piled hghi withm ea ,t chees ane, d franchise . · pdf filechain with the futuristic coca-cola...

Piled High With Meat,

Cheese, AndFranchise

Opportunities.

One Bite. One Taste. You’re Hooked.

After years of firefighting, the Sorensen brothers opened their first

Firehouse Subs location in 1994. Now, nearly 1,000 restaurants later,

with hundreds more locations in the works, their convictions have proven true.

Local communities welcome Firehouse Subs’ heartfelt service and hearty servings.

To get started, visitFirehouseSubs.com/Franchising

or call 877.887.8330

The Firehouse Subs

Story

Every Firehouse sub is guaranteed.

We tell everybody, “Take one bite; if

you’re not convinced, you get every

cent back.” And for delicious reasons;

while we’re toasting our private

recipe sub rolls, we’re steam-heating

our extraordinary meats and cheeses,

intensifying the flavors beyond belief.

Just as our subs are Fully Involved,®

we are fully committed to our

restaurants’ communities and to

serving the best subs anywhere.

Our way beats

their way. If you

don’t agree, it’s free.®

To get started, visit FirehouseSubs.com/Franchisingor call 877.887.8330.

Join the company that’s blazing

across the nation.

We’re already earning tremendous

national recognition within the

restaurant industry as one of the top

brands in the business. We’re also nearing

1,000 locations across the country,

with hundreds more in the works.

This means we’re actively seeking

entrepreneurs, business professionals,

and military veterans pursuing their

American Dream. If you share our

commitment to, and passion for: hearty

and flavorful food, heartfelt service, and

public safety, you’ve found your new

home as a Firehouse Subs franchisee.

Now is the time; join the wave of flavor

taking over the country.

FirehouseSubs;

different inevery way.


Walk into any Firehouse Subs and

you’ll experience an ambience that is

distinctly ours. On one wall, you’ll find

an impressive, one-of-a-kind, hand-painted

mural. Add in authentic firefighter gear,

Dalmatian-print table tops, and our

unbeatable menu. Then top it all off,

along with your sub, with a massive

array of hot sauces, including Captain

Sorensen’s® Datil Pepper Hot Sauce,

a private recipe named after the

co-founders’ father. At Firehouse Subs,

we aim to be unforgettable, in every way.

We’repouring the

future.


Firehouse Subs is the only national

chain with the futuristic Coca-Cola

Freestyle® fountains in every location.

Sleekly streamlined, efficient, space-

saving, and engaging - customers love

the user-friendly touchscreens, as well

as the unmatched array of brands and

flavors. We love these fountains too;

we’re seeing significant increases in

beverage and combo sales, as well as

overall transactions. It’s one more way

(actually over 120 ways)

for us to deliver a

superior (and refreshing)

experience for our

valued guests.

©2014 The Coca-Cola Company

Invest with Confidence

#1 Top Growth ChainNation’s Restaurant News

#1 Brand in Sandwich Category

Nation’s Restaurant News’ Consumer Picks Edition

#1 Food Company in 2012 and 2013

Franchise Business Review’s Top Franchise Awards

#1 in Taste, Flavor, and Quality of Food

Technomic


As one of the country’s fastest growing

restaurant brands, Firehouse Subs

is proud to be a leader in the rapidly

growing Fast Casual restaurant sector.

Demand for our Hot Specialty Subs and

unique steaming method is creating

opportunities for us to grow in new

cities as well as existing markets. With

our strong brand identity, excellent

franchise relationships, and passionate

executive leadership team firmly

established, Firehouse Subs is well

positioned for development with

the right investor.

CommunityService

p u b l i c s a f e t y

PFS LOGO _ CMYK _ BLACK _ ®

Launched in 2005 by our co-founders, the Firehouse Subs Public Safety Foundation is dedicated to better equip, educate, and fund public safety entities – where our roots are deepest.

Our goal is to ensure we impact local communities by providing EMS, fire departments, law enforcement, and our military with the tools, technology, and training they need. Since its inception, the Foundation has donated more than $11 million in equipment and resources to public safety entities across the country.

We raise funds in-restaurant, online, and at special events. We also lead by example, walking the walk; our co-founders are the largest donors. Notable also, when franchisees and restaurant owners work with local groups and public safety entities, their transaction counts go up, their unit sales increase, and their customer loyalty climbs significantly. Our customers respect our commitment to keeping their communities safe. As our founders often say, “Firehouse Subs Public Safety Foundation is the heart of Firehouse Subs.”

OperationalExcellence

and Training

By continuing our history of serving hearty and flavorful food,

delivered with heartfelt service, Firehouse Subs is focused on building and sustaining a profitable business

and strong brand identity for its area representatives and franchisees.

Furthering this commitment, Firehouse Subs offers extensive

training programs and operating systems designed to help build business. Our support team is geared to simplify operations

and includes development and construction experts, seasoned operational support professionals, franchise business managers, and

regional marketing managers. Firehouse Subs is a simple business

to run with convenient hours of operation.

Real Estate ProfileFrom the artifacts that adorn our walls to the names of the subs, it’s clear that firefighters founded Firehouse Subs. As we continue to expand in new and existing markets, Firehouse Subs is looking for the following: Market Demographic Requirements • 20,000 minimum population in three-mile radius

• $35,000 median household income

• Well-defined commercial area

• Strong employment base Site Criteria• 1,600–2,000 sq. ft.

• Minimum 20 ft. frontage

• High exposure and end caps are preferred

• 35 dedicated parking spaces

• 400 amp three-phase power

• One ton HVAC per 150 sq. ft. (10 ton minimum)



At Firehouse Subs, we are the real

deal. Our recipes are from our family;

they’re hearty creations that we and

our customers love. Our marketing

reflects our company wide commitment,

not only to amazing subs, but also to

the communities we serve.

Carefully planned and created, our

world-class marketing is built around

TV and radio, as well as digital,

social, localized marketing tools, and

eye-catching point of purchase (new

every quarter). We monitor every

element closely, constantly measuring

for brand performance, awareness,

and most importantly, the impact

on sales and profit

MarketingThat Motivates

©2014 Firehouse Subs. Install 4/28/14. Remove 6/29/14.

For a limited time, try our new steam-heated,

premium, 12-hour pit-smoked pulled pork

and melty Wisconsin pepper jack cheese, sweet

Thai chili sauce, and mayo, on a toasted sub roll.

ONE BITE. ONE TASTE. YOU’RE HOOKED.

SWEET THAI CHILI

PORK

CHIEF’S CHOICE

WETHANK YOU.

YOURCOMMUNITY THANKS YOU.

Please continue giving.

Every donation of spare change

helps the Firehouse Subs Public

Safety Foundation support first

responders with life-saving

equipment, funding,

training, and resources.

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BEST MEATBALLS GUARANTEED

Four NewChopped Salads

Each Under 500 Calories

Momma’s Homemade Chicken Salad

Hook & Ladder Salad™

Firehouse Salad

Italian with Grilled Chicken Salad

Six New Subs Each

Under 500 Calories

ONE BITE. ONE TASTE. YOU’RE HOOKED.

Capt. Sorensen’s Datil Pepper Grilled Chicken™

Sriracha Beef • Hook & Ladder Light™ • Turkey & Cranberry

Momma’s Homemade Chicken Salad • Turkey Salsa Verde

Steps to YourFirehouse Sub

Franchise:

– Chris Sorensen and Robin SorensenFounders of Firehouse Subs

• Complete the Request Info form• Complete the Franchise Application• Review Franchise Disclosure Document• Meet your Area Representative• Attend Day of Discovery• Complete Week of Discovery• Franchise Agreement Review• Find the Right Site• Execute Lease• Open your Restaurant

©2014 Firehouse Subs

To begin the application process, visit FirehouseSubs.com/Franchising

or call 877.887.8330.

Facebook.com/FirehouseSubsTwitter @FirehouseSubs

Firehouse PSF @savinglivesInstagram.com/FirehouseSubs

piled hghi withm ea ,t chees ane, d franchise . · pdf filechain with the futuristic coca-cola...

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