report

I Specially thanks to Mr Shishir Agarwal Director

(Plant Head) and Mr Anil Singh for paying their kind support,

guidance and cooperation for the successful completion of

this study at APC by Schneider Electric at Udham Singh

Nagar.

I also thank Mr. Ritesh Singh, Controller – HR at

Dabur, Pant Nagar, Rudrapur for paying their kind support,

guidance and cooperation for the successful completion of

this study at Dabur.

There academic excellences, immense interest, scholarly

suggestions and affable temperament have been the source

of inspiration and motivation which helped me to complete

this report.

I want to offer my sincere thanks to all the staff

members of PARLE, , APC & DABUR. I also indebted to the

respondents for their valuable support and kind cooperation

for the purpose of study.

ANURAG SHUKLA

MBA (HR & IR) 3rd SEM

Roll No. 11001116014

IMS, UNIVERSITY OF LUCKNOW

Page 4: Phool Chandra Industrial Visit Report

EXECUTIVE SUMMARY

The importance of Human Resource Management is being

increasingly realized in industrial and non-industrial

organization both in India and abroad. The realization has

come about because of increasing complexity of tasks if

managers and administrators. In most organizations the

problem of getting the competent and relevant people,

retaining them, keeping up their best to the organization,

are now viewed as the critical problems.

So with this reference the project related to the industrial

visit for the study of the HR Practices has been conducted.

We had visited Parle &Dabur at Pant Nagar and APC at

Udham Singh Nagar. We had concluded data from visits and

tried to summarized in this project from primary research. It

emphasizes on the importance of a clear cut organization

structure and culture to avoid any confusion in order to

achieve maximum results with minimum resources.

The project report is aimed to cover maximum knowledge of

HR Practices followed in organization and how the

performance is evaluated of the employees, what primary

factors are considered, how data is maintained and finally

the evaluation done. Here the HR practices of the companies

Page 5: Phool Chandra Industrial Visit Report

have being explained with their products profiles and

competitors. The practical knowledge has been gained

mainly by observing all the activities taking place in the HR

department. This is a brief study done to enhance

understanding of the subject HR, how it is practically

implemented, why it is necessary , its implications and

benefits.

PREFACE

Human Resource Management is both an academic theory

and a business practice that addresses the techniques of

managing a workforce. The theoretical discipline is based on

the assumption that employees are individuals with varying

goals and needs, and as such should not be thought of as

bonded labour or can be purchased at price. The field takes

a positive view of employees and study of practices followed

by organization to manage this intellectual capital to their

maximum satisfaction, so that they can work to best of their

ability. So, as a MBA student I must know the practical

implication of concepts of Human Resource Management,

IMS has given me this golden opportunity to meet this end,

by means of this Project work.

Project work consists of visit to the company and

collecting the information about the practices being followed

there, as an HR student my aim was to get a deep insight

Page 6: Phool Chandra Industrial Visit Report

into HR functioning and to know about the vital role that HR

department plays in functioning of other departments.

I have done my Project from PARLE, Dabur & APC.,

Rudrapur, as a requirement for the degree of MBA(HR&IR). I

hope to provide relevant information about the various HR

functions of the Organization in a nutshell by means of this

report. It had been a constant endeavor to remain

informative and to the point.

CONTENTS

Acknowledgement

Preface

Company Profiles

Parle

Introduction & History

Evolution & Growth of Industry

Products & Services of Parle

Competitors

Dabur

Introduction & History

Products and Financial Analysis

Competitors

Page 7: Phool Chandra Industrial Visit Report

Market Strategy

APC

Introduction & History

Achievements

Work Flow Model

Functional Areas – HR & Personnel Dept.

Safety and Health Management

Executive Summary

Conclusion

Bibliography

PARLE

HISTORY

A long time ago, when the British ruled India, a small

factory was set up in the suburbs of Mumbai city, to

manufacture sweets and toffees. The year was 1929 and the

market was dominated by famous international brands that

were imported freely. Despite the odds and unequal

competition, this company called Parle Products, survived

Page 8: Phool Chandra Industrial Visit Report

and succeeded, by adhering to high quality and improvising

from time to time.

A decade later, in 1939, Parle Products began

manufacturing biscuits, in addition to sweets and toffees.

Having already established a reputation for quality, the Parle

brand name grew in strength with this diversification. Parle

Glucose and Parle Monaco were the first brands of biscuits to

be introduced, which later went on to become leading names

for great taste and quality.

 Apart from being the world's largest selling biscuit,

Parle - G is winner of 8 Gold and 11 Silver awards at the

Mond Selection Awards – the global standard for quality in

Food category.

Secret of success

In keeping with our philosophy, we believe in adding value

and spreading the goodness around to improve the quality

and safety of human life.

Our success today can be attributed to our members of the

family

and their dedication that has resulted into success of the

Parle brand name in the market.

Page 9: Phool Chandra Industrial Visit Report

Market share

Over the years, Parle has grown to become a multi million

US $ company.

Parle enjoys the 40% share of the total biscuit market &

15% share of total confectionery market in India

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million

US Dollar company. Many of the Parle products - biscuits or

confectionaries, are market leaders in their category and

have won acclaim at the Monde Selection, since 1971.

Today, Parle enjoys a 40% share of the total biscuit market

and a 15% share of the total confectionary market, in India.

The Parle Biscuit brands, such as, Parle-G, Monaco and

Krackjack and confectionery brands, such as, Melody,

Poppins, Mangobite and Kismi, enjoy a strong imagery and

appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name

symbolizes quality, health and great taste! And yet, we know

that this reputation has been built, by constantly innovating

and catering to new tastes. This can be seen by the success

Page 10: Phool Chandra Industrial Visit Report

of new brands, such as, Hide & Seek, or the single twist

wrapping of Mango bite.

In this way, by concentrating on consumer tastes and

preferences and emphasizing Research & Development, the

Parle brand grows from strength to strength.

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures

biscuits & confectioneries while another factory at

Bahadurgarh, in Haryana manufactures biscuits. Apart from

this, Parle has manufacturing facilities at Neemrana, in

Rajasthan and at Bangalore in Karnataka. The factories at

Bahadurgarh and Neemrana are the largest such

manufacturing facilities in India. Parle Products also has 14

manufacturing units for biscuits & 5 manufacturing units for

confectioneries, on contract.

All these factories are located at strategic locations, so as to

ensure a constant output & easy distribution. Each factory

has state-of-the-art machinery with automatic printing &

packaging facilities.

All Parle products are manufactured under the most hygienic

conditions. Great care is exercised in the selection & quality

control of raw materials, packaging materials & rigid quality

standards are ensured at every stage of the manufacturing

process. Every batch of biscuits & confectioneries are

Page 11: Phool Chandra Industrial Visit Report

thoroughly checked by expert staff, using the most modern

equipment.

The Marketing Strength

Parle brand have found their way into the hearts and homes

of people all over India & abroad.

Parle has more than 3000 wholesalers, catering to 4, 25,000

retail outlets.

There are 31 depots and C&F agents supplying goods to the

nation wide distribution network

The extensive distribution network, built over the years, is a

major strength for Parle Products. Parle biscuits & sweets are

available to consumers, even in the most remote places and

in the smallest of villages with a population of just 500.

Parle has nearly 1,500 wholesalers, catering to 4, 25,000

retail outlets directly or indirectly. A two hundred strong

dedicated field force services these wholesalers & retailers.

Additionally, there are 31 depots and C&F agents supplying

goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the

masses. We constantly endeavor at designing products that

provide nutrition & fun to the common man. Most Parle

offerings are in the low & mid-range price segments. This is

Page 12: Phool Chandra Industrial Visit Report

based on our cultivated understanding of the Indian

consumer psyche. The value-for-money positioning helps

generate large sales volumes for the products.

PARLE G - THE EVOLUTION!!!

Parle-G has been a strong household name across

India. The great taste, high nutrition, and the international

quality, makes Parle-G a winner. No wonder, it's the

undisputed leader in the biscuit category for decades. Parle-

G is consumed by people of all ages, from the rich to the

poor, living in cities & in villages. While some have it for

breakfast, for others it is a complete wholesome meal. For

some it's the best accompaniment for chai, while for some

it's a way of getting charged whenever they are low on

energy. Because of this, Parle-G is the world's largest

selling brand of biscuits.

Launched in the year 1939, it was one of the first

brands of Parle Products. It was called Parle Glucose

Biscuits mainly to cue that it was a glucose biscuit. It was

manufactured at the Mumbai factory, Vile Parle and sold in

units of half and quarter pound packs.

The incredible demand led Parle to introduce the brand

in special branded packs and in larger festive tin packs. By

Page 13: Phool Chandra Industrial Visit Report

the year 1949, Parle Gluco biscuits were available not just

in Mumbai but also across the state. It was also sold in parts

of North India. By the early 50s, over 150 tonnes of

biscuits were produced in the Mumbai factory. Looking at

the success of Parle-G, a lot of other me-too brands were

introduced in the market. And these brands had names that

were similar to Parle Gluco Biscuits so that if not by anything

else, the consumer would err in picking the brand. This

forced Parle to change the name from Parle Gluco Biscuits to

Parle-G.

Originally packed in the wax paper pack, today it is

available in a contemporary, premium BOPP pack with

attractive side fins. The new airtight pack helps to keep the

biscuits fresh and tastier for a longer period.

Parle-G was the only biscuit brand that was always in

short supply. It was heading towards becoming an all-time

great brand of biscuit. Parle-G started being advertised in

the 80's. It was advertised mainly through press ads. The

communication spoke about the basic benefits of energy

and nutrition. In 1989, Parle-G released its Dadaji

commercial, which went on to become one of the most

popular commercials for Parle-G. The commercial was run

for a period of 6 years.

Page 14: Phool Chandra Industrial Visit Report

Parle-G grew bigger by the minute. Be it the packs

sold, the areas covered or the number of consumers. It

became a part of the daily lives of many Indians. It wasn't a

biscuit any more. It had become an icon. The next level of

communication associated the brand with the positive

values of life like honesty, sharing and caring.

In the year 1997, Parle-G sponsored the tele-serial of

the Indian superhero, Shaktimaan that went on to become

a huge success. The personality of the superhero matched

the overall superb benefits of the brand. Parle extended this

association with Shaktimaan and gave away a lot of

merchandise of Shaktimaan, which was supported by POS

and press communication. The children just could not get

enough of Parle-G and Shaktimaan.

In the year 2002, it was decided to bring the brand

closer to the child who is a major consumer. A national level

promo - `Parle-G Mera Sapna Sach Hoga' was run for a

period of 6 months. The promo was all about fulfilling the

dreams of children. There were over 5 lakh responses and

of that, over 300 dreams were fulfilled. Dreams that were

fulfilled ranged from trips to Disneyland at Paris &

Singapore; meeting their favorite film star Hrithik Roshan;

free ride on a chartered plane; 20 scholarships worth Rs

Page 15: Phool Chandra Industrial Visit Report

50,000; a special cricket coaching camp with the Australian

cricketer – Ricky Ponting; etc.

The year 2002 will go down as a special year in Parle-

G's advertising history. A year that saw the birth of G-Man -

a new ambassador for Parle-G. Not just a hero but also a

super-hero that saves the entire world, especially children

from all the evil forces. A campaign that is not just new to

the audiences but one that involves a completely new way of

execution that is loved by children all over the world -

Animation. A TV commercial that showed G-Man saving the

children from the evil force called Terrolene launched this

campaign. It was also supported by print medium through

posters and streamers put up at the retail outlets. G-Man, a

new superhero of Parle-G has the potential of making it big.

And will be supported by a campaign that will see many a

new creative in the future so as to keep the children excited

and generate pride in being a consumer of Parle-G.

To make the brand much more interesting and exciting

with children, it was decided to launch a premium version of

Parle-G called Parle-G Magix in the year 2002. Parle-G

Magix is available in two exciting tastes - ‘Choco’ and

‘Cashew’. The year 2002 also witnessed the launch of

Page 16: Phool Chandra Industrial Visit Report

Parle-G Milk Shakti, which has the nourishing combination

of milk and honey, especially launched for the southern

market.

Parle-G continues to climb the stairs of success. Take a

look at the global market where it is being exported. First

came the Middle East then USA followed by Africa and

then Australia. An Indian brand, that's exported to almost

all parts of the world. After all that's what you would expect

from the Parle-G World's Largest Selling Biscuit.

However, Parle Products also manufactures a variety of

premium products for the up-market, urban consumers. And

in this way, caters a range of products to a variety of

consumers.

PRODUCTS AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS

The PARLE product range is a genuine treat for every snack

lover. The biscuit alone have such variety, catering to

diverse paletters, there’s something for everyone. And the

tantalizing array of sweetmeats is just the cherry on top.

PARLE Biscuits

Page 17: Phool Chandra Industrial Visit Report

Parle biscuits are linked with factors of power and wisdom

providing nutrition and strength. Parle biscuits are indeed

much more than a tea-time snack, they are considered by

many to be an important part of their daily food. Parle can

treat you with a basket of biscuits which are not only

satisfying but are also of good and reliable quality. Parle

biscuit cater to all tastes from kids to senior citizens. They

have found their way into the Indian hearts and home

Parle-G

Krackjack crispy creams

Krackjack Cookies (new)

Monaco

Milk Shakti

Kreams

PARLE 20-20

Parle Marie Melody

Hide and Seek Milano

NImkin

Digestive Marie

PARLE Confectioneries

Right from candies to toffees, the sweet 'n' treat category of

the Parle product range is a genuine treat for every snack

lover. This category can satisfy one's taste and at the same

time create a desire for more. These confectioneries are a

sheer delight to the taste buds and have a universal appeal.

Page 18: Phool Chandra Industrial Visit Report

Parle Biscuits and confectioneries, continue to spread

happiness & joy among people of all ages.

Melody

KISMI GOLD (NEW)

Orange Candy

Kismi TOFFEE

Kaccha mango bite

POPPINS

Mango bite

XHALE

PARLE Snacks

Salty, crunchy, chatpata and crispy caters to the bunch of

Parle snacks. You can now treat your loved ones with this

yummy lot. Parle snacks are a complete delight to the taste

buds and can create the desire for more and more. These

snacks will not only satisfy your tummy but will also sustain

a feel in your mouth to associate you with the bond of Parle.

BITES CHEESLLINGS

SIXER

MUST BITTES (new)

Competitors of PARLE :-

Page 19: Phool Chandra Industrial Visit Report

BRITANNIA

ITC

PRIYA GOLD

AMUL

Packaging and Labeling

Packaging:

The time spent by a customer for picking up a product

from a retail outlet is a few seconds; therefore a

package should appeal to a customer within such a

small interval of time. In this, both packaging & labeling

play an important role in attracting customers both

visually & psychologically.

For Parle G: Parle G was initially recognized by its iconic

white and yellow stripped wax paper wrapper with the

baby face on it. Many competitors have tried to sell

their lower quality products by copying the packaging,

trying to sell their biscuits as Parel-G; Parle-Jee etc. Due

to increasing competition Parle G now uses plastic

wrappers for its packaging. Parle-G comes in 8 different

sizes: 25gms, 44gms, 93.5gms, 231gms, 340.5gms,

462gms, 577.5gms and a 1kg pack just for Rs.30 which

is not usually offered by other brands.

Page 20: Phool Chandra Industrial Visit Report

Parle Hide & Seek: It initially came out with 3 variants:

Mint, Orange & Chocolate which wasn’t accepted by the

masses. However, the production of Mint & orange

flavors was stopped. Chocolate is the only flavor that is

running successfully since it is India’s first chocolate

chip biscuit. . Hide & seek biscuit's current packaging

has been modified along with lower prices & better

affordability rates. Thus there is a change in size of the

product which is prevalent in the ads. One of the

advertisements shows movie actor, Hrithik Roshan

walking with a pack of hide & seek biscuits in the back

pocket of his jeans emphasizing on the small size of the

product.

Parle hide & seek Milano: This product of Parle has a

flashy purple coloured packing which attracts

customers with the whole look of Italian chocolate chip

cookies.

As in all other biscuits, packing plays an important role

in Parle-G too. The basic small packs are packed

mechanically using automated machines and are sealed

using the Polly bag sealing machine. These small packs

are then manually packed into small boxes and are sent

through the conveyor belt to be packed in large cartons.

160 packets are packed per minute. And in one big box

there are 160 Parle-G packets packed.

Page 21: Phool Chandra Industrial Visit Report

Before, they used to bring the packaging material from

outside the company but now it is produced in the

factory premises itself. For export purpose the packets

have different languages print on them depending upon

the geographical location & demand of the people.

Each factory has state-of-the-art machinery with

automatic printing & packaging facilities.

Labeling:

Consumers are becoming increasingly health conscious.

So it is essential to display the contents of every

product. Every packet of Parle G, Parle hide & seek,

Parle hide & seek Milano has information about the

ingredients used, nutrition facts, mailing & emailing

addresses asking for feedback, phone number,

packaging date etc. All this along with the brand name

and directions are printed in Hindi too.

Pricing Strategies

The Parle marketing philosophy emphasizes catering to

the masses. It constantly endeavors at designing

products that provide nutrition & fun to the common

man. Most Parle offerings are in the low & mid-range

price segments. This is based on its cultivated

Page 22: Phool Chandra Industrial Visit Report

understanding of the Indian consumer psyche. The

value-for-money positioning helps generate large sales

volumes for the products.

Parle G has adopted the Market Penetration strategy

i.e. low price along with capturing of a large market

Also they focus on low prices and provide good quality

products at the same time, which means it uses the

value pricing method. This benefits Parle G by having a

competitive edge in terms of large market share which

is around 40%: both rural and urban presently.

For setting the price of Parle hide & seek biscuit, a

survey was taken in the urban & semi-urban markets;

on the basis of which hide & seek was introduced. It

was found that the potential consumers were ready to

pay a premium price for an innovative product like

chocolate chip biscuits. Thus, Parle adopted market

skimming where the product is high priced and also of

high quality. It includes the cost of chocolates,

packaging & other processing cost. All these show

customer status, which is also one of the reasons for

parle hide & seek’s high price.

A separate example for explaining the pricing strategy

of Parle is its product Parle Creams For this product

Parle uses going rate method only as a reference rate.

In this case, Parle Creams were introduced after

Page 23: Phool Chandra Industrial Visit Report

Britannia’s Cream Treats with similar variants but at

Rs.5 per packet of biscuit and not Rs.10 like that of

Britannia’s cream treats.

Public Relations

Parle has done the following for enhancing public

relations:

In the year 1997, Parle-G sponsored the tele-serial of

the Indian superhero, Shaktimaan that went on to

become a huge success. The personality of the

superhero matched the overall superb benefits of the

brand. Parle extended this association with Shaktimaan

and gave away a lot of merchandise of Shaktimaan. The

children just could not get enough of Parle-G and

Shaktimaan.

Page 24: Phool Chandra Industrial Visit Report

American Power Conversion (APC)

INTRODUCTION & HISTORY

In Indian engineering industry today, APC the premier

ISO 9001 company is a name to reckon with and the first

largest manufacturer of UPS in world. In 1981, APC became a

publicly held company. The stock trades under the name

“APCC”.

Uninterruptible power supplies (UPSs) are devices that

maintain the supply of power to load even when the AC input

power is interrupted or disturbed. This is typically

accomplished by drawing the necessary power from a stored

energy source, such as a battery. UPSs may also convert

unregulated input power to voltage and frequent-filtered AC

Page 25: Phool Chandra Industrial Visit Report

power. Thus, the UPS will provide stable power and minimize

the effects of electric power supply disturbances and

variations.

Sizes of UPSs vary, from approximately 250 VA to 1000

KVA. Small UPSs are used for single personal computers and

workstations where down time is tolerable but data loss

must be avoided. These UPSs provide enough backup time

for reliable equipment shutdown. Large UPSs provide

mission-critical applications where large-scale protection is

essential.

It is the first of many great days for partners seeking

the best solutions in Critical Power and Cooling Services from

the desktop to the data centre to the factory floor. It is the

first of many great days for our global customers who have

already come to trust the products, people, and services

behind the APC by Schneider electric name.

And in the first of many days for more than 12,000

employees who now stand side-by-side ready to serve you,

including:

More than 1,600 solution engineers in the field;

More than 500 inside support engineers; and

More than 1,500 field service engineers who are all, in

turn,

Page 26: Phool Chandra Industrial Visit Report

Backed by a worldwide team of more than 40000

consultants, systems integrators, and value-added partners

ready, willing, and able to take you through a period of

unprecedented change in power and cooling design.

According to Gartner Research, half of all data centers

will need to overhaul their power and cooling solutions within

the next few years. At the same time, the number of

professionals qualified to design and run modern data

centers will decline 45% (AFCOM).In short, we have lot of

work to do, with fewer qualified industry experts than ever

before.

And the nature of work is also changing. It is no longer

fiscally responsible to oversize power and cooling, no longer

functionally practical to handle IT-driven “demand” and

facility-managed “supply” issues in blissful isolation. After

all, power in equals heat out. It did yesterday, and it will do

so tomorrow. And it will be tomorrow’s biggest problem.

This means for the businesses of today, the financial

imperative of achieving an Efficient Enterprise and the moral

imperative of implementing “green” data center systems

together demand that every power, cooling, and

management component be re-evaluated in the context of

Page 27: Phool Chandra Industrial Visit Report

an integrated solution performing with minimal waste and

maximum scalability, Power, cooling, and management all

working together, seamlessly, automatically. No downtime,

No headaches, No surprises, For today, and for tomorrow.

In response to these unparalleled changes, APC by

Schneider electric offer a unique combination of innovation

and Legendary Reliability.

The industry’s most comprehensive product and

solution range for all critical applications, including home,

SMB & Enterprise/IT, Facilities Management, Process Control,

Medical, etc.

The industry’s broadest service organization, with more

than 1,500 dedicated professionals and almost 100,000,000

man hours in field of expertise at your service, across more

than 100 countries. Whether delivering our newest

professional services or proactive maintenance programs

across all APC by Schneider electric product lines, our field

engineers are simply world-class.

The industry’s largest R&D investment committed to

delivering the most innovative solutions, such as the award-

winning and patented InfraStruXure® power and cooling

architecture, and the by Schneider electric GALAXY / EPS

Page 28: Phool Chandra Industrial Visit Report

range, now powering some of the largest data centers in the

world.

With industry’s most comprehensive design and management software, APC by Schneider electric offer the

industry’s most advances tools to quantify, plan and manage the power and cooling challenges of data center.

Founded in 1981, American Power Conversion (APC) designs,

manufactures and markets products and services that

improve reliability, productivity and availability of

information systems worldwide by protecting hardware and

data from the ongoing threat of power disturbances.

Our solutions include surge suppressors, uninterruptible

power supplies (UPSs), power conditioning equipment and

related software for computer and computer-related

equipment, protected applications include facilities, sites,

mainframe computers, data centers, wide area networks

(WANs), local area networks (LANs), Internet and intranet

equipment, midrange computers, telecommunications

equipment, home and office workstations, and a variety of

consumer electronics.

We also protect these applications against power

problems on data, network, serial, coaxial (CATV) and

telephone lines.

Page 29: Phool Chandra Industrial Visit Report

As of December 31, 1999, APC reached reported sales

of $1.337 billion with 5,000 employees worldwide and

manufacturing sites on three continents.

ACHIEVEMENTS

APC is ranked as one of Fortune’s 1000 largest companies.

APC is recognized in the Forbes 500 list of the most

profitable U.S. companies for the second year in a row.

PC Magazine identifies APC as one of the "Top 100 Most

Influential Companies."

The Wall Street Journal ranks APC’s stock performance as the

18th best in the 1990’s.

APC is named to Forbes’ "Platinum List of America’s Best Big

Companies."

APC is included in Standard & Poor’s S&P 500 Index.

APC worldwide

APC by Schneider electric UPS Systems combined to

form a $3 billion (2.4EUR billion) Critical Power & Cooling

Services business unit of Schneider Electric. APC offer the

Page 30: Phool Chandra Industrial Visit Report

industry's most comprehensive product and solution range

for critical IT and process applications in industrial,

enterprise, small and medium business and home

environments. APC solutions include uninterruptible power

supplies (UPS), precision cooling units, racks, and design and

management software, including the industries only

integrated power, cooling, and management solution.

Backed by the industry's broadest service organization and

an industry leading R&D investment, the combined

company's 12,000 employee’s help customers confront

today's unprecedented power, cooling and management

challenges. Schneider Electric, with 112,000 employees and

operations in 190 countries, had 2006 annual sales of $18

billion (EUR 13.7 billion).

APC by Schneider electric has industry leading financial

position

- Combined 2006 revenue of US$3 billion (2.4€ billion)

- 12,000 employees worldwide

- Manufacturing in the U.S., Europe, Asia Pacific, Latin

America

Page 31: Phool Chandra Industrial Visit Report

Backed by world leader Schneider Electric - The world’s

power and control specialist

- 2006 revenue US$18 billion (13.7€ billion)

- 105,000 employees globally

- Operations in 190 countries

APC by Schneider electric is a private limited company

mainly producing electronic products, a part of Schneider

Electric. APC stands for American Power Conversion.

APC stands for,

A – Accountability

P – People

C – Customer

APC’s History

Three Massachusetts Institute of Technology (MIT) Lincoln

Labs' electronic power engineers founded American Power

Conversion in 1981.

Neil E. Rasmussen (Sr. VP, CTO and Director of APC)

Emanuel E. Landsman (VP)

Ervin F. Lyon (Retired)

At the time, the research and development efforts of

these three men were focused on solar power. Over the next

few years, government funding and incentives in the solar

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arena began to dry up. In response, APC shifted its focus to

power protection, introducing its first UPS, the 750, in 1984.

The need for capital to support this growing business was

satisfied in July 1988 when APC became a publicly held

company. The stock, trading under the symbol "APCC," was

priced at $.125 per share when adjusted for stock splits.

It is well known that computer systems require back-up

power solutions. It was quite common for a mainframe

computer to have a large uninterruptible power supply (UPS)

and generator installed in tandem. APC came at the market

from a different perspective. Industry trends involving the

personal computer made APC management realize that

smaller UPSs were necessary for the market that included

personal computers, PC servers and their networks.

Over the years, APC has developed a global, end-to-

end, product offering targeted at four strategic application

areas: Home/Small Office; Business Networks; Access

Providers and Data Centers & Facilities Internal product

development has been augmented with strategic

acquisitions to form an industry leading product portfolio.

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Throughout the world, the APC brand has become

synonymous with quality power back-up and management

solutions.

Today, APC is a leader in its industry, employing over

5,000 people worldwide, and is listed among the prestigious

Fortune 1000, Forbes 500, Nasdaq 100 and S&P 500

rankings.

APC interactive solutions AG were set up in April 2000

through a merger of Philips Multimedia and LB- Data. Private

investors hold 46.35 percent of the company, another 20.48

percent are held by Philips Austria GmbH, 13.69 percent are

held by the LB-Data group and 15.78 is held by a consortium

of investors. The rest, i.e. 3.69 percent is held by the

management and the staff.

In today's "always on, always available" world where

businesses can't stop and downtime is measured in dollars,

American Power Conversion (APC) provides protection

against some of the leading causes of downtime, data loss

and hardware damage: power problems and temperature. As

a global leader in network-critical physical infrastructure

(NCPI) solutions, APC sets the standard in its industry for

quality, innovation and support. Its comprehensive solutions,

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which are designed for both home and corporate

environments, improve the manageability, availability and

performance of sensitive electronic, network,

communications and industrial equipment of all sizes.

Known for its quality, innovation and industry leading

service and support, APC has perhaps the longest list of

accolades in its industry. Not satisfied with this, APC is

working diligently to achieve its corporate mission of

creating delighted customers by improving the

manageability, availability and performance of information

and

Communication systems through the rapid delivery of

innovative solutions to real customer problems

Headquarter

From corporate headquarters in West Kingston, RI, APC

operates sales offices throughout the world and

manufacturing facilities on three continents. Together, APC’s

global teams work to fulfill their mission of creating delighted

customers.

Global Presence

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APC’s corporate offices are located in West Kingston,

Rhode Island. The Company has sales offices throughout the

world; manufacturing facilities in the U.S., Ireland,

Switzerland, Denmark, Philippines, China, India, and Brazil;

and ships product to approximately 160 countries. In 2005,

52% of APC’s revenues were in the Americas (North and

Latin America), 30% were in Europe, the Middle East and

Africa and 18% were in Asia. As of December 31, 2005, APC

had approximately 7,580 full-time employees worldwide.

Manufacturing Units

In USA : West Kingston, East Providence & Rhode

Island;

In Ireland : Galway and Castlebar

In Philippines : Laguna and Cavite (P1, P2 ,P3 )

In China : Suzhou

In India : Bangalore (IDF1,IDF2,IDF3 & IDF4)

In Brazil

Business Scopes & Products

APC interactive solutions AG offer overall solutions for

interactive terminals with the focus on multimedia

payphones, multimedia terminals and POS/POI/POP media for

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indoor or outdoor use. Purpose is to create interactive

networks of public screens that reach across borders. The

most important business areas of APC interactive solutions

AG are landline telecommunication, tourism, e-government

and retail.

Facts & Figures

APC interactive solutions AG is on a good track with

pound 4.8 million revenue in 2005, 20 percent higher than in

the year before. Leading market positions have been

maintained or even strengthened in all business areas. In

2006, the company’s revenue increased by twice the

amount of 2005, with 10 percent of revenue being invested

in research and development activities.

Nature of Business

APC sets itself apart from the competition in several ways:

Global one-stop solutions - APC provides worldwide

access to "best-of-breed" offerings;

Financial strength - APC's financial strength makes it an

attractive partner;

Efficient manufacturing - APC provides high quality

products to customers worldwide;

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Innovative product offerings - APC designs solutions to

address "real" customer needs.

Sophisticated power management software – APC’s in-

house software team develops power management

software that supports the industry’s leading operating

systems and Server Management platforms, in addition

to offering Web Management capabilities.

Key Application Areas

Today, the Company focuses its efforts on four key

application areas: 

Home/Home Office

Business Networks

Access Provider Networks

Data Centers and Facilities

Each requires customized efforts for products, sales and

marketing, but each has a common theme: high availability

is increasingly essential. APC is positioning itself to be the

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preferred brand worldwide in all four of these application

areas.

About APC India

The company first set up a Manufacturing plant in

Bangalore in 1999 to support domestic Sales After a couple

of successful years of manufacturing experience, India

became a global manufacturing hub. Subsequently set up

four more factories in Bangalore and currently supports

around 35% of the world wide requirements of the company.

5 Plants in Jigani, Bangalore, India, 100% EOU Unit

APC was awarded the highest Exporter for the fifth

Consecutive year by STPI for EHTP operations

Manufacturing 21000 -23000 units per Day

Over 1800 employees

Exports approx 95% of products manufactured

ISO9001-2000 Certified,ISO14001 Certified

EXIM Export award for the Last consecutive 2 years BestProductivity in APC worldwide facilities

MERGERS AND ACQUISITIONS

During 2000, APC acquired a number of companies to

broaden its current product offering. APC purchased Airflow

Company as well as U.K. based Advance Power. APC

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acquired privately held ABL Electronics Corporation. Earlier

transactions include the 1998 acquisition of Silicon A/S.

These acquisitions have helped APC in providing expansive

product offering, enabling APC to leverage its global scale,

strengthen channel presence, and to deepen APC’s

penetration into network and desktop environments

worldwide.

APC India’s Key Customers

WIPRO,

Infosys,

Sun Micro Systems,

Financial Technologies,

Bharti, MTNL, BSNL, VSNL,

Reliance Infocom,

Reliance Industries,

ICICI Bank, Bank of Baroda, Standard Chartered Bank,

HSBC, CITI Bank, SAP India, HP, IBM, Bajaj Alliance.

WORK FLOW MODEL (END TO END)

Work flow explains how the good have been accepted

from the customer, the procedure for booking goods-first

consignee and cosigner details, number of articles in a

pack, weight of a pack and the value. The goods

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forwarding note consist of consignee and consignor details

with source and destination of the goods to be parceled.

APC by Schneider electric offer the industry’s most

comprehensive product and solution range for critical IT and

process applications in industrial, enterprise, small sand medium

business and home environments.

APC by Schneider electric

Administration Manufacturing operations

Solution delivery groups

Market access groups

HRITFinanceLegalCEO

ManufacturingPurchasingService

Product-developmentProduct-managementResearch

SalesMarketingCommunicationsMarket research

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TO REACH A CUSTOMER

APC by Schneider electric solutions include

uninterruptible power supplies (UPS), precision cooling units,

APC End User

Manufacturer’s rep. firm

Electrical Contractor

Retail

Catalog

IT Distributor

Electrical Distributor

HPP Power Specialist

OEM

IT Seller

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racks, and design and management software, including the

industries only integrated power, cooling, and management

solution.

ORGANIZATION STRUCTURE

General ManagerOutsourcing Support

-HR-Service-Finance

Production Quality Supply chain Mfg-tech Test Engg Plat form

-HOD Quality-IDF managers-Engineers-QA technicians

-HOD SCM-Managers-Team Leaders-Engineers-In changes

-HOD Mfg. tech-managers-Team Leaders-Sourcing specialist

Sourcing

-Test Managers-Team Leaders-Engineers-Technicians

Platform Managers-Engineers-Repair Technicians

-HOD Sourcing-Managers-Team LeadersSourcing specialist

-IDF-managers-IDF -Team Leaders-cell leadersOperators

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FUNCTIONAL AREAS

1. HR DEPARTMENT

The concept of personnel management at APC has

undergone notable changes over part twenty five years. The

HR Head

Staffing Learning & Development

HR business Partners

HR systems Outsourced agencies

1. Labour statutory compliance2. Outsourced labour.

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focus of the function shifted from more administration to

proactive human resource development over the years.

Proper functioning of activities like,

o Recruitment

o Training

o Placement

Apprentice training

Workshops

Training in specific product and process

HUMAN RESOURCE DEVELOPMENT – INDIA HR VISION

AND ROLE

Vision

To be a high performance team and a trusted HR business

partner to ensure organizational objectives are met through

our people.

Role

A trusted HR partner

Champion the cause of our employees and balance the

needs of the organization and its people

A change agent

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An expert HR administrator – delivering the best in

class HR services

Subject matter/functional expert

HR Indices – HR Performance

Employee Turnover – Attrition rate: Ensure that the

attrition rate is below industry standards and work

towards lowering the attrition rate from the current

rate.

Employee Satisfaction Index: Ensure that there is a

healthy ESI in the organization work towards constant

improvement of ESI.

Productivity - Contribution per employee: Maintain a

healthy contribution per employee (production,

revenue, profit, and services) and work towards

constant improvement of the same.

Training days per employee: Work towards achieving

40 training hours per employee per annum and

thereafter work towards constant improvement every

year with the organizational capability strategies.

Employee cost: Ensure that the employees’ costs in the

organization are within budgeted plans and yet remain

competitive in the employment market.

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Discipline – Industrial Relations Index - Man Days’

Utilization: Ensure that no days are lost due to any

industrial strife and maintaining healthy employees in

the organization.

Average days to hire: Ensure that the average days to

hire are agreed limits and on par with market

standards.

Cost of hire: Ensure that the cost of hiring is contained

within budgeted plans and yet ensure a healthy

“average days to hire”.

Absenteeism rate: Ensure that absenteeism is

contained to within agreed levels and yet maintaining a

healthy work-life balance.

Safety incidents: Work towards zero incidents and zero

causality.

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2.PERSONNEL ADMINISTRATION

DEPARTMENT

The personnel administration department designs all the

policies, rules and procedures relating aspects of HRM and is

intended to serve as a basis fro the effective and uniform

implementation of this across the entire organization. In

other words it is just managing the people by personnel

policy.

A personnel department has four divisions:

1. Establishment –

The establishment division deals with all the activities

relating to recruitment, promotion, performance

appraisals, transfer policy, retirement.

Health scheme with co-operation of finance department

Medical scheme

Family planning incentive

Insurance

a) Recruitment:

At executive level, APC prefers engineer,

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HRD and P&A department - MSW graduates/ MBA (HR

specialization)

Marketing - MBA (Marketing)

Finance – MBA (Finance), CA, ICWA

APC prefers technical people, whenever they need

engineers. APC conducts written tests for freshets and

technical interview for people with experience. On the basis

of the merit in the entrance test the engineers are recruited.

Otherwise an advertisement is given in newspaper whenever

the vacancy is generated and later on the basis of interview

the selection is done.

Classification of employees:

Full Time Employee (FTE) - Is the one who is on regular

payrolls of company & entitled for all the benefits

extended by the company

Temporary Employee – is the one who may work either

on a full or part-time schedule but are usually hired for a

specific project or for a finite period of time.

Probationer – Is the one, who is hired to fill the vacancy

of Permanent Position. On satisfactory completion of

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probationary period of service which is 3 months, he will

be confirmed as a Full Time Employee. However, the

probation period may be extended for maximum period of

another 3 months & if still the performance is not found

satisfactory, the services may be terminated during / at

the end of the probation period / extended probationary

period.

Consultants – Is the one who is hired for their specialized

knowledge & engaged on a fixed retainer basis or paid on

fees basis for services rendered and are not employees of

the company. A written contract specifying the time period

of the contract and amount payable is executed in all such

cases.

Contractor or Contractor’s Employees - Is the one,

who is been hired for specified activities which are

incidental to the company’s operations and are of

intermittent nature

Project Trainees – Is the one, who undergo training for a

short period of time, as part of their educational or

professional training such as Summer Trainees / Project

Trainees from management / educational institutes, will

not be paid any stipend on a case to case basis.

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In APC they conduct two different

programmers:

Induction programme

Global New Hire Orientation programme (GNHO)

b) Promotion Policy and Rules:

To provide all employees with broad equality of

opportunity in growth and career prospects.

To ensure fairness, equality, consistency and

uniformity in the matters of promotion of employees

in all the units/divisions of the company.

To organize and reward employees for their

contribution to the growth of the organization.

To sustain the high morale of the employees by

informing them of the promotion opportunity existing

in the organization.

c) Transfer Policy:

Executives/employee of the company is liable for transfer

from department/section/job within the unit/division of which

to another with the discretion of management. While

implementing the transfer policy the career base promotion

policy is reckoned with.

d) LTA (Leave Travel Allowances):

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LTA amount payable is one month basic or as specified in

the compensation and benefits letter issued to the

employee.

e) APC Employees Gratuity Fund:

Gratuity shall be pay able to an employee on the

termination of his employment after he has rendered

continuous service of not less than 5 years.

On his super annotation or

On his retirement or resignation or

On his death or disablement due to accident or

disease

The completion of continuous service of 5 years shall

not be necessary where the termination of the

employment of any employee is due to death disablement

The ceiling of gratuity to an employee for every

completed year of service or part thereof in excess of 6

months subject to a maximum of 20 months wages of Rs.

1 Lakh, whichever is less.

f) Death Relief Fund Scheme:

The APC employee’s death relief fund scheme gives

monitory assistance to the families of the members who

die while in service of the company. Scheme covers all the

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categories of employees who have voluntary enrolled

themselves by respective unit management.

g) Dearness Allowance:

DA is granted to compensate the price increase above CPI

1099 points, to which the revised salary grade relate the

payment of DA is based on slab basis relate to the

percentage increase over quarterly of AICPI 1099.

2. Canteen administration

Canteen food is provided to all the employees and to all

the trainees in the factory.

Vegetarian food is provided

Ordinary food cost 150Rs. p.m.

Morning tea or coffee

Tea/coffee/badam milk cost 0.10 paisa

Afternoon 4:00 pm – 5:00 pm tea/coffee/badam

milk is provided

3. Welfare section

Inter sports organizes competitions for cricket,

kabaddi and football matches.

2 sets of uniforms are issued for all the employees

and 1 set for apprentice. Diploma and ITI trainees.

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2 sets of shoes are given to employees once in two

years.

Cultural programs are organized.

Executive receive festival advance.

4. Law and administration

The section deals with following functions:

Furniture allocation for officials (Tables, Chairs)

Transport contract

Issuing ID cards for temporary, permanent

employees and for trainees

Pest control

PRODUCT INTRODUCTIONS

“This is an existing time at APC’s commented Rodger

B. Dowdell Jr., CEO and president “OUR record results

reflecting the strength of APC’S product offerings and our

increasing presence in the category.”

Dowdell said that product strength is being exhibited

from both the high and low end of the company’s offerings.

For example, the company’s most expensive UPS, Matrix –

UPS TM presently exhibits the most momentum in the 3-5

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KVA UPS category while the new power managerTM , a power

director oriented towards retail sales, has been winning rare

reviews of its performance and design.

November marked the largest product introduction in

the company’s history, added Dowdell. “In addition to

offering the best positioned product and price combination

for virtually any computer based application, our new lines

from a significant competitive advantage. This is most

notable in the largest corporative accounts which often look

to one vendor for all their power protection needs”.

Fourth quarter product introduction included UPS

solutions for the small office / LAN server ( smart-UPS® v/s)

and advanced workstation (Backup-UPS® ProTM)

applications, surge protection for data and network

connections (protectNetTM) as well as a dramatically

enhanced new version of the industry leading smart-UPS®

line. Despite the breadth of the company continues to see

opportunity to extend lines to lines to better address current

and future customer needs.

“our development pace and product introduction

scheduled is proceeding aggressively, and we expect to

make significant product introductions at both high and low

end of our product offering in the calendar 1995,” he said.

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Dowdell said the company’ s innovative solutions

gathered more than a dozen independent awards for

reliability and performance throughout 1994, including

recent awards from the trade press in Russia and Brazil.

“The market continues to be one in intense

competition; however, APC has continued to gain market

share throughout the world, even as the market itself

expands. End users, computer distribution channels and the

media continue to recognize APC as a learning world wide

vendor of protection products,” commented Dowdell.

APC’s strategy is to design and manufacture products

that incorporate high – performance and quality at

competitive prices, while offering our customers appropriate

technology for their applications.

Products are designed to fit seamlessly into the

computer, networking, and communication environments of

business, homes, small offices/ home offices, and outdoor

installation. APC engineers and tests these products for

compatibility with leading information, communication and

building management technology hardware and software.

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PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE

UPS Currently manufacture a broad range of standard

domestic and international UPS products. Puss are designed

General Manager

Production Manager

Team Leader

Cell Leader

Cell Trainee

Inventory Controller

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for multiple applications with the principal differences among

the products being the amount of power which can be

supplied during an outage, the length of time for which

battery power can be supplied, the level of intelligent

network interfacing capability, the number of brownout and

over – voltage correction features and the design approach

used (standby, line interactive, double conversion Online and

delta conversion Online) Puss range from 325volt – amps for

a PC, to 1.6 megawatt, or MW, suitable for a data centers,

mainframe computers, industrial application or facilitates.

Estimated resale prices to end – users range from $ 25 to

approximately $250,000

Different Products & Services of APC are as follows:

Back – UPS-BI

Back- UPS-BS

Laptop & Mobile Computing

Data Distribution Cable

Interface Cable

Ethernet Switches

Infrastructure Power Distribution Unites

Smart UPS

USB Hubs

Voltage regulators

Water Coolers

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Management ReviewAnnual Review

Sensors/Cameras/Licenses/Accessories

SAFETY MANAGEMENT SYSTEM

SAFETY AND HEALTHY MANAGEMENT SYSTEM

Safety means nothing but freedom from unacceptable risk or

harms. Accident (means unexpected or unwanted happening

things) occurs only behave of these two reasons:

1) Unsafe act – like human being, attitude, over

confidence, negligence

2) Unsafe condition – like engineering, deviation of set

procedures.

PolicyLegislationRisk Assessment

ResponsibilityProcedureTrainingSafety committeeFire Drills

AccidentsInspections

Audits

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Work Place Hazards

Physical

Chemical

Mechanical

Biological

Back health

o Lift weight, you consider safe to carry

o Reduce static leads

o Use strong muscles

o Keep fit & flexible

o Organize your work to eliminate problems

Electrical Safety

Follow procedure and work instructions

Do not cause damaged electrical equipment

Water and electricity do not mix

Disconnect the power from a shock victim and get

help

Fire Safety Training

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Fire is the physical heat resulting from a chemical chain

reaction between heat, fuel and oxygen under the correct

conditions.

Which of this byproduct are most dangerous: heat, smoke,

light and gases.

Fuels

Fuels involve can be in three states:

Solid

Liquid

Gas

Fire Prevention

Control ignition sources

Keep all doors closed

Do not overload electrical sockets

Replace damaged electrical cables & equipments

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Ultimately it is the manager’s responsibility to provide a safe

working environment for their employees and suggest areas

of improvement. Manager should ensure that the product

has been tested and approved to work safely with the

connected service provider of the equipment and within the

specified environment.

Nature of HRM

Simply put, Human Resource Management (HRM) is a

management function that helps managers to recruit, select,

train and develop members for an organization. Obviously,

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HRM is concerned with the people's dimension in

organizations. Following are few definitions of HRM:

1. HRM is a series of integrated decisions that form the

employment relationship; their quality contributes to the

ability of the organizations and the employees to achieve

their objective.

2. HRM is concerned with the people dimension in

management. Since every organization is made up of people,

acquiring their services, developing their skills, motivating

them to higher levels of performance and ensuring that they

continue to maintain their commitment to the organization

are essential to achieving organizational objectives. This is

true, regardless of the type of organization- government,

business, education, health, recreation, or social action.

3. HRM is the planning, organizing, directing and

controlling of the procurement, development,

compensation, integration, maintenance and separation of

human resources to the end that individual, organizational,

and social objectives are accomplished.

These definitions of HRM can be summarized in the following

points:

1.) Organizations are not mere bricks, mortar,

machineries or inventories. They are people. It is the

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people who staff and manage organizations.

2.) HRM involves the application of management functions

and principles. The functions and principles are

applied to acquisitioning, developing, maintaining,

and remunerating employees in organizations.

3.) Decisions relating to employees must be integrated.

Decisions on different aspects of employees must be

consistent with other human resource (HR) decisions.

4. Decisions made must influence the effectiveness of an

organization. Effectiveness of an organization must

result in betterment of services to customers in the

form of high-quality products supplied at reasonable

costs.

5. HRM functions are not confined to business

establishments only. They are applicable to non-

business organizations, too, such as education, health

care, recreation, and the like.

Scope of HRM

The scope of HRM is indeed vast. All major activities in the

working life of a worker—from the time of his or her entry

into an organization until lie or she leaves—come under the

purview of HRM. Specifically, the activities included are—HR

planning, job analysis and design, recruitment and

selection, orientation and placement, training and

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development, performance appraisal and job evaluation,

employee and executive remuneration, motivation and

communication, welfare, safety and health, industrial

relations (IR) and the like.

For the sake of convenience, we can categorize all these

functions into seven sections—

(i) Employee hiring,

(ii) Employee and executive remuneration,

(iii) Employee motivation,

(iv) Employee maintenance,

(v) IR, and

(vi) Prospects of HRM (see Fig.1).

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Fig.1 Scope of HRM

Human resource management is a process of bringing

people and organizations together so that the goals of each

are met. It is that part of the management process which is

concerned with the management of human resources in an

organization. It tries to secure the best from people by

winning their whole hearted cooperation. In short, it may be

defined, as the art of procuring, developing and maintaining

competent workforce to achieve the goals of an organization

in an efficient and effective manner.

In other words, it can be said that human resource

management is concerned with people at work and their

relationships with each other.

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Nature of Human Resource Management

A BRIEF ON:

Training andDevelopment

Function

Continuous Function

People Oriented

Individually oriented

Pervasive Function

InterdisciplinaryApproach

Nature Of

HRM

Page 68: Phool Chandra Industrial Visit Report

In a typical manufacturing setup there are different Activities under the Banner of HR Department. We can divide them into the following areas:

ADMINISTRATION ACTIVITIES HR ACTIVITIES

For doing the Activities / Routine work there is a Standard Operating Procedure (SOP).

These SOP’S help in making the functions more efficient & System oriented rather than people oriented.

       ADMINISTRATION ACTIVITIES    

   1.) UNIFORM    2.) EVENT MANAGEMENT    3.) TELEPHONE    4.) GUEST HOUSE/CHUMMERY    5.) TRANSPORTATION    

a. Company vehicles    b. unit head vehicle    c. buses    

6.) XEROX    7.) ESTATE MANAGEMENT    8.) COURIER    

   10.) TRAVEL DESK    11.) STATIONERY    12.) CANTEEN    13.) TAXI HIRING    14.) JOINING FORMALITIES    15.) VISITING CARDS    

          HR ACTIVITIES    

   

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1.) RECRUITMENT/ SELECTION    a.)shop floor employees    b.)staff    

2.) c.)contract labour    TRAINING/DEVELOPMENT    a.)shop floor employees    b.)staff    

3.) PERFORMANCE APPRAISAL    4.) RELOCATION    5.) INDUCTION    6.) DOMESTIC TRAVEL POLICY    7.) SEPARATION    8.) EXIT INTERVIEWS    9.) ATTENDANCE/AWARD/REWARD    10.) CONFIRMATION PROCESS    

Page 71: Phool Chandra Industrial Visit Report

The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems.

HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. The company was renamed as Hindustan Computers Limited (HCL) and received support from the Uttar Pradesh government to setup their manufacturing in Noida. In 1981, NIIT was started to cater to the increasing demand in computer education. By early 2000s, Nadar divested his stake in this venture.

Mission

"To provide world-class information technology solutions and services to enable our customers to serve their customers better"

Vision

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Together we create the enterprises of tomorrow".

Milestones

1976 - HCL (Hindustan Computers Limited) is created.1977 - Forms distribution alliance with Toshiba for copiers and notebooks1978 - Developed the first indigenous Microcomputer1988 - Development of fine-grained multiprocessor Unix operating system1986 - HCL becomes the largest IT company in India1989 - HCL America is created with Sanmina SCI as its manufacturing partner.1991 - Entered into a partnership with HP to form HCL HP Limited. Developed a custom Multiprocessor Unix for HP1994 - Tied up with Nokia for mobile phone distribution and Ericsson for telephone switch distribution.[3]

1996 - Partnership with HP ends.1997 - HCL's R&D division is spun off as HCL Technologies 2001 - HCL BPO is created.

Services

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HCL offers services including software-led IT solutions, remote infrastructure management, Engineering and R&D Services and BPO. HCL’s key services include:

Custom Application Services Enterprise Application Services Enterprise Transformation Services Engineering and R&D Services Infrastructure Management Business Processing Outsourcing.

HCL Technology

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OverviewHCL is just a three-decade old enterprise, HCL Technologies (henceforth referred to as 'HCL') is a relatively young company formed, eight years ago, in 1998. In the 9 years since, we have transformed into a global technology brand. IT has changed the way world works and HCL is changing the way IT works. Having established our credentials in global delivery models, domain expertise and corporate governance, now it focused on delivering value to forward-looking customers.

Facilities Management and Infrastructure Services

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Offering a wide spectrum of services involving Facilities Management, Infrastructure Services, Infostructure Services and Strategic Outsourcing, HCL Infosystems offers end to end hardware solutions.  

Manufacturing Facilities

HCL PRODUCTION FACILITIES

     State of the art manufacturing facilities include:      7 facilities : 2 at chennai , 4 at pondicherry and 1 at        Uttaranchal      ISO9001 and ISO 14001 certified facilities at

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Pondicherry        and Uttaranchal             PRODUCTS MANUFACTURED      PCs, Business Servers , Workstations.      PC keyboards , Active Networking        products       Color Monitors, Terminals , Thin clients & Passive

        Networking Products        CNC Racks , Cabinets , Information Kisoks

Key features distinguishing HCL from other IT firms

From aeronautics to life sciences, HCL reach out to millions of people with the help of updated technology worldwide on the daily basis

HCL broke new grounds in modern calculation. Its proficiency covers nations globally and aims at making a difference.

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HCL team holds its head high in being a pioneer of heritage in India and taking ahead the revolutionary spirit to their all other undertakings.

IT Hardware

HCL Infosystems portfolio of products covers the entire spectrum of the information technology needs of its customers

Product Engineering & Technology  Development

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Applications

Leveraging strong partnerships with platform / product companies, the team of applications professionals deliver unprecedented value to few of the largest players in the field of Financial Services, Retail and Healthcare.

   

BPO

Business Processing Outsourcing is heading towards a maturity level where a new form of BPO, called Transformational BPO, is evolving that constitutes Full Process Outsourcing and Multiple Process Outsourcing . The evolving trend is more focused towards compliance , time-to-market, focus on core process, and quality improvement rather than cost savings.

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HCL Partnerships

HCL has always prided itself on its partnership engagements.

I997 Leading position on office .Automation and Laptops in India

1981

Scripting an era of computing  across the Microprocessor

 

1985

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Strategic relationship that has  seen the computer evolve from a computing device

The HCL Advantage: Proven Expertise: We have more than thirty

years of Engineering and R&D expertise and experience in developing critical hardware products.

Strategic Partner: With offices and development centers in more than 17 countries, HCL can be your Global Innovation and R&D Partner – with the hub in India.

Greater market penetration: We enable our customers to serve existing markets better as well as enter adjacent and new markets.

Next Gen Solutions: We offer complete portfolio of product engineering services ranging from concept, designing, prototyping, manufacture, testing, after market support, to

2004

Partnering in computing and providing IT Services

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re-engineering and developing Next-Gen solutions.

Quick Time-to-market: We follow domain-specific quality standards and processes and have reusable components to ensure quick time-to-market the product.

Key Strengths: ASIC & FPGA design: HCL specializes in VLSI

ASIC, FPGA, SoC design and verification services. Our expertise in solid state system engineering including end-to-end development involving architecture design, RTL design, developing full-functional FPGA prototypes, verification, synthesis and back-end support helps customers improve their design cycle and achieve faster go to market.

Board Design: HCL offers expertise for concept to board prototyping – including diagnostics, BSP and Driver development. We have completed PCB designs of upto 20 layers, 800 MHz Bus speeds, 3.2 GHz signal traces. We test boards for signal integrity and standards compliance and have achieved the fastest time for developing a quality PCB.

PCB Layout Services: HCL offers PCB Layout Services for in House Components Engineering Support, in house PCB CAD design using industry standard CAD packages, we have strategic tie

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ups for quick turn Around PCB fabrication, PCB assembly & Rework including BGA components.

Product Re-engineering Services: HCL has solutions for Obsolescence management for Hardware products where we can help customers manage components obsolescence, cost reduction, technology changes, and feature enhancements. We can also reengineer your product to improve manufacturing process.

Independent Verification and Validation: HCL is currently the only India-based Global services company to have an in-house ISO 17025 accredited EMI / EMC testing laboratory. The lab offers full compliance tests for OEM products as per applicable industry standards like IEC, EN, CISPR, FCC, ASTM or other customers' specifications.

Compliance Engineering Services: HCL provides complete compliance engineering services for Hardware product companies - for RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) helping them meet government directives in time.

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CONCLUSION

With the overall study of the above industrial profiles,

products and competitors of different industries we had

come to a conclusion that Parle and Britannia both are the

top selling brands of the India. Both Parle and Britannia are

the competitors. The total production of biscuits in India is

estimated to be around 30 lakh MT, the organized sector

accounts for 65% and the unorganized sector accounts for

35% of the total industry volume.

Parle Products Pvt. Ltd : Established In 1929, company has factories in Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan, Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Company has about approximate market share of 30-35% of the total biscuit market. Parle-G accounts for the major volume turnover it accounts for approximately 80% of the total biscuit tonnage for the company.

Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera

Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr.

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Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice, Timepass, Little Hearts

In the case of Parle-G brand, the researcher found that it’s

the taste, which contributed towards the customers brand

loyalty. Parle-G’s long presence in the market didn’t have

much impact on the consumers brand choice, rather it was

the taste that deferred customers from switching to the

other brands of glucose biscuits. The Parle-G customers are

not against consuming the Tiger brand provided they get the

same quality taste as that of the Parle-G brand. They pointed

out that the Tiger brand has a little lower milky taste and is a

little sweeter than it should be. Thus, the company must

maintain the price and concentrate on the brand taste to

take maximum advantage of this opportunity. Also,

marketing efforts are required to make the consumers aware

of the brand’s price and make them more of nutrition-

conscious so that they can understand the ‘Glucose H-Force

Biscuit’ concept.

Talking about Britannia after going thick on the thing, now

time is to make a complete picture. While making a product

a SKU (Stock Keeping Unit) of the shop retailers think about

the GMROI (Gross Margin Return On Investment) and they

promote the brand which provide them highest. They expect

return in the form of profit margin, company schemes,

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window display and references of the shop. Among these,

company schemes make the differences and are the highest

source of motivation after profit margin. Retailing demands a

constant push from the company.

Marketer needs to use advertising and brand building

strategies to address the discerning buyers and retail push

to in different buyers. The manufacturer should understand

consumer behavior because retailers can't help quality and

price. It is only up to dealers said it is demand they sell

Britannia 42% agree that at retail shop it is brand popularity,

which determine the purchase of biscuit.

There is a greater need to understand the retailer behavior

considering them as a team working for the company may

help them to be attached to the company. There should be

feeling of belonging to the company in inner of the retailers.

Setting values club for retailers so that they may exchange

views with the company and help in understanding

consumer behavior.

APC has a unique position in the world APC products. It is

one of the profiteering companies in the country.

The company will have good future and exciting things

happening today in the field of power electronics and like

any other adventure.

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The current phase of innovation and business solutions has

thrown up a number of challenges and opportunities for a

changed approach to business itself, especially in the

electronics sector. It has earned profit from the initial stage

of its operations and its confident of meeting all the

challenges that lies ahead and aim at achieving the highest

turnover.

The study brought put many features and functions of the

organization. The organization study has helped me to get

familiarized with the real world organization system, their

strategies and to understand the various levels in the

organization.

Project in Perfetti van malle started by interacting with

the HR manager & staff in the organization. The

interaction with managers gave insight on the procedures

of the recruitment. It also gave insight on the various

types of training activities conducted for the new

employees and existing employees and managers . It

also helped to learn training requirements while

conducting various training activities by preparing the

forms needed for the training activities . In the

Recruitment department, by the interaction with the

recruitment head came to know about the various

selection processes which were used in the organization

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in order to recruit the required candidates who would

be able to achieve the goals set by the company.

During the tenure in the company, the visit to the

production unit gave lot of information about the

process . Finance department gave information about the

final accounts i.e. the annual reports which helped in

analyzing various ratios. It also gave the information

on the important sources through which the budget was

laid for various activities of the company.

Marketing and sales department gave information on

various strategies of marketing and the techniques used

in the sales of the goods. It helped to know the

various practical aspects marketing strategies which

were learnt in the classroom

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BIBLIOGRAPHY

WEB SITES

www.parleproducts.com

www.wikipedia.org

www.parle.com

www.dabur.com

Economic Times

Brochure of the company GNHO (Global New Hire Orientation)

www.apcbyscneiderelectric.com

www.apcc.com

www.schneiderelectric.com

www.google.com

www .apc.com