Today‘s Objectives

#1 Share basic knowledge about PIM

#2 Show other integration solutions

#3 When to use a PIM

#4 Motivate you to rethink your

process

Who‘s using a PIM

already?

What‘s the main reason

for a PIM

Shorten new Product Introduction

More time to sell those products

Benefits using a PIM

• Consistency

• Completeness

• Accuracy

Product Information

Management

PIM

Suppliers

Media Assets

ERP

External Data

Magento

Print Media

Mobile

Marketplaces

Collect Manage Deliver

PIM

Parts of a PIM

PIM

PIM as its best

Multi Channel

Attribute

Unstructured

Data

Classification

Language

PIM as its best

Workflow

Why reinvent the wheel?

Extract Transform Load

ETL

Web Service

Database

File

Message Queue

Web Service

Database

File

Message Queue

Extract Transform Load

When to use ETL

• Accessible data

• Minor content to add

• Quality of content is high

• No Workflows

Theory meets Reality

REALITY

CHECK

AHEAD

Data Cleansing

• There are always Exceptions

• No immediate Feedback

• Flag Problems solve them in bulk

• 94% of companies use spreadsheets*

to manage product information

* Source Ventana Research - Mastering Product Information

Benefits using

Spreadsheets

• Software is easily available

• Familiar Environment

• Easy to analyze

• Every System can Export to it

• Auto Generation of Attribute Values

Pitfalls using

Spreadsheets

• Collaboration

• Figuring out trusted source

• Difficult to import

• No immediate Feedback

Our Approach

• Excel as Backend Replacement

• Sync Service keeps track of changes

• Authentication against Magento

• Assistants give immediate Feedback

• Editors help working with data

• Enrich Data

• Data isn‘t complete

• Restricted Access

• Needs Approval

• Catalog changes

• > 3k products• More than one channel

• Unstructured Content

• Attributes are not

present in Magento

• Different Classifications

A PIM is for you

CHANNELCATALOG

WORKFLOW

Benno Lippert

@bennolippert

www.cobby.io

Q&A

THANKS!!!

All trademarks used in this Slides are the

property of their respective owners, and

no affiliation between them and Benno

Lippert is expressed or implied.

Attribution according to CC

http://creativecommons.org/licenses/by/3.0/us/

• Slug - Jems Mayor – The Noun Project

• Rocket - Sebastian Viteri – The Noun Project

• Bible - Dan Hetteix – The Noun Project

• Wheel - Adam Terpening – The Noun Project