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Bell’s Sales Rep ______________________________________ Phone ______________________ Price __________________________ Product Specifications Pricing Tier: 5 Availability: Spring specialty release Available Formats: Bottle/limited draft Shelf Life: 6 months Physical Specifications ABV: 10.1% Bitterness: 85 IBUs Color: Reddish Copper Original Extract: 22.5 Plato DOUBLE INDIA PALE ALE TROPICAL • CITRUS, BERRY • RESINOUS HOP NOTES mars 12oz. Bottle 12oz. Bottle 6-pack Case 1/4 Keg 1/2 Keg Released in August, 2014, as the first beer in the Bell’s Planet Series, Mars™ (The Bringer of War) is a double IPA with a complex hop character and a malty backbone. Notes of tropical fruit, citrus, pine, lemon, lime and pineapple are all present in both the aroma and flavor. Hopped at a ratio of about 3.4 pounds of hops per barrel, the recipe for Mars™ was developed from a trial batch called Larry’s Latest Double IPA brewed in our original brewery located adjacent to the Eccentric Café in downtown Kalamazoo.

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Page 1: Physical Specifications Product Specifications - Loginportal.bellsbeer.com/resources/marketing/Mars/MarsSellSheet_New...Physical Specifications ABV: 10.1% Bitterness: 85 IBUs ... Bell’s

Bell’s Sales Rep______________________________________ Phone ______________________ Price __________________________

Product SpecificationsPricing Tier: 5Availability: Spring specialty releaseAvailable Formats: Bottle/limited draftShelf Life: 6 months

Physical SpecificationsABV: 10.1% Bitterness: 85 IBUsColor: Reddish CopperOriginal Extract: 22.5 Plato

DOUBLE INDIA PALE ALETROPICAL • CITRUS, BERRY • RESINOUS HOP NOTES

mars™

12oz. Bottle 12oz. Bottle 6-pack

Case 1/4 Keg 1/2 Keg

Released in August, 2014, as the first beer in the Bell’s Planet Series, Mars™ (The Bringer of War) is a double IPA with a complex hop character and a malty backbone.

Notes of tropical fruit, citrus, pine, lemon, lime and pineapple are all present in both the aroma and flavor. Hopped at a ratio of about 3.4 pounds of hops per barrel, the recipe for Mars™ was developed from a trial batch called Larry’s Latest Double IPA brewed in our original brewery located adjacent to the Eccentric Café in downtown Kalamazoo.