pina recap report
DESCRIPTION
Campus Circle worked on the Los Angeles marketing for the film, Pina. Our efforts included online advertising, street marketing, social media, setting up partnerships and print advertising.TRANSCRIPT
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Pina - Academy Awards Best Documentary NomineeRecap Report
DMA: Los Angeles Project Manager: Sean [email protected]
Overview of Campaign Campus Circle worked on the marketing for
the Los Angeles release of PINA. This reportrecaps our efforts on multiple levels including:
Campus Circle set up partnerships to promotePINA with Los Angeles Ballet and the MaratDaukeyev School of Ballet.
Online Marketing through CampusCircle.comincluding banner Ads, newsletter advertising,dedicated emailing and sweepstakes hosting.
Social Media - Campus Circle utilized its ownsocial media channels to promote PINA. Wedisseminated original content for the showthrough our social media channels.
Campus Circle - Print advertising for PINAran in our free alternative newspaper.
Campaign stats from Campus Circle’s outreach• Banner Advertising - 261,554 impressions, 88
clicks (Value = $2,615.00)• Dedicated Email - 28,712 sent, Total clicks -
1,245 clicks. Page views - 4,292 ($1,200.00)• Newsletter Banner Ad - 1 week, 29K+ emails per
week, Page views - 3,200; Clicks - 90 ($300.00)• Sweepstakes hosting - 2,072 page views, 1,093
entrants. (Value = $750.00)• Trailer Pg - 205 page views (Value = $100.00)• Social Media - Campus Circle channels:
Facebook - 8,089; Twitter- 2,359. ($200.00)• Print Ad - 1/2 page BW ($850.00)• Print Stats - 30k circ., 90k readership, 800
retail/40 schools.• Postering/Flyering - L.A. ($1,500.00)• Partnerships - LA Ballet/Marat Daukeyev
($1,000.00)
• Total Impressions - 261,554• Total Dedicated Emails - 28,712• Total Page Views - 9,769• Total Clicks - 1,423• Total Print Circulation - 30,000• Total Value = $8,515.00
Banner Advertising Banner advertising for PINA appeared on our website. The banner ads ran
throughout 95% of the site. Our monthly traffic currently averages 640,000 pageviews and 80,000+ unique visitors. The banner ads had a combined 261,554impressions and 88 clicks. The value of the banner ads was $2,615.00.
Newsletter Advertising #1
Banner advertising forPINA appeared in ourweekly email newsletterfor 1 week.
The Campus Circleweekly email newsletterreaches 29,000+members per week inthe greater Los Angelesarea. The banner adhad 90 clicks.
Total page views abovethe fold: 3,200
The total value of thebanner ad was$300.00
Newsletter Advertising - Banner Stats
Dedicated Email Campaign
Campus Circle sent out adedicated email to promotethe PINA.
The stats for the email wereas follows:
Emails sent: 28,712 Total Opens = 4,292 Total Clicks = 1,245 Value = $1,200.00
Campus Circle - Pina Sweepstakes
Campus Circle hosted a PINAsweepstakes on our website. Thesweepstakes promoted therelease of the film in Los Angelesand a partnership with the LABallet company
The sweepstakes page generatedthe following results
2,072 Page views to date. 1,093 entries to date.
The value of the sweepstakespage is $750.00
Campus Circle - Sweepstakes Entrant Demos
Campus Circle is able tocapture information aboutsweepstakes entrants inreal time. The PINAsweepstakes entrants hadthe followingdemographics:
51.5% of entrants werebetween 18-34 years ofage.
31% of entrants wereworking professionals
64% of entrants werefemale.
47% of entrants were 35+years of age.
Campus Circle - Sweepstakes Entrant Demos
Campus Circle - Sweepstakes Entrant Demos
Campus Circle - Sweepstakes Entrant Demos
Campus Circle - Iris Trailer Page
Campus Circle hosted a PINAtrailer on the video page of ourwebsite. To date, the trailer hasbeen viewed 205 times.
The value of the trailer page is$100.00
Campus Circle - Social Media
Campus Circle utilized itsown Social Media channelsto promote PINA. Wedisseminated originalcontent through ourFacebook and Twitter pagesalong with various otherefforts of outreach. Thefollowing pictures recapssome of our approach.Facebook Likes: 8,089Twitter followers: 2,359Total Value = $200.00
Campus Circle - Social Media 2
LA Ballet Social Media Posts #1
Campus Circlepartnered with LosAngeles Ballet topromote PINA. LA Balletincluded PINA in socialmedia posts and gaveaway tickets to seeSwan Lake.
LA Ballet Social Media Posts #2
Marat Daukayev School of Ballet
Campus Circle partnered withthe Marat Daukayev School ofBallet to promote Pina.
The school’s email newsletterreaches 3,000 families.
Postering/Flyering #1 (Los Angeles)
Postering/Flyering #2 (Los Angeles)
Postering/Flyering #3 (Los Angeles)
Postering/Flyering #4 (Los Angeles)
Postering/Flyering #5 (Los Angeles)
Campus Circle - Print Ad
Print Ad Campaign - A 1/2 pagead ran in 1 issue of CampusCircle promoting the film.
Campus Circle is an alternativenewspaper distributed to 40schools and over 800 retailoutlets in the greater Los Angelesarea. In its 22th year, CampusCircle covers film, music, theatre,events and L.A. culture.
The value of the 1/2 page printad is $850.00.
Circulation: 30,000 Readership: 90,000