“inspire, educate and outfit for a lifetime of outdoor

adventure and stewardship.”

Background: REI is looking to inspire children and families to have a more adventurous outdoor lifestyle. This inspiration will turn into outdoor education and a continued need for outdoor materials such as clothing and equipment.

Target Audiences: Parents of children 18 and younger, and also their children.

Objectives: To inspire families and youth to explore the outdoors.

Obstacles: Children are difficult to pull away from technology and get outside.

Key Benefit: A healthy adventurous lifestyle.

Support Statements/ Reasons Why: A child can learn more from first hand experience than any other form of education. Also, there are many benefits to families spending time together and being outdoors in a natural environment. Tone: Fun and adventurous.

Media: This communication will be found in many different media forms including online, on-screen, point-of-purchase signage, flyers, and print collateral.

Creative Considerations: The artwork is focused in a cooler winter climate, so will be best advertised during that time of year, advertising a cold climate location, or directed at the appropriate clothing.

Official state of alaska vacation and travel

information.

Background: Travel Alaska is looking to get children and families inspired to visit Alaska. Educating them about all Alaska has to offer and how fun it is to be outside in nature and learning about the things around you.

Target Audiences: Parents of children 18 and younger, and also their children.

Objectives: To inspire families and youth to visit Alaska.

Obstacles: Alaska is a long distance for many people and an expensive trip.

Key Benefit: Education on Alaska’s history, landscapes, and wildlife.

Support Statements/ Reasons Why: A child can learn more from first hand experience than any other form of education. Also, there are many benefits to families spending time together and being outdoors in a natural environment. Tone: Fun and adventurous.

Media: This communication will be found in many different media forms including online, on-screen, signage, flyers, and print collateral.

Creative Considerations: The focus in this communication is the interaction and first hand experience of Alaska and all it has to offer.

Background: Outside Magazine is looking to inspire children and families to have a more adventurous outdoor lifestyle. This inspiration will turn into outdoor education and a continued need for an outdoor information resource.

Target Audiences: Parents of children 18 and younger, and also their children.

Objectives: To inspire families and youth to explore the outdoors.

Obstacles: Children are difficult to pull away from technology and get outside.

Key Benefit: A healthy adventurous lifestyle.

Support Statements/ Reasons Why: A child can learn more from first hand experience than any other form of education. Also, there are many benefits to families spending time together and being outdoors in a natural environment. Tone: Fun and adventurous.

Media: This communication will be found in many different media forms including online, on-screen, signage, flyers, and print collateral.

Creative Considerations: The focus in this communication is the interaction and first hand experience of nature and all it has to offer. The artwork is focused in a cooler winter climate, so will be best advertising a cold climate location, or directed at the appropriate clothing.

“dedicated to covering the people, sports and activities, politics, art, literature, and

(especially) hardware of the outdoors…”