Pingback Strategy

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Video Transcript

Wouldn’t it be nice if you could get several high authority blogs in your niche to add a link to yourwebsite every time you published a post?

Imagine if you could get these links without the hassle of organizing a link exchange and without theneed to leave comments on their blogs.

Well, in this video I’d like to show you exactly how you CAN do this using Market Samurai’sPromotion module.

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Pingback Strategy

The strategy we’re going to look at is called a Pingback. So let’s take a look at how it works...

Imagine two different blogs that both relate to the same niche. For example, my sample blog aboutpiano for beginners and someone else's blog about piano keyboards.

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Ping

If I create a link on my blog to the keyboard blog, Wordpress will automatically send a message tothe keyboard site to indicate that I’ve created a link.

This message is called a ‘ping’.

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Check

If the keyboard blog allows pingbacks, here’s what happens.

First of all the keyboard blog checks to see that I really did create a link.

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Pingback

When it confirms that my link is legitimate, the keyboard blog then adds a pingback on the webpagethat I linked to.

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Backlink

The pingback is usually a very brief summary of what I said in my blog post and most importantly itincludes a link back to my website.

You’ll often find pingbacks near the comments section on a blog.

So essentially, a pingback is a link that points back to your blog from a website that you’ve referredto in one of your posts.

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Some Important Points

Now there’s a couple of things to keep in mind here.

(1) First, not all blogs allow pingbacks(2) And second, Pingbacks are sometimes moderated by the blog owner so they don’t alwaysappear instantly.

However, if you can find some good quality websites in your niche which allow pingbacks, they canbe a useful source of backlinks which can provide you with traffic and potentially enhance your linknetwork.

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The BIG Question

So the big question is - How do you find good quality blogs in your niche that allow pingbacks.

The good news is that Market Samurai now makes the process of finding relevant blogs andcreating pingbacks extremely easy. So lets take a look and I’ll show you how it works.

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Promotion Tab

To get started I’ll just come down here and click the promotion tab.

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Search Criteria

Now because the pingback strategy is only relevant for blogs, I’ll be focusing on this area here.

For this search I’m going to select Google Blogs, Wordpress blogs, Follow Blogs and Backlinkmagic.

Find Backlinks

And to begin my search, I’ll click on the Find Backlinks button.

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Analyze Data

Now what I really want to do is to identify the highest authority blogs in my niche that allowpingbacks. The easiest way to do this is to come down here and click the Analyze All button.

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Sort Data

I can then come up and click on the column headings to sort my data in a number of different ways.

If I click on the PR column heading, I can sort the sites by Page Rank which is an indicator ofauthority.

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Identify Pingback Candidate

And you can now see that this site might provide a good backlinking opportunity. It has a page rankof 3, four current backlinks and it allows pingbacks.

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Check Article Manually

Now rather than just accepting these numbers, you should always manually check the website tomake sure that it is relevant to your niche.

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View Article

And this looks like a reasonable article that has some useful information.

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Select Article For Pingback

So returning to my research data, I might decide that I would like to create a link to this website inorder to get a pingback.

The first thing I need to do is click this checkbox.

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Create Pingback HTML Window

Market Samural then opens the Create Pingback HTML window and automatically populates it witha link and summary of this website.

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Add Additional Websites

If I want to add another website of interest all I have to do is scroll down an click the checkbox...

Additional Site Added to Pingback

... and market samurai adds it to my list.

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Pingback Options

I should also point out that I can choose to display these links in a list, or in a table and I can alsochoose whether I want the websites to open up in a new window, and whether I want my links toinclude the ‘no follow’ attribute.

For this example, I’ll choose to display my website links as a list.

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Copy Visual

Now that I have a list of relevant articles from sites that allow pingbacks, what I’d really like to do isadd this list to one of my existing posts in order to start the backlinking process.

The good news is that market samurai makes this very easy to do.

All I have to do is click the Copy Visual button to copy my list to the clipboard...

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Access Publish Content Module

...and then i can go across and access the Publish Content module.

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Access My Blogs

Here you can see my Wordpress Direct account, and if I click on the title it will bring back a list of myblogs.

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Access Blog Posts

When I click on my blog name, Market Samurai then pulls back a list of my current posts.

Select and Edit Post

I can then decide which post I’d like to ad my links to and then click the pencil icon to edit it.

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Add Text to Article

If I scroll to the end of my article, I can add a line of text to say something like ‘Here is a list ofarticles that you may enjoy’

Paste in Pingback HTML

I can then click my right mouse button and select paste to paste in my links from my clipboard.

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Publish

When I’m done, I can click the Publish button.

Update Existing Article

And to update my article all i have to do is click the ‘Update Existing Article’ button.

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Review Updated Article

And here is my updated article with my new links.

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Summary

So in less than ten minutes, you can now identify high authority blogs in your niche, find out which ofthese blogs support pingbacks, automatically generate your pingback HTML and add your links toan existing post to kickstart the pingback process.

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Ping

When you update your article, Wordpress will let the other blogs know about your new links.

Check

These blogs will verify the legitmacy of your links...

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Pingback

...and then either immediately or after moderation, add a pingback to their site that features a linkpointing back to your webpage.

So that’s how to use the promotion module in Market Samurai to create backlinks to your websiteusing the Pingback strategy.

By the way - if you have an existing blog with a lot of existing content, you can repeat this processfor each blog post, and build hundreds of quality backlinks to your existing blog. This is a powerful,and underutilized way to build backlinks to your site.

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