pick n’ pack grocery app exclusively for zehrs. pick n’ pack grocery app
TRANSCRIPT
PICK N’ PACK GROCERY APPExclusively for Zehrs
PICK N’ PACK GROCERY APP
DESCRIPTION/ FUNCTION
Pick N Pack App is free to download Search entire store inventory list by brand or aisle Generate and save grocery list, select order for pick-up or
delivery Minimum 2 hour advance notice for pick-up, 3 hour for
delivery Receive a barcode to be scanned at the Pick Up counter
or by delivery person Pick N Pack counter located at the front of store for easy
convenience
PICK N’ PACK
TARGET MARKET “Busy Moms”
Looking for timesaving, convenient products to make the most of their time and money.
Ranging from mid twenties to late fifties Rushing from work, to store, to home Usually have small children accompanying them, and juggling busy
extra curricular schedules.
“Busy Students” Tech savvy, up to date on latest App trends Limited time and money Limited transportation
PRICING/CHANNEL
Free App that only charges consumer once their order is processed and received.
Pick- Up charge $6.00 Delivery charge $12.00 Fee built into total of grocery bill
Available only in Zehrs located in KW region Technology hub with possibility of future growth Large enough for a fair sample
PROMOTION
Zehrs Flyers, print ads, radio commericials
Pick N Pack experiential marketing
Free one time trial
Every ten pick-ups get your eleventh free
PICK N’ PACKEXCLUSIVELY FOR ZEHRS
Thank you for your timePresented By Lauren Armstrong and Christina Dente