Pinnacle Hotel

Save More, See More Proposal by Empower Branding

Empower BrandingMeet the Team

Megan BarrAccount Manager

Brian GlassmanSenior Designer

Michael DonelsonMobile Developer

David GarciaCreative Director

Stephanie BloomSocial Strategist

• Creative Solutions and tools for rebranding

• Building brands and building trust

Our Values

Recognition and Awards

Success StoriesNotable Clients

Pinnacle HotelsA History of Excellence

• Comfort and Sustainability

• New strides in Global Market

Objectives for Rebranding• Expand and ensure brand standards across

a targeted international market• Target a younger, eco-conscious worldwide

business traveler• Utilize modern technologies to usher in a

new era of service excellence

International Effort

• How do we rebrand a well-known hotel chain with a new, international focus?

• New youthful, vibrant color scheme• Clean, sleek, modern typeface• Appeal to a new generation of young

business travelers, in the 25-40 age group

PromotionalBooklet

Promotional Booklet• Outline notable features

and amenities• PinnaclePOINTS™

Loyalty Programs

• Strategically placed at localtransportation centers

BillboardAd

Website

Forward-Thinking

• Beautiful, Flat Design

• Responsive Developmentto fit any device around the world

• Designed with Guest Service in Mind

User-First Functionality• Online Check-In/Check Out

• Online Guest Service

• International Language Options

• Register For and Track PinnaclePoints™

Mobile App

Key Features• Finding a Hotel

• Reserving a Room

• Sign into PinnaclePoints™

• See Promotions and Events

Digital Room Key• No more lost room key

• Save on use of plastic

• Cost-Effective

Social Media Campaign● Enable Social Sharing

● Facebook, Twitter and Foursquare

● Separate networks for global locations

● Provide information on hotel’s features, events and sustainability effort

Social Media Campaign

• Social Sharing matters in page views and in maintaining brand integrity

• Brands that enabled social sharing see an increase in web view of 12%

• Promote Brand/Sustainability

• Post photos toBoost Engagement

• Keep FollowersActive and Interested

Social Media Campaign

Social Media Campaign

• #whatwillyousee, #whatwillyousave• Open subject matter of posts, includes

cross-cultural as well as sustainable aspects of Pinnacle’s ideology

HydroStation™ andReusable Bottles

Pinnacle HydroStation™What Will You Save?

• Filtered water fountain for drinking

or refilling water bottles

• Why water?

Pinnacle HydroStation™What Will You Save?

Travel the World. Experience the SUMMIT™

-Full Service Bar

-Modern Design

-Beautiful Views

Save More. See More. Get More.

PREFERRED GOLD PLATINUM EXECUTIVE

With Enrollment+ 10,000

PinnaclePOINTS™

15 Stays or 30 Nightsor 75,000 lifetime

PinnaclePOINTS™

30 Stays or 60 Nightsor 200,000 lifetime

PinnaclePOINTS™

50 Stays or 100 Nightsor 500,000 lifetime

PinnaclePOINTS™

PinnaclePOINTS™ PinnaclePOINTS™ can be redeemed to get rewards, including drinks at SUMMIT™, discounted

stays, and even free nights.

Timeline of Deployment

Website Dev.

Native App Dev.

Social Media

Print Production

16 Weeks

12 Weeks

10 Weeks

8 Weeks

Budget Allocation

Print Creative/Materials35% of Total Budget

Digital Creative/Development25% of Total Budget

New Construction/Infrastructure40% of Total Budget