phool chandra industrial visit report
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INDUSTRIAL VISIT REPORTON
PARLE, APC ,DABUR
INSTITUTE OF MANAGEMENT
SCIENCES, UNIVERSITY OF
LUCKNOW
Submitted by
ANURAG SHUKLA
ROLL NO. 11001116014
MBA(HR&IR) 3rd Sem
ACKNOWLEDGEMENT
Writing this industrial visit report happens to be one of
the greatest achievements in this phase of my life. Express
my heartiest thanks to those who provided me tremendous
support and making it a useful firsthand experience. I am
indebted to those who helped me in one way or the other in
heavy indeed. I take the opportunity to thank all of them. I
am very thankful to our Director Dr. Raj Kumar Singh and
Coordinator Mrs. Archana Raj ma’am who gave us the
excellent platform of doing something in management field
at Industrial Visit.
I am thankful to the PARLE BISCUITS Pvt Ltd., Pantnagar
where I able to prepare this project report. I express great
sense of gratitude to HR, head, in DABUR , Mr RITESH SINGH
who gave me the opportunity to learn with his prestigious his
valuable guidance, integrated support and perceptive
criticism helped me to conceptualize this research work his
guidance is precious and unforgettable experience which will
help me in my future.
I Specially thanks to Mr Shishir Agarwal Director
(Plant Head) and Mr Anil Singh for paying their kind support,
guidance and cooperation for the successful completion of
this study at APC by Schneider Electric at Udham Singh
Nagar.
I also thank Mr. Ritesh Singh, Controller – HR at
Dabur, Pant Nagar, Rudrapur for paying their kind support,
guidance and cooperation for the successful completion of
this study at Dabur.
There academic excellences, immense interest, scholarly
suggestions and affable temperament have been the source
of inspiration and motivation which helped me to complete
this report.
I want to offer my sincere thanks to all the staff
members of PARLE, , APC & DABUR. I also indebted to the
respondents for their valuable support and kind cooperation
for the purpose of study.
ANURAG SHUKLA
MBA (HR & IR) 3rd SEM
Roll No. 11001116014
IMS, UNIVERSITY OF LUCKNOW
EXECUTIVE SUMMARY
The importance of Human Resource Management is being
increasingly realized in industrial and non-industrial
organization both in India and abroad. The realization has
come about because of increasing complexity of tasks if
managers and administrators. In most organizations the
problem of getting the competent and relevant people,
retaining them, keeping up their best to the organization,
are now viewed as the critical problems.
So with this reference the project related to the industrial
visit for the study of the HR Practices has been conducted.
We had visited Parle &Dabur at Pant Nagar and APC at
Udham Singh Nagar. We had concluded data from visits and
tried to summarized in this project from primary research. It
emphasizes on the importance of a clear cut organization
structure and culture to avoid any confusion in order to
achieve maximum results with minimum resources.
The project report is aimed to cover maximum knowledge of
HR Practices followed in organization and how the
performance is evaluated of the employees, what primary
factors are considered, how data is maintained and finally
the evaluation done. Here the HR practices of the companies
have being explained with their products profiles and
competitors. The practical knowledge has been gained
mainly by observing all the activities taking place in the HR
department. This is a brief study done to enhance
understanding of the subject HR, how it is practically
implemented, why it is necessary , its implications and
benefits.
PREFACE
Human Resource Management is both an academic theory
and a business practice that addresses the techniques of
managing a workforce. The theoretical discipline is based on
the assumption that employees are individuals with varying
goals and needs, and as such should not be thought of as
bonded labour or can be purchased at price. The field takes
a positive view of employees and study of practices followed
by organization to manage this intellectual capital to their
maximum satisfaction, so that they can work to best of their
ability. So, as a MBA student I must know the practical
implication of concepts of Human Resource Management,
IMS has given me this golden opportunity to meet this end,
by means of this Project work.
Project work consists of visit to the company and
collecting the information about the practices being followed
there, as an HR student my aim was to get a deep insight
into HR functioning and to know about the vital role that HR
department plays in functioning of other departments.
I have done my Project from PARLE, Dabur & APC.,
Rudrapur, as a requirement for the degree of MBA(HR&IR). I
hope to provide relevant information about the various HR
functions of the Organization in a nutshell by means of this
report. It had been a constant endeavor to remain
informative and to the point.
CONTENTS
Acknowledgement
Preface
Company Profiles
Parle
Introduction & History
Evolution & Growth of Industry
Products & Services of Parle
Competitors
Dabur
Introduction & History
Products and Financial Analysis
Competitors
Market Strategy
APC
Introduction & History
Achievements
Work Flow Model
Functional Areas – HR & Personnel Dept.
Safety and Health Management
Executive Summary
Conclusion
Bibliography
PARLE
HISTORY
A long time ago, when the British ruled India, a small
factory was set up in the suburbs of Mumbai city, to
manufacture sweets and toffees. The year was 1929 and the
market was dominated by famous international brands that
were imported freely. Despite the odds and unequal
competition, this company called Parle Products, survived
and succeeded, by adhering to high quality and improvising
from time to time.
A decade later, in 1939, Parle Products began
manufacturing biscuits, in addition to sweets and toffees.
Having already established a reputation for quality, the Parle
brand name grew in strength with this diversification. Parle
Glucose and Parle Monaco were the first brands of biscuits to
be introduced, which later went on to become leading names
for great taste and quality.
Apart from being the world's largest selling biscuit,
Parle - G is winner of 8 Gold and 11 Silver awards at the
Mond Selection Awards – the global standard for quality in
Food category.
Secret of success
In keeping with our philosophy, we believe in adding value
and spreading the goodness around to improve the quality
and safety of human life.
Our success today can be attributed to our members of the
family
and their dedication that has resulted into success of the
Parle brand name in the market.
Market share
Over the years, Parle has grown to become a multi million
US $ company.
Parle enjoys the 40% share of the total biscuit market &
15% share of total confectionery market in India
THE STRENGTH OF THE PARLE BRAND
Over the years, Parle has grown to become a multi-million
US Dollar company. Many of the Parle products - biscuits or
confectionaries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market
and a 15% share of the total confectionary market, in India.
The Parle Biscuit brands, such as, Parle-G, Monaco and
Krackjack and confectionery brands, such as, Melody,
Poppins, Mangobite and Kismi, enjoy a strong imagery and
appeal amongst consumers.
Be it a big city or a remote village of India, the Parle name
symbolizes quality, health and great taste! And yet, we know
that this reputation has been built, by constantly innovating
and catering to new tastes. This can be seen by the success
of new brands, such as, Hide & Seek, or the single twist
wrapping of Mango bite.
In this way, by concentrating on consumer tastes and
preferences and emphasizing Research & Development, the
Parle brand grows from strength to strength.
The Quality Commitment
Parle Products has one factory at Mumbai that manufactures
biscuits & confectioneries while another factory at
Bahadurgarh, in Haryana manufactures biscuits. Apart from
this, Parle has manufacturing facilities at Neemrana, in
Rajasthan and at Bangalore in Karnataka. The factories at
Bahadurgarh and Neemrana are the largest such
manufacturing facilities in India. Parle Products also has 14
manufacturing units for biscuits & 5 manufacturing units for
confectioneries, on contract.
All these factories are located at strategic locations, so as to
ensure a constant output & easy distribution. Each factory
has state-of-the-art machinery with automatic printing &
packaging facilities.
All Parle products are manufactured under the most hygienic
conditions. Great care is exercised in the selection & quality
control of raw materials, packaging materials & rigid quality
standards are ensured at every stage of the manufacturing
process. Every batch of biscuits & confectioneries are
thoroughly checked by expert staff, using the most modern
equipment.
The Marketing Strength
Parle brand have found their way into the hearts and homes
of people all over India & abroad.
Parle has more than 3000 wholesalers, catering to 4, 25,000
retail outlets.
There are 31 depots and C&F agents supplying goods to the
nation wide distribution network
The extensive distribution network, built over the years, is a
major strength for Parle Products. Parle biscuits & sweets are
available to consumers, even in the most remote places and
in the smallest of villages with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4, 25,000
retail outlets directly or indirectly. A two hundred strong
dedicated field force services these wholesalers & retailers.
Additionally, there are 31 depots and C&F agents supplying
goods to the wide distribution network.
The Parle marketing philosophy emphasizes catering to the
masses. We constantly endeavor at designing products that
provide nutrition & fun to the common man. Most Parle
offerings are in the low & mid-range price segments. This is
based on our cultivated understanding of the Indian
consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
PARLE G - THE EVOLUTION!!!
Parle-G has been a strong household name across
India. The great taste, high nutrition, and the international
quality, makes Parle-G a winner. No wonder, it's the
undisputed leader in the biscuit category for decades. Parle-
G is consumed by people of all ages, from the rich to the
poor, living in cities & in villages. While some have it for
breakfast, for others it is a complete wholesome meal. For
some it's the best accompaniment for chai, while for some
it's a way of getting charged whenever they are low on
energy. Because of this, Parle-G is the world's largest
selling brand of biscuits.
Launched in the year 1939, it was one of the first
brands of Parle Products. It was called Parle Glucose
Biscuits mainly to cue that it was a glucose biscuit. It was
manufactured at the Mumbai factory, Vile Parle and sold in
units of half and quarter pound packs.
The incredible demand led Parle to introduce the brand
in special branded packs and in larger festive tin packs. By
the year 1949, Parle Gluco biscuits were available not just
in Mumbai but also across the state. It was also sold in parts
of North India. By the early 50s, over 150 tonnes of
biscuits were produced in the Mumbai factory. Looking at
the success of Parle-G, a lot of other me-too brands were
introduced in the market. And these brands had names that
were similar to Parle Gluco Biscuits so that if not by anything
else, the consumer would err in picking the brand. This
forced Parle to change the name from Parle Gluco Biscuits to
Parle-G.
Originally packed in the wax paper pack, today it is
available in a contemporary, premium BOPP pack with
attractive side fins. The new airtight pack helps to keep the
biscuits fresh and tastier for a longer period.
Parle-G was the only biscuit brand that was always in
short supply. It was heading towards becoming an all-time
great brand of biscuit. Parle-G started being advertised in
the 80's. It was advertised mainly through press ads. The
communication spoke about the basic benefits of energy
and nutrition. In 1989, Parle-G released its Dadaji
commercial, which went on to become one of the most
popular commercials for Parle-G. The commercial was run
for a period of 6 years.
Parle-G grew bigger by the minute. Be it the packs
sold, the areas covered or the number of consumers. It
became a part of the daily lives of many Indians. It wasn't a
biscuit any more. It had become an icon. The next level of
communication associated the brand with the positive
values of life like honesty, sharing and caring.
In the year 1997, Parle-G sponsored the tele-serial of
the Indian superhero, Shaktimaan that went on to become
a huge success. The personality of the superhero matched
the overall superb benefits of the brand. Parle extended this
association with Shaktimaan and gave away a lot of
merchandise of Shaktimaan, which was supported by POS
and press communication. The children just could not get
enough of Parle-G and Shaktimaan.
In the year 2002, it was decided to bring the brand
closer to the child who is a major consumer. A national level
promo - `Parle-G Mera Sapna Sach Hoga' was run for a
period of 6 months. The promo was all about fulfilling the
dreams of children. There were over 5 lakh responses and
of that, over 300 dreams were fulfilled. Dreams that were
fulfilled ranged from trips to Disneyland at Paris &
Singapore; meeting their favorite film star Hrithik Roshan;
free ride on a chartered plane; 20 scholarships worth Rs
50,000; a special cricket coaching camp with the Australian
cricketer – Ricky Ponting; etc.
The year 2002 will go down as a special year in Parle-
G's advertising history. A year that saw the birth of G-Man -
a new ambassador for Parle-G. Not just a hero but also a
super-hero that saves the entire world, especially children
from all the evil forces. A campaign that is not just new to
the audiences but one that involves a completely new way of
execution that is loved by children all over the world -
Animation. A TV commercial that showed G-Man saving the
children from the evil force called Terrolene launched this
campaign. It was also supported by print medium through
posters and streamers put up at the retail outlets. G-Man, a
new superhero of Parle-G has the potential of making it big.
And will be supported by a campaign that will see many a
new creative in the future so as to keep the children excited
and generate pride in being a consumer of Parle-G.
To make the brand much more interesting and exciting
with children, it was decided to launch a premium version of
Parle-G called Parle-G Magix in the year 2002. Parle-G
Magix is available in two exciting tastes - ‘Choco’ and
‘Cashew’. The year 2002 also witnessed the launch of
Parle-G Milk Shakti, which has the nourishing combination
of milk and honey, especially launched for the southern
market.
Parle-G continues to climb the stairs of success. Take a
look at the global market where it is being exported. First
came the Middle East then USA followed by Africa and
then Australia. An Indian brand, that's exported to almost
all parts of the world. After all that's what you would expect
from the Parle-G World's Largest Selling Biscuit.
However, Parle Products also manufactures a variety of
premium products for the up-market, urban consumers. And
in this way, caters a range of products to a variety of
consumers.
PRODUCTS AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS
The PARLE product range is a genuine treat for every snack
lover. The biscuit alone have such variety, catering to
diverse paletters, there’s something for everyone. And the
tantalizing array of sweetmeats is just the cherry on top.
PARLE Biscuits
Parle biscuits are linked with factors of power and wisdom
providing nutrition and strength. Parle biscuits are indeed
much more than a tea-time snack, they are considered by
many to be an important part of their daily food. Parle can
treat you with a basket of biscuits which are not only
satisfying but are also of good and reliable quality. Parle
biscuit cater to all tastes from kids to senior citizens. They
have found their way into the Indian hearts and home
Parle-G
Krackjack crispy creams
Krackjack Cookies (new)
Monaco
Milk Shakti
Kreams
PARLE 20-20
Parle Marie Melody
Hide and Seek Milano
NImkin
Digestive Marie
PARLE Confectioneries
Right from candies to toffees, the sweet 'n' treat category of
the Parle product range is a genuine treat for every snack
lover. This category can satisfy one's taste and at the same
time create a desire for more. These confectioneries are a
sheer delight to the taste buds and have a universal appeal.
Parle Biscuits and confectioneries, continue to spread
happiness & joy among people of all ages.
Melody
KISMI GOLD (NEW)
Orange Candy
Kismi TOFFEE
Kaccha mango bite
POPPINS
Mango bite
XHALE
PARLE Snacks
Salty, crunchy, chatpata and crispy caters to the bunch of
Parle snacks. You can now treat your loved ones with this
yummy lot. Parle snacks are a complete delight to the taste
buds and can create the desire for more and more. These
snacks will not only satisfy your tummy but will also sustain
a feel in your mouth to associate you with the bond of Parle.
BITES CHEESLLINGS
SIXER
MUST BITTES (new)
Competitors of PARLE :-
BRITANNIA
ITC
PRIYA GOLD
AMUL
Packaging and Labeling
Packaging:
The time spent by a customer for picking up a product
from a retail outlet is a few seconds; therefore a
package should appeal to a customer within such a
small interval of time. In this, both packaging & labeling
play an important role in attracting customers both
visually & psychologically.
For Parle G: Parle G was initially recognized by its iconic
white and yellow stripped wax paper wrapper with the
baby face on it. Many competitors have tried to sell
their lower quality products by copying the packaging,
trying to sell their biscuits as Parel-G; Parle-Jee etc. Due
to increasing competition Parle G now uses plastic
wrappers for its packaging. Parle-G comes in 8 different
sizes: 25gms, 44gms, 93.5gms, 231gms, 340.5gms,
462gms, 577.5gms and a 1kg pack just for Rs.30 which
is not usually offered by other brands.
Parle Hide & Seek: It initially came out with 3 variants:
Mint, Orange & Chocolate which wasn’t accepted by the
masses. However, the production of Mint & orange
flavors was stopped. Chocolate is the only flavor that is
running successfully since it is India’s first chocolate
chip biscuit. . Hide & seek biscuit's current packaging
has been modified along with lower prices & better
affordability rates. Thus there is a change in size of the
product which is prevalent in the ads. One of the
advertisements shows movie actor, Hrithik Roshan
walking with a pack of hide & seek biscuits in the back
pocket of his jeans emphasizing on the small size of the
product.
Parle hide & seek Milano: This product of Parle has a
flashy purple coloured packing which attracts
customers with the whole look of Italian chocolate chip
cookies.
As in all other biscuits, packing plays an important role
in Parle-G too. The basic small packs are packed
mechanically using automated machines and are sealed
using the Polly bag sealing machine. These small packs
are then manually packed into small boxes and are sent
through the conveyor belt to be packed in large cartons.
160 packets are packed per minute. And in one big box
there are 160 Parle-G packets packed.
Before, they used to bring the packaging material from
outside the company but now it is produced in the
factory premises itself. For export purpose the packets
have different languages print on them depending upon
the geographical location & demand of the people.
Each factory has state-of-the-art machinery with
automatic printing & packaging facilities.
Labeling:
Consumers are becoming increasingly health conscious.
So it is essential to display the contents of every
product. Every packet of Parle G, Parle hide & seek,
Parle hide & seek Milano has information about the
ingredients used, nutrition facts, mailing & emailing
addresses asking for feedback, phone number,
packaging date etc. All this along with the brand name
and directions are printed in Hindi too.
Pricing Strategies
The Parle marketing philosophy emphasizes catering to
the masses. It constantly endeavors at designing
products that provide nutrition & fun to the common
man. Most Parle offerings are in the low & mid-range
price segments. This is based on its cultivated
understanding of the Indian consumer psyche. The
value-for-money positioning helps generate large sales
volumes for the products.
Parle G has adopted the Market Penetration strategy
i.e. low price along with capturing of a large market
Also they focus on low prices and provide good quality
products at the same time, which means it uses the
value pricing method. This benefits Parle G by having a
competitive edge in terms of large market share which
is around 40%: both rural and urban presently.
For setting the price of Parle hide & seek biscuit, a
survey was taken in the urban & semi-urban markets;
on the basis of which hide & seek was introduced. It
was found that the potential consumers were ready to
pay a premium price for an innovative product like
chocolate chip biscuits. Thus, Parle adopted market
skimming where the product is high priced and also of
high quality. It includes the cost of chocolates,
packaging & other processing cost. All these show
customer status, which is also one of the reasons for
parle hide & seek’s high price.
A separate example for explaining the pricing strategy
of Parle is its product Parle Creams For this product
Parle uses going rate method only as a reference rate.
In this case, Parle Creams were introduced after
Britannia’s Cream Treats with similar variants but at
Rs.5 per packet of biscuit and not Rs.10 like that of
Britannia’s cream treats.
Public Relations
Parle has done the following for enhancing public
relations:
In the year 1997, Parle-G sponsored the tele-serial of
the Indian superhero, Shaktimaan that went on to
become a huge success. The personality of the
superhero matched the overall superb benefits of the
brand. Parle extended this association with Shaktimaan
and gave away a lot of merchandise of Shaktimaan. The
children just could not get enough of Parle-G and
Shaktimaan.
American Power Conversion (APC)
INTRODUCTION & HISTORY
In Indian engineering industry today, APC the premier
ISO 9001 company is a name to reckon with and the first
largest manufacturer of UPS in world. In 1981, APC became a
publicly held company. The stock trades under the name
“APCC”.
Uninterruptible power supplies (UPSs) are devices that
maintain the supply of power to load even when the AC input
power is interrupted or disturbed. This is typically
accomplished by drawing the necessary power from a stored
energy source, such as a battery. UPSs may also convert
unregulated input power to voltage and frequent-filtered AC
power. Thus, the UPS will provide stable power and minimize
the effects of electric power supply disturbances and
variations.
Sizes of UPSs vary, from approximately 250 VA to 1000
KVA. Small UPSs are used for single personal computers and
workstations where down time is tolerable but data loss
must be avoided. These UPSs provide enough backup time
for reliable equipment shutdown. Large UPSs provide
mission-critical applications where large-scale protection is
essential.
It is the first of many great days for partners seeking
the best solutions in Critical Power and Cooling Services from
the desktop to the data centre to the factory floor. It is the
first of many great days for our global customers who have
already come to trust the products, people, and services
behind the APC by Schneider electric name.
And in the first of many days for more than 12,000
employees who now stand side-by-side ready to serve you,
including:
More than 1,600 solution engineers in the field;
More than 500 inside support engineers; and
More than 1,500 field service engineers who are all, in
turn,
Backed by a worldwide team of more than 40000
consultants, systems integrators, and value-added partners
ready, willing, and able to take you through a period of
unprecedented change in power and cooling design.
According to Gartner Research, half of all data centers
will need to overhaul their power and cooling solutions within
the next few years. At the same time, the number of
professionals qualified to design and run modern data
centers will decline 45% (AFCOM).In short, we have lot of
work to do, with fewer qualified industry experts than ever
before.
And the nature of work is also changing. It is no longer
fiscally responsible to oversize power and cooling, no longer
functionally practical to handle IT-driven “demand” and
facility-managed “supply” issues in blissful isolation. After
all, power in equals heat out. It did yesterday, and it will do
so tomorrow. And it will be tomorrow’s biggest problem.
This means for the businesses of today, the financial
imperative of achieving an Efficient Enterprise and the moral
imperative of implementing “green” data center systems
together demand that every power, cooling, and
management component be re-evaluated in the context of
an integrated solution performing with minimal waste and
maximum scalability, Power, cooling, and management all
working together, seamlessly, automatically. No downtime,
No headaches, No surprises, For today, and for tomorrow.
In response to these unparalleled changes, APC by
Schneider electric offer a unique combination of innovation
and Legendary Reliability.
The industry’s most comprehensive product and
solution range for all critical applications, including home,
SMB & Enterprise/IT, Facilities Management, Process Control,
Medical, etc.
The industry’s broadest service organization, with more
than 1,500 dedicated professionals and almost 100,000,000
man hours in field of expertise at your service, across more
than 100 countries. Whether delivering our newest
professional services or proactive maintenance programs
across all APC by Schneider electric product lines, our field
engineers are simply world-class.
The industry’s largest R&D investment committed to
delivering the most innovative solutions, such as the award-
winning and patented InfraStruXure® power and cooling
architecture, and the by Schneider electric GALAXY / EPS
range, now powering some of the largest data centers in the
world.
With industry’s most comprehensive design and management software, APC by Schneider electric offer the
industry’s most advances tools to quantify, plan and manage the power and cooling challenges of data center.
Founded in 1981, American Power Conversion (APC) designs,
manufactures and markets products and services that
improve reliability, productivity and availability of
information systems worldwide by protecting hardware and
data from the ongoing threat of power disturbances.
Our solutions include surge suppressors, uninterruptible
power supplies (UPSs), power conditioning equipment and
related software for computer and computer-related
equipment, protected applications include facilities, sites,
mainframe computers, data centers, wide area networks
(WANs), local area networks (LANs), Internet and intranet
equipment, midrange computers, telecommunications
equipment, home and office workstations, and a variety of
consumer electronics.
We also protect these applications against power
problems on data, network, serial, coaxial (CATV) and
telephone lines.
As of December 31, 1999, APC reached reported sales
of $1.337 billion with 5,000 employees worldwide and
manufacturing sites on three continents.
ACHIEVEMENTS
APC is ranked as one of Fortune’s 1000 largest companies.
APC is recognized in the Forbes 500 list of the most
profitable U.S. companies for the second year in a row.
PC Magazine identifies APC as one of the "Top 100 Most
Influential Companies."
The Wall Street Journal ranks APC’s stock performance as the
18th best in the 1990’s.
APC is named to Forbes’ "Platinum List of America’s Best Big
Companies."
APC is included in Standard & Poor’s S&P 500 Index.
APC worldwide
APC by Schneider electric UPS Systems combined to
form a $3 billion (2.4EUR billion) Critical Power & Cooling
Services business unit of Schneider Electric. APC offer the
industry's most comprehensive product and solution range
for critical IT and process applications in industrial,
enterprise, small and medium business and home
environments. APC solutions include uninterruptible power
supplies (UPS), precision cooling units, racks, and design and
management software, including the industries only
integrated power, cooling, and management solution.
Backed by the industry's broadest service organization and
an industry leading R&D investment, the combined
company's 12,000 employee’s help customers confront
today's unprecedented power, cooling and management
challenges. Schneider Electric, with 112,000 employees and
operations in 190 countries, had 2006 annual sales of $18
billion (EUR 13.7 billion).
APC by Schneider electric has industry leading financial
position
- Combined 2006 revenue of US$3 billion (2.4€ billion)
- 12,000 employees worldwide
- Manufacturing in the U.S., Europe, Asia Pacific, Latin
America
Backed by world leader Schneider Electric - The world’s
power and control specialist
- 2006 revenue US$18 billion (13.7€ billion)
- 105,000 employees globally
- Operations in 190 countries
APC by Schneider electric is a private limited company
mainly producing electronic products, a part of Schneider
Electric. APC stands for American Power Conversion.
APC stands for,
A – Accountability
P – People
C – Customer
APC’s History
Three Massachusetts Institute of Technology (MIT) Lincoln
Labs' electronic power engineers founded American Power
Conversion in 1981.
Neil E. Rasmussen (Sr. VP, CTO and Director of APC)
Emanuel E. Landsman (VP)
Ervin F. Lyon (Retired)
At the time, the research and development efforts of
these three men were focused on solar power. Over the next
few years, government funding and incentives in the solar
arena began to dry up. In response, APC shifted its focus to
power protection, introducing its first UPS, the 750, in 1984.
The need for capital to support this growing business was
satisfied in July 1988 when APC became a publicly held
company. The stock, trading under the symbol "APCC," was
priced at $.125 per share when adjusted for stock splits.
It is well known that computer systems require back-up
power solutions. It was quite common for a mainframe
computer to have a large uninterruptible power supply (UPS)
and generator installed in tandem. APC came at the market
from a different perspective. Industry trends involving the
personal computer made APC management realize that
smaller UPSs were necessary for the market that included
personal computers, PC servers and their networks.
Over the years, APC has developed a global, end-to-
end, product offering targeted at four strategic application
areas: Home/Small Office; Business Networks; Access
Providers and Data Centers & Facilities Internal product
development has been augmented with strategic
acquisitions to form an industry leading product portfolio.
Throughout the world, the APC brand has become
synonymous with quality power back-up and management
solutions.
Today, APC is a leader in its industry, employing over
5,000 people worldwide, and is listed among the prestigious
Fortune 1000, Forbes 500, Nasdaq 100 and S&P 500
rankings.
APC interactive solutions AG were set up in April 2000
through a merger of Philips Multimedia and LB- Data. Private
investors hold 46.35 percent of the company, another 20.48
percent are held by Philips Austria GmbH, 13.69 percent are
held by the LB-Data group and 15.78 is held by a consortium
of investors. The rest, i.e. 3.69 percent is held by the
management and the staff.
In today's "always on, always available" world where
businesses can't stop and downtime is measured in dollars,
American Power Conversion (APC) provides protection
against some of the leading causes of downtime, data loss
and hardware damage: power problems and temperature. As
a global leader in network-critical physical infrastructure
(NCPI) solutions, APC sets the standard in its industry for
quality, innovation and support. Its comprehensive solutions,
which are designed for both home and corporate
environments, improve the manageability, availability and
performance of sensitive electronic, network,
communications and industrial equipment of all sizes.
Known for its quality, innovation and industry leading
service and support, APC has perhaps the longest list of
accolades in its industry. Not satisfied with this, APC is
working diligently to achieve its corporate mission of
creating delighted customers by improving the
manageability, availability and performance of information
and
Communication systems through the rapid delivery of
innovative solutions to real customer problems
Headquarter
From corporate headquarters in West Kingston, RI, APC
operates sales offices throughout the world and
manufacturing facilities on three continents. Together, APC’s
global teams work to fulfill their mission of creating delighted
customers.
Global Presence
APC’s corporate offices are located in West Kingston,
Rhode Island. The Company has sales offices throughout the
world; manufacturing facilities in the U.S., Ireland,
Switzerland, Denmark, Philippines, China, India, and Brazil;
and ships product to approximately 160 countries. In 2005,
52% of APC’s revenues were in the Americas (North and
Latin America), 30% were in Europe, the Middle East and
Africa and 18% were in Asia. As of December 31, 2005, APC
had approximately 7,580 full-time employees worldwide.
Manufacturing Units
In USA : West Kingston, East Providence & Rhode
Island;
In Ireland : Galway and Castlebar
In Philippines : Laguna and Cavite (P1, P2 ,P3 )
In China : Suzhou
In India : Bangalore (IDF1,IDF2,IDF3 & IDF4)
In Brazil
Business Scopes & Products
APC interactive solutions AG offer overall solutions for
interactive terminals with the focus on multimedia
payphones, multimedia terminals and POS/POI/POP media for
indoor or outdoor use. Purpose is to create interactive
networks of public screens that reach across borders. The
most important business areas of APC interactive solutions
AG are landline telecommunication, tourism, e-government
and retail.
Facts & Figures
APC interactive solutions AG is on a good track with
pound 4.8 million revenue in 2005, 20 percent higher than in
the year before. Leading market positions have been
maintained or even strengthened in all business areas. In
2006, the company’s revenue increased by twice the
amount of 2005, with 10 percent of revenue being invested
in research and development activities.
Nature of Business
APC sets itself apart from the competition in several ways:
Global one-stop solutions - APC provides worldwide
access to "best-of-breed" offerings;
Financial strength - APC's financial strength makes it an
attractive partner;
Efficient manufacturing - APC provides high quality
products to customers worldwide;
Innovative product offerings - APC designs solutions to
address "real" customer needs.
Sophisticated power management software – APC’s in-
house software team develops power management
software that supports the industry’s leading operating
systems and Server Management platforms, in addition
to offering Web Management capabilities.
Key Application Areas
Today, the Company focuses its efforts on four key
application areas:
Home/Home Office
Business Networks
Access Provider Networks
Data Centers and Facilities
Each requires customized efforts for products, sales and
marketing, but each has a common theme: high availability
is increasingly essential. APC is positioning itself to be the
preferred brand worldwide in all four of these application
areas.
About APC India
The company first set up a Manufacturing plant in
Bangalore in 1999 to support domestic Sales After a couple
of successful years of manufacturing experience, India
became a global manufacturing hub. Subsequently set up
four more factories in Bangalore and currently supports
around 35% of the world wide requirements of the company.
5 Plants in Jigani, Bangalore, India, 100% EOU Unit
APC was awarded the highest Exporter for the fifth
Consecutive year by STPI for EHTP operations
Manufacturing 21000 -23000 units per Day
Over 1800 employees
Exports approx 95% of products manufactured
ISO9001-2000 Certified,ISO14001 Certified
EXIM Export award for the Last consecutive 2 years BestProductivity in APC worldwide facilities
MERGERS AND ACQUISITIONS
During 2000, APC acquired a number of companies to
broaden its current product offering. APC purchased Airflow
Company as well as U.K. based Advance Power. APC
acquired privately held ABL Electronics Corporation. Earlier
transactions include the 1998 acquisition of Silicon A/S.
These acquisitions have helped APC in providing expansive
product offering, enabling APC to leverage its global scale,
strengthen channel presence, and to deepen APC’s
penetration into network and desktop environments
worldwide.
APC India’s Key Customers
WIPRO,
Infosys,
Sun Micro Systems,
Financial Technologies,
Bharti, MTNL, BSNL, VSNL,
Reliance Infocom,
Reliance Industries,
ICICI Bank, Bank of Baroda, Standard Chartered Bank,
HSBC, CITI Bank, SAP India, HP, IBM, Bajaj Alliance.
WORK FLOW MODEL (END TO END)
Work flow explains how the good have been accepted
from the customer, the procedure for booking goods-first
consignee and cosigner details, number of articles in a
pack, weight of a pack and the value. The goods
forwarding note consist of consignee and consignor details
with source and destination of the goods to be parceled.
APC by Schneider electric offer the industry’s most
comprehensive product and solution range for critical IT and
process applications in industrial, enterprise, small sand medium
business and home environments.
APC by Schneider electric
Administration Manufacturing operations
Solution delivery groups
Market access groups
HRITFinanceLegalCEO
ManufacturingPurchasingService
Product-developmentProduct-managementResearch
SalesMarketingCommunicationsMarket research
TO REACH A CUSTOMER
APC by Schneider electric solutions include
uninterruptible power supplies (UPS), precision cooling units,
APC End User
Manufacturer’s rep. firm
Electrical Contractor
Retail
Catalog
IT Distributor
Electrical Distributor
HPP Power Specialist
OEM
IT Seller
racks, and design and management software, including the
industries only integrated power, cooling, and management
solution.
ORGANIZATION STRUCTURE
General ManagerOutsourcing Support
-HR-Service-Finance
Production Quality Supply chain Mfg-tech Test Engg Plat form
-HOD Quality-IDF managers-Engineers-QA technicians
-HOD SCM-Managers-Team Leaders-Engineers-In changes
-HOD Mfg. tech-managers-Team Leaders-Sourcing specialist
Sourcing
-Test Managers-Team Leaders-Engineers-Technicians
Platform Managers-Engineers-Repair Technicians
-HOD Sourcing-Managers-Team LeadersSourcing specialist
-IDF-managers-IDF -Team Leaders-cell leadersOperators
FUNCTIONAL AREAS
1. HR DEPARTMENT
The concept of personnel management at APC has
undergone notable changes over part twenty five years. The
HR Head
Staffing Learning & Development
HR business Partners
HR systems Outsourced agencies
1. Labour statutory compliance2. Outsourced labour.
focus of the function shifted from more administration to
proactive human resource development over the years.
Proper functioning of activities like,
o Recruitment
o Training
o Placement
Apprentice training
Workshops
Training in specific product and process
HUMAN RESOURCE DEVELOPMENT – INDIA HR VISION
AND ROLE
Vision
To be a high performance team and a trusted HR business
partner to ensure organizational objectives are met through
our people.
Role
A trusted HR partner
Champion the cause of our employees and balance the
needs of the organization and its people
A change agent
An expert HR administrator – delivering the best in
class HR services
Subject matter/functional expert
HR Indices – HR Performance
Employee Turnover – Attrition rate: Ensure that the
attrition rate is below industry standards and work
towards lowering the attrition rate from the current
rate.
Employee Satisfaction Index: Ensure that there is a
healthy ESI in the organization work towards constant
improvement of ESI.
Productivity - Contribution per employee: Maintain a
healthy contribution per employee (production,
revenue, profit, and services) and work towards
constant improvement of the same.
Training days per employee: Work towards achieving
40 training hours per employee per annum and
thereafter work towards constant improvement every
year with the organizational capability strategies.
Employee cost: Ensure that the employees’ costs in the
organization are within budgeted plans and yet remain
competitive in the employment market.
Discipline – Industrial Relations Index - Man Days’
Utilization: Ensure that no days are lost due to any
industrial strife and maintaining healthy employees in
the organization.
Average days to hire: Ensure that the average days to
hire are agreed limits and on par with market
standards.
Cost of hire: Ensure that the cost of hiring is contained
within budgeted plans and yet ensure a healthy
“average days to hire”.
Absenteeism rate: Ensure that absenteeism is
contained to within agreed levels and yet maintaining a
healthy work-life balance.
Safety incidents: Work towards zero incidents and zero
causality.
2.PERSONNEL ADMINISTRATION
DEPARTMENT
The personnel administration department designs all the
policies, rules and procedures relating aspects of HRM and is
intended to serve as a basis fro the effective and uniform
implementation of this across the entire organization. In
other words it is just managing the people by personnel
policy.
A personnel department has four divisions:
1. Establishment –
The establishment division deals with all the activities
relating to recruitment, promotion, performance
appraisals, transfer policy, retirement.
Health scheme with co-operation of finance department
Medical scheme
Family planning incentive
Insurance
a) Recruitment:
At executive level, APC prefers engineer,
HRD and P&A department - MSW graduates/ MBA (HR
specialization)
Marketing - MBA (Marketing)
Finance – MBA (Finance), CA, ICWA
APC prefers technical people, whenever they need
engineers. APC conducts written tests for freshets and
technical interview for people with experience. On the basis
of the merit in the entrance test the engineers are recruited.
Otherwise an advertisement is given in newspaper whenever
the vacancy is generated and later on the basis of interview
the selection is done.
Classification of employees:
Full Time Employee (FTE) - Is the one who is on regular
payrolls of company & entitled for all the benefits
extended by the company
Temporary Employee – is the one who may work either
on a full or part-time schedule but are usually hired for a
specific project or for a finite period of time.
Probationer – Is the one, who is hired to fill the vacancy
of Permanent Position. On satisfactory completion of
probationary period of service which is 3 months, he will
be confirmed as a Full Time Employee. However, the
probation period may be extended for maximum period of
another 3 months & if still the performance is not found
satisfactory, the services may be terminated during / at
the end of the probation period / extended probationary
period.
Consultants – Is the one who is hired for their specialized
knowledge & engaged on a fixed retainer basis or paid on
fees basis for services rendered and are not employees of
the company. A written contract specifying the time period
of the contract and amount payable is executed in all such
cases.
Contractor or Contractor’s Employees - Is the one,
who is been hired for specified activities which are
incidental to the company’s operations and are of
intermittent nature
Project Trainees – Is the one, who undergo training for a
short period of time, as part of their educational or
professional training such as Summer Trainees / Project
Trainees from management / educational institutes, will
not be paid any stipend on a case to case basis.
In APC they conduct two different
programmers:
Induction programme
Global New Hire Orientation programme (GNHO)
b) Promotion Policy and Rules:
To provide all employees with broad equality of
opportunity in growth and career prospects.
To ensure fairness, equality, consistency and
uniformity in the matters of promotion of employees
in all the units/divisions of the company.
To organize and reward employees for their
contribution to the growth of the organization.
To sustain the high morale of the employees by
informing them of the promotion opportunity existing
in the organization.
c) Transfer Policy:
Executives/employee of the company is liable for transfer
from department/section/job within the unit/division of which
to another with the discretion of management. While
implementing the transfer policy the career base promotion
policy is reckoned with.
d) LTA (Leave Travel Allowances):
LTA amount payable is one month basic or as specified in
the compensation and benefits letter issued to the
employee.
e) APC Employees Gratuity Fund:
Gratuity shall be pay able to an employee on the
termination of his employment after he has rendered
continuous service of not less than 5 years.
On his super annotation or
On his retirement or resignation or
On his death or disablement due to accident or
disease
The completion of continuous service of 5 years shall
not be necessary where the termination of the
employment of any employee is due to death disablement
The ceiling of gratuity to an employee for every
completed year of service or part thereof in excess of 6
months subject to a maximum of 20 months wages of Rs.
1 Lakh, whichever is less.
f) Death Relief Fund Scheme:
The APC employee’s death relief fund scheme gives
monitory assistance to the families of the members who
die while in service of the company. Scheme covers all the
categories of employees who have voluntary enrolled
themselves by respective unit management.
g) Dearness Allowance:
DA is granted to compensate the price increase above CPI
1099 points, to which the revised salary grade relate the
payment of DA is based on slab basis relate to the
percentage increase over quarterly of AICPI 1099.
2. Canteen administration
Canteen food is provided to all the employees and to all
the trainees in the factory.
Vegetarian food is provided
Ordinary food cost 150Rs. p.m.
Morning tea or coffee
Tea/coffee/badam milk cost 0.10 paisa
Afternoon 4:00 pm – 5:00 pm tea/coffee/badam
milk is provided
3. Welfare section
Inter sports organizes competitions for cricket,
kabaddi and football matches.
2 sets of uniforms are issued for all the employees
and 1 set for apprentice. Diploma and ITI trainees.
2 sets of shoes are given to employees once in two
years.
Cultural programs are organized.
Executive receive festival advance.
4. Law and administration
The section deals with following functions:
Furniture allocation for officials (Tables, Chairs)
Transport contract
Issuing ID cards for temporary, permanent
employees and for trainees
Pest control
PRODUCT INTRODUCTIONS
“This is an existing time at APC’s commented Rodger
B. Dowdell Jr., CEO and president “OUR record results
reflecting the strength of APC’S product offerings and our
increasing presence in the category.”
Dowdell said that product strength is being exhibited
from both the high and low end of the company’s offerings.
For example, the company’s most expensive UPS, Matrix –
UPS TM presently exhibits the most momentum in the 3-5
KVA UPS category while the new power managerTM , a power
director oriented towards retail sales, has been winning rare
reviews of its performance and design.
November marked the largest product introduction in
the company’s history, added Dowdell. “In addition to
offering the best positioned product and price combination
for virtually any computer based application, our new lines
from a significant competitive advantage. This is most
notable in the largest corporative accounts which often look
to one vendor for all their power protection needs”.
Fourth quarter product introduction included UPS
solutions for the small office / LAN server ( smart-UPS® v/s)
and advanced workstation (Backup-UPS® ProTM)
applications, surge protection for data and network
connections (protectNetTM) as well as a dramatically
enhanced new version of the industry leading smart-UPS®
line. Despite the breadth of the company continues to see
opportunity to extend lines to lines to better address current
and future customer needs.
“our development pace and product introduction
scheduled is proceeding aggressively, and we expect to
make significant product introductions at both high and low
end of our product offering in the calendar 1995,” he said.
Dowdell said the company’ s innovative solutions
gathered more than a dozen independent awards for
reliability and performance throughout 1994, including
recent awards from the trade press in Russia and Brazil.
“The market continues to be one in intense
competition; however, APC has continued to gain market
share throughout the world, even as the market itself
expands. End users, computer distribution channels and the
media continue to recognize APC as a learning world wide
vendor of protection products,” commented Dowdell.
APC’s strategy is to design and manufacture products
that incorporate high – performance and quality at
competitive prices, while offering our customers appropriate
technology for their applications.
Products are designed to fit seamlessly into the
computer, networking, and communication environments of
business, homes, small offices/ home offices, and outdoor
installation. APC engineers and tests these products for
compatibility with leading information, communication and
building management technology hardware and software.
PRODUCTION DEPARTMENT HIERARCHAL STRUCTURE
UPS Currently manufacture a broad range of standard
domestic and international UPS products. Puss are designed
General Manager
Production Manager
Team Leader
Cell Leader
Cell Trainee
Inventory Controller
for multiple applications with the principal differences among
the products being the amount of power which can be
supplied during an outage, the length of time for which
battery power can be supplied, the level of intelligent
network interfacing capability, the number of brownout and
over – voltage correction features and the design approach
used (standby, line interactive, double conversion Online and
delta conversion Online) Puss range from 325volt – amps for
a PC, to 1.6 megawatt, or MW, suitable for a data centers,
mainframe computers, industrial application or facilitates.
Estimated resale prices to end – users range from $ 25 to
approximately $250,000
Different Products & Services of APC are as follows:
Back – UPS-BI
Back- UPS-BS
Laptop & Mobile Computing
Data Distribution Cable
Interface Cable
Ethernet Switches
Infrastructure Power Distribution Unites
Smart UPS
USB Hubs
Voltage regulators
Water Coolers
Management ReviewAnnual Review
Sensors/Cameras/Licenses/Accessories
SAFETY MANAGEMENT SYSTEM
SAFETY AND HEALTHY MANAGEMENT SYSTEM
Safety means nothing but freedom from unacceptable risk or
harms. Accident (means unexpected or unwanted happening
things) occurs only behave of these two reasons:
1) Unsafe act – like human being, attitude, over
confidence, negligence
2) Unsafe condition – like engineering, deviation of set
procedures.
PolicyLegislationRisk Assessment
ResponsibilityProcedureTrainingSafety committeeFire Drills
AccidentsInspections
Audits
Work Place Hazards
Physical
Chemical
Mechanical
Biological
Back health
o Lift weight, you consider safe to carry
o Reduce static leads
o Use strong muscles
o Keep fit & flexible
o Organize your work to eliminate problems
Electrical Safety
Follow procedure and work instructions
Do not cause damaged electrical equipment
Water and electricity do not mix
Disconnect the power from a shock victim and get
help
Fire Safety Training
Fire is the physical heat resulting from a chemical chain
reaction between heat, fuel and oxygen under the correct
conditions.
Which of this byproduct are most dangerous: heat, smoke,
light and gases.
Fuels
Fuels involve can be in three states:
Solid
Liquid
Gas
Fire Prevention
Control ignition sources
Keep all doors closed
Do not overload electrical sockets
Replace damaged electrical cables & equipments
Ultimately it is the manager’s responsibility to provide a safe
working environment for their employees and suggest areas
of improvement. Manager should ensure that the product
has been tested and approved to work safely with the
connected service provider of the equipment and within the
specified environment.
Nature of HRM
Simply put, Human Resource Management (HRM) is a
management function that helps managers to recruit, select,
train and develop members for an organization. Obviously,
HRM is concerned with the people's dimension in
organizations. Following are few definitions of HRM:
1. HRM is a series of integrated decisions that form the
employment relationship; their quality contributes to the
ability of the organizations and the employees to achieve
their objective.
2. HRM is concerned with the people dimension in
management. Since every organization is made up of people,
acquiring their services, developing their skills, motivating
them to higher levels of performance and ensuring that they
continue to maintain their commitment to the organization
are essential to achieving organizational objectives. This is
true, regardless of the type of organization- government,
business, education, health, recreation, or social action.
3. HRM is the planning, organizing, directing and
controlling of the procurement, development,
compensation, integration, maintenance and separation of
human resources to the end that individual, organizational,
and social objectives are accomplished.
These definitions of HRM can be summarized in the following
points:
1.) Organizations are not mere bricks, mortar,
machineries or inventories. They are people. It is the
people who staff and manage organizations.
2.) HRM involves the application of management functions
and principles. The functions and principles are
applied to acquisitioning, developing, maintaining,
and remunerating employees in organizations.
3.) Decisions relating to employees must be integrated.
Decisions on different aspects of employees must be
consistent with other human resource (HR) decisions.
4. Decisions made must influence the effectiveness of an
organization. Effectiveness of an organization must
result in betterment of services to customers in the
form of high-quality products supplied at reasonable
costs.
5. HRM functions are not confined to business
establishments only. They are applicable to non-
business organizations, too, such as education, health
care, recreation, and the like.
Scope of HRM
The scope of HRM is indeed vast. All major activities in the
working life of a worker—from the time of his or her entry
into an organization until lie or she leaves—come under the
purview of HRM. Specifically, the activities included are—HR
planning, job analysis and design, recruitment and
selection, orientation and placement, training and
development, performance appraisal and job evaluation,
employee and executive remuneration, motivation and
communication, welfare, safety and health, industrial
relations (IR) and the like.
For the sake of convenience, we can categorize all these
functions into seven sections—
(i) Employee hiring,
(ii) Employee and executive remuneration,
(iii) Employee motivation,
(iv) Employee maintenance,
(v) IR, and
(vi) Prospects of HRM (see Fig.1).
Fig.1 Scope of HRM
Human resource management is a process of bringing
people and organizations together so that the goals of each
are met. It is that part of the management process which is
concerned with the management of human resources in an
organization. It tries to secure the best from people by
winning their whole hearted cooperation. In short, it may be
defined, as the art of procuring, developing and maintaining
competent workforce to achieve the goals of an organization
in an efficient and effective manner.
In other words, it can be said that human resource
management is concerned with people at work and their
relationships with each other.
Nature of Human Resource Management
A BRIEF ON:
Training andDevelopment
Function
Continuous Function
People Oriented
Individually oriented
Pervasive Function
InterdisciplinaryApproach
Nature Of
HRM
In a typical manufacturing setup there are different Activities under the Banner of HR Department. We can divide them into the following areas:
ADMINISTRATION ACTIVITIES HR ACTIVITIES
For doing the Activities / Routine work there is a Standard Operating Procedure (SOP).
These SOP’S help in making the functions more efficient & System oriented rather than people oriented.
ADMINISTRATION ACTIVITIES
1.) UNIFORM 2.) EVENT MANAGEMENT 3.) TELEPHONE 4.) GUEST HOUSE/CHUMMERY 5.) TRANSPORTATION
a. Company vehicles b. unit head vehicle c. buses
6.) XEROX 7.) ESTATE MANAGEMENT 8.) COURIER
10.) TRAVEL DESK 11.) STATIONERY 12.) CANTEEN 13.) TAXI HIRING 14.) JOINING FORMALITIES 15.) VISITING CARDS
HR ACTIVITIES
1.) RECRUITMENT/ SELECTION a.)shop floor employees b.)staff
2.) c.)contract labour TRAINING/DEVELOPMENT a.)shop floor employees b.)staff
3.) PERFORMANCE APPRAISAL 4.) RELOCATION 5.) INDUCTION 6.) DOMESTIC TRAVEL POLICY 7.) SEPARATION 8.) EXIT INTERVIEWS 9.) ATTENDANCE/AWARD/REWARD 10.) CONFIRMATION PROCESS
HCL Technologies
Type
PublicBSE: 500179NSE: HCLTECH
Founded 1976Headquarters
Noida, UP, India
Key people
Shiv Nadar, Founder, Chairman, CSOHarsh Chitale - CEOAjai chaudhary – Non executive chairman
Industry IT ServicesRevenueNet incomeOperating income
▲11024.14 cr (2011) 177.23256.58 cr
Employees 65000 (2010)
The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems.
HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. The company was renamed as Hindustan Computers Limited (HCL) and received support from the Uttar Pradesh government to setup their manufacturing in Noida. In 1981, NIIT was started to cater to the increasing demand in computer education. By early 2000s, Nadar divested his stake in this venture.
Mission
"To provide world-class information technology solutions and services to enable our customers to serve their customers better"
Vision
Together we create the enterprises of tomorrow".
Milestones
1976 - HCL (Hindustan Computers Limited) is created.1977 - Forms distribution alliance with Toshiba for copiers and notebooks1978 - Developed the first indigenous Microcomputer1988 - Development of fine-grained multiprocessor Unix operating system1986 - HCL becomes the largest IT company in India1989 - HCL America is created with Sanmina SCI as its manufacturing partner.1991 - Entered into a partnership with HP to form HCL HP Limited. Developed a custom Multiprocessor Unix for HP1994 - Tied up with Nokia for mobile phone distribution and Ericsson for telephone switch distribution.[3]
1996 - Partnership with HP ends.1997 - HCL's R&D division is spun off as HCL Technologies 2001 - HCL BPO is created.
Services
HCL offers services including software-led IT solutions, remote infrastructure management, Engineering and R&D Services and BPO. HCL’s key services include:
Custom Application Services Enterprise Application Services Enterprise Transformation Services Engineering and R&D Services Infrastructure Management Business Processing Outsourcing.
HCL Technology
OverviewHCL is just a three-decade old enterprise, HCL Technologies (henceforth referred to as 'HCL') is a relatively young company formed, eight years ago, in 1998. In the 9 years since, we have transformed into a global technology brand. IT has changed the way world works and HCL is changing the way IT works. Having established our credentials in global delivery models, domain expertise and corporate governance, now it focused on delivering value to forward-looking customers.
Facilities Management and Infrastructure Services
Offering a wide spectrum of services involving Facilities Management, Infrastructure Services, Infostructure Services and Strategic Outsourcing, HCL Infosystems offers end to end hardware solutions.
Manufacturing Facilities
HCL PRODUCTION FACILITIES
State of the art manufacturing facilities include: 7 facilities : 2 at chennai , 4 at pondicherry and 1 at Uttaranchal ISO9001 and ISO 14001 certified facilities at
Pondicherry and Uttaranchal PRODUCTS MANUFACTURED PCs, Business Servers , Workstations. PC keyboards , Active Networking products Color Monitors, Terminals , Thin clients & Passive
Networking Products CNC Racks , Cabinets , Information Kisoks
Key features distinguishing HCL from other IT firms
From aeronautics to life sciences, HCL reach out to millions of people with the help of updated technology worldwide on the daily basis
HCL broke new grounds in modern calculation. Its proficiency covers nations globally and aims at making a difference.
HCL team holds its head high in being a pioneer of heritage in India and taking ahead the revolutionary spirit to their all other undertakings.
IT Hardware
HCL Infosystems portfolio of products covers the entire spectrum of the information technology needs of its customers
Product Engineering & Technology Development
Applications
Leveraging strong partnerships with platform / product companies, the team of applications professionals deliver unprecedented value to few of the largest players in the field of Financial Services, Retail and Healthcare.
BPO
Business Processing Outsourcing is heading towards a maturity level where a new form of BPO, called Transformational BPO, is evolving that constitutes Full Process Outsourcing and Multiple Process Outsourcing . The evolving trend is more focused towards compliance , time-to-market, focus on core process, and quality improvement rather than cost savings.
HCL Partnerships
HCL has always prided itself on its partnership engagements.
I997 Leading position on office .Automation and Laptops in India
1981
Scripting an era of computing across the Microprocessor
1985
Strategic relationship that has seen the computer evolve from a computing device
The HCL Advantage: Proven Expertise: We have more than thirty
years of Engineering and R&D expertise and experience in developing critical hardware products.
Strategic Partner: With offices and development centers in more than 17 countries, HCL can be your Global Innovation and R&D Partner – with the hub in India.
Greater market penetration: We enable our customers to serve existing markets better as well as enter adjacent and new markets.
Next Gen Solutions: We offer complete portfolio of product engineering services ranging from concept, designing, prototyping, manufacture, testing, after market support, to
2004
Partnering in computing and providing IT Services
re-engineering and developing Next-Gen solutions.
Quick Time-to-market: We follow domain-specific quality standards and processes and have reusable components to ensure quick time-to-market the product.
Key Strengths: ASIC & FPGA design: HCL specializes in VLSI
ASIC, FPGA, SoC design and verification services. Our expertise in solid state system engineering including end-to-end development involving architecture design, RTL design, developing full-functional FPGA prototypes, verification, synthesis and back-end support helps customers improve their design cycle and achieve faster go to market.
Board Design: HCL offers expertise for concept to board prototyping – including diagnostics, BSP and Driver development. We have completed PCB designs of upto 20 layers, 800 MHz Bus speeds, 3.2 GHz signal traces. We test boards for signal integrity and standards compliance and have achieved the fastest time for developing a quality PCB.
PCB Layout Services: HCL offers PCB Layout Services for in House Components Engineering Support, in house PCB CAD design using industry standard CAD packages, we have strategic tie
ups for quick turn Around PCB fabrication, PCB assembly & Rework including BGA components.
Product Re-engineering Services: HCL has solutions for Obsolescence management for Hardware products where we can help customers manage components obsolescence, cost reduction, technology changes, and feature enhancements. We can also reengineer your product to improve manufacturing process.
Independent Verification and Validation: HCL is currently the only India-based Global services company to have an in-house ISO 17025 accredited EMI / EMC testing laboratory. The lab offers full compliance tests for OEM products as per applicable industry standards like IEC, EN, CISPR, FCC, ASTM or other customers' specifications.
Compliance Engineering Services: HCL provides complete compliance engineering services for Hardware product companies - for RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) helping them meet government directives in time.
CONCLUSION
With the overall study of the above industrial profiles,
products and competitors of different industries we had
come to a conclusion that Parle and Britannia both are the
top selling brands of the India. Both Parle and Britannia are
the competitors. The total production of biscuits in India is
estimated to be around 30 lakh MT, the organized sector
accounts for 65% and the unorganized sector accounts for
35% of the total industry volume.
Parle Products Pvt. Ltd : Established In 1929, company has factories in Mumbai, Bangalore, Bahadurgarh in Haryana and Neemrana in Rajasthan, Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Company has about approximate market share of 30-35% of the total biscuit market. Parle-G accounts for the major volume turnover it accounts for approximately 80% of the total biscuit tonnage for the company.
Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek Milano ,Magix ,Digestive Marie ,Monaco ,Parle Marie ,Kreams ,Milk Shakti ,Parle 20-20 Cookies ,Golden arcs ,Nimkin ,Kreams Gold ,Chox ,Monaco Jeera
Britannia Industries Ltd. : Net sales for FY 2008-09 are Rs 3,112.2 Cr. For FY 07-08 biscuits recorded sales of Rs. 2,329.9 Cr.
Key Products Tiger, Good Day, Bourbon, 50-50, Treat, Milk Bikis, Marie Gold, NutriChoice, Timepass, Little Hearts
In the case of Parle-G brand, the researcher found that it’s
the taste, which contributed towards the customers brand
loyalty. Parle-G’s long presence in the market didn’t have
much impact on the consumers brand choice, rather it was
the taste that deferred customers from switching to the
other brands of glucose biscuits. The Parle-G customers are
not against consuming the Tiger brand provided they get the
same quality taste as that of the Parle-G brand. They pointed
out that the Tiger brand has a little lower milky taste and is a
little sweeter than it should be. Thus, the company must
maintain the price and concentrate on the brand taste to
take maximum advantage of this opportunity. Also,
marketing efforts are required to make the consumers aware
of the brand’s price and make them more of nutrition-
conscious so that they can understand the ‘Glucose H-Force
Biscuit’ concept.
Talking about Britannia after going thick on the thing, now
time is to make a complete picture. While making a product
a SKU (Stock Keeping Unit) of the shop retailers think about
the GMROI (Gross Margin Return On Investment) and they
promote the brand which provide them highest. They expect
return in the form of profit margin, company schemes,
window display and references of the shop. Among these,
company schemes make the differences and are the highest
source of motivation after profit margin. Retailing demands a
constant push from the company.
Marketer needs to use advertising and brand building
strategies to address the discerning buyers and retail push
to in different buyers. The manufacturer should understand
consumer behavior because retailers can't help quality and
price. It is only up to dealers said it is demand they sell
Britannia 42% agree that at retail shop it is brand popularity,
which determine the purchase of biscuit.
There is a greater need to understand the retailer behavior
considering them as a team working for the company may
help them to be attached to the company. There should be
feeling of belonging to the company in inner of the retailers.
Setting values club for retailers so that they may exchange
views with the company and help in understanding
consumer behavior.
APC has a unique position in the world APC products. It is
one of the profiteering companies in the country.
The company will have good future and exciting things
happening today in the field of power electronics and like
any other adventure.
The current phase of innovation and business solutions has
thrown up a number of challenges and opportunities for a
changed approach to business itself, especially in the
electronics sector. It has earned profit from the initial stage
of its operations and its confident of meeting all the
challenges that lies ahead and aim at achieving the highest
turnover.
The study brought put many features and functions of the
organization. The organization study has helped me to get
familiarized with the real world organization system, their
strategies and to understand the various levels in the
organization.
Project in Perfetti van malle started by interacting with
the HR manager & staff in the organization. The
interaction with managers gave insight on the procedures
of the recruitment. It also gave insight on the various
types of training activities conducted for the new
employees and existing employees and managers . It
also helped to learn training requirements while
conducting various training activities by preparing the
forms needed for the training activities . In the
Recruitment department, by the interaction with the
recruitment head came to know about the various
selection processes which were used in the organization
in order to recruit the required candidates who would
be able to achieve the goals set by the company.
During the tenure in the company, the visit to the
production unit gave lot of information about the
process . Finance department gave information about the
final accounts i.e. the annual reports which helped in
analyzing various ratios. It also gave the information
on the important sources through which the budget was
laid for various activities of the company.
Marketing and sales department gave information on
various strategies of marketing and the techniques used
in the sales of the goods. It helped to know the
various practical aspects marketing strategies which
were learnt in the classroom
BIBLIOGRAPHY
WEB SITES
www.parleproducts.com
www.wikipedia.org
www.parle.com
www.dabur.com
Economic Times
Brochure of the company GNHO (Global New Hire Orientation)
www.apcbyscneiderelectric.com
www.apcc.com
www.schneiderelectric.com
www.google.com
www .apc.com