physician use of social media powered by incrowd june 2011

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InCrowd, Inc. Physician Use of Social Media Global Social Media Day June 30, 2011 Powered by InCrowd InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676

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Thursday June 30th is Social Media day around the globe, we are interested in learning the ways (if any) you utilize social media in your medical practice. Listed are social media tools and uses in a healthcare setting; please select all of the responses that you currently utilize in your practice or through the facility where you provide care.

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Page 1: Physician Use of Social Media Powered by InCrowd  June 2011

InCrowd, Inc.Physician Use of Social Media

Global Social Media Day June 30, 2011

Powered by InCrowd

InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676

Page 2: Physician Use of Social Media Powered by InCrowd  June 2011

Physician Use of Social Media In celebration of global Social Media Day InCrowd queried

physicians regarding the use of social media in their medical practice N = 100 US based physicians

35 general oncologists 33 gastroenterologists 32 Internal medicine physicians

Thursday June 30th is Social Media day around the globe, we are interested in learning the ways (if any) you utilize social media in your

medical practice. Listed below are social media tools and uses in a healthcare setting; please select all of the responses that you currently utilize in your practice or through the facility where you provide care.

Page 3: Physician Use of Social Media Powered by InCrowd  June 2011

Physician Use of Social Media

10% Facebook Page8% Twitter/Tweet Chats

5% LinkedIn Page

83% Internet

6% Blogging

3% YouTubefoursquareMobile App

52% MD Networking

25% Email

15% Media App

17% Patient Portal

27% Intranet

7% SM Content Sharing

36% Do Not Use SM

Facebook Twitter & T Chats LinkedIn

Internet Blogger YouTube Mobile App Foursquare

MD Networking Email Media App

Patient Portal Intranet SM Content

Do Not Use SM

Page 4: Physician Use of Social Media Powered by InCrowd  June 2011

About InCrowd

We provide real time access to your target audience

We leverage propriety mobile and browser-based technologies to provide you with immediate market feedback from your Crowds of physicians, nurses, health care professionals and patients.

Page 5: Physician Use of Social Media Powered by InCrowd  June 2011

How InCrowd Works

• Easy Do-It-Yourself platform• Micro surveys are short (1-5 questions) but

powerful (choice of 11 question types)• Micro surveys are sent to CROWDS of pre-

screened, segmented respondents• Respondents can answer from any device,

anytime and anywhere• Results delivered in real time

Page 6: Physician Use of Social Media Powered by InCrowd  June 2011

InCrowd Overview

• Data available 24/7

• Intuitive browser-based platform

• 11 different questions types

• Custom Crowds of pre-screened, opted-in respondents

• Respondents answer quickly and honestly with no fatigue

• Instant easy to view data tabulation

• Export and share results via Excel and PowerPoint

InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676