pigeon? shit. who cares? #stateofsearch
DESCRIPTION
One more algo update for the Google dance track. I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out. Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does. As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.TRANSCRIPT
PIGEON? SHIT. WHO CARES…
ONE MORE ALGO UPDATE FOR THE GOOGLE DANCE TRACK
November 17, 2014 – DFWSEM State of Search
ABOUTSEARCH INFLUENCEHelping customers successfully market online since 2006.
Search Influence
• 90 full and part-time
employees
• 60 contract writers
• Google AdWords &
Analytics Certified Staff
• Thousands of clients in
most industries
Reputation
• 2011 Inc. 500 honoree
• 2013 Inc. Hire Power Winner
• Recognized leader in search and
social for local business
• Two decades in online media
• Best Places to Work, 2014
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@searchinfluence
WHAT ISSEARCH INFLUENCE?
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Systems, software, and
really smart people
building scalable, kick-ass
online marketing.
OUR TEAM
@searchinfluence
• First website online in 1994
• Built 2,500 web sites in 18 months with a
production staff of 12 (2002).
• Part of team which took Sprint Yellow Pages
from zero to 1,000,000 monthly visitors in 18
months (2005)
• Preaching the Gospel of Facebook Ads for
local business since 2009
• Produced more than 150,000 pages of web
copy in 2013
• Local U Faculty member and forum moderator
• Search Engine Land columnist
WILL SCOTTABOUT ME
@w2scott
FLASHBACK: PUBCON NOLA 2014
@searchinfluence
BECAUSE,GOOGLE SUCKS.
@w2scott Luna the Lamprey to tweet in effort to save fish
NOT SEO.
GOOGLE KUNG FU.
@w2scott
• YouTube
• Yelp
• Houzz
• YP.com
• And more…
GOOGLE HAS A WEAKNESS:BIG “AUTHORITY” SITES
@w2scott
MORE SCATALOGICAL REFERENCE
@searchinfluence
@searchinfluence
THE INTERNET CESSPOOL
"Brands are the
solution, not the
problem," Mr. Schmidt
said. "Brands are how
you sort out the
cesspool.”
Eric Schmidt, 10/2008
http://adage.com/article/media/google-s-schmidt-internet-cesspool-brands/131569/
@searchinfluence
WIKIPEDIA: CESSPOOL (CESSPIT)
“used for the
temporary
collection and
storage of
feces, excreta
or faecal
sludge”
Wikipedia(first Google result for
“cesspool”)
Note: scum rises
to the top.
“Bedrijfsafval". Licensed under Public domain via Wikimedia Commons
@searchinfluence
GOOGLE IMAGES: “CESSPOOL”
ADVERTISING USED TO BE MORE OBVIOUS
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@searchinfluence
https://www.behance.net/gallery/1998561/Americas-Country-Store-Advertising-Circular
ADS USED TO BE OBVIOUS
ADS USED TO BE OBVIOUS
http://www.washingtonpost.com/blogs/erik-wemple/wp/2013/01/15/the-atlantics-scientology-problem-start-to-finish/
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
http://adage.com/article/media/york-times-shrinks-labeling-natives-ads/294473/
ADS USED TO BE OBVIOUS
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
ADS USED TO BE OBVIOUS
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
ADS USED TO BE OBVIOUS
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
IF YOU CAN’T BEAT ‘EM…
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
http://services.google.com/fh/files/misc/buzzfeed-case-study.pdf
SO BACK TO THE CESSPOOL
@searchinfluence
GUESS WHAT, GOOGLE FAVORS YOUTUBE
@w2scott Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
OH, AND THEY REALLY LIKE BIG SITES TOO
@w2scott Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
YOU MAY WANT TO AVERT YOUR EYES
@w2scott
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
BARNACLE SEO IS NOW THE COST OF ENTRY
@w2scott
BUT HOW DO WE FIND THE PLACES TO BARNACLE?
@searchinfluence
DUH, GOOGLEStart at the source
@w2scott
define:SPAM
Answer:
• Search
• Positions
• Above
• Mine
RANKING REPORTSOh come on, you know you
do it.
@w2scott
CITATION RESEARCHWHITESPARK
Local Citation Finder
@w2scott
THIS IS…
@searchinfluence
“bounce like beyonce”
HOW WE DO IT
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
“juvederm xc”
HOW WE DO IT
@searchinfluence Confidential, Property of Search Influence, LLC © 2014
