phybridge uniphyer overview

P h y b r id g eE n a b l in g T e c h n o l o g y , P e o p l e , An d

B u s in e s s

“Simplicity is the ultimate sophistication.”

Leonardo Da Vinci

“We can't solve problems by using the same kind of thinking we used when

we created them.”Einstein

UniPhyer Overview

Are You Ready For A Paradigm Shift in Thinking?

2

Stop the Insanity – Ask Why?

Who invented VoIP?Who created the methodology of layering voice on data LAN?Who benefits most from this method of network convergence? Is it the customer, provider or data switch manufacturer?

“Insanity: Doing the same

thing over and over again and expecting different results.”

Albert Einstein

3

Complexity = Dependency = Costs Voice on Data Deployment Creates Challenge For Customers and Partners.

Internet

One Network

One Paths

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Existing Voice Infrastructure Not Used

Their Gain

Your Pain

4

Who Gets The First Call When This Happens? Data or Voice Provider

User is on a call and they open a data file that takes 3 seconds to open and at the same time they can not understand the user on the other end of the phone.

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost

Savings and Quality of

Service Offered.

Data In

Data Out

Voice Out

Voice In

To Network

Who gets first call, Voice or data provider?How often does voice service call end up being network related?

http://www.megacomputers.ca/images/MTS/Business/Nortel1120e-ip-phone.jpg

5

Your Pain

Disadvantage – Network dependencyComplexity – no two networks alikeLonger CyclesRisk – day two managementHigh Stress – reputation on line.Accountability without control

“70% of our voice quality service calls end up being LAN related which we can not charge for.”

6

Customer Barriers – Network Driven

7

Customer Want IP Telephony AndThey Also Want What They Always Had.

Value of UC and IPTLower TCOQuality of ServiceHighly ReliableVoice ContinuityNo DisruptionEasy Management

?

Layering Voice on Data

ComplimentingVoice with Data

!? !? !? !? !? !

8

Giving Customer What They Always Had Is Difficult Given The Foundation We Are Using For IP Voice.

No Two LANs Are AlikeSize Creates ComplexityUnpredictable Traffic Pattern

Standard, Ideal Topology For Voice.Same Regardless of SizePredictable & Proven Reliable.

VoIP Has Us Using Unpredictable vs. Predictable

SIMPLECOMPLEX

9

Solving Complex IPT Challenges For Customers and Partners In A Simple Manner.

The only network switch globally to deliver Ethernet and Power over a single pair with 1,200 ft reach. Patent Pending

10

Simplicity Is The Ultimate Sophistication!

Data network supporting data needsDistributed topology built for near-time delivery

Point-to-point ensuring quality of serviceNo data network dependencyRepeatable, predictable, scalable

11



Center Pins RJ11 Cable From Wall Jack

To Digital or Analog Phone

PSTN

Delivering On Voice Quality.Leverage Proven Infrastructure, Eliminate Risk, Reduce Cost, Optimize User Experience

Old Telephony Today

New Telephony Tomorrow Leveraging Proven Voice Infrastructure

UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft.

PSTN/ Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Point To Point

VV

http://www.telephonemagic.com/images/nortel-norstar-meridian/m3902-pbx-phone-125.jpg






12

Ethernet And Power Over a Single Pair With Over 1,200 ft reach.




From PhyAdapter

to IP Phone

Data Switch


IP PBX


PSTN




From PhyAdapter

to IP Phone

Data Switch


IP PBX


PSTN

Existing Telephony Wiring









13




From PhyAdapter

to IP Phone

Data Switch


IP PBX


“One Network, Two Paths – No Compromise.”Compliment & Extend Existing Data Network

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost


Service Offered.

Data In

Data Out

Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Voice OutVoice In

IP Phone

PhyAdapter

Leveraging proven point-to-point topology

Ethernet & PoE on single pair with over 1,200 ft. reach.

Every user impacts other users on LAN

One Network….Two Paths

Data Path Voice Path

Enabling Other POE IP Devices

access points, speakers, cameras, entry devices

“The management of our converged network is simple

Reggie Alvares

VP Operations

Optimizing Your Local Area Network for Voice and Data Convergence.

Data Packets

Voice Packets

Central Convergence

Point-to-PointBuilt For Voice

PSTN


14

Video OutVideo In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost

Savings and Quality

of Service Offered.

Data In

Data Out




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


IP Phone

PhyAdapter

Leveraging existing Telco

wiring

Ethernet & PoE on single pair with over 1,200 ft. reach.


Each user is independent from others. No impact to other users.

One Network

Two PathsData Path Voice Path

Your In Control – Better for Customer Better For You

DATA TEAM BENEFITS

•Less stress to deploy

•Less disruptions

•Less management stress

•Data focus

VOICE TEAM BENEFITS

•Less stress to deploy

•Less disruptions

•Less management stress

•Application focus

•User Training

Data Voice

Separate or Fully Converged

Internet

Using the UniPhyer To Optimize Your LAN is Good for Data and Voice Teams.

Voice Out

Voice In

PSTN


15

Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines..

Point to point – no sources of delay

No Echo Problems

UniPhyer Delivers

Point to point – Packet Always On

Time.No Jitter Problems

Point to point – Packet Always In

Order.No Packet Loss

Voice Quality –Guaranteed!

16

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost


Service Offered.

Data In

Data Out




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Internet

Voice Out

Voice In

The Three Second Test?

Time

Voice and Data Requirements Are Very DifferentVoice is the Only Highly Sensitive User Requirement.

IP Phone

Threshold

Data Packets

Additional Users and/or application creating additional demand on network

Change Network Switches To Add Bandwidth to handle changing load requirements ensuring voice quality.


Potential Voice Quality Issues

More Pronounced Voice Quality Issues.

Gateway, router or firewall

IP PBX

PSTN

Data

Acceptable User Experience User waits three seconds for an email file to open

Voice

Unacceptable Experience User can’t understand person on other end for three seconds.


17

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost


Service Offered.

Data In

Data Out




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Voice Out

Voice In

Understanding Data and Voice Packet Requirements and Characteristics.

Voice bandwidth requirements are constant and never changing.

Point-to-point topology ideal for real time requirements of voice. Voice packets in order with no collision ensuring Quality of Service.

Phybridge UniPhyer One Network, Two Paths

Ideal topology with a voice path complimenting a data network reducing deployment and ongoing management complexities and costs.

Voice quality of service guaranteed regardless of current and future data load characteristics and requirements.

Voice will survive regardless of data network outages or health.

Simply separating voice and data paths you realise savings and reduced stress.

Time

ThresholdData files may take longer to open

Data Packets

Time

Threshold

Voice Packets

Plenty of Bandwidth offering Quality of Service regardless of data load or changes

IP Phone

PhyAdapter


Voice QoS assured regardless of data going over threshold

One Network


“Understanding Deployment Options To Reduce Costs and Stress”

Optimizing Business Networks For Voice And Data Convergence – Voice With Data

PSTN


18

PSTN

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost


Service Offered.

Data In

Data Out




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Internet

Voice Out

Voice In

Unified Communications In

Action

Direct connection of phone and computer does not improve the performance of advanced applications like Click To Call.

No Compromise – Understanding Advanced Features Like Click to Call.

IP Phone


Gateway, router or firewall

IP PBX

Click To Call


19

PSTN

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost


Service Offered.

Data In

Data Out




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Voice Out

Voice In

Click To Call Feature In Action

From CRM user highlights phone number and initiated Click To Call Feature

Time

ThresholdData files may take longer to open

Data Packets

Time

Threshold

Voice Packets

Plenty of Bandwidth offering Quality of Service regardless of data load or changes

IP Phone

PhyAdapter

Leveraging existing Telco

wiringEthernet & PoE on single pair with over 1,200 ft. reach.


Each user is independent from others. No impact to other users.

Voice QoS assured regardless of data going over threshold

One Network


No Compromise –

Advanced Features Supported

IP PBX

IP PBX receives request and send demand to initiate call and activate IP Phone

IP Phone rings indicating to user call is being made.

Voice Packets

Voice packet travel over dedicated physical path with no potential interruptions with data traffic

ensuring quality of service


20

PSTN

Video Out

Video In

CRM CUSTOMER

INFORMATION

Purchased Phybridge

Uniphyer and Very

Happy With Cost


Service Offered.

Data In

Data Out




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Internet




From PhyAdapter

to IP Phone

Data Switch


IP PBX


Voice Out

Voice In

Customers need to add new switches, routers, users, applications etc – NO

IMPACT ON VOICE plus…

IP Phone

PhyAdapter

One Network


Future Proof Your Network, Reduce Your Total Cost of Ownership, Simplify Change Management.

IP PBX

Customer wants Gigabit network to support data requirements – NO

IMPACT ON VOICE AND NO NEED TO CHANGE PHONES TO SUPPORT

GIGABIT REQUIREMENTS

Simple Network Topology Reducing Expertise Requirements Eliminating Potential Dependency Risks and Higher Costs Today and Into the Future.

Maximize Return on Investment While Reducing The Total Cost of Ownership.

Savings with less PoE requirements (PoE devices on UniPhyer backbone)

and easy back up power management.


21

Optimize, Don’t Compromise Your UC Experience

•Lower Total Cost of Ownership

•Leverage proven infrastructure

•Non-disruptive deployment

•Easy plug-and-play deployment

•Quick, overnight deployment

•Graceful migration –IT Brand Protection.

•Voice continuity regardless of LAN

•Simple UPS management

•Dedicated Physical Path for Voice, no configuration required.

•QoS guaranteed regardless of Data loads.

•Repeatable, Predictable, Scalable

•Guaranteed Pricing, Timing and QoS

•Better Return on Investment

•Higher Total Cost of Ownership

•Replace or add new cabling

•Disrupt business and data network

•Expertise required to configure & manage

•IT Team Brand Risk

•Long deployment cycle

•Rip and replace solution

•Voice outages issues

•Complicated UPS strategy

•Complex configuration required to create a VLAN for voice QoS.

•Voice QoS Through Continual management and monitor networks

•. No Two LAN’s Are Alike

•No Guarantees

•Lower Total Cost of Ownership

•Exact Pricing

•Shorter Sales Cycles

•Control Sales Cycle

•Control Deployment Experience

•Reduce Brand Risk

•Strong Differentiator

•Higher Revenues

•Lower Expenses

•More Capacity

•Quicker Time To Revenue

•Reduced Stress

•Greater Satisfaction

•Higher Margin Service Contracts

•Higher Total Cost of Ownership

•Variable Pricing

•Dependent on others

•Potential Brand Risk

•Similar Deployment Process

•Slimmer Margins

•Higher Expenses

•Longer Sales Cycles

•Longer Time to Revenue

•Lower Service Margins

•Higher investment in certification required

•Expense Staffing Requirements

•Special Staffing Requirements

OPTIMIZED COMPROMISED

VAR CUSTOMER VARCUSTOMER

22

The UniPhyer – High Quality Network Switch

Layer 2/3 Ethernet Switch 24 and 48 port models. PhyAdapters are common to both models.

It is necessary to have one PhyAdapter for every active port on the Phybridge UniPhyer.

POWER and ETHERNET over a SINGLE pair of wires, with distances 1200+ feet.No additional power required for the phone or endpoints.

Industry Awards

23

Features

Range of up to 1200 feet (Deployed to 2000 feet) with power for Class 2 POE deviceStackable & ScalableTested to 4,000 feet with device with local power. Up to 25MB download and 1.5MB upload bandwidth (dedicated) per port. This can be adjusted on a per port or group of ports basis.

2

2. Connect the Phybridge Unit to the Network or IP PBX.

2



1

1 Remove Amphenol connector from legacy PBX and connect it to the Phybridge unit.

11

1 Remove Amphenol connector from legacy PBX and connect it to the Phybridge unit.

3

3. Power up the Unit.

33

3. Power up the Unit.

UniPhyer Switch Installation

24

Features

2 Gigabit uplink ports (combination Fibre/Copper) supports Single-mode and Multi-mode fibre.Port isolation and MAC address anti-spoofing capabilitiesCentralized UPSAll the heavy lifting is done in the wiring closet – little or no disruption at the endpointAutosensingPlug and Play

2. Connect the IP Phone to the Phyadapter connector marked “to IP phone”.

2

1

1. Connect the legacy phone line from wall plate to Phyadapter marketed “to phone jack”.

IP Phone Installation


25

Networking

Configured to have a default minimum connection rate of upstream 175 kbps and downstream 2.5 Mbps. The PhyAdapter will not connect to the UniPhyer unless these connection rates are met. This ensures that the necessary bandwidth for VoIP toll grade voice quality is available for each port.The Phybridge UniPhyer provides power over the PhyAdapter's RJ45 port, the voltage provided is IEEE 802.3af compliant.Each PhyAdapter can power one IP device (all Class 2 and some Class 3). Some IP phones do allow additional IP devices plugged into them, like a laptop computer, allowing multiple network devices to function off the single PhyAdapter connection.

25

26

Networking

Both GBE ports support straight through or cross over cables. The straight through cable is recommended.Traffic between the UniPhyer and PhyAdapter and network ports support full duplex.

PhyAdapter 10/100 Mbps Full DuplexUniPhyer GEB ports 10/100/1000 Mbps Full DuplexUniPhyer MGMT port is 10/100 Mbps Full Duplex

Spanning Tree allows a network design to include spare (redundant) links to provide automatic backup paths if an active link fails, without the danger of bridge loops, or the need for manual enabling/disabling of these backup links.

26

27

Networking

Triple Play – Voice, Video and DataSource/ destination IP address filtering (ACL)L4 source/ destination port filtering (ACL)IGMPv1/ v2 snooping/ proxy for multicast service IGMP ACL (multicast group filtering)VLANs supports up to 4096 VLANs per port

Static VLANProtocol Based VLANTranslation VLAN

Configuration Options To Simplify Topology and Management

27

28

Convergence Option -Separate

29

Convergence Option-Controlled

30

Convergence Option-Full

31

Security

Dedicated VLAN for in-band management access. Limit access based on VLAN ID. Ability to change listening port. Supports static IP only.Out-of-band Management via isolated MGMT port. Support static IP and DHCP.IEEE 802.1X port-based authentication mechanism for subscriber interfacesSecure Shell (SSHv2) and SNMPv2 secure remote management access and communicationsUser Administration, add, delete or modify users, passwords and access levels. Ability to Age accounts, last login.

31

32

Security

MAC filters, Layer 3/Layer 4 ACLs for user traffic, Secure Web management and SNMP interface for secure management access via VLAN, restrict by VLAN Id. Filtering by Protocol, Source Mac, Source IP, L4 Destination port, Destination IP, Destination MAC and Ether TypeMAC address anti-spoofing.Port isolation on a per VLAN basis, limit the ability of devices to browse one-another. Private VLANs provide security and isolation between switch ports to help ensure that users cannot snoop on other users' traffic

32

33

Security

Per bridge port based static MAC address plus maximum MAC address number limitation Port Security and MAC Address Locking limits the number MAC addresses on a port. Using Port Security network managers can allow specific MAC addresses access to the network.Packet classification, reclassification, policing, marking, and remarking. Identification, classification, and reclassification of traffic based on specific criteria such as port, source/destination MAC address, 802.1p priority bit, source/destination IP address, Type of Service (ToS), Differentiated Services Codepoints (DSCP), or TCP/UDP port

33

34

Security

Flexible queue servicing utilizing configurable Weighted Round Robin (WRR), Strict Priority (SP), or hybrid SP/WRR. Uplink bridge ports support SPQ only.4 hardware queues for flexible QoS managementIngress rate limiting—standard and extended ACL controlACLs configured on a per-port basisPer bridge port based IP allow list mechanism DHCP relay Option-82 & PPPoE I/A for user traffic Advanced ACL mechanisms based on L2 & L3+ header information classification Per bridge port multicast group filtering mechanism;

34

35

Monitoring

SNMP – supports version 1 and 2cSyslog ServerAlarm/Event Profiles with visual indicatorsPerformance and Environment Monitoring

Hardware TemperatureSystem UtilizationEthernet StatisticsATM StatisticsRMONADSL Day/Interval

Remote Management

35

36

Specifications & Requirements

Ensure the availability of a national AC outlet (and Earth ground). Ensure the availability of a 100/1000 Ethernet LAN port Disconnect phones/old PBX from the lines that will be connected to the UniPhyer. Requires RJ21 connector with 25 pair – 24 pair active.Ensure proper back-up power calculated

Management SFP2 GBE2 SFP1 GBE2 RG21 & Activity LED’s

37

Specifications

Physical Specifications: 2U: 88 x 432 x 381 mm (HxWxD) Weight: 5.36 KgEnvironmental: Operating Temperature: -10oC to 50oC Operating Humidity: 10% to 95%Power Requirements: 100 to 240VAC, 50/60 Hz, 650 W maximum

Rear

On / Off Switch

38

Technical Certification Has Never Been So Easy

The Only Investment is We Ask You To Make is Time. Basic Certification – Everything you need to know to successfully deploy.

On Demand WebinarSelf Test

Advanced Configuration Certification

On Demand WebinarSelf Test

“Simplicity is the ultimate sophistication.”

Leonardo Da Vinci

39

Great For Customers, Better For Partners!

“What used to take us days to deploy, only took hours to accomplish with the UniPhyer.

A solution that allows us to move our customers to IP telephony while eliminating the operational/technical challenges they face with layering voice on the data network”

Alan Burdine, President and COOCommunications Resources Inc.

phybridge uniphyer overview

Technology

voice service

ip voice

data provider

data lan

costs voice

data deployment

voice provideruser

data file