Piecing the Puzzle Together

Michael Taylor and Joe Seghatoleslami

Piecing the Puzzle TogetherIntegrate Lync with Existing Voice and Video Solutions

SOLU2082PresentersJoe SeghatoleslamiDirector, UC Consulting+1 (973) 656-4617 jseghatoleslami@spscom.com

Mike TaylorCTO+1 (973) 359-8516MTaylor@spscom.com

AgendaMethodologyThe problem with UCHow to Solve the ChallengesTechnical Integration MethodsIntroductionVoice Integration OptionsVideo Integration OptionsOpen Q&A

The Problem with UC Risks and ChallengesAdoption: Just because you build it they may not comeToo many technologiesIT requires a major cultural change as traditional silos must be merged

Pan Am6The Problem with UCFirst, you must define it within the context of your business.Business requirementsHow will this initiative actually improve results/performance?User requirementsWorkflows and inefficienciesTechnical requirementsSecurityNetworkComplianceHave you mapped your definition to specific goals?Have you defined and analyzed existing gaps?

7How to create a UC Infrastructure StrategyIdentify StakeholdersUC will embed communications into work flows and radically change the way people do businessSolicit input up-front to increase support and user adoption when deployed

Stakeholder GroupsLine of BusinessIT - NetworkIT - ApplicationsIT - Security

9Is This Your Organization?LOBMarketingLeadershipLOBCustomer ExperienceITApplicationsITSecurityITNetworkTelecomLOBProduct ManagementUser GroupsAligned Incentives Build Bridges10

Identify User NeedsGroupCollaborate WithHowNeedExecutivesBoard MembersEmail, VideoWay for outside users to join video sessionSalesCustomersVoice, Mobile phones, EmailAbility to spontaneously share desktop to conduct presentations or resolve a billing issuesDesignInternal and SuppliersIM, EmailAbility to review SOWs and Price QuotesLegalCustomersEmailShare documents to speed up redline processDesign

The Elements of UCSuccess=User Adoption

Create an Adoption PlanInitial role-out to control group will build the excitementEnlist super users in each department to evangelize and help new usersTrack usageMake changes if necessary to increase adoption

User AdoptionDay Two SupportBudget ongoing support as part of the UC Infrastructure Plan

You must integrate your internal support groups as UC merges traditional IT groups.

It is important to have support agreements and SLAs in place prior to roll out, regardless if the support is internal or external

Lengthy outages and poor user support will kill adoption faster than anything else. and will take considerable time to recoverConclusionConclusionProper planning insures success

Having an outside partner can speed up the deployment and reduce risk

Include users up-front so your solution meets their needs to ensure adoption

Do an honest assessment of your current infrastructure

Have User Adoption and Day Two plans in place prior to going live

A general discussion aboutIntegrationIntegration BackgroundMany methods are available, but all attempt to rationalizeSignaling SIP interworking, session managementMedia SDP/codecsIt cannot just be one or the othermust account for both.

Codecs to ConsiderVoiceRTAudioSiren (Lync Conferencing)G.711 (typical IP-PBX)G.729 (typical IP-PBX)G.722 (wideband)VideoRTVideo (Lync)H.263 (Lync 2010, Mac 2011, and traditional systems)H.264 AVC and SVCContentH.239 (traditional codecs)RDP (Lync)

Integration BackgroundThree main methodologies:Take over signaling/media control (e.g., ACA or CUCI-Lync)Share signaling/media (Remote Call Control, direct registration)Normalize signaling/media (gateways, SIP trunks, federation)

Voice IntegrationClient Plug-In1. Take over signaling/mediaClient Plug-In How it WorksClient integration. Plug-in for Lync.Uses Microsoft APIs to alter the behavior of the Lync client.Generally relegates Lync to IM/Presence only.Often Disables Lync client audio and video (using the TelephonyMode registry setting can be re-enabled)Drives PBX voice/video (peer-to-peer) to Lync clientsAvaya Aura Communication Manager

Avaya Aura Session ManagerH323Device

Active DirectoryACA for Microsoft LyncComputer Mode

Avaya one-X(SIP)

Video Calling to a Avaya Flare Experience on iPad (SIP)Lync 2010 orLync 2013

Media SRTP

ACA for Microsoft LyncComputer Mode

SIPSIP

Client Plug-In How it Looks

Remote Call Control2. Share signaling/mediaRCC How it WorksServer integration between Lync Front End and Avaya AES.

Configured per-user on the Lync Server.

Allows for click-to-dial from Lync to launch on a PBX phone.

Lync peer-to-peer still functional (if configured)

Escalate from voice to video does not work.

Future of the protocol is murky.

29RCC How it Looks

SIP Trunking3. Normalize signaling/mediaUse CasesLync Dial-in ConferencingLync Enterprise Voice Exchange UMSIP Trunking How it WorksServer integration between PBX and Lync Mediation Server using:SIP-enabled PBX (proxy)Session Border ControllerTDM-SIP GatewayUse cases: Lync Enterprise VoiceLync Dial-in ConferencingExchange UM

Common DeploymentTypical call flowUser receives call, trunk terminates on PBX phone.PBX simultaneously rings Lync (user can answer in either place)Exchange UM and Simultaneous Ring to mobile phone supported.Benefit:Allows full Lync experience while still sweating existing assets.

Video IntegrationPolycom

Lync Enterprise ServerSIP Trunk

DMA 7000

Collaboration ServerVideo EndpointsLync ClientsPolycom

Polycom

Video EndpointsLync Clients

SIP trunk Integration

Building more Complex IntegrationsVCS Cluster

OCS/Lync Edge Server

OCS/Lync ClientH323/SIP Client

VCS ExpresswayInternet

B2B

OCS/Lync ServerCisco Total TelePresence Solution

Lync GW/VCS ControlQuestions?Thank You+1 (888) 777-7280Strategic Products and Services / 300 Littleton Road / Parsippany, NJ 07054spscom.comLync 2014 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.2/19/201444

Microsoft PavilionDemos, Speakers, Demos, Lync Room System, Experts, Demos, a Bar....and more Demos

ATTENDEE PARTYWednesday, February 19th6:30pm-9:30pmHakkasan, MGM GrandBrought to you byWhen it comes to Vegas nightclubs, it doesnt get any hotter than Hakkasan. And when it comes to opportunities to connect and reasons to party, no one does it better than Lync Conference! Our attendee party has a full lineup: an open bar, awesome food, and one of the best DJs that Vegas has to offer. Dont miss out on the funstop by at 6:30pm and kick off and evening to remember. Come together.

HANDS-ON LABS

Tuesday, February 18th5:00pm 7:00pmYou can also access labs on MyLync!3:00pm 9:00pm10:30am 9:00pm7:30am 9:00pm8:00am 1:30pmLOCATIONPinyon 3Monday, February 17Tuesday, February 18Wednesday, February 19 Thursday, February 20LRSLOCATIONCopperleaf 12Wednesday, February 198:30am 9:45am10:15am 11:30am1:00pm 2:15pm2:45pm 4:00pm4:30pm 5:45pm

Thursday, February 209:00am 10:15am10:45am 12:15pm12:45pm 2:00pm

MyLync allows you to create a custom experience and network with the Lync Community both online and in person.With MyLync, you can:Build your own personalized calendar while browsing all available sessionsView breakout session material including PPTs and Videos within 48 hours of each sessionParticipate in the Community and find people in your social networks who are attending and interact with speakersArrange meetings or social activitiesNavigate the Exhibit Hall floor plan and learn more about our SponsorsFill out evaluations to win prizesLog into MyLync at http://mylync.lyncconf.comFor MyLync support, please visit the Registration Desk.** Please note that adding a session to your calendar does not reserve a seat. Seating is on a first-come, first-served basis.

Birds of a FeatherBirds of a Feather flock together! Join daily breakfast discussions of relevant topics by sitting in the separately designated areas of the Meal Hall. Seating will be sorted in a different way for each Birds of a Feather breakfast:

Wednesday, February 19:Where are you from? Asia/Pacific, Eastern & Central Europe, Latin America, Middle East & Africa, US (West, Central & East) and Canada, Western EuropeThursday, February 20:What is your interest?Best Practices, Business Value, Clients & Mobility, Lync Meetings and Video, Lync Online, Networking, Platform, Server & Manageability, VoiceFill out evaluations to win prizesFill out evaluations on MyLync or MyLync Mobile.Prizes awarded daily.

Lync 2014 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.2/19/201450