pink stumps day · breast cancer. after a year of ups and downs, we understand that getting out and...

PINK STUMPS DAYCRICKET FUNDRAISING T LKIT

2Pink Stumps Day Cricket Fundraising Toolkit

Table of contentsIntroduction

A message from Glenn McGrath

A message from Tracy Bevan

A message from the Fundraising Team

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4

5

Module 1 – Planning your Event

PSD – Plot, Story, Divide6

Module 2 – Sourcing Support

Sourcing Community Support7

Module 3 – Promoting your Pink Stumps Day

Promotional Items

Social Media

Fundraising Page

Traditional Media

Guide to contacting Media

Jimboomba Bushrangers Cricket Club

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10

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14

Module 4 – Fun in FUNdraising

Fundraising Ideas for Cricket Clubs15

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Module 5 – Case Studies

Kingston Heath Cricket Club

Northern Power Cricket Club

Ringwood Cricket Club


A message from Glenn McGrath

Thanks so much for getting involved with Pink Stumps Day this season and pinking up a cricket match to support Aussie families experiencing breast cancer. After a year of ups and downs, we understand that getting out and hosting a Pink Stumps Day event may be tough this season. If you can bring together your community together safely for your Pink Stumps Day event, this cricket toolkit has been developed by our dedicated fundraising team to help every step of the way. This season Pink Stumps Day is all about playing your way, so a virtual event or backyard match may be more appropriate, and the McGrath Foundation team is here to support you.

Since its conception, I have loved seeing Pink Stumps Day grow into be a fun and inclusive way to bring the spirit of the Pink Test to your own game and help fund our McGrath Breast Care Nurses. We simply couldn’t do what we do without your support!


A message from Tracy Bevan

This cricket season is one worth celebrating! Thank you for signing up to play your way this Pink Stumps Day to help continue to fund 151 McGrath Breast Care Nurses who support families experiencing breast cancer. I know it has been a tough year for many Australians and is the reason why I love seeing people support each other.

Over the years I have seen the positive impact Pink Stumps Day has had on cricketing communities who unite to support our mission. Even better this season, we can continue the celebration of our Aussie Women’s Team and their triumphant win at the Women’s T20 World Cup in March. I am so excited to see everyone get involved, especially the ladies, who we know form an important part of our sporting communities. Looking forward to an incredible show of support and thank you for all you do!


A message from the Fundraising Team

We are here to support you every step of the way and the best we can. This cricket fundraising toolkit is for those who can safely host an event at the local cricket club or in the community. At the McGrath Foundation we have a dedicated Pink

Stumps Day team that are available for any questions, ideas and assistance. Our hope is this toolkit will be the foundations of an amazing event. However, please don’t hesitate to reach us on the below contact details:

Marcus Vinski Fundraising Officer

[email protected]

[email protected]

02 8962 6109


The most important part of hitting your event for a six is the planning. Now that you have registered your Pink Stumps Day, planning will help give a timeline to when certain tasks need to be done and allows you to delegate the workload amongst others. At the McGrath Foundation we use the acronym ‘PSD’ for Pink Stumps Day; but you can also use it to help you with this first module:

Planning your eventModule 1

Plotting the tasks on a timeline that need to be completed will help you understand the deadlines. Creating a timeline can act as a checklist to ensure you have everything ready to host your Pink Stumps Day and bring your cricket community together. It also serves the

purpose of ensuring it fits in with your cricket game and weekend competitions. It is important that every task has a specific date which will also help you on this step of this acronym. Your timeline can look like this and can be adapted to suit you:

1Communicate and seek approvals from Cricket

Club / Association

2Register your event and

set a date

3Rally a team or

committee to help with the allocation of tasks

4Begin promoting, get

social and seek support from local businesses

5Organise event activities

and create a running order for the day

6Pink Up and have fun!

Plot


Story telling is a very important part of a fundraising event. Your decision to hold a Pink Stumps Day was based on something that inspired you. Make sure you clearly explain the

‘why’ behind getting involved, which will be what motivates people to turn up, donate and support. People want to know the impact their support is having on the cause.

“It was a super special day and I am so proud of what our ladies team achieved and the unity within the club that Pink

Stumps Day brought about. The ladies played in the truest spirit

of the game and brought so much joy to those women in the team and community who have

experienced breast cancer.”

Sally Oman, Southern Spirit Ladies

“Nearly eleven years ago I experienced first-hand the

fantastic work McGrath Breast Care Nurses do,

when my sister was diagnosed, so it was a no

brainer to support through Pink Stumps Day.”

Debbie, Lara Cricket Club

Divide and conquer. Once you have a great plan and a touching story, people will naturally follow to pitch in and do their part. Don’t be afraid to ask for help! Hold people accountable and

empower them to be as passionate as you are about Pink Stumps Day and share the success at the end.

Divide

“Pink Stumps Day provides an opportunity for people who

have a common link with cricket to express joy and gratitude for the work that is done by organisations such as the

McGrath Foundation”

Joshua, Head of Cricket, Barker College

Story


Now that the planning has been bowled over, you can now look to how you can source support from a range of stakeholders within your Cricket Club that LOVE cricket and supporting a cause.

Sourcing SupportModule 2

Captain (Skipper) – has influence on a team and coach that can help rally support from other teams to assist with fundraising efforts.

Batsman – cemented his place as a top-order batsman, works at a local sporting goods store that may donate prizes for a raffle or auction.

Umpire – loves the game and has cricket networks to tap into and gain support from an Association level. May also allow ‘pinking up’ on field.

New Recruit – young lad that has come up the ranks at a rival club and was convinced to play for your squad. Has parents who have been on numerous social committees and can be major players in helping to organise the day, by sourcing tables, chairs, BBQs, merchandise and much more.

Spin Bowler – been around the club for over 15 years and is now a board member that can help source local business support.

Remember Pink Stumps Day is about bringing the community together and celebrating the game of cricket. If you are a well-known member of the Cricket Club you shouldn’t have a hard time approaching different members to get them on board. And even if you don’t know many people within the Club, it is a great opportunity to connect with people outside of cricket and build lasting relationships.

There are plenty of resources that help in making that ask for support, both on and off the pitch. • Sponsorship request letter • Dollar Matching Template

Captain

Batsman

Umpire

New Recruit

Spin Bowler

https://www.pinkstumpsday.com.au/getasset/3PA4XY

http://https://www.pinkstumpsday.com.au/getasset/OLRCOC


Now that you have a plan and have had some great initial conversations with your club, it is important to keep your run-rate up. Remember your Pink Stumps Day planning is a team effort and promoting the event will take a few people and may even require your twelfth man.

Promoting your Pink Stumps DayModule 3

Traditional forms of promotional items such as posters and flyers can be used in and around the clubhouse and on local community notice boards. Although, it may be old-fashioned the more people who see your collateral regularly in the community, the broader your reach gets. Throughout the time you promote your event, people will begin to associate the colour pink with the cricket club.

Some top tips:

We have some great templates you can use as base, and please remember to gain approvals from the McGrath Foundation before you go to market.

Promotional Items

Utilise your Logo and McGrath Foundation’s Community Friend Logo.

Make sure you include important details like event date and time.

Ensure the details are concise and the promotional item is pink.

In the lead up, hand out flyers at community events and match days.

https://www.pinkstumpsday.com.au/fundraising


Social media platforms are a great tool to share your story and promote Pink Stumps Day. This is where you can get creative and broaden the reach even further. We know most juniors and teenagers are quite up-to-speed with social media, so why not pass on the responsibility to them? It’s a way you can empower different types of people in your club and allow them to also make a difference in their own way.

Some top tips:

Social Media

Keep it simple, yet creative and of course add those touches of pink.

Any posts to social media should be included in your story to inspire support.

Utilise the clubs Facebook and/or Instagram account (if you don’t have these social accounts, it is a great excuse to create one!)

Share your online fundraising page link (see more information on following page)

Include images to bring your event to life and use #pinkstumpsday

Ask the members of your cricket club to share any posts on their personal social media channels.


Arguably your most important tool to promote and gain support for your Pink Stumps Day is your online fundraising page. This page has a load of features where you can personalise so many aspects. When you registered your Pink Stumps Day, an online fundraising page was automatically created.

This page is your hub for all online fundraising and is set up to go directly towards your fundraising target. You can even add in your story and blog posts to keep people engaged.

Some top tips:

Fundraising Page

Personalise, so its look professional.

Make sure you include the URL to share on all your social media posts and on promotional flyers.

Consider a self-donation to start. A donor is more inclined to contribute when they can see progress towards a fundraising target.

Struggling to navigate your online fundraising page? The fundraising team is here to help, feel free to get in touch with them via phone or email.

Remember to thank those who generously donated to your fundraising page.


Getting local media to cover your Pink Stumps Day can be a great way to raise awareness of your fundraiser and celebrate your club coming together. It doesn’t need to be daunting – just follow this handy guide to help get you going.

Getting Started:

Before approaching the media here’s some things to consider first:

Traditional Media

Work out your why – why did you choose to host a Pink Stumps Day? Why is the McGrath Foundation a cause close to your heart? Or is seeing your club come together for a good cause your driving factor?

Why?

Agree on your spokesperson – who at your club is most passionate about the cause? Why? Is there someone in your club who has been supported by a McGrath Breast Care Nurse?

Who?

Get your materials ready – use our handy media templates on the following pages.

Organise your photographer – A great photo can make your media story more prominent. You don’t need to hire a professional. Ask if any of your club has a photography hobby or is willing to take on photography duties for the day.


Our Step-By-Step Guide to Contacting Media

WHEN TO CONTACT MEDIA REASON FOR CONTACTING MEDIA

3-4 weeks before event • Send an alert to the editor of your local media outlets (print, community radio and local TV) to include your Pink Stumps Day event in their “What’s on” or “Community Diary” section.

• Make sure you include all the relevant details of the event including date, time, what to wear, what to bring etc.

1-2 weeks before event • Send an alert to the editor / producers of your local media outlets and community radio station to excite and encourage people from your community to attend your Pink Stumps Day event.

• Encourage your local media outlets to attend your event.

• Make sure you include all the relevant details of the event including date, time, what to wear, what to bring etc.

Thank you – Post event • It’s important to thank your community for supporting your Pink Stumps Day event.

• Send a thank you media release to your local media outlets.

• Make sure you include the amount raised as well as any high-quality images that were taken on the day.

• If media attended the day or provide coverage, remember to thank them via email too.


Bushrangers create media buzz with local celebs and family fun

The Jimboomba Bushrangers Cricket Club hosted a Pink Stumps Day and created a fun, family-friendly event around the match. To increase media coverage and hype around the event, Jimboomba organised a number of media moments such as:

• Stacking the opposition team with local celebrities.

• Recruiting a Big Bash League umpire to officiate the match.

SpokespeopleSpokespeople with connections to breast cancer were chosen from each team to emphasize the reason behind the fundraiser:

Coverage

Jimboomba earned eight pieces of media coverage in their local media about their Pink Stumps Day. Some article ideas you might like to pitch include:

• Pink Stumps Day organiser Rodney Teese, whose partner was diagnosed with breast cancer last year.

• Logan City Council Candidate and opposition team captain Scott Bannan, whose child’s grandmother had breast cancer.

• A piece announcing the details of the Pink Stumps Day.

• A piece on the day reminding the public about the day.

• A piece after the game thanking the community for their support.

• Another piece in the week after the game with a fundraising update and reiterating thanks to community.

• Photo spreads in the local paper’s social pages.

You can find some great Media Release Templates – here.

https://www.pinkstumpsday.com.au/getasset/OS61QN


Are you stumped for fundraising ideas? Pink Stumps Day is all about having fun, making a difference in your community and celebrating your love for the game of cricket.

The good news is that fundraising for sports clubs can have plenty of benefits besides bringing in much-needed cash. If you do it right you can get the whole club involved, forge links with the local community, recruit new members and get some free publicity. Fundraising can be great fun and if you recruit a few helpers it need not be such hard work.

Although it can be enjoyable, fundraising for cricket clubs can also be time-consuming which is why you will want to have those helpers. It is a good idea to have at least one person on the committee whose main role is raising funds. This should be separate from the treasurer whose job is looking after the money you do raise.

Below are some great fundraising ideas for cricket clubs to get you started. With a little imagination, you can use these or come up with your own to turbocharge your fundraising.

Fun in FUNdraisingModule 4

Social nights

Make your clubhouse the centre of the club’s social life pre and post-match. You can host a Pink Morning Tea for the parents who brave the morning games, or a post-game celebration to award the Player of Match for the Pink Stumps Day round. You will find you can sell a fair few raffle tickets this way!

Sponsorship

Advertising and sponsorship should form a big part of a cricket club fundraising strategy. Start by asking small to medium-sized local businesses if they are interested in sponsoring your club. These tend to be the most interested in localised advertising.

Seasonal Events

The cricket season is full of opportunities to put on an event. Remember you aren’t limited to host a Pink Stumps Day during the season – think Pink social competitions in the Spring or having a family fun match to farewell the season during presentation days.

Club Merchandise

This is a way to raise your profile and make some money at the same time. You can have all kinds of products created with your name on. Choose things that people will find useful but are not too expensive. Maybe even reach out to players for some signed merchandise they might be willing to donate.

Top 14 Fundraising ideas for Crickets Clubs

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‘Bring a friend’ Practice Session

Organise a practice session for your youth teams where the players can bring their friends. The newcomers pay a modest amount for an introduction to club cricket, and the coaches can use the day to recruit new players.

Sponsored Challenge

Sponsored walks or runs are a staple of fundraising for cricket clubs, but to generate more sponsorship you need something newsworthy. This could be an event you organise as a club with lots of people taking part.

Matchday Raffle

This is another fundraising staple because it is easy to organise and does not take much time. Ask members or local businesses to donate prizes (in exchange for advertising).

Sweepstakes

Whether it’s the World Cup or the Pink Test, everybody loves a sweepstake. Charge a couple of dollars to have a go, give out the teams or horses at random and split the pot between the winner and the club.

Family Fun Day

This can be a big fundraising occasion and a chance to show the local community what your club is about. You will need a lot of helpers for this one, so recruit your members, friends of the club and extended families.

Matchday Tuck Shop

Ever been stood watching on the sidelines and wished you’d brought a thermos along? So have all the other spectators. Get a small table, a hot water dispenser, and head to a nearby wholesalers for some teabags, coffee and biscuits. Sell snacks and refreshments at all your games and use the funds gathered to support the club.

Club Film Night

Once a month, why not organise a regular social where the whole team gets together and watches a movie. Sell tickets and refreshments to boost your club funds.

Parents vs. Kids

Many parents will have been fidgeting in the stands for years, desperate to join in. Well, now is their chance. Organise a charity game pitting the adults against the children.

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High Tea

Cricket and Pink Stumps Day thrive of the inclusion of everyone in the community. Over the years we know the ladies love a High Tea during the Pink Stumps Day. This kind of event can include a lot of fundraising activities such as raffle, silent auctions, lucky dips and portion of ticket sales are donated as a proceed. An opportunity to host a High Tea should not be overlooked!

Put a Twist on the Match

Be a step-in front of your competitor in your social match; donate a minimum amount to receive match advantages for your team. We always love some healthy competition and FUNdraising – make sure you reward the winning team to incentivise.

• Buy an extra ball in the over for $5• Tip and run next ball $5• Free Hit for $10• Choose who bowls next $10• Deduct 10 runs (only in 10th over) from

opponents runs for $10 • Buy a batsman a second chance for $20

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Kingston Heath Cricket Club

Cheltenham, VIC

Raised $1,208

Case StudiesModule 5

Why is Pink Stumps Day so important to the club?

Pink Stumps Day is important to our club as we have had numerous people from the club have a connection to breast cancer in one way or another. We want to show that we as a club support this magnificent cause and it is a great way to get together as a club and celebrate women in general.

What is the inspiration behind your Pink Stumps Day?

Simply put, we just wanted to start supporting the cause and generate more awareness for breast cancer. The thought of doing a fundraiser while also showcasing our women’s teams was a great way to get everyone in the club involved.

How did you fundraise and make your Pink Stumps Day such a success?

We used social media to gain momentum for our event and advertised our cricket club’s fundraising link on Facebook. On the day we had a number of raffles, a High Tea/Ladies Lunch and donation boxes - where all money went directly to the McGrath Foundation. We found that the High Tea generated a lot of the donations as everyone was wanting to get

involved and enjoy the incredible spread we had put on. Having big ticket items to raffle off had a massive impact and helped in getting us a lot of extra donations.

What was most special about the day?

The most special and memorable moment was looking out at everyone in the front of our club rooms and just seeing a massive sea of pink. Everyone went above and beyond to be wearing pink that day and it made everything so magical. We got a massive group photo that turned out so well and everyone thoroughly enjoyed the day. We had live music after the women’s game had finished, there were pink balloons and streamers hanging on the fence and the atmosphere was just something that will never be forgotten. The fact that we raised so much money for such an incredible cause while still having one of the best days ever, is something I think everyone involved in our Pink Stumps Day will never forget.



Northern Power Cricket Club is a massive supporter of women in cricket and is proud to have a ladies side that highlighted their importance and contribution to the great game. For the ladies, Pink Stumps Day is chance to raise awareness and vital funds to support those families experiencing breast cancer. Not only that, it is also an opportunity to showcase our cricket skills and passion to the men and juniors of the club, family and friends.


Sammy Thomas, a fellow player on our women’s team owes her thanks to Northern Power Cricket Club for supporting a cause that is close to her heart…

“At 39 years of age, the words the result is positive, you carry the BRACA 1 gene - fast forward 6 months (a double mastectomy and hysterectomy later) and I felt like the luckiest woman alive.

“At 44, a friend said to me, come play cricket with us next season. This kind invitation led me to meet 11 remarkable women. Women’s cricket is about friendship, fun, support, fairness, commitment and how to respect and appreciate each other’s differences.”

Northern Power Cricket Club

Central Coast, NSW

Raised $10,590


We saw most of our fundraising success in our raffle and two silent auctions. With a huge support from local businesses, one price being an original print from a local artist and the other was a weekend to the Gold Coast including flights and accommodation.

And of course, the BBQ was open all day with the proceeds going towards the cause. Goes to show every little bit counts!


Our Pink Stumps Day was not only about the

women but also got the juniors involved and men’s teams did their part to support. What was most special about our Pink Stumps Day was the strong sense of community and support from every team and aspect of the club.

We had a Ladies only VIP tent which included drinks and grazing table all served by one of our senior male players. The afternoon was when the senior ladies took to the pitch. We split our 3 ladies’ teams up into 2 teams. The white and the pinks! We played an 11 a side game with the whites taking the win!



Holding a Pink Stumps Day event within

our club and wider community gives us an opportunity to contribute to such a worthwhile cause. Being a Premier Cricket Club in Victoria, it connects us to Glenn McGrath and his contribution to our great game of cricket, family life and our need of support when needed within a club environment. This year our Pink Stumps Day committee included 5 new members. This was an extremely important essence of inclusion at club level and having them contribute their own individual gifts and talents to bring to the event.


There has been quite a significant impact to our club with a long-time volunteer having breast cancer over 30 years ago. She continued running the afternoon teas and canteen up until 4 years ago. Other volunteers and players Mothers have been affected by breast cancer within Ringwood Cricket Club and have all been survivors. Ringwood cricket club also have 3 female teams that form an important part of the club. This brings with it a female perspective of awareness and support on a larger scale of women’s health and awareness of breast cancer. Pink Stumps Day acts a support network between males and females, as we know the horrible disease can affect both.

Ringwood Rams Cricket Club

Ringwood, NSW

Raised $7,100


We hosted a beautiful morning tea, which was what contributed most funds and was the perfect start to our day of activities.

Eastland Ringwood, our major shopping centre in the City of Maroondah are our club sponsor, they provided gift bags for each lady on the day. Flowers were donated with our costs being very minimal due to our sponsors and community’s generosity prior and on the day.

Our fundraising was well supported with local businesses providing many gifts and vouchers for a silent auction and raffle.


Our highlights on the day were having 120 women attend our morning tea with two amazing guest speakers. The morning tea was an abundance of beautiful, home cooked and donated treats presented on a shared grazing table. Both our Male and Female First XI captains were also interviewed with a Q & A style of discussion, to give different perspectives on what the day means to them.

pink stumps day · breast cancer. after a year of ups and downs, we understand that getting out and...

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