photo credit: so where to start
TRANSCRIPT
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GODThe Beneficent & The Merciful
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Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/
so where to start
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You are also a
ProductA with Value
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http://www.flickr.com/photos/auro/650240743/sizes/o/
Value, the benefit a costumer receives from buying a good or service.
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We all have
We all have qualities that sets us apart from others, And abilities other people want and need.
Market Value As a
person.
http://www.flickr.com/photos/neilhobbs/370908003/
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http://www.flickr.com/photos/moocat/3655868266/sizes/l/http://www.flickr.com/photos/damonlynch/2052871156/sizes/o/http://www.flickr.com/photos/damonlynch/3026171130/sizes/o/http://www.flickr.com/photos/38446049@N04/4182381376/sizes/l/
http://www.flickr.com/photos/shapour/4107262304/sizes/l/
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So we all present and give value to family, friends, society, organizations, and…. finally to ourselves (if someone doesn’t, (s)he should).
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Marketing
Weare
withinteractio
nsin everyday
ourselves
people.
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After all
What is
Marketing ?
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“The activity, set of
institutions, and processes
for creating,
communicating, delivering
and exchanging offerings
that have value for
costumers, clients,
partners, and society at
large.”
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One important part of the definition is
Whose needs
Diverse needs of
Stakeholders.
“meeting the needs”.
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Maslow hierarchy of needs.
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Evolution of the concept:o The Production Erao The Sales Erao The Relationship Era
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The Production Era
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The Sales Era
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The Relationship Era
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Today in 2010
o Financial Factorso Social Factorso Environmental
Factors
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