photo and stories presentation
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TRANSCRIPT
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capturing PHOTOS & STORIES
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WHO IS MARKETING?
• Communicates with the Australian public– Website– Media– Emails– Publications
• Fundraising– Australian public donate two thirds of our
income
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WHY CAPTURE STORIES?
• Why do you need to capture stories?
• What do you use them for?
• How else would you like to use them?
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A GREAT STORY
• Has great IMAGES
• Is PERSONAL
• Has a BEFORE and AFTER
• Gives people a VOICE
• Connects supporters with our work
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COLLECTING STORIES• Plan ahead• Explain your purpose • Get consent • Avoid big groups• Select a suitable interview space• Get quotes and names• Ask open-ended questions• Use a digital recorder
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QUESTIONS: SHOW IMPACT
• Name, age, village
• What was life like before the project
• What did the project involve
• What difference has the project made
• What is life like now
• Hopes for the future
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photos are howWE COMMUNICATE
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what weDO
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photos record and SHOW IMPACT
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WHY CAPTURE PHOTOS?
• How do you use photos?
• Why do you use them?
• How would you like to use them?
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OUR CHALLENGEto show reality and be
true to our values
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EMPOWERING passionate inclusive ingenious authoritative
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empowering PASSIONATE inclusive ingenious authoritative
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empowering passionate INCLUSIVE ingenious authoritative
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empowering passionate inclusive INGENIOUS authoritative
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empowering passionate inclusive ingenious AUTHORITATIVE
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photos true to us and thePEOPLE WE WORK WITH
Empowering PassionateInclusive IngeniousAuthoritative
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HINTS AND TIPS
VARIETY: Take both landscape and portrait shots.
WHERE IS THE STORY: One of the best techniques for non-professionals to get a great portrait. Set up the shot. Get the person to hold something.
BEND YOUR KNEES: Shoot below the subject’s eye-line. It makes them more empowered.
GET IN CLOSE: Try standing about a metre away from your subjects. Get eye contact.
RELAX: Breathe in, breathe out. Then take the shot.
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where is the story?SET UP THE SHOT
USE A PROP: Get the person to hold something that relates to the project
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empower peopleSHOOT BELOW EYELINE
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get in close EYE CONTACT
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landscape and PORTRAIT
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PHOTO FORMAT: We need a mix of landscape and portraits. Take several of each. Have camera on highest resolution possible.
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COMMON PROBLEMS
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What’s wrong with this photo? The person is blurry, and the wall is in focus. Focus their face. Half-press the photo to activate auto-focus. Then press the button to take the photo.
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PHOTO BORING: Follow our hints and tips. Aim for one or two people per image.(Also watch to get bags, cameras, water-bottles out of shot)
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TOO BRIGHT: find some shade or wait till the sun goes down a bit. Check the camera settings.
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TOO DARK: find somewhere with a bit more light, or a light source. Watch out for bright light behind the person. Bright light should be behind YOU.
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WHERE ARE THE PEOPLE? We work with people, not taps
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WHAT HAPPENS NEXT?
EQUIPMENT: We have a small collection of equipment that can be loaned out to travelling staff.
WORDS AND PICTURES: New multimedia data-base that can store your photos and stories
OUR COLLECTION: Has more than 15,000 images and is growing.
EXPERTISE: Help with selecting photographs for reports, presentations…
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