Pintels Pintels By,By,

Cassie MilliganCassie Milligan

Rachel SullivanRachel Sullivan

Mariah CrumplerMariah Crumpler

What is it?What is it?

Can be any colorCan be any color Goes on:Goes on:

WallsWalls Tables Tables Flooring Flooring Lighting Lighting Windows Windows

PositioningPositioning

Sophisticated high middle classSophisticated high middle class Early 20s Early 20s CollegeCollege CreativeCreative ArtisticArtistic Big housesBig houses Large apartments Large apartments

Cont. . .Cont. . .

Competitors:Competitors: Ikea Ikea Furniture ConnectionFurniture Connection Lay-Z Boy Lay-Z Boy

Between Lay-Z Boy and IkeaBetween Lay-Z Boy and Ikea Why?Why?

Stay close to them Stay close to them Make new dealsMake new deals Stay on top of salesStay on top of sales

Market ResearchMarket Research

Made surveysMade surveys Go on internet Go on internet

Find locationsFind locations Idea of appropriate target market Idea of appropriate target market

Focus groups Focus groups Test out productTest out product Determine if easy or notDetermine if easy or not

Results Results

Certain colors more appealingCertain colors more appealing Make product accessible to small Make product accessible to small

living spaces living spaces Moderate thinkers for puzzles Moderate thinkers for puzzles Mostly people with some time on Mostly people with some time on

their handstheir hands Likes different hobbies Likes different hobbies

Cont...Cont...

Favorite color

0

1

2

3

4

5

6

Favoritecolor?

Beige Black White Dark Blue Dark Red Violet Multiple

Series1

age

0

1

2

3

4

5

6

7

age 20 & below 20-25 26-31 32-38 39+

Series1

favorite room

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

farv

orite

room

livin

g ro

om

kitch

en

dining ro

om

bedro

om

garag

e

bathr

oom

fam

ily ro

om

guest

room

Series1

PackagingPackaging

Packaging will be small and easy to Packaging will be small and easy to handlehandle

Transparent tissue paper to strike Transparent tissue paper to strike the customers interestthe customers interest

Environmentally safeEnvironmentally safe Moderately difficult to open Moderately difficult to open

Safety for childrenSafety for children

Packaging cont…Packaging cont…

Light weight and durableLight weight and durable Sold in groups inside the packagingSold in groups inside the packaging Different colors in different boxes to Different colors in different boxes to

fit needs of customerfit needs of customer

LabelLabel

ColorfulColorful Stand out from other competitorsStand out from other competitors Big lettersBig letters Shows different shapesShows different shapes Also shows different sizes and styles Also shows different sizes and styles

of the pintelsof the pintels

Label warningLabel warning

Choking hazard for children under Choking hazard for children under the age of threethe age of three

Label DirectionsLabel Directions Use for just about anything!Use for just about anything!

Covering tablesCovering tables Coffee tableCoffee table PlacematPlacemat FlooringFlooring Wall décorWall décor Mouse padMouse pad Light décorLight décor Window decorating Window decorating and more!and more!

Stick longest side in two inch cylinder put Stick longest side in two inch cylinder put togethertogether

Make as long as you want.Make as long as you want. ENJOY!ENJOY!

PricingPricing

Around 25 dollars for about 50 pintelsAround 25 dollars for about 50 pintels Around 30 dollars for the price of Around 30 dollars for the price of

competitorscompetitors Strategy of introductory priceStrategy of introductory price Seasonal discountsSeasonal discounts

Make prices drop during warmer seasons Make prices drop during warmer seasons Gradually prices go up during winterGradually prices go up during winter

Promotion Promotion

Personal Selling-Personal Selling- Approach customers more directApproach customers more direct Personally showing how product worksPersonally showing how product works More up front about things More up front about things

Mass Selling-Mass Selling- More specific groupMore specific group Sell to them to more larger scaleSell to them to more larger scale Expose our product moreExpose our product more

Promotion Cont…Promotion Cont…

Publicity/P.R.-Publicity/P.R.- Show product on televisionShow product on television

Good Morning AmericaGood Morning America Martha StewartMartha Stewart Oprah Oprah

On news channelsOn news channels Someone seeing product Someone seeing product

unintentionally make own opinion on unintentionally make own opinion on product product

Promotion cont…Promotion cont… Sales promotion- Sales promotion-

Make couponsMake coupons Go out to the publicGo out to the public Give free trials to test product Give free trials to test product

Focus more on personal sellingFocus more on personal selling Why?Why?

More direct with customers More direct with customers Answer all questionsAnswer all questions Help create ideas Help create ideas Help them get startedHelp them get started

Promotion cont…Promotion cont…

Focus least on Sales PromotionFocus least on Sales Promotion Why?Why?

Don’t think it will really workDon’t think it will really work Has to be exposed a lot moreHas to be exposed a lot more

DistributionDistribution

Sell our product directlySell our product directly Sell in small quantities Sell in small quantities Higher the prices Higher the prices Focus on one demographic Focus on one demographic How to get them on site?How to get them on site?

By unique nameBy unique name Put out in designer magazinesPut out in designer magazines

Distribution cont…Distribution cont…

Wouldn’t need middlemen Wouldn’t need middlemen Why?Why?

Our product it uniqueOur product it unique Not everyone has itNot everyone has it Not have a lot of competitionNot have a lot of competition

Closing…Closing…

Should invest in this product Should invest in this product because-because- New New Different Different Fun Fun Exciting Exciting Multiple usesMultiple uses Make it your own and personalMake it your own and personal