Photography and photo imaging

Photography is the practice of creating images by recording light, either chemically by a light-sensitive material such as photographical film or electronically by a image sensor.

The lens is used to focus the light reflected or emitted from objects into real image on the light-sensitive surface inside a camera during a timed exposure.

The result in an electronic image sensor is an electrical charge at each pixel, which is processed and stored in a digital image file for display.

Photography and photo imaging

There are around 40,000 people working in photo imaging over the UK.

This particular industry has nearly 9,000 companies, which are a mixture of sole trading and freelance photographers.

Getty Images

Getty Images is a private publishing, media and web design industry that concentrates on stock photography. They are owned by Carlyle Group.

It is a supplier of stock images for business and consumers with an archive of 80 million still images and illustrations and more than 50,000 hours of stock film footage. It targets three markets which are advertising and graphic design, print and online publishing, in-house design, marketing and communication departments.

Getty Images

The Carlyle Group

The Carlyle Group is a public global asset management film specializing in private equity and holds a revenue of nearly $86 billion and currently employs 87,000 people.

Carlyle has completed investments in notable companies such as Booz Allen Hamilton, Dex Media, Getty Images, Hertz etc.

Fujifilm

Fujifilm is a public Japanese multinational photography and imaging company. It has 35,000 employees and a revenue of 2 trillion.

This company produces sale and serving of color photographic film, digital cameras, color paper, optical services, photocopiers and printers.

Fuji Xerox is a joint venture between Fujifilm and Xerox Corporation of North America.

Fujifilm bought Sericol Ltd. a UK-based printing ink company specializing in screen, narrow web, and digital print technologies in March 2005.

Fuji Xerox

Magnum photos

Magnum Photos is an international Photographic cooperative owned by its photographer members.

Instagram

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them and add to their page.

How does this industry relate to other creative media industries

This industry relates to other media industries such as film, television and advertising and marketing.

It relates to film because all films need planning shots of locations and costumes they will be using. Also film posters for promotional use which helps the film industry create and promote their films.

Television uses this industry for images of subjects shown in news or documentaries to give the audience more detail. This is also used for tv commercial breaks of images of products being advertised.

Advertising and marketing uses photography and photo imaging to make it easier to promote products by capturing images to advertise to the public/ audience to make their promotional methods more effective, this works because customers can see the products for themselves and becomes more convincing.