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Pinching Your Pennies:Extreme Couponing & Other

Ways to Save

Presented by: Vickie McInnis

• Retired Logistics Officer, Canadian Armed Forces (Navy)

• Food Industry Management Positions (Robin Hood Multifoods, Bicks, IGA, Sobeys)

• Teach part time at Seneca College of Applied Arts and Technology

• Founder of a community based philanthropic group that provides food products and other resources to the Aurora Food Pantry.

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• One of the primary purchasers for the Aurora Food Pantry.

• Now focus my efforts on community development work through educating anyone who will listen on how to shop smart using mobile apps, loyalty programs, and coupons.

• Offer a free Introduction to Couponing course to interested Not For Profit organizations.

1. Coupons2. Customer Loyalty Programs3. Rebates4. Electronic Store Flyers5. Other On-line Resources

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A coupon is a piece of paper that can be exchanged for a financial discount when a product is purchased. They are typically used as part of a “sales promotion” strategy.

Asa Griggs Candler (1851-1929), a drugstore owner and maker of patent medicines, purchased the secret formula for Coca Cola in 1887. His aggressive marketing turned the drink into a national institution.

In 1887, as part of a new innovative advertising campaign, Asa introduced a new slip of paper called a coupon whereby consumers could obtain a a “complimentary drink” of Coca Cola.

With Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900

Keep in mind, in the early days of coke production cocainewas one of its’ two primary ingredient! Asa Griggs Candler

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Over the past few years, coupon redemption has approached the 3 billion dollar mark.At 8¢ handling each, that’s $240 million dollars that retailers across the nation would not have netted without coupons!

Look for coupon “inserts”:1. Redplum, 2. Smartsource3. P&G Brandsaver

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National Newspapers - Weekend editions

Coupon inserts arrive with the Thursday local newspaper edition

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Coupon Zone

RCSS “only” Coupon

Manufacture’s Coupon

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The best stores to find tear pad coupons are Metro & Sobeys

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Dumpster diving …

• Too embarrassed .. only used by poor people• Take too long to find & organize• Not worth it.

“What we can change is our perceptions, which have the effect of changing everything.”

Donna Quesada, The Buddha in the Classroom

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Example #1

Forty two (42) bottles at $2.00 eachForty two (42) coupons for -$2.00 each End result … free BBQ sauce

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Example #2

10 bottles at $3.00 each10 coupons for -$3.00 each End result … free Scrubby Bubbles

8080

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In the Smartsource insert is a coupon for -1.00 off a can of Bush’s beans.

• PC Plus (No Frills, RCSS, Loblaws, Zehrs and etc.)• Optimum Points (Shoppers Drug Mart)• Air Miles (Metro, Rexall and etc.)

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Website: www.pcplus.caJoin by: downloading the app, in-store registration, pc mastercard.Earn Points: personalized offers are sent to you each week that let you earn points when you load the offers and buy the items at participating stores.

100 points = 10 cents1000 points = $1.00

PC Plus

10 bottles at $3.00 each10 coupons for -$3.00 each End result … free Scrubby Bubbles

8080

500 points x 80 = 40,00040,000 / 1000 = $40.00

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• Mail-in / Upload

$2.99 x 2 = $5.98 $5.00 gas card

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• Checkout 51• zweet, caddle, Save.ca• Coupgon (Longo’s, Giant Tiger)• CartSmart

• Checkout 51 is (was) a Canadian digital coupon company started in 2012.

• Users receive a list of savings on products once a week. • Users can shop for the products at any retailer. • You then upload a photo of the receipt to the app and receive a credit

for the amount of the coupon . • Once you get to $20, Checkout 51 sends a cheque to your home.

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PC Plus

10 bottles at $3.00 each10 coupons for -$3.00 each End result … free Scrubby Bubbles

8080

500 points x 80 = 40,00040,000 / 1000 = $40.00

80 x $3.00 = $240.0013% tax = $31.20

$271.2080 x $3.00 coupons (-$240.00)500 points x 80 = 40,00040,000 / 1000 = (-$40.00)Checkout 51 = (-$6.00)

$271.20 – 286.00 = $14.80 profit

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• Aylmer’s canned tomatoes

$0.66 x 2 = $1.32$1.50 - $1.32 = $0.18

Mind share is when you think of a class of products it is the first company that comes to mind. ketchup = Heinz, soup = CampbellsManufacturers compensate Checkout 51 for promoting specific products to increase their mindshare in that segment and/or to get rid of excess production.

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• Finding prices for everything is much easier with Flipp!• Flipp delivers digital circulars from over 800 local retailers so you

can find the best deals in your community every week• Saves me time … the computer does the search.• Note, this is the only couponing app my husbands uses!

Website: https://flipp.com

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Flipp Reebee

www.flip.com www.reebee.com

Helpful websites:Sign up for the “daily email newsletters” sent out by these websites as they all highlight deals of the day.

www.canadianfreestuff.com

www.savealoonie.com

www.dealscoop.com

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Price Match

Royale Toilet Paper

Rexall (8 = 16) $ 3.99Sobeys (12 = 24) $ 3.99Foodland (12 = 24) $ 3.99Metro (Velour 12 = 24) $ 5.99Walmart (24 = 48) $ 8.93Longos (24 = 48) $ 9.97

Assume you buy 12 packages of Royale toilet paper …

$3.99 x 12 = $47.88$47.88 x 13% (HST) = $6.22

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Food purchases for May 2016 = 10% coupon related.

Food purchases for April 2016 = 10% Loyalty Programs related.Estimated annual savings of $20,000.00 - $25,000.00 annually600 individuals served each month (155 families)

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$0.37

Are there any questions?